Everton unveil controversial badge

What really gets me is that on the Official site, they have a big column on how they greatly took the fans opinions into consideration.

What fans??

Who in their right mind would look at the old badge and the new one and think, "yeah that's a good transition."

For those who haven't had the misfortune of seeing it yet, I'll link it at the end.

There is a petition going round that is basically protesting the badge change. It's official now and it needs to be stopped.

The link to comment is pasted below and i implore every Toffeewebber to register their condemnation.

http://www.evertonfc.com/feedback?t=1

But this is so poor, looks like a four year old has drawn it.

Just blue and white would have been enough, especially on the kits, like this:

https://www.dropbox.com/s/l9mzasoc6772sum/efc-crest-blue-white.png

However it is quite fitting in a way.

There was something about our crest that had a bit of class about it, maybe given who 'runs' our club, cheap nasty and tatty is more apt.

No doubt some highly paid consultant or MBA student came up with this Janet and John effort.

It's shite.

This is just modern, cynical marketing to raise more cash when we'd rather it was generated through success on the pitch. It's basically market creation, a bit like moisturiser for men or those yogurts that are full of germs that make you crap all day long or a season ticket at Anfield. Nasty, cheap and unnecessary.

We have many things going for us at EFC - tradition and history being two of them. Let's crap all over them, why not? And these people are supposed to be on OUR side.

Nil satis.

I don't know about you but I'm feeling pretty negative at the moment about our prospects.

We've got to hope that the new manager appointment is inspired. I'm not holding my breath, but live in hope.

It's abysmal, and I won't be buying a single item from the club with that thing on it.

Knowing we're in the process of making a new managerial appointment after seeing what's happened here is deeply troubling.

Can someone who has knowledge of such 'difficulties' explain that one for me??? After all, multi-megapixel digital images are... what, unreliable? inaccurate?? hard for the Everton propaganda department to comprehend???

You're right, it will come down to who pays for it.

I understand to little kids this won't mean a thing and that's fine.

Generally speaking though, I'd say if you wear it, you cheapen Everton.

I know we don't do 'koppite behaviour' (ie: complaining loudly to the club when you see something is definitely and obviously wrong) but we DID get Z-Cars back when they tried to get rid and I think NSNO should be reinstated as soon as possible.

If you think it's wrong, let them know.

Disgraceful. They've only removed NSNO because our circus of prats can't uphold the ethos of Everton anymore.

Kenwright and the Board are a disgrace to Everton. They are slowly turning us into a clown club.

And who were these fans that they spoke to about the change because I don't know anyone who likes it. If you were to add the number of "I dislike it" votes and "I hate it" votes, I think it is something like 90% that don't want it — that is a crazy figure to ignore.

As mentioned above, if you don't want it then don't buy any merchandise with this on or else it will be here for a lot longer.

More proof that nobody who runs this club cares what the fans think, I for one will be joining the boycott of anything with this cheap "fisher price” insignia and I will be joining the calls for Kenwright OUT, unless we can see some real ambition and drive coming from the board. This badge is salt in a gaping would. This badge mocks a club as rich in history and tradition as ours.
Shame on whoever permitted it to go through.

The reaction on social media is astounding. Even fans of other clubs chiming in, with those who aren't too busy pissing themselves criticising it. Even the Daily Mirror picked up on it. Oh if only one of those "nationals" would do a full expose of those running the club - then again, the Mirror is the same publisher as the Red Echo, so no chance there.

This isn't better marketing.

Maybe we'll be doing so wearing red fucking shirts too... Can the people who put this so-called badge be hounded out of our club & drowned in the Mersey!

DON'T BUY, FOLKS — keep what you have & cherish it!!!

But no, we just have to go and produce a child-like image, a cheap, nasty, bulbous mess with no class. Did I mention child-like ? How can any supporters group think this is acceptable ? I know some on the fans forum and I've not heard anything about this being popular ?

Has there been pressure from anyone outside the Club to make the change because this cheesy cheap image is easier to reproduce and therefor cheaper ? Of course the Club didn't see it as a serious concern when many supporters were effectively barred from purchasing new shirts after the supplier refused to stock a decent range of sizes. We just do this kind of own goal so well its hugely disappointing. I suspect that this time around though there really will be an impact on sales, I wouldn't buy a mug with that pathetically poor badge on it.

Shameful abrogation of the duty of care and responsibility - idiots led by charlatans

I find it astonishing that after the more recent unmitigated disasters, such as the Park End development, they would learn their lessons.

They seem to want to cause division & ridicule in equal measures. Thick bastards is the only way to describe this latest effort.

I just hope our kid can cheer me up tonight and finish off Chilemba cos right now I'm fuming with our beloved club for even contemplating this monstrosity never mind going ahead and having it confirmed as our new crest. I don't ever remember any fans being consulted because if they had been we wouldn't be discussing this as the replacement to what was a perfectly good club crest.

Absolutely - I have no idea what goes on at Everton, but I do know that in ANY business, if you researched something amongst 10,000 people and 9000 said either "I don't like it" or "I hate it" it would be stone dead in the water.

To know that 90% don't want something and to STILL go ahead with it is stupidity bordering on pure lunacy.

Cheers - laughing here!

Difficult to reproduce in a digital age will probably mean that when the image size is small the Latin text is illegible therefore distorts the image in some way.

Still no excuse for the crap they've replaced it with

Thank you for your e-mail.

As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.

Fans know that our work is diligent and consultative.

They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.

Regards

Everton Football Club

I'm all for change, and someone posted a few alternative designs a while back which were so much better than this fat blob, that a 6 year old drew with Crayolas.

