10/07/2025 161comments  |  Jump to last

It was heavily rumoured that Under-21s Player of the Season Isaac Heath had signed a new 3-year contract with Everton last month but no definitive news was forthcoming.

And finally, the real situation has been confirmed by the club with the announcement today that the lively attacking midfielder has now signed a 2-year contract.  

Having joined the Blues' Academy from boyhood club Leeds United at the age of 13, Heath has progressed through the age ranks at Finch Farm and impressed in the Under-18s, making 25 appearances for them during the 2021-22 season.

Since then, Heath has been a mainstay of Paul Tait’s Under-21s for the past few seasons, featuring regularly in Premier League 2 and the EFL Trophy.

Six goal contributions in 16 Premier League 2 games saw him named Player of the Season for the Under-21s in 2024-25, while the 20-year-old was named for duty on the substitutes bench four times in David Moyes’s Premier League matchday squads later in the season, as well as training with the first team on several occasions.

Heath also demonstrated his versatility across the campaign, operating in his usual

“I’m delighted to extend my stay at Everton, and hopefully I can push on from here, I feel like last season was really good for the squad, and for myself, as well.

“I got a lot of minutes and I thought as a team we played really well throughout the season. Now we’re just looking to push on again this year and see where things go.

“The aim now is try to impress the first-team staff and hopefully get into that squad, but if not then maybe we’ll look at loan deal elsewhere.”

Additionally, 2-year professional contracts have been agreed with George Finney, Josh van Schoor, and now Callum Bates. 

 

Reader Comments (161)

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John Graham
1 Posted 10/07/2025 at 17:42:06
Well done and good luck, Issac. You have done really well in the U21s so your new contract is well deserved.

Next step to the first team squad is massive and there will probably be many ups and downs trying to get there. Keep your head up, your confidence high and try to take in everything you are taught.

Hopefully we will get to see you in the first team squad very soon.

Craig Scott
2 Posted 10/07/2025 at 20:48:19
Hopefully we'll give young prospects like this player a real opportunity to step up and prove themselves in our first team. Doesn't seem to happen much at Everton nowadays.

In our search for expensive 'ready-made' players to fit into our first-team squad over the years, we seem to have overlooked that all of them had to be given a chance to step up at some stage by their first-team managers.

Why can't that be us?

Mike Allison
3 Posted 11/07/2025 at 07:21:20
The 2-year contract tells its own story.

Moyes isn't one to give lads like this much of a chance. Perhaps our inability to organise recruitment will work in his favour?

Danny O'Neill
4 Posted 11/07/2025 at 07:28:53
I'll come out in defence of Moyes here Mike.

I think the question, more for Moyes than me, is whether he is good enough to step up.

The club has obviously seen potential, be that so he can develop to become a member of the first team squad, or he is moved on.

As for contract length, I don't have an issue with a short-term contract for academy players, which is where he will still play. Why put him on a 5 year one when we don't know if he can or will make the step up?

It gives us a chance to assess him and then renegotiate if we think he is ready for the next step.

Ben King
5 Posted 11/07/2025 at 07:33:49
Mike #3

Based on what? Hibbert? Osman? He gave them a chance.

Rooney? Coleman? He gave them a chance.

Not sure what your evidence is? Just that he didn't play other players that weren't good enough? (We haven't let many go under Moyes that shone elsewhere.)

Ian Bennett
6 Posted 11/07/2025 at 07:44:04
21 in October. Big season for him.

He either shows he can make the grade, or he will be sold next summer with a year left on his deal.

Mike Corcoran
7 Posted 11/07/2025 at 07:49:45
Ben,

Anichebe and Rodwell also.

Mike Gaynes
8 Posted 11/07/2025 at 07:56:32
Craig #2, hopefully he will earn the opportunity, will win it in training and on the pitch in competition, and as he says "impress the first-team staff."

I firmly believe that no young prospect will be "overlooked" by Moyes and staff. If he isn't given a chance, it's because he didn't earn it.

Michael doesn't mention what position he plays, but this kid seems to be on the right path, and with the right attitude. Now it's up to him to show the coaches and staff he deserves a chance at one of those many open jobs on the first team -- or at least a loan opportunity.

Ryan Holroyd
9 Posted 11/07/2025 at 07:58:12
James Vaughan…

Dan Gosling too.

Eric Myles
10 Posted 11/07/2025 at 08:01:34
I remember commenting to my daughter that in one game Moyes 1.0 had three teenagers on the bench and one came on in place of Hibbert (Holgate?).

But maybe the length of contract has nothing to do with Moyes — "what if" it's decided by our new expert contracts people? Or the player himself? Or the U-21s coach? Or our finance people?

Moyes is obviously giving him a chance to see what he can do if he's been training with the first team and has had him on the bench.

Lewis Barclay
11 Posted 11/07/2025 at 08:07:34
Mike @3,

Wasn't Moyes responsible for playing the two youngest first team players in the history of the club?

Andy Riley
12 Posted 11/07/2025 at 08:14:13
Isn't contract length also linked to the player's age when completed?

I read somewhere that if an individual is under 23, then the club is entitled to a development fee if the player moves on having been offered a contract extension?

Liam Mogan
13 Posted 11/07/2025 at 08:20:34
In his first spell, Moyes gave plenty of academy players opportunities. From Rooney at the beginning through to Barkley near the end. In between, there was Osman, Rodwell, Vaughan, Anichebe, even Jose Baxter to name a few.

In his time, I don't remember anyone leaving and making waves elsewhere? I think the big problem now is getting the talent in the first place. The likes of Man City just hoover up players with promise.

Ian Bennett
14 Posted 11/07/2025 at 09:06:04
Andy, I think its only if they stay in the UK.

Moving to Belgium etc, I think you get nothing.

Dave Abrahams
15 Posted 11/07/2025 at 09:32:14
Liam (13) With Ross Barclay Moss dropped after a poor game at Blackburn and sent him on loan twice although the lad was reluctant to go both times— a lad who thrived on confidence was left on his own at that time although I felt let down by Ross as time went by.

Jose Baxter was offered a new contract by Moyes which saw his wages cut by 50% — Baxter let him know what he could do with contract by dropping out of football until Alan Stubbs got him back in the game and James Vaughan was given his debut when Everton were 3-0 up with twenty minutes to go when he scored that record breaking goal, injuries spoiled James in a way but ultimately James wasn’t good enough—Anichebe got as much stick off the crowd as praise— Rodwell looked like he could become a very good player but in the end he flopped although the £12- 15M we got off City helped Thingy to keep hold of his train set a lot longer so I fear for Harrison Armstrong getting a run in the squad with Moyes.

