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Stadium Survey Results

Your opinions on the ground move debate

We put together the most detailed survey on the opinions of Evertonians regarding the stadium debate thus far and asked for your thoughts on a number of the issues and options involved.

2,689 people responded to the survey and even allowing for a margin of error more than 1,00 of them are eligible to vote in the Kirkby Project ballot. We would like to thank each one of you for taking the time.

The collated results, with duplicate entries removed, are below. If there is a metric not provided below for which you would be interested to see the results, please notify the Webmaster

Notes:

  • Where percentages don't total 100%, the remainder accounts for "no response given" (none of the questions were mandatory)
  • The results are split by those eligible (blue bars) and those ineligible (orange bars) to vote in the upcoming ballot on the Kirkby project.

1. Do you meet the Club's criteria for eligibility to vote in the proposed vote on relocating Everton FC to Kirkby?


Yes
44%
No
55%

2. What is your opinion on the eligibility criteria?


Too restrictive
22%
37%
About right
75%
61%
Not restrictive enough
2%
1%

3. How often do you attend home games each season?


Season ticket holder
76%
2%
75% of home games
5%
6%
50% of home games
5%
8%
25% of home games
9%
36%
Barely once a season
4%
29%
Once every few seasons
0.5%
14%
Never / Have never been to Goodison Park
0.5%
5%

4. How important is it to you that Everton FC's stadium is located within the City of Liverpool?


Not important at all
4%
4%
It would be nice but it should not be an obstacle to any new stadium proposal
45%
48%
Very important, the club should do everything it can to stay in Liverpool
32%
32%
Essential. Everton must stay in Liverpool at all costs
19%
16%

5. Would you support a move to a location like Speke that is in Liverpool but geographically further away from Goodison than Kirkby?


Yes
52%
55%
No
48%
45%

6. If Everton were to move to Kirkby or another location outside of Liverpool you would:


stop going to the match altogether
6%
5%
choose the matches you attend more carefully
16%
12%
not change your current attendance habits
74%
68%
be more likely to go home games
4%
15%

7. If you're a season ticket holder would you consider not renewing?


Yes
22%
8%
No
69%
43%

7a. Would a move to Kirkby make you more likely to buy a season ticket?


Yes
13%
10%
No
55%
33%

8. Your answers to the two/three previous questions were based:


on principal — I won't support the move to Kirkby
37%
30%
on financial considerations — I can't afford to attend regularly in Kirkby
16%
8%
on convenience considerations — Kirkby is harder for me to access
15%
9%
on increased benefit — Kirkby is easier for me to access/afford
26%
27%

9. Do you believe that Everton have to leave Goodison Park?


Yes, it can't be redeveloped in a cost-effective and timely manner, nor will it provide sufficient revenue from commercial interests to enable the Club to compete financially in the Premier League
70%
73%
No, it can be redeveloped in a cost-effective and timely manner and still provide sufficient revenue from commercial interests to enable the Club to compete financially in the Premier League
30%
27%

10. What is your opinion of the design of the proposed Kirkby stadium released by the club on 20th July?


Really like it
36%
30%
Pretty good but not great
37%
42%
Not that impressed
22%
18%
Really don't like it
3%
4%

12. Assume you approve of the proposed stadium design and that moving to Kirkby or staying at an un-redeveloped Goodison were the only two options on the table for the next 5 years:


you would vote for Kirkby over staying at Goodison
55%
60%
would vote to sit tight at Goodison
45%
40%

13. Assume you approve of both proposed stadium designs and that moving to Kirkby or staying at a redeveloped Goodison were the only two options on the table:


you would vote for Kirkby over staying at a redeveloped Goodison
25%
28%
you would vote for a redeveloped Goodison over a move to Kirkby
75%
72%

14. Assume you approve of the proposed stadium designs and that moving to Kirkby or sharing a stadium with Liverpool were the only two options on the table:


you would vote for Kirkby
61%
60%
you would vote for groundsharing with Liverpool
38%
39%

15. Assume you are in favour of the Kirkby proposal and redeveloping Goodison is not on the table: If Liverpool City Council and/or a local fans group announced on the eve of the proposed Kirkby vote that viable opportunities existed for funding and a location within the City of Liverpool would you:


Vote for Kirkby regardless
29%
26%
Vote no for Kirkby in order to explore these potential new proposals
70%
73%

15. What capacity do you think any future stadium (re)development should aim for?


45,000 or less
4%
2%
50,000
34%
29%
55,000
41%
40%
60,000
17%
24%
More than 60,000
3%
5%

16. Do you agree that the Club should sell the naming rights to any new stadium to help fund the development?


Yes, no choice really
73%
70%
No
27%
30%

17. If they don't, should the Club retain the name Goodison Park (including "New Goodison Park") for any new stadium?


Yes
70%
69%
No
28%
30%
Footnotes Due to a programming errors:
  • Question 11, asking whether the artist's impressions of the proposed stadium had changed the respondent's view on the move to Kirkby, returned no results and is therefore not shown above.
  • Question 15 concerning stadium capacity returned 45,000 for the option labeled 40,000 so the results for those two capacity options have been merged into one "45,000 or less" result

 

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