They really are a bunch of fucking idiots.

Bring back our badge!

Petition signed.

Any truth that trading standards insisted on the motto being removed Bill?

This HAS to be Kopite sabotage. HAS to be.

I cannot believe that out of the countless meetings that must have been had before this was approved someone didn't pipe up and say "err can I just point out it looks shit"

To me these sort of things really matter and this is absolutely unacceptable.

https://www.dropbox.com/s/5qku7k7mr6vceho/bsc_efc.png

I'm kinda loath too.... I hate all the hype. But I guess that's just bitterness on my part!

What a load of shite.

Everton, the gift that keeps on giving.........kicks in the teeth.

https://twitter.com/intent/user?screen_name=NoToNewEFCBadge

All I ever do is moan on here & having discussed this with various people, they've said I do have some valid worries about the club. However they also reminded me that forever I've been one to complain both verbally & in writing... I digress. But really there was no need. It's not like we even have a decent kit deal that even warrants this!

Is there going to be anything left of this club when BK & his cronies walk away with their inflated holdings? All tradition is being dismantled, pride & bragging rights are a shadow of what they were, profiteering passengers are on the board & not paying their fare ( rolling out a decrepit Stallone doesn't cut it Earl ) & we have big section of the fan base that accept this, which is keeping BK at the club. I don't even think he's an evil megalomaniac anymore. I actually believe he's no idea what he's doing. The executives & staff are so out of touch with the fans & talentless, it's unbelievable.
Still, there's nothing like leaving your mark indelibly on a place like changing its emblem. I hope it's his swan song & the we can badger the new owners to switch it back.

FFS isn't there more pressing business at the club for them to be effin around with to improve the clubs profile here & abroad. They've made no in-roads to date & missed countless opportunities in the US. Actually this looks like a shit base ball badge!

So yeah I don't like it!

I don't particularly like the badge but can imagine it has been designed by well paid and well meaning professionals in their field. The new badge hasn't been brought out with the specific intention of pissing people off, although you'd be forgiven for thinking some imagine it has!

I like last season's shirt less than I like this new badge, but it hasn't affected my support for Everton FC. We've had some real shite badges and shirts in the past, and some great ones ones too, and it all goes around in circles. "Plus ca change" etc. ...

"Young children in 3rd world countries have difficulty with the fiddly bits."

Back to the topic.
There was no need to improve the badge. If you were coming up with new ideas as an assignment, wouldn't you come up with something like a mersey ferry stuck somewhere alongside the tower - (seeing as how those odious RS have trademarked the liver bird for themselves)

But no - as someone has pointed out we get a clip art fridge magnet.

Every drop of rain helps to create a flood, and Everton will be n serious need of Noah and his Ark, if they keep treating lifelong supporters with contempt

My question is - how on earth have they arrived at THAT?

This really is the best the club can do? This is the symbol to take the Everton brand forward? The "visual representation of what Everton is" as one of the marketing team put it? Jesus.

Designer's rant coming up: Before you even criticise the design purely on face value (yes - "value" being the operative word!), the concept is flawed from the start. This design is underpinned by the idea that the modern football badge simply must! incorporate the name of the club in biiiiig letters so everyone knows who we are. Why??? - even two of the crests they showed alongside this design - Barcelona and the French national team don't. So the design brief for this badge is basically "squeeze the word "Everton" into the shape of the traditional shield, hence the resultant fat-arsed graphic. I won't even start on all those colours & gradients?

It was painful too watching some of the players having to toe the party line in expressing their "wholehearted approval" for this. I find it patronising how the club use playing staff to 'market' bad ideas to supporters. Ughh I could go on but I won't.

Everton, you've got this so so wrong. The worst exercise in club identity since that white bib thing Lineker shirt

Consultation would have been showing it on the Official website and in the Match programme and asking for opinions. I think this may have got aired at some Fans meetings in Goodison where they invite carwefully selected fans and ply them with a bit of Chang. Is that representative of your average Evertonian?

Simple answer to all this: Don't buy anything from them with it on. It's Kitbag who will feel the pinch as they get all Merchandise revenue and I'm sure they will report back to Everton and Nike ( widely rumoured to have pushed this through ) that it's bad business.

Incidentally, if it was Nike's doing, then what kind of spineless wonders are running our Club? This says a lot about the mess EFC is in off the pitch.

I think he might be about to find us buying a lot less of it now.

Followed the link above to complain on the OS & asked for an official poll of registered Mr Average Evertonians to see what the Blue massive really think. Don't even expect a reply let alone an official poll. Told them not buying any merch with this on. Embarrasing.

I'm so fucking depressed by this. Do they not understand that our wonderful history is what makes so many people love this club despite the bad times?

I second the fact that no merchandise I buy will ever have that shit stain of a badge on it. They've made they tower look like a fucking ball point pen.

Just need to get Mark Hughes in now so I can have complete justification for slitting my fucking wrists.

Even the whole shape of the badge is truly awful, it looks like our old badge has gone to MacDonald's and pigged out on McNuggets then got mugged on the way home!

It's a joke and a bad one at that; focus groups, fan bases... they must have been all on the glue!

As far as I'm concerned, the club's response should be:

If you can't mass-reproduce our badge, as all our suppliers have been able to do since the 1980s, then you're not making our kit.

End of!

I know the new club crest is not as important as the appointment of our new manager but to me it epitomises everything that is wrong with the board. Disregard our views and feelings, treating us with utter contempt and constant misinformation and lies, but above all cheap and nasty.