Liam Mogan
16 Posted 11/07/2025 at 09:37:19
Tbf Dave, Moyes did give those players a chance, but none of them actually pushed on and became top quality either at Everton or elsewhere.

There's always a call at some point in every season to 'play the kids'. The reality is the vast majority are just not good enough.

If Harrison Armstrong is good enough, Moyes will give him an opportunity?

Ted Roberts
17 Posted 11/07/2025 at 09:38:56
I think that news such as this is welcome proof that all the shattered and scattered jigsaw pieces that WAS Everton FC are now being put back on the table and brought together in a manner that can only mean the rebirth ( so to speak ) of the inner workings of our club.Im not getting carried away just yet,but am appreciative of the job in hand that needs to be done to get us back up to where we belong.Keeping an eye on the up and coming talent is a must,just like acquiring the right players for the senior team is a must.Isaac has been given the opportunity to grow and develop within the Everton structure and I wish him and all our youth players well in their endeavours to become our future stars.The broken pieces are being brought back together and I am excited for what the future could hold for our great club and fans if this modus operandi continues taking positive steps.
Ryan Holroyd
18 Posted 11/07/2025 at 09:41:51
Yes Liam you’re right about the ‘play the kids’

But, for some, why waste any opportunity to have a go at the manager hey

Steve Brown
19 Posted 11/07/2025 at 09:50:46
Hibbert, Osman, Rooney, Coleman, Anichebe, Rodwell progressed to first team regulars - in 11 years.

Vaughan, Gosling and Baxter did not feature regularly in the first team.

Rooney was a generational talent so his selection was a no-brainer.

You are all making Mike Allison's point for him, as that is a poor record.

The manager will always defer to caution when selecting youth v experience.

Steve Brown
20 Posted 11/07/2025 at 09:57:01
Ryan, you should give yourself the occasional day off as the manager's cheerleader in chief.

If he does as well as he has done since rejoining then he will be praised. But we didn't all get our memories erased and recall his last tenure perfectly well.

Hopefully, he is older, wiser and braver.

Liam Mogan
21 Posted 11/07/2025 at 10:00:50
Fair point, Steve, but was there actually anyone else in the Academy who should have come through in that time?

Since Moyes left has progression from there improved? Probably similar? Having watched the U21s quite frequently the last couple of years, I haven't seen many (if any) who are ready to step up.

I was hugely frustrated by Moyes in the latter years of his first spell, but don't think it fair to say he didn't give youngsters a chance, when he did. Its just that they ultimately didn't have the quality.

Steve Brown
22 Posted 11/07/2025 at 10:09:18
Liam, the young players would rarely get consistent game time and were often played out of position.

I don't think that progression has improved since Moyes left, and I would also say that David Moyes benefited from more young talent coming through than later managers.

I know it could be argued that it is on the players to prove themselves, but they also need commitment from the manager in terms of selection in their preferred position over a period of time.

Sam Hoare
23 Posted 11/07/2025 at 10:14:16
I though Heath was younger than 20. I think if you haven't had some significant first team minutes or more likely a good loan to the championship or similar by the time you're 21/22 as an outfield player then it's probably unlikely you're cut out for a good career in the PL. Of course there are always anomalies but the competition is ridiculously tough.

Hope he gets a good loan.

Danny O'Neill
24 Posted 11/07/2025 at 10:17:43
I'm not sure I've seen many criticising Moyes on this thread.

Naturally, like any manager / head coach, he will be cautious about introducing young players.

There is a deeper perspective to this. Are the academy players good enough? We haven't had many in recent decades.

Some of the names mentioned.

Rooney was a freak of footballing nature. Barkley showed glimpses of how good he could have been, but couldn't do it consistently. That's followed him throughout his career. Cadamarteri was a flash in the pan who faded quickly. Yes, James Vaughn burst on the scene, but was constantly blighted by injuries.

As for Rodwell, and this is just my take, but I often thought he might have been better as a sweeper or centre back. Forgetting injuries, I often think he often looked disinterested when playing football.

If my memory serves, I remember his best performance was against Manchester City when he was man-marking one of their midfielders for about an hour maybe? Then we changed the tactics and City opened us up.

Liam Mogan
25 Posted 11/07/2025 at 10:19:11
I suppose its a chicken and egg type scenario Steve, 22.

Are the players good enough to play or do they need to play to be good enough? It's a tough nut to crack.

My major problem with Moyes first spell was his lack of ambition, especially when I thought we had a team that could push on, if allowed to be more expansive.

Personally, I find it hard to be too critical of his handling of young players, as none of them have been particularly successful elsewhere under other managers.

The one that has got away in the past 10 years is Antonee Robinson, but I think he left after Moyes?

I'm also convinced that we just don't have the level of talent coming though. I could go into a rant about the Academy system and the churning up and spitting out of players. Something I've experienced first hand in youth football.

Ryan Holroyd
26 Posted 11/07/2025 at 11:03:21
I’ll say what I like thanks Steve Brown

I’m pleased you remember the first time he was here. I remember the 4th5th6th7th placed finishes.

How many youth players during Moyes tenure who he didn’t play went on to bigger things?

Fact is Man City, Liverpool, Man U snap up the better prospects and we’re left with the lesser players

Ian Bennett
27 Posted 11/07/2025 at 11:23:34
Don't think Moyes did any better or worst with the youth first time around than many a club.

The clubs with the better youth programmes have usually bought these players at 14-18.

The underlying players coming out of academies that have come through at 7-11 is pitiful for the amount of coaching any of these clubs have put in.

Derek Knox
28 Posted 11/07/2025 at 11:38:56
He has a cousin in London called Hamstead ! :-)
Danny O'Neill
29 Posted 11/07/2025 at 11:53:55
We all remember Moyes' first tenure.

He did well to start with, stabilised us and generally had us finish in good positions, but couldn't take us further.

There were also a few 15th, 17th and 11th finishes smattered in-between.

The relationship is complex. Speaking for myself, he came in, did what was needed but couldn't push us on when it mattered. Froze on the big stage.

To understand some of the sentiment amongst a lot of Evertonians, you have to acknowledge the other factors.

His close relationship with a deeply unpopular former owner / Chairman never sat comfortably with many. The double act of lowering expectations.