I have registered my feelings to the club on this pathetic crest on the official site. I have emailed BK about my views on a new manager (Bielsa, thank you Steve Fern) but do I expect acknowledgement? No.

Please tell me what more I need to do to make these people see sense and treat us with the respect we all deserve.

Double hurrah! For once I can actually agree with the main theme on ToffeeWeb - the badge is self evidently a retrograde step which has been dumbed down for no apparent reason or benefit and is in general an entirely unnecessary action at a time when we should be focusing time, energy and money elsewhere.

Bottom line: Don't buy the merchandise folks...this crest is fuckin' awful.

Also follow @NoToNewEFCBadge

Whatever the case, this badge in a way is perfect for Everton and a glorious symbol of the tenure of Bill Kenwright. Sloppy, ugly, ill-advised, disastrous ... need I continue?

http://www.sbnation.com/soccer/2013/5/25/4365238/everton-new-crest-photo

We need a revolution! BK does not have the clubs best interest at heart, only his own.

BK, or one of your yes men who come on here, please come right out and tell us what the conditions for sale of the club are.

Or anyone from the Echo, could you please ask BK what are the conditions of sale, if you remember why you become a journalist in the first place?

I've worked in design and advertising for over 30 years and supported this club for even longer, yet I didn't hear anything about this new crest until it was done and dusted. Consultation my arse!

Why don't they treat us like adults and just admit they've folded to Nike so it's more cost-efficient for them to reproduce..?

Dynamic & modern my arse..

FFS, they really do believe we are all thick as pig shit!!!

If ever anyone got anything wrong it is this, it looks like a five year old did it at nursery, Bill, in the words of a great tennis player "you cannot be fucking serious"

You're making us look like d!ckheads.

We are Everton "Nil Satis Nisi Optimum" now fuck off you dumbass marketing wankers!

http://www.firstrow1.eu/watch/188324/1/watch-mikkel-kessler-vs-carl-froch.html

There are issues of a more pressing concern, get over yourselves.

This reduces something of massive symbolic significance. fuck this, fuck everything.

Dear Mr Elstone,

I'm a passionate Everton fan and have been for 30 odd years. Like many Evertonians, the club is a massive part of my life. I've never previously felt the reason to email anyone at the club despite being disappointed or angry over several topics down the years.

I recently came across speculation on various Everton related websites that the club was giving serious consideration to changing the club crest on the players' shirts. I saw a proposed design and felt obliged to give you my opinion. The proposed design had dropped the 'Nil Satis Nisi Optimum' motto and had incorporated the word 'Everton' within the shield. I passionately feel that this would be a bad decision for the club to make. If the crest is to be changed then I would suggest we revert back to the classic mid 80s shirt which simply had Rupert's tower, the two wreaths with the letters E.F.C. embroidered above. Incorporating the word 'Everton' onto our logo has never sat comfortably with me. We don't need to explain to people who we are and incidentally, I've never liked the font used. It looks cheap. I think this version came about in the mid 90s. Take a look at Real Madrid's crest for inspiration. They don't feel the need to write the name of their team above or below the crest. The iconic all-white strip and club badge are synonomous with them and their heritage. The iconic tower and motto are all that is required. Everybody in football is aware of Everton and what they stand for. Sometimes, the history of this club is all we have, as fans to cling to.

If you want to do something with the badge then how about putting a circle of 9 gold stars around it to denote how many times we have won the top division of English football. Manchester City have recently put 3 on theirs. This would do a lot more to enhance our reputation with the legions of football fans who think football was invented in 1992 and would act as a reminder of where the club stands within the football hierarchy.

Everton need to be extremely proud of their illustrious history. It's what differentiates this club from many other football institutions. The proposed design is a dumbed down badge which looks like a GCSE media studies student has come up with whilst messing around in Microsoft Paint for half an hour.

I hate to say it but we should perhaps look to our rivals across the park for inspiration on how to rebrand their image. Last season, they got rid of the elaborate club shield on their shirts. Their shirts and emblem seemed to be getting more and more embellished and garish with each passing season. Last season they simply reverted to using the liver bird with their club initials. It is simple, elegant and classy. This is what Everton FC should be aspiring to.

I know that I am just a mad Evertonian and my opinion will count for very little but I would like you to at least know that the proposed design is not in keeping with our rich heritage, in my opinion. There have been several online polls on Everton websites recently and I am not alone in my thinking on this issue.

The marketing of the club and its image has evolved enormously over the last few years. The website, range of merchandising, Nike kit deal, Everton One, etc are all positive changes. This suggested club crest would be a step backwards and would not enhance our reputation within football.

Thanks for taking the time to read my opinion on this subject.

All the best,

Craig Walker.

Reply on May 21st

Dear Craig,

Thanks for your email to Mr Elstone concerning the Club crest. We are all aware that this a hugely emotive subject.

When it becomes absolutely clear what are intentions are on this subject, feel free to come back to me with your views.

In the meantime, I appreciate your honest and forthright views in this matter.

Regards,

Paul Tyrrell.

"When it becomes absolutely clear what are intentions are on this subject, feel free to come back to me with your views"

Just out of interest was that the club's spelling of 'our'?

Mr Tyrrell, Mr Elstone,

Speculation today seems to confirm that the club’s crest is going to be changed.

I and many other fans are absolutely disgusted with this decision. The club carries the motto ‘Nil Satis Nisi Optimum’ and this badge does not include those words and does not live up to that motto. My 2 year old son could create a better club crest than this effort.

Please re-read my comments sent to you below on 20th May.

Regards,

Craig Walker

Imagine what others - banks/potential buyers/suppliers etc - must think if regularly confronted with that kind of imbecility and doltishness.

Talk about embarrassing.

Far from raise our international profile in a positive way, this has already made us a laughing stock. I just read a blog from the US and they were convinced it must be a joke! Some of our marketing is very good, but this is an own goal.

I won't buy anything with that stupid badge on it, primarily because I don't believe any proper consultation has been carried out, yet the Club say it has. If so why is just about every Evertonians up in arms? I refuse to give those cocks any more money part from admission money if I attend a match. Other than that they can forget it.

Micheal/Lyndon. Anything we can do to group our grievances together and feedback to Shitewright?

You have your moments...good one LOL.

Entry Of The Gladiators - Julius Fucik I honestly thought his name was a joke but it really is his name.

Apparently the players are going to be issued with Felli wigs and oversize boots for their tour of the USA.

I don't really have an issue with the motto, I don't have an issue with the laurel wreaths per se. I do have an issue with the child like font and WHY keep the shield? If you want to go modern this would be the obvious thing to lose. The club have found themselves half way between traditional and modern and its just ended a mess. I hope they didn't spend significant money on creating this.

The problem I have is the downright lie that fans have been consulted. to treat us like that is appalling as customers and stakeholders in the club.

Leaving aside the rubbish design and the fact the old one was not perfect ( I never liked the sunken 7 or the pale blue colour for instance, introduced as I recall by BK soon after he took up control as I recall ) its this consultation bollocks that riles me.

Showing it to a few dozen sycophants over a few bottles of Chang at a fans forum is not thorough consultation is it? Leaving it to the professionals, hmmm, has failed. As has already been proven our own fans have some far better design ideas and setting up a vote on say five of them and a piece of work by these professionals on the website and through the programme would have been far better PR. that said, I am bound to say they would probably have lied about the result to suit themselves!

FWIW, I'm not against simplifying the badge. I understand why that's necessary. I also understand why they might want everything within the shield to avoid the logo being misused (they're right, it has been). After all, this is the club's brand. And companies devote huge resources protecting their brand (mine has a 200 page document around use of the various logos!).

I can even understand NSNO going. It's still our club motto and a fairly recent addition to the shirt. I like inclusion of 1878 - a great nod to our heritage.

Personally I'm most disappointed with the laurels. They, along with Prince Rupert's Tower, are so distinctive. They're so Everton. These designers don't seem to realise that our club is actually quite respected around the country. People admire our history and our class. They really do. We had a great badge that classily represented us. Personally, I think a bold logo does not represent us. We're Everton - stylish and classy in the face of cheap and crass modern football. If we don't have that, we're just a poor version of all the trash out there.

Unfortunately evolution has become a trendy advertising term and its use to describe unnecessary and arbitrary change is a misrepresentation of what it actually encapsulates.

Likewise, there is absolutely no need to have a more accurate version of Prince Rupert's Tower, especially if the reality and the resultant image are less attractive than what we had. We knew what it was even if it didn't really look like it. For heavens sake, other teams have mythical creatures / beings and the English 'lions' are hardly like those living at Knowsley Safari Park are they!

This looks like one of those occasions were someone has invented a task to justify their existence. The result is presented to people as a done deal so they make positive comments, but how many of those apparently advocating the new design have actually said that it is BETTER than the previous design?

Instantly reminded me of this: http://www.bbc.co.uk/news/world-europe-19349921

For "Spanish fresco" read "Everton Badge"

For "Elias Garcia Martinez" read "Bill Kenwright"

Made me laugh - between the tears, it made me laugh.

Oh Jesus Christ, what that Fuck are they doing to our great club?

I honestly feel for the ones that email the club with heart felt response/feedback because you put in a great effort to get a 2 sentence response... what a complete joke.

I won't be purchasing the 'yearly' gear from Sydney Australia next season because I don't believe in the new crest!

Btw, 'which set of fans' did they consult... must of been the first years at the public school around the corner of Everton FC HQ.

football in the UK is a time bomb amongst fans and redesigning a club crest is a hiding to nothing, it's incendiary. , I am sure the designers came up with all sorts but at the end of the day the club went with multiplicity and ease of use over what actually works as a piece of historical identity.

I think the 'consultation' process was a disgrace, an affront to the identity of evertonians everywhere, but it's modern practice, ask arsenal, they were gutted too with their logo until they got their new stadium...

Umm, it's such a hard one, Aston Villa and Spurs got it so right, we got it not quite right....but not to bad surely?

Can you tell me why a more accurate version of the tower would be so important to whoever did this design, when it is obviously so much uglier than what we had before.

Likewise with the 'dumpy' crest shape. Surely these things would have no bearing on the reproducibility / scaleability of the design?

I had the crest engraved onto a Zippo and all the bloke had to do was choose the right design on his machine and position the lighter correctly. It doesn't matter that you can't see all of the detail, just that the general look of the thing is right.

The new crest will look 'odd' no matter what size it is and the professionals the club employs should be able to do a better job.

I suppose I am playing devils advocate maybe, I recall vividly slating the London 2012 logo when it arrived, but to be honest, in hindsight now, who would ever forget it or not remember it? where we were, what we were doing that summer.

Everton is not the Olympics, but they are probably basing their decision making on what's gone before and what was successful...

Chad Schofield(moderation preview)7 mins agoI can’t believe that any expert was consulted on this process… well unless the buffoons who considered changing Royal Mail to Consignia.It’s an absolute monstrosity. It’s worse than the terrible designs they put out for the once proposed Kirkby stadium. It sites absolute contempt for the fans that the board have given that there was uproar when this was leaked and most people thought it was a fake (like those FIFA 15 vids that some 14 year old puts together).I can’t believe anyone in there right mind would think this is a good thing.