Missed opportunities with Wigan in the FA Cup at Goodison standing out. Talk about a rabbit caught in the headlights, being schooled by Martinez, who went on to win the trophy.

The semi-final against Liverpool, when we had them for the taking, but somehow decided to defend a 1 - 0 lead and lost.

And the manner in which he left the club. Not the fact that he took the opportunity to join Manchester United as I don't think their are many who would have denied him that. But the way he conducted himself was unsavoury. He knew and we knew from the January, that he was going, but he continued to deny it.

Anyway. Water under the bridge now and he can be judged on what he achieves next season.

I hope that explains why there is still some residual caution over Moyers Ryan.

Kevin Molloy
30 Posted 11/07/2025 at 12:00:50
I think the real resentment with Moyes comes not from how he managed the team so much as his messaging. there can be no doubt he talked the club down on occasion, and he was very tight with Bill. With hindsight we can see that he always had his eye on OT, and that he wanted to let the world know he was operating with very limited funds, and so should not be discounted for a top four club. I can forgive him this, even though the way he walked to OT infuriated me at the time. We can't blame him for wanting to keep his Boss happy, and as a manager he's been such a positive force for the club. Do we know anyone else that could have steered toe club so well for over a decade with no money? I don't.
John Raftery
31 Posted 11/07/2025 at 12:19:13
Liam (25) Regarding Antonee Robinson he was only 15 when Moyes left in 2013.
Danny O'Neill
32 Posted 11/07/2025 at 12:22:24
Most of them don't Ryan,

But two that spring to mind are Eric Dier, who went on to win trophies with Tottenham and Bayern. And Mustafi, who we brought into the academy, but never featured in the first team.

He won a couple of FA Cups with Arsenal and managed to bag himself a World Cup winners medal with Germany.

I'll caveat that it's all judgemental and you can never really tell.

Andrew Ellams
33 Posted 11/07/2025 at 12:28:31
Robinson and Mustafi were at Everton when we had strength and depth in their positions so they moved on to get their chance. It happens.

Mustafi threw a fit when he was a teenager not getting game time ahead of Jagielka, Lescott and Yobo.

Christine Foster
34 Posted 11/07/2025 at 12:44:20
Good luck Isaac, pleased for you but don't expect any favors from the manager. The thread has had some very good contributions from Dave A, Danny and Steve Brown. I am reminded of the reasons why frustration set in with Moyes as his failure to grasp opportunities and constant talking down our abilities became a mantra which eventually became his Achilles heel and for which he is remembered still. Indeed I think it's inbred within him now and will lead eventually to a parting of ways as the expectations of fans and owners exceed the managers. But for now if little money can be spent, he will improve what we have.

Just how thin the squad will be is an uncomfortable situation that I hope changes before the season starts, if not we are likely to see a few youngsters blooded but only as a last resort.

Ryan Holroyd
35 Posted 11/07/2025 at 13:02:19
Eric Dier was on loan from sporting academy

Mustafi wasn’t getting in ahead of jags Les Scott

People develop at different rates

Ian Bennett
36 Posted 11/07/2025 at 13:03:53
Danny, youre very kind to have given Moyes the responsibility of 15th in his first season.

He was in situ for 9 games. Were you expecting a title push in those 9 games perhaps?

Give the impression of a balanced write up, but underneath it ain't.

Danny O'Neill
37 Posted 11/07/2025 at 13:07:09
Absolutely Ryan.

They do. Those of us who have coached at youth level appreciate that.

Your question was who he didn't play who went on to bigger and better things. I gave two examples, which I didn't need to Google as I remembered them.

I'm sure Moyes, like any manager will give some one good enough a chance. He is probably just a bit more cautious than others, and we have to acknowledge that our academy hasn't really been setting the world alight of late.

Kevin Molloy
38 Posted 11/07/2025 at 13:07:12
Ryan's point is the key one. In over a decade, we coulda woulda shoulda given more of a chance to two young centre backs. The charge that Moyes isn't giving youth its chance is groundless. He aint dropping Jags and lescott to put in a couple of kids.
Brendan McLaughlin
39 Posted 11/07/2025 at 13:20:21
Brendan McLaughlin
40 Posted 11/07/2025 at 13:20:21
Danny #29

Moyes knew and we knew from the January, that he was going, but he continued to deny it.

I wish you had been on ToffeeWeb at that time because nobody on here back then had a scooby. In fact the idea that any of the "top" teams would come in for Moyes, never mind the most successful team of that era, was treated with derision.

Steve Brown
41 Posted 11/07/2025 at 13:22:24
Ryan @ 26, I remember all 11 winless years.

Hard to forget.

Phil (Kelsall) Roberts
42 Posted 11/07/2025 at 13:40:52
Our real issue is that whilst most clubs have players in their youth set up who are good enough to go to Championship or even Premiership teams, we do not.

Harrison Armstrong at Derby when they were being relegated
Lewis Dobbin - 1 goal in 13 starts at Derby
Tom Cannon - 8 in 19 for PNE and then sold immediately (PSR?)
Ellis Simms - 7 in 14 for Sunderland and then sold (another PSR victim?)
and I could go on but who has starred in the Championship that has then said, he is now ready for the Everton 1st team and not another Championship club - or even a Championship club that will be challenging for promotion?

The last one I remember is Leon Osman whose loan at the age of 23 finally made it.

And before we moan too much - remember Matthew Pennington and Luke Garbutt. One was 26 and the other 27 when their U23 contracts finished. Two years seems sensible. No point in keeping a player who is not going to play for Everton's PL side or command a decent fee.

Danny O'Neill
43 Posted 11/07/2025 at 13:42:55
Brendan, he was in private talks with Sir Alex for months, when still Everton manager, who told him he would be the next Manchester United manager.

Kevin, Moyes will give youth a chance if he thinks they are good enough and he can trust them. The underlying problem is what the academy has, in the main, been producing over recent years.

And at the top flight of football, the stakes are high.

Okay, not an academy player, but he put trust in Jake O'Brien as soon as he came in. Although I believe Dyche gets the credit for selecting him in the FA Cup match before being relieved of his duties the same day as he apparently picked the team.

Brendan McLaughlin
44 Posted 11/07/2025 at 14:11:53
Danny #43

I know those stories circulated after the event but you suggested in your earlier post that it was common knowledge beforehand which I don't believe it was.