I don't really understand the idea that it is now more recognisable. An elephant doesn't need to have 'elephant' written on it for people to know what it is after it has been identified for the first time.

We are actually very efficient at assessing things visually with little more than a glance (lesser quality goods are often designed just to resemble known quantities) and I don't think anyone would have any real difficulty in identifying the distinctive Everton crest had they the interest in the first place.

Surely exposure and associated quality are what is more important from a marketing point of view?

This simplified design will not make Everton any more widely recognised, and it looks less classy, to my eyes, than its predecessor.

It is still (and forever will be) ugly.

Signed petition, following the twitter thing and so utterly disappointed.

If you can print 3D guns do we really need to cow down to this emerging (!) digital age. It sums up the board.'s short sightedness.

Bill Kenwright needs to be thrown out of this club by our own fans. It is time for war. The Blue Union has now been given the ultimate cannon fodder to blow Kenwright`s head off. They need to wake up and stand up for what is left of this club! Kenwright is pissing every fan in the face, and I am angry.

There should be a protest group against this badge, but I think we will be better off if the BU takes care of it. In my view, this will only keep inflaming people until it is gone. I cannot imagine how a new season ticket holder must be feeling right now..

Wake up, Blue Union, and take action against the club! I will stand by you and so will many others. This new badge is more than an insult — it makes the club look cheap and historyless.

Is anyone else disgusted by this cheap stunt?

After all the shenanigans this Chairman has been involved in, and Iam not going THERE right now...BUT (In no particular order) It's taken the (absurd) buggerin` about of the club`s emblem to finally galvanise the fans to call for his (Kenwright`s) head and send the Blue Union `Bat-sign` into the night sky to call for them to organise!

You (The fans ) have been ignoring the `forest` of bullshit aka:

24/7 searchin for buyers ("as long as I stay Chairman, mind") rhetoric
Loans based on season ticket sales for up to 5 years
Kirkby stadium windfall of Tesco money split between him and his friends
Our Bellfield squandered inheritance on Finch Farm-cum-quantum remortgage with loan sharks `deal`
The King`s Dock` Allee -oop` illusional -just-made-that-up-to secure-my-major-shareholding-Flam
Fucked off Fortress fund loan-cos-i don't-want-others-`around-my-pie` gettin theirs scenario.
The Rooney `Big shiny penny` for your `dumb`little sixpence`scam
Park End re-development de-railed `cos the carpark`s been sold to Peel Holdings or some `others`
`Now you see them`,`Now you won't `new player non- additions (avec `ghost`biddin)
Rank Amature` height of naievity` kit sponsorship deals (even gets it wrong with Nike)...
Banned AGMs
£24 mill `holes` in the accounts
E-mail gate (no traitors allowed in MY midst)!!
Et cetera.

...Yep! now he`s messed with our club emblem this sucker`s GONNA PAY !

I HOPE. )hopefully not `high hope`)

I mentioned in a post yesterday, could one of the brave Echo journalists ask BK what the conditions of sale of the club are.

Could you also go through all the points in Tom's list with him as well.

And maybe how he has known all these months that DM was going, but still seems to have had no plan in place to replace him.

We know you read this at the Echo, so come on, ask him.

GO kenwright GO

Think Taliban and 1700 yr old Afghan statues.

I don't believe our club will listen to us. What we should do is NOT to buy anything with the new crest on it!

Could be that the arselickers at bluekipper are "the fans" the official statement mentions as approving the badge.

The Chang is warm and we've sold out of pies.
Lions led by donkeys
Our ground smells of piss and I can't see the goal
Searching 24/7
Cry me a river luvy
A slave to loans; 27.9% APR

http://www.youtube.com/watch?v=s7wK_F_91KQ&sns=em

Not bad in less than 24 hours.

Wonder how many have signed the 'We love the new crest and it must stay' petition?

(or is it possible that such a thing doesn't exist?)

By the way, if you haven't signed...

http://www.change.org/en-GB/petitions/everton-football-club-keep-the-wreaths-and-motto-of-everton-football-club-don-t-change-the-badge

And if we end up with a clown for manger, then Goodison should become a very a hostile environment for Kenwright net season. If he makes us sick with this tacky badge, I say don't let him watch the game in peace.

Were you the two fans who weren't appalled by the cartoon nature of this pathetic effort?
I must admit to sending a Merlot fuelled complaint to the club regarding this badge in which I asked for someone to contact me with a view to returning my season ticket. I am just so pissed off with the shambolic way in which our club is being run (into the ground?) by Kenwright and his goons that I felt that that was my only way of registering my disapproval with this latest embarrassment. However, on reflection, I thought "Why do I need a season ticket?" All the big games are televised and I can get into Goodison for any other game easily, so, if anyone at the club DOES contact me I shall seriously consider returning my ticket and employ a more selective attitude to watching my team, something I've been doing for more than 55 years. I am just SO fed up with the whole circus, from the Kings Dock, via Desperation Kirkby, to the Fer business, lagging the pipes...is there no end to the shameful, embarrassing behaviour that this Board will put the fans through.

Unfortunately, as P.T Barnum once said "There's a sucker born every minute"

Reminds me of these England flags I saw during the last World Cup on cars and vans. Flag of St George, then in the middle a smaller shield shaped St George with the word ENGLAND.

Felt stupid just looking at it.

How dare Everton and BK do this when all we want to do on ToffeeWeb is complain.

I hope the new coach has got a good supply of head gear to bounce of all the snide comments that will greet him.

After all, if you want a club which is big in Los Angeles and Thailand, wins trophies and harvests shed-loads of Sky money, why not go for the real thing? It's cheaper and easier to support one of the clubs that tick those boxes, rathen than persevere with Everton, where in all likelihood those things aren't going to happen.

It's ironic that what this badge completey symbolises now is the ineptitude of the current board and decision makers at the club. EVERTON FC is a club ran by a group of people with a SMALL CLUB MENTALITY. This, now, is undeniable.

I was looking forward to the excitement of a new manager, but now I realise we are at the mercy of a group of clowns who can't be trusted to do ANYTHING right. The way we are heading right now is scary.

In a couple of years will any of us be able to identify with this club still?

I have checked through published articles from the fans forum as I wanted to find reference to the badge consultation but it's all a bit vague. Read them yourself through the link below:

http://www.evertonfc.com/club/fans-forum

“The website will change straight away, the digital forms are easier to do than the physical aspects of the ground.

“It has been my job to audit everywhere the Crest appears, be that at Goodison, at the Everton One store, Finch Farm or in Everton in the Community. If there’s a Crest appearing I will have seen it and I will be in the process of working out the most cost-effective way of updating it before the start of the new season when the players will be running out with the new Crest on their jerseys.”

Is it really that big a job updating the logo? The website has been done but let me give you a quick nudge...

... the online store. It's covered in the old badge that you claim is so outdated and doesn't represent our brand.

Typical Everton. Merchandise always comes last. They can't even fuck it up properly.

No laurel wreaths or our famous Latin motto, I am truly disgusted. I hope the club seriously reconsider.

What a crock of shit of a badge, it looks cheap & nasty.

9,000 care.Thats in the first 24 hours

Who cares? Judging by the comments on several threads, plenty of people. Just not people like you.

You sound like a fan who accepts stagnation and mediocrity so you and the new badge deserve each other.

Please read my recent ToffeeWeb article and at least have the decency to retract the above

Top Memories of True Blue Legends http://www.toffeeWeb.com/season/12-13/comment/fan/24689.html

I do not and will not except anything but the best from our football club I just do not see what the problem is with the new badge.

I've been doing a bit of research, and so far as I can see, the club has had some ten "crests" since the beginning (about 1920) - this includes the times when it was simply "E.F.C."

Within these ten versions....
"1878" appeared twice
The Tower appeared 7 times
The word "Everton" appeared 5 times
"Nil Satis..." appeared 4 times
"EFC" appeared 4 times
The laurel wreaths appeared 6 times

So nothing has been removed this time that hasn't been removed before.

As has been mentioned above, our current (I refuse to accept that it´s been changed) crest had a bit of class over it. It was a proud and beloved symbol of our club.

The new one has obviously been made in the image of our current emperor: cheap and small time.

Ken, the fact that different parts of our badge have been removed or replaced at various times does not alter the fact that the new effort is both amateurish and basically poor. There is very little support in these and other columns for changing what has become an iconic design well known throughout football. We have, at various times, played in different coloured first choice shirts, including black and ruby red. Should we change back to ruby red just because we played in that colour decades ago? Why not change our shirts to red like Cardiff did, after all, red is the colour most commonly worn by successful clubs? Of course we shouldn't. We have a history and tradition and should cherish it. We should also make sure that everyone who will listen is aware of the lies that pour from Kenwrights mouth on every issue. Consultation with the fans? Bollocks.

Ask the person/persons who developed http://www.evertonfc.com/home/ which to my mind is an object lesson in complexity.

Can't think beyond a marketing reason behind this, unimpressed.

I guess it does sum up his time ar everton though, get rid of the victory wreaths to signify the lack of success and get rid of the nil satis to signify the lack of ambition. Shat on yet again, can we please make a concious effort to get rid of him next season. Protest before every game like the shite did.

The inhouse design team — and branding experts — have been involved with this piece of rubbish for over 6 months and now a small fortune is going to be spent replacing the current crest wherever it appears.

If a foundation level art student had shown me this as a new branding concept I would have torn it up in front of them. Just who are these inhouse designers and branding experts and how on earth do they feel it is okay to present this kind of trash even if it is to the other morons within the club who sign these things off?

It's not like we don't have over 130 years of history to draw upon when researching something as important as the club crest... Shame again on Everton FC!

Big surprise: I found out earlier today from one of the management team at the club, he said the chairman does not like the new crest/badge. The management team went ahead despite this and they were supposed to ensure fan approval through large-scale fan consultation before implementation. I don't understand how it has come into being but it didn't require board approval. The board approved the overall merchandising project and basic redesign. I am a bit gobsmacked at this revelation.

Only somebody who doesn't understand who we are could take off NSNO and the laurels, beggars belief. They talk about changes in the past... we live in a different and very digital world where the fan has an instant recourse. Everton over recent years is all about NSNO, it is us, our very core and spirit. It is like taking "Coke" away from Coca Cola.

I hope that these 2 words come back to haunt them

NEW COKE

Google it, it makes for interesting reading...especially the bit about Pepsi giving every one a day off to celebrate it's announcement

However I think this is where we agree is that the new job is just so crass. If the club wanted to emphasis ourselves as a club formed in 1878 then design it with a touch of old age class and panache. The nsno sadly has to go as even google translate can't get it right.

It still looks like the tin man from wizard of oz and invokes fisher price as mentioned. Sigh.

I want to suggest that maybe it would be helpful if you make a special article where is listed all actions which Toffees can take in order to show disagreement with the new crest (eg, unfollowing official Twitter, Facebook, etc.).