Michael Kenrick
45 Posted 11/07/2025 at 14:47:59
Brendan @40,

I wish you had been on ToffeeWeb at that time because nobody on here back then had a scooby.

Maybe I'm misinterpreting your claim here but I think from January 2013 onwards until the end of the season, there was massive speculation on ToffeeWeb about what exactly Moyes was up to with his protracted contract dithering.

Here's just one example, from February 2013:

Moyes puts off contract decision — with 253 comments from those who didn't have a scooby.

Ryan Holroyd
46 Posted 11/07/2025 at 14:55:30
Steve Brown

We’ve had plenty of winless years.


What is it 5 winning seasons in nearly 70 years?

😂 even Leicester have won the title more recent than Everton.


Plenty more winless season’s coming up for you to enjoy. ☺️

Brendan McLaughlin
47 Posted 11/07/2025 at 15:13:47
Thanks Michael #45

I'll have a read at that later but if there's a post on there even speculating that Moyes is going to United... I'll eat Andy Crook's other hat.

Steve Brown
48 Posted 11/07/2025 at 15:29:54
Ryan, I don't enjoy winless seasons at all. I am lucky enough to remember us winning 3 league titles, 2 FA Cups and 1 European trophy.

Most managers tend to get 3-4 years maximum without winning a trophy - certainly not 11 years. Even trophy winning Everton managers like Catterick, Kendall and Royle did not have that treatment.

David Moyes will certainly not have the same luxury with TFG, so hopefully he can win something.

Danny O'Neill
49 Posted 11/07/2025 at 15:37:44
Ryan, you could also have mentioned Aston Villa (1981), Tottenham (1961) and Newcastle (1927). All 3 of them have been relegated in my lifetime, two of them twice.

I hope your prediction is wrong and you along with others get to enjoy winning seasons, starting next season.

Liam Mogan
50 Posted 11/07/2025 at 15:46:12
Having been able to stream friendlies for free, members and ST holders now have to pay only £7.49 ('that's 25% off the standard price!') to watch the Accrington/Blackburn games.

Welcome to TFG land

Josh Horne
51 Posted 11/07/2025 at 15:49:08
Michael @45, an interesting read. One day the ToffeeWeb archive might be a go to source of reference for club historians looking for a fan perspective. Worrying really, I'm not sure how representative it actually is.

What I gleaned from scrolling through is that Moyes was in a minority of perhaps one who thought he would get a sniff at a top Premier League club. Even Sam Hoare considered it unlikely.

What does come across is that a point of mutual apathy and dissatisfaction with the prospect of him extending his stay had been reached.

Interesting, to me, is that the widespread disenchantment of contributors with his achievement at Everton, several of whom are consistent in articulating the same now, is not matched by similar representation from his 2025 support base.

Kevin Molloy
52 Posted 11/07/2025 at 16:03:07
£7.50? Dream on Angus, seriously.
Brendan McLaughlin
53 Posted 11/07/2025 at 16:14:55
Thanks Josh #51

"What I gleaned from scrolling through is that Moyes was in a minority of perhaps one who thought he would get a sniff at a top PL club."

I also scrolled through it and as you say not many saw Moyes getting a top job never mind the United gig.

Strange when you think Danny recalls that we all knew from January 2013 that Moyes was off to United.

Ryan Holroyd
54 Posted 11/07/2025 at 16:24:37
Danny I just concentrated on Everton because that's the only club I care about.

We seem as far away as any time winning a League Cup never mind the Premier League!

Ryan Holroyd
55 Posted 11/07/2025 at 16:29:15
On a separate topic, Palace demoted to conference league

John Raftery
56 Posted 11/07/2025 at 16:56:02
Liam (50)

It's an exclusive offer to valued members! Others must fork out a tenner. Valued members are now valuable members.

Frank Crewe
57 Posted 11/07/2025 at 16:56:39
@Ryan 55

When I first saw that I thought they meant the UK Conference League.

Danny O'Neill
58 Posted 11/07/2025 at 17:06:14
Although you did mention Leicester Ryan!!

All of us only care about Everton. It's why I can relax watching international football as it doesn't bother me.

Brendan, it may have been Liverpool street gossip and match day chat, but it was fairly known discussions were going on for months.

Ferguson is subsequently quoted as telling Moyes not to tell anyone, maybe his wife, that he would be the next Manchester United manager.

He got his chance. Flopped big time, for which there could have been a number of reasons, especially when you're following Sir Alex. It didn't go well in Spain, relegated with Sunderland. A couple of stints with West Ham and won a trophy, but seemed to remain unpopular with the Irons supporters.

He's had a honeymoon period with us since returning and get the credit deserved. Now the real work starts. I hope he succeeds, with the backing of the ownership and board.

Ian Jones
59 Posted 11/07/2025 at 17:19:45
Michael @ 45.

Definitely an interesting look back at the views from 12 years ago. People should look back at the News Archive on ToffeeWeb more often - makes for great reading.

Dave Abrahams
61 Posted 11/07/2025 at 17:32:07
Ian (59) Yes that was a great read with plenty of names now not on ToffeeWeb and quite a few who still contribute even if only now and again.

I wasn't on ToffeeWeb then but would have been giving Moyes plenty of stick then, mind you , got an earful off me in the Echo every so often off me with a few letters written to him as well with my name, adress and telephone number.

He replied now and again but then he stopped and I read that he was getting so many letters they were read by a some other people and then handed on to him to read.

I reasoned that he only got the complimentary ones so I started send him letters in a brown envelope marked private and confidential and I got some replies back!

Kevin Molloy
62 Posted 11/07/2025 at 17:51:53
I wouldn't say that the 'real work starts now', or that he had a honeymoon period Danny. The real work started when he came in 6 months ago, and that wasn't a honeymoon, that was hard-headed pragmatism and talent that lifted us away from the drop zone.

The situation is he's built up a huge amount of goodwill after an outstanding half season, and I think most fans realise we are still in a very tricky situation with an uneven squad, and not much money to rectify things.

Danny O'Neill
63 Posted 11/07/2025 at 18:00:43
He has built up deserved goodwill Kevin.

What I mean, is now he gets judged over a full season. Hopefully another one as it means we've done well.

In terms of money, he's been backed so far, so we'll have to see what the owners decide.

Andy Crooks
64 Posted 11/07/2025 at 18:04:36
When I contributed to the thread that Michael posted @ 45, I wouldn't have ever dreamt that David Moyes would return or that he would be welcomed back by anyone. Life is indeed strange.