NSNO

Eugene (262).....I think you may have come up with the tag-line for our soon-to-be-announced deal with Barker & Dobson.

Get this fucking board out!

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens.

It means something to the fans, particularly the elders amongst us, but what do the hierarchy care. Not one jot I would wager.

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens".

I sort of agree, Ken.

NSNO!

Ah! but there's the prob - we don't have that anymore.

No NSNO (!) is the worst part about it for me. The design is crap even apart from that but maybe I could get used to it - but only with the NSNO.

No, No - NOSNO - on and on.

That was well said; my first thought was that we needed NSNO; others thought we MUST have the laurel wreaths... etc.etc.

Do you by any chance remember the episode of 'Auf Weidersein, Pet' where the boys voted on the matter of which colour they should paint the hut, everybody voted for their first and second choices, with the first vote getting three points and the second getting one. Everybody voted for a different colour, nobody voted for yellow; but yellow was everybody's second choice. So they ended up with yellow; which meant that nobody got what they wanted.

A camel is a horse designed by a committee.

Maybe they should have replaced Prince Rupert's Tower - or is it an Everton Mint as Eugene (?) said - with a camel? As they're taking us for a ride. Very subtle.

One lump or two, sir?

"Get this fucking board out!

Get a new manager

Try to keep Felli and Baines

Beat the Sky 4 and the RS on their middens." are spot on.

https://www.google.co.uk/searchevertoncrest/images

Actually, I think a great line for Everton is the one alluded to by Ken Crowther, that was featured in Auf Weidersein Pet, after their hut paint-colour election.

'Everybody gets what nobody wants' - perfect.

Not sure how legit this is, however definitely shows that the Club had completely ignored the fans...

I'm overcome with joy, you've acknowledged my existence.

It took me some time to get on your wavelength; but now I always look for your contributions and read them with interest and no little envy.

Roger #660

You're singing my song.

Another Everton fiasco; you couldn't make it up

http://www.bbc.co.uk/news/uk-england-merseyside-22679092

Fans' forum chairman Tony Bott said he had been won over by the new design

Tony who?

The board should adopt: Amisimus Modum
("We have lost our way")

change.org/en-GB/petitions/everton-football-club-keep-the-wreaths-and-motto-of-everton-football-club-don-t-change-the-badge

OK, back to watching the paint dry.

Ken, looks like neither of you can sing.;-)

Commercial director Dave Biggar said the club had met with "various fan entities" including "supporters' clubs, fans' forums [and] representatives of shareholders" during the design process.

He said the idea had been to create a "logo device which is easily recognisable, easily replicated and easily communicated".

A logo device anyone?

Nice one!

However I'd rather you appreciated my singing with your ears. Personally, if I LOOK at a singer (Beyonce for example) I find that I'm concentrating on her arse.

Neville Southall.

Beyoncé sings???

Christ...

You say "All this over a badge" but 14,000 Evertonians have signed a petition against this abomination. 14,000 of them care; it is seemingly you in the minority who doesn't.

I can just picture our commercial dept. in a meeting tomorrow, passing a large buck around the table. Would love to be a fly on that particular wall.

1) The club have done this deliberately to get out of the terrible Kitbag deal, as they know the fans won't buy any of the merchandise.

2) The club's internal management team have done this deliberately to enrage the fan base to get rid of this board and outside influences.

Nothing would surprise me about anything that goes on at Everton.

Seriously tho' - while this new badge is undoubtedly naff, it could actually be far worse and bear no resemblance at all to the old one. At least we've not done a Cardiff and decided to play in red.

And yes, I know the new manager thread is elsewhere, I'm just saying that in comparison the badge is a minor thing, It won't get us relegated no matter how bad it is and it can be corrected.

You'll be pleased to know I'm now going to take Mick's undemocratic advice and sod off and do something useful. Have a nice afternoon.

It seems to me that all Roger is saying (and he's said it at least twice on this thread) is that he believes that there are many more important things to "tear ourselves apart" over.

He's entitled to that opinion, and this thread is the correct place to register it.

What you are saying is that because he doesn't fall in line with you he should bugger off.

Are you related to Boys' Pen Bill?

'the badge is a minor thing, It won't get us relegated no matter how bad it is and it can be corrected.'

How will it be 'corrected' if we don't protest this shoddy incarnation?

I honestly can't get my head around this 'Its only a badge' argument. The badge, our colours, our history - it's what defines any club.

The condescending argument that we have 'more important things to worry about', could, reductio ad absurdum, be extended to every facet of life. For example: "why waste your time on a football site. Surely with all the misery and injustice in the world, you SHOULD have more important things to worry about". For any given "thing" that anyone "worries about", it can always be said that there are "more important things to worry about", so by that asinine logic, we should all find the most important "thing" and "worry" about that.

Of course human life isn't like that. People worry about the things that are important to them and the fact that over 16,000 people have signed a petition on change.org, makes it abundantly clear that rejecting this dog's abortion of a 'badge' IS something that people "worry about".

Of course what the badge looks like won't help Fellaini stay, who on earth thinks it would? But it's further proof that we are a very poorly run club and far behind the rest of the pack. That's the problem.

Frank, I think you've missed the point in these anti-new badge posts. Making players better, helping us to win, etc etc in what you say is red herring stuff. Nobody has suggested it would do any of that. You can see why we're against it in every post.

Your original point was that our slating of the new badge somehow made us inferior to our neighbours - i.e. small time thinking. Our "big club" neighbours as you might put it actually trademarked the Liver bird.