I think I must have mellowed since then because I can't imagine getting as worked up about it these days. As Kevin says, he has built up an enormous amount of goodwill and I am feeling optimistic.

Ryan Holroyd
65 Posted 11/07/2025 at 18:50:54
When Moyes left, I would have been one of the many saying he'd taken us as far as he could.

Never did I think we would go backwards and have back-to-back relegation battles.

Ian Jones
66 Posted 11/07/2025 at 18:51:45
Dave,

Yes, I recognised some of the current posters. Had a real aww moment when I spotted a post from Harold Matthews.

That’s great and so interesting that you wrote to David Moyes and even got responses. Those were the days before social media took hold, when the art of letter writing was still alive. It's such a lost art now. I think you should start writing to him again, just for old times’ sake!

It reminded me of my late Dad, who was always writing letters much to my frustration. It’s even become a bit of a family saying 'You know what, I’m going to write a letter'.

Born in 1933, he somehow knew one of our former players, Jack Humphreys, and his family. I think my Dad knew him as John. The connection, I assume, came from my Dad attending a primary school in Llandudno, where Jack’s father was I think the headmaster. In the late '40s, my Dad claimed to have gone to Goodison several times to meet Jack after training, along with a bunch of mates. Apparently, they’d sometimes go for a pint in the Winslow and even have a kickabout in a room above the pub. Not entirely sure how much of that is true - the timeline's a bit vague, especially age-wise!

Anyway, my Dad often quoted that same headmaster, who must’ve instilled in him the belief that if you want something done, write to the person at the top. So, fast forward to the mid-70s. On two occasions when he wasn’t happy with how the club was being run, he wrote to the chairman to express his dissatisfaction with the manager and asked for action. Within about two weeks of each letter, though he never received a reply which would’ve really annoyed him, both managers were sacked. The managers were Billy Bingham and Gordon Lee. I did suggest he stop writing after that!

I also hadn’t realised that Gerry Humphreys, who my Dad often used to talk about, was the same one who played for us in the late 1960s.

Anyway, back to the thread, good luck to Isaac, interesting to see he's a boyhood fan of Leeds United but ended up with us.

Ian Jones
67 Posted 11/07/2025 at 18:58:16
Danny, 24, I believe in his earlier days, Jack Rodwell was a centre back and got moved upfield.

Brendan, 47, I specifically looked at Michael's link. Was a bit worried for you about having to eat the hat but seems you are safe. :)

Steve Mandaluff
68 Posted 11/07/2025 at 19:01:58
The big question isn't how many youth players Moyes brought through, but how many Moyes didn't give a chance to that went on to prove they were good enough to consistently play at the top level.

The answer is: very few.

Mike Gaynes
69 Posted 11/07/2025 at 19:18:54
Michael #45, that's fun. Fond memories of Kev Tully and Patrick Murphy, two guys I met on my first trip over.
Robert Tressell
70 Posted 11/07/2025 at 19:19:54
Steve # 68 - I think the answer to your question is probably 0.

It's a bit like the complaints against Dyche for not playing Simms (Coventry subsitute), Cannon (Sheffield United), Ebere (good for U18s, not for u21s), Warrington (Leyton Orient), Dixon (Stockport County) and Sherif (5 in 20 for the U21s).

There's just a massive over-estimation of the quality of these players - possibly stemming from a massive over-estimation of the quality of u21s football (which is a very poor standard - worse than the top levels of non-league).

I wish all of these players very well and hope they have very good careers in football like predecessors like Lundstram, Ledson, Dowell, Kenny, Forshaw, Bidwell, Connolly etc etc. But fundamentally all Everton managers for the last 20 odd years have always selected young / academy players who merit it.

The only "one who got away" is Robinson. He left because at the time he wasn't going to get games at Everton with a club legend and French international ahead of him.

Dave Abrahams
71 Posted 11/07/2025 at 19:21:23
Ian (66) Yes Ian Gerry Humphreys was the step son of Jack Humphreys, he played for Crewe after leaving Everton, it might have been coincidence but Harry Catterick, Crewe’s manager had been a team mate of Jack Humphreys.

Gerry was only an average footballer but I wrote on ToffeeWeb he scored one of the best goals I had seen when Gerry scored a cracker for Everton in a 3-0 win over Sheffield Wed. and a few Everton fans remembered that goal.

I’ve wrote a few letters mostly concerning football, one was to the Duke of Edinburgh in 1966 and I wrote to him about him going on a tour of Australia when Everton were playing the FA cup, Inasked if there was any chance of having his ticket for the game seeing as he wouldn’t be using it- got a reply off his secretary which came at the beginning of June, good job there wasn’t a ticket in the envelope as he knocked me back, didn’t matter as I wrote to plenty of people asking for a ticket and got one back off Tom Finney of PNE and England fame and there was a ticket in it, I’d made a point of recognising him at the Everton v Man. Unt. semi final at Bolton and made a real fuss of him, genuine by the way, because he was truly great footballer.

I did the same in 1968 and got another ticket but that story is for another day, it did prove though that the pen is mightier than the sword.

Dave Abrahams
72 Posted 11/07/2025 at 19:29:59
Mike (69),

Patrick Murphy is still going or he was a couple of years ago when I met him in The Harlech,

I asked him why he wasn't on ToffeeWeb and he said he was and Patrick Murphy was one of the aliases he used so he could be anyone on here.

I think he called in to see Johnny Mac who he was some relation to.

Mike Gaynes
73 Posted 11/07/2025 at 19:47:01
You're right, Dave, he is.

I've often wondered whether Kev might be here as well under an occasional nom de plume. Fun guy. And a snappy dresser!

Rob Jones
74 Posted 11/07/2025 at 21:01:26
Oh, goodie, another pro/anti Moyes argument. Marvellous.
John Flood
75 Posted 11/07/2025 at 21:21:06
Phil (42),

Derby County didn't get relegated last season when Harrison Armstrong was there on loan. In fac,t according to a couple of match-going Derby fans I know, he was excellent and one of the main reasons they managed to stay up. They would love him back on loan there again next season.

Danny O'Neill
76 Posted 11/07/2025 at 21:29:23
On the subject of academy graduates, I've just watched to footage of the squad's pre-season training camp in Scotland.

Interesting to see both Braiden Graham and Harrison Armstrong there.

Peter Moore
77 Posted 11/07/2025 at 21:53:36
Moyes will give them chance, off the bench probably, if the youngsters stand out in pre season, hopefully.

It doesn't always work out though of course, such as Keiron Dowell. He was truly outstanding one pre season but never made it with us did he. Talent isn't enough without the extra fight and spirit to give everything in defence as well as attack for a team like ours hey. May the lads give their all and be good enough.

What a huge boost to the team it would be if they could break into the first team and do well.

Neil Copeland
78 Posted 11/07/2025 at 22:08:11
Danny, I don’t think Moyes has much option but to include them until at least the squad is improved.

It’s still a great opportunity for them though and would be fantastic if they make the most of it.

Don Alexander
79 Posted 11/07/2025 at 22:59:45
Throughout his first tenure with us David Moyes really quickly identified that if he kept the master self-server Kenwright happy he, Moyes, would be financially made for life.

And then Whisky-Nose selected him.

He must have been staggered, delighted and totally compliant to instructions given to him by WN & Kenwright thereafter. He served himself above all else, including us lot.

But now he's back.

I therefore hope that he can now reveal to the world in general an ability, for once, to emulate by trophy winning what the few other managers with anywhere close to his length of self-service as a manager has been for any other club - all of whom won trophies aplenty - unlike him.

After all, he's a multi-millionaire so what else has he got left to achieve beyond winning a trophy - or is he still content to merely enrich himself as OUR club blunders on to even more mediocrity such as we had under him and beyond?

I hope Friedkin shares my opinion.

Ian Jones
80 Posted 11/07/2025 at 23:37:20
Don, sorry, bored now of every, well most posts, banging on about Bill Kenwright.
Brendan McLaughlin
81 Posted 11/07/2025 at 23:41:49
Ian #67

I knew I was safe... the very thought of Andy Crooks having two hats!

Ryan Holroyd
82 Posted 11/07/2025 at 23:51:31
Ian 80,

Don will be on about Duncan Ferguson next, his other pet hate.

I remember every time reading WSAG there would be an article written by Don slagging Ferguson off.

Brendan McLaughlin
83 Posted 11/07/2025 at 00:10:01
Danny #58

"Brendan, it may have been Liverpool street gossip and match day chat, but it was fairly known discussions were going on for months."

You keep repeating that Danny but avoiding the fact that whilst it was "well known"...it wasn't well known enough to make it's way onto ToffeeWeb?

I'll go out on another limb and say it wasn't flagged up on GOT, Blue Kipper or any of the other Everton fan sites either.

And even on this thread or any of the others (and there have been many) discussing Moyes departure... nobody other than you Danny

Don Alexander
84 Posted 12/07/2025 at 00:11:04
To those bored about the reality that's for decades reduced us to relegation escapes I say "give your head a wobble". The evidence to justify my opinion is legion - and it affects us today, tomorrow and for enough time until we start winning trophies of significance again.

To those idolising Duncan Disorderly I say watch his video clips. He now admits he was as a player for us, in my words, a twat.

And I agree with him.

Ryan Holroyd
85 Posted 12/07/2025 at 00:36:22
‘ until we start winning trophies of significance again’

But that’s not going to happen whatever manager is in charge.

Unless a state like Qatar takes over the club

Christine Foster
86 Posted 12/07/2025 at 00:36:55
For the sake of progress, Moyes tenure along with associated events, management and ownership and the subsequent style of departure, all should have been placed in a bottle, corked and thrown in the Artic ocean hoping for the next ice age.
But life is never as clean cut, memories are forgotten by many and well, life goes on. David Moyes has his attributes, in the comparison with Sean Dyche, those attributes outweighed continuation of Dyche but hence why it was, in my opinion, a very short term solution. I would have much preferred his tenure to end with good grace and thanks for a job well done at the end of last season, but it hasn't and like Marleys ghost he will drag behind him the chains of Kenwright, Ferguson and his own forged chain links of previous tenure. Unless he can find almost immediate success, a trophy or European place, that chain will be the end of him.
Eric Myles
87 Posted 12/07/2025 at 01:39:26
Brendan #83 & Danny #58.

In SAFs book he says he first started thinking about retirement at Christmas (I think when his wife's sister died?) and told the United board in February. It was in the March that they decided Moyes should be anointed as The Chosen One.

Moyes immediately told Chairman Bill and offered to resign but Chairman Bill would have none of it.

Steve Brown
88 Posted 12/07/2025 at 02:05:51
Honestly Ryan @ 85, I don’t think that is true.

If you are of the generation who have not really seen us win trophies, then I understand the attraction of the argument that success will only come with a big increase in net investment over years. I actually admire Everton fans who are under 40 the most as their commitment is incredible.

Those of us who are lucky enough to see us win trophies know what led to success - strategy, structure, standards and mindset. We can win a domestic cup next season with those in place and some improvement to the squad, although I agree sustained progress in the league takes longer.

Personally, give me an FA or EFL Cup win any day over magnificent 7th every year.

Eric Myles
89 Posted 12/07/2025 at 05:15:57
Steve #88, it's the Magnificent Sevenths, and even the Sixths, Fifths,and Fourths that will generate funds to improve the team and make winning cups easier.
Steve Brown
90 Posted 12/07/2025 at 05:33:24
Eric, a recipe for permanent financial stability but not success. Success is winning.

A domestic cup win puts the club into Europe, allows us to attract better players and breeds confidence.

Steve Shave
91 Posted 12/07/2025 at 06:41:41
Can we please stop bringing Kenwright up all the time? It's so fucking tedious. Also, interesting to see some are still banging on about Moyes Mk I. Get over it.

Bill sold to a complete buffoon who doesn't get criticised anywhere nearly enough for nearly ruining the club and almost sending us into footballing obscurity with his blind recklessness. Bill is no longer with us and alot has happened since. Regardless of your views, it was quite a long time ago now when he was in charge.

I also don't get the point in dredging over anything Moyes related from his first tenure. That was also a long time ago, he is a different manager now, a different man and we are a different club. Before anyone jumps on that I mean the landscape of the club is different, not the DNA.

Let's try to at least keep our minds in the now and on the future. As a cognitive behavioural therapist a quote we use sometimes springs to mind with some of you on TW (mention no names!): "90% of what you think today, you'll think again tomorrow". Referring to the endless feedback loops and narratives we get stuck in.

Free your minds...learn to let go...think in the now. With that comes growth mentality and THAT is what I believe TFG are bringing. To me they are a breath of fresh air and I love the quiet way they go about their business.