Also, the club crest will probably be around alot longer than the next manager - so it is fair to have a debate on here that reflects that.

Over and out, Roger.

It underlines the tyrannical regime we have, a board that has no regard for the opinion of the fans,they have got to remember, that we, the fans make Everton Football Club exist, if we didn't buy the merchandise and attend the matches we would have collapsed years ago.

We ARE this club and they have pissed off the fanbase, a bad move frankly as they should face the music, they have a lot to answer for and we are the only people that can send a clear message to these idiots and attitudes like yours Frank and Roger are not helping our case.

If we sit back and accept this, the board would have got away with getting rid of our iconic image, famous throughout the world, replacing it with a clip art sherrif badge with an elf's hat WITHOUT our consultation.

The only way we can send a clear message to the board, as it is clear they are not listening, is a boycott of all merchandise with the new crest on it, and a boycott of our first home match of the season. If they won't listen to opinion, they will listen to money, and any loss of finances due to a boycott will make them sit up and take notice.

We need to fight this, we Evertonians will not sit down and take this ruining of our image by our circus of a board. They WILL lose.

You could make all those points about the "old" badge. So why change it?

The badge/crest is an ephemeral thing. This is the tenth crest that we've had since 1920, I can't say for sure; but I think the longest lasting was in existence for 18 years (one only lasted a year). Three of them simply bore the letters "E F C" in differing fonts.

This one will go away in time; personally, I hope I live to see its demise; but if I don't, it won't be something that will bother me when I'm in the Great Goodison Park in the sky.

I would have thought it was obvious from my posts that I couldn't care less. It's just something they slap on the ever changing shirts for the badge kissers to slobber over until they get a more lucrative offer.
As it has been pointed out the badge has been changed numerous times. Sometimes with the tower on sometimes without. Sometimes there was no badge at all. Just EFC embroidered on the shirt. So this idea that some great age old tradition has been broken just doesn't wash.
All I want to see is a successful side playing god football and winning trophies and the badge, whatever the design, isn't going to make the chances of that happening any greater.

We want a crest that reflects that and nothing but the best will do.

http://www.bbc.co.uk/news/uk-england-merseyside-22679092

The only emotional level for me is winning or losing. Badge design means nothing.

Would you be opposed to us playing in red next season?

I "had a pop" at you because you indicated that somebody, who's opinion I happen to respect, shouldn't post on here.

You probably won't understand the metaphor; but that seemed to me to be not dissimilar to Boy'spenBill calling a halt to AGM's because he didn't like the feedback from the floor.

If Frank's got a problem with my taking him to task over the use of the word "imbecile" I'm sure he will let me know.

As is being patiently explained this is to do with club image and identity. Its nothing tangibly to do with the playing staff or match performances.

It is only important to those that choose to associate themselves publicly with the club...ie wearing the shirt around town, at the gym, down the park with the kids etc or those known to friends/colleagues as a 'practicing' Evertonian. Maybe you arent that kind of fan and this allows you to maintain an emotional distance from the issue. It matters not a bit. Thing is though there are a lot of people who DO feel that they identify with that crest and when its blatantly dumbed down, cheapened and ridiculed in the fashion that the new version has been, that denigrates the thing they associate with.

Its an attack on what the club means to some, I'd suggest a majority, of its fans. Is this a proud club of heritage and tradition or is it really now just a consumer organisation selling a soccer franchise on Sky's behalf?. The new badge certainly points to the latter which is something many find abhorrent.

I hope they recant.

No.

Signing off.

I know this is REAL long-shot, but at anytime did you decide to join Starfleet, rather than attend the Vulcan Science Academy, contrary to your father's wishes?

As for the rest of you. I don't think this has got anything to do with badge designs and everything to do with the anti Kenwright/Moyes brigade.Well you have 50% of your wish with the departure of Moyes maybe if you keep pushing such as whipping up a pointless opposition to a minor kit change you'll get the other 50% of your wish. Maybe you should organise a march past Goodison banners flying and demand that they put NSNO back on the badge.

Hate to think what would happen if they sold naming right to the ground and changed its name. A collective heart attack I would imagine.

(some sort of creeper by the sound of it)

You started by talking about the lack of importance of the badge, this has NOW become 'you just hate Moyes/Kenwright' etc blah.

Tip: If you want to practice sleight-of-hand, don't let everyone see the doves up your sleeve.

The reality - TW had hundreds of pro/anti Moyes debates over the years.

People were split down the middle (well, they were split)

But on THIS this issue, just about every poster agrees.

Consequently, to compare them is desperate and pathetic as many who want BK gone and/or think the new badge is shite, would have been MORE than happy for Moyes to stay and supported him throughout.

You're fooling nobody, your 'arguments' were getting hammered, now you're attempting to change tack - OBVIOUS smoke and mirrors and 'get me out of this shit' deflection.

Initially, according to you, badges and such were of no importance, ONLY winning interested you.

You stated 'the only emotional level for me is winning"

Fair enough in my opinion.

So Paul Gladwell asked you a pertinent, simple question (894) -given this, 'Would you be happy if we changed to red?'

The question required just a yes or no answer.

You failed to answer it and here's why.

To answer 'no' would mean the collapse of your entire 'only winning matters' argument and make you look a twat.

To answer 'yes' would (for obvious reasons) make you look an even bigger twat.

THAT is the reason we're now getting "I don't think this has got anything to do with badge designs and..." blah blah.

Sorry but if you forcefully and stridently push an argument, then can't answer responses, you look like a twat - forum law.

Possibly the reason there is so much going on in relation to the crest is that for once we feel we might have some bloody influence.