In reference to the debate above, ultimately we want to be top 4 AND competing for the cups. The route for both is the same. Small but clear incremental and positive steps forwards, building on before and with one eye on the future. Clever recruitment, top down culture change, communication and precision planning! It will and should take a long time.

Steve Brown
92 Posted 12/07/2025 at 07:02:51
Steve S @ 91, impressive arrogance in that post.

Telling other posters what they can think, do, feel or write. Interesting approach for a “cognitive behavioural therapist”.

Is that what you do in your sessions?

Danny O'Neill
93 Posted 12/07/2025 at 07:28:37
Neil @79, probably. It will be a good experience for both Graham and Armstrong and neither looked out of place.

Steve @88, I too admire those young supporters and their determination to keep going, despite having seen nothing other than a few semi-finals and an FA Cup final defeat. I will always call them out in a match report.

Other Steve @91. Final word on the subject. The points I raised much earlier in this thread were not necessarily all of what I think. I have my own thoughts. They are what fellow Evertonians have expressed in discussion, not what I've read on the internet.

And I did close by saying water under the bridge and that I hope our "new" manager brings us success, which I've said on countless subjects.

End of topic for me.

Steve Shave
94 Posted 12/07/2025 at 08:26:13
Steve I am not telling people what to think, I am merely saying we don’t have to live constantly in the past. It’s all about subjective opinions and that is part of what makes this a great platform for us to all debate and share.

I hear you though Steve and perhaps upon reflection I should have had more coffee before writing that. My wording wasn’t great and I was definitely projecting my frustration.

I feel that we as a club would benefit hugely from a collective recalibration. BMD brings us a real opportunity to do that, a change of mindset and a chance to reset to help move forwards.

As we move into the new stadium with hopefully a fresh squad I do question the point behind the “dithering Dave” and “boys pen Bill” posts. We need to move on, we have to! It frustrates me when we make steps forward only to hear the same old moaning.

Eric Myles
95 Posted 12/07/2025 at 08:55:31
Steve #90, without the money we cannot afford to buy better players.

The exact situation we find ourselves in now.

We need better players to win games, but we don't have the money to buy them.

Robert Tressell
96 Posted 12/07/2025 at 09:00:14
Eric @95, none of us know how much we can spend but it would be a surprise if there is (as for the last 4 to 5 years) no money available. We’ve only spent about £40m so far and we should certainly be able to spend money on a new right back.
Danny O'Neill
97 Posted 12/07/2025 at 09:12:41
People with always talk about the past Steve @94, whilst also looking to the hear and now, as well as looking to the future.

It can be reminiscing about the teams and players of the 60s. Despite not winning anything, some have fond memories of going to the match in the 70s. Then there is the brief fabulous period in the 80s. Younger supporters have their idols from the 90s and 2000s, sadly, not much to shout about unless some were old enough to witness our last trophy. Those of a more mature age can even recall some of the great players of the 50s, the last time we were relegated.

Then there are the outstanding historical articles that appear on here meticulously researched by the likes of Rob Sawyer and Becky Tallentire. The fine work done by the Everton Heritage Society, now moving from St Lukes to a new location across from BMD. The sterling work from the 1878s with their coordinated banner displays covering all generations.

It hasn't always been plain sailing with some of our most successful managers. If my history, and this is not memory (before my time) is correct, wasn't Harry Catterick met by a group of angry Evertonians for dropping Alex Young? And then near dismay for selling Alan Ball, although apparently there were reasons for that.

Howard Kendall was taking a lot of stick and on the brink before Colin Harvey helped him turn the good ship Everton around.

I don't like calling it living in the past, more respecting our history and heritage.

Anyway, I'm looking to the future, starting with the trip to Accrington Stanley next Tuesday evening followed by Blackburn on Saturday.

Eric Myles
98 Posted 12/07/2025 at 09:15:06
True Robert, but given we have to replace a shed load of players do you think we'll be spending anywhere near circa £40 million each on say 5 first team starters that we need?

We had to re-sign Keane and Coleman FFS, not a sign that we have a lot of cash to buy Euro quality players.

And even Barry, our major outlay to date is not going to start and set the EPL on fire right away. If he's the untried standard of player at that money (£27 million was it?) what price tried and tested Euro experienced players?

Eric Myles
99 Posted 12/07/2025 at 09:21:25
Danny #97, isn't there a saying that if you don't learn from history you're doomed to repeat it?

Let's hope TFG have learned a lot of Chairman Bill's history and even more of John Moores.

Kevin Molloy
100 Posted 12/07/2025 at 09:41:18
Robert
I hadn't realised but yes you're right, we are already £40m down. Replacing players like DCL and Doucs who left for nothing, has already blown a £40m hole in our budget. And that's before we start to address the deficiencies. I think we'll need to show a lot of patience with the club, at a guess I reckon we may have enough for another £40m splurge, but my word that sort of money doesn't go very far these days.
Mike Gaynes
101 Posted 12/07/2025 at 09:47:55
Eric #99, on the contrary, let's hope TFG pay absolutely no attention to the previous ownership history of this club and follow their own highly successful business model, which has stabilized Roma's finances and produces $11 billion in annual revenues across multiple industries.

And regarding post #95, I would point out that neither you nor anyone else here has the slightest idea that we don't have the money to buy players. Only TFG knows what they can afford, and we'll find out what that budget is over time.

Steve #91, I don't find your post at all arrogant. Just highly sensible. I agree with it all. (Of course, I'm sometimes considered a bit arrogant myself!)

Christine Foster
102 Posted 12/07/2025 at 09:49:38
Steve 91, they say if you don't learn from mistakes, what happened before will happen again. Whilst its admirable and helpful to "move on" one should never forget how you got there in the first place!

This isn't about relationships, its about risk. Its about trusting the management of a team not to make the same mistakes of old. You say David Moyes isn't the same man he was, perfectly true, but his underlying subsequent management performances are not stellar. His style is undoubtably better than SD but hardly a Pep.. Since leaving us after 11 years, he has had 5 appointments if you include 4 of which lasted a season each (roughly) with his final stint at West Ham for approx 5 years. In the end despite winning a European trophy, he is moved on again.

I was one who suggested he replace Dyche back in November because it was worth the risk in comparison to Dyche. Moyes gets more out of a team, knows the club, has managed on a shoe string, great. But that was Everton of old, the Everton of the future must change approach, a different dynamic.

Learn from the past, look to the future, then you can truly let go of the past and consign it to history.

PS Mike I agree, TFG will pay absolutely no attention to previous owners stuff ups nor should they (thank god) but I doubt they will give anything like the latitude Moyes once had..

Rob Dolby
103 Posted 12/07/2025 at 10:15:59
Christine 102 Great post. Moyes will get 18 months and if things don't improve he will be sacked and we get back on the manager merry-go-round.

Mike 101 There is a danger with Tfg. I don't like the multi ownership model but who am I.
If at some point Tfg turn us around and we do threaten a European spot it's decision time if they want us or European regulars Roma to compete. That in itself isn't a sporting decision it's a money decision and with all due respect USA ownership of anything is driven by making money.

Football is very tribal, I don't recall anyone outside of our club supporting us during the points deductions or supporting Wolves effort to get rid of var.

Palace qualified for Europe for the first time in their history and have promptly been demoted out of a European competition and Forrest are on the verge of suing them for the dual ownership situation.

Football is eating itself, greed has taken over from sport. Accountancy skills are valued more than football skills.

Sorry I have digressed.

Eric Myles
104 Posted 12/07/2025 at 10:18:59
Mike #101, I was meaning TFG should learn from Chairman Bill's mistakes and from John Moores successes.

And while we don't know how much is in the kitty do you really think if there's a lot we would have re-signed Keane and Coleman instead of getting in ready made replacements?

Tells me there's a limited budget and we need how many replacements?

Oh and how much of that $11 billion has been generated by Roma? Or rather, how much are Roma losing each year?

Kevin Molloy
105 Posted 12/07/2025 at 10:22:59
Christine,

In the last 5 years, Moyes saved West Ham from relegation, moved them up to the European spots consistently, and ended by winning a European trophy. What would 'stellar' look like, winning the league?

Rob, I find it puzzling that anyone would embrace being back on the football merry-go-round after the last 10 years we've had. If Moyes is here for the next 3 years and we're not relegated, I'd bet my hat we are in a much better place than now.

But I'd not be wanting to sack him if next season he finishes 13th. We need some stability.

Ryan Holroyd
106 Posted 12/07/2025 at 10:32:15
I’m happy for Moyes or any manager to not be given any ‘latitude’ but gives them the tools in the first place.

Going into the season with Nathan Patterson, Seamus Coleman and a centre back as your choices at RB, only one left back, no right wingers just won’t cut it.

Ryan Holroyd
107 Posted 12/07/2025 at 10:37:22
Sacking Moyes went really well for West Ham, didn't it?
Tony Abrahams
108 Posted 12/07/2025 at 10:42:00
Football is eating itself and greed has taken over from sport, is something I 100% definitely agree with, Rob.

Football always reflects life, and it can have only been greed, that stopped a lot of clubs voting to do away with VAR, mate.

Ryan Holroyd
109 Posted 12/07/2025 at 10:49:59
Everton’s turnover for the 2023–24 season was £187 million, placing them 13th in the Premier League for revenue generation A B. Here’s how they stack up against the top 10 clubs:

Manchester City ~720 Dominates due to consistent success and global commercial reach
Manchester United ~660 Strong brand, commercial deals, and matchday income
Liverpool ~620 High broadcast and commercial revenue
Arsenal ~540 Boosted by Champions League return
Tottenham Hotspur ~520 Strong matchday and commercial revenue
Chelsea ~500 Despite on-pitch struggles, commercial deals

Everton 185


How on earth do you consistently compete with these clubs?

Tony Abrahams
110 Posted 12/07/2025 at 10:51:01
Good post Lee, and if there was a gaping hole at right back Peter, then the way Dyche, had his fullbacks over covering his central defenders, then it’s possible it might have been the right midfielder who was at fault for a few of those goals?

We lost at home on the opening day to Fulham, I think and when the cross went past Patterson, who was positioned towards the middle of his goal, the player at the back post had loads of time because James Garner, who was playing right midfield that day, was doing nothing to help his partner at right back, who was over covering his centre backs!

I agree with Chris K@73, (except the bit about Iwobi) which shows me that we all see different things in different players.

Tony Abrahams
111 Posted 12/07/2025 at 10:56:35
Very interesting Ryan, and just like people used to argue that Moyes, never really had Everton, punching above their weight because they usually finished around about where they were expected to finish, relative to the wage bill, it’s interesting that we finished in a very similar position with regards revenue generated.

I wonder how much more money will be generated by moving to Bramley Moore?

Robert Tressell
112 Posted 12/07/2025 at 10:57:42
Ryan # 109, as a club we've had every opportunity to cash in on the riches in offer in the Premier League and completely fluffed it for over 30 years.

I know you know this but the stadium helps - and TFG seem keen to improve our commercial position. All vital.

Realistically we can compete within a 3 to 5 year period - at least to the point Villa have done recently (although is it now starting to fall apart?)

That means Champions League runs and a sniff of domestic cup trophies (which we are overdue for).

Sourcing high quality players in a more sophisticated way will help too. That also seems to be on the TFG agenda too.


Ryan Holroyd
113 Posted 12/07/2025 at 11:19:06
Tony - we've not been able to consistently finish where our turnover suggests since Moyes left


After David Moyes left Everton in 2013, the club experienced a rollercoaster of league finishes under various managers. Here's a breakdown of their Premier League positions from 2013–14 onward:

Season Manager(s) Final Position
2013–14 Roberto Martínez 5th
2014–15 Roberto Martínez 11th
2015–16 Martínez / Unsworth 11th
2016–17 Ronald Koeman 7th
2017–18 Koeman / Allardyce 8th
2018–19 Marco Silva 8th
2019–20 Silva / Ancelotti 12th
2020–21 Carlo Ancelotti 10th
2021–22 Rafael Benítez / Lampard 16th
2022–23 Frank Lampard / Dyche 17th
2023–24 Sean Dyche 15th
2024–25 Dyche / Moyes (returned) 13th


Danny O'Neill
114 Posted 12/07/2025 at 11:32:06
You've echoed what I said Lee. He's not that bad. If he stays, then he will need to play more. It's just that if we splash out on a new right back, his chances may limited. He could either be surplus to requirements, or have to make a personal career choice.

Robert, I agree with your assessment. I always tend to look a 1-3-5 model when I'm planning a project at work.

From an Everton perspective:

Season 1: Challenge for a domestic trophy and qualify for Europe. Sorry, I'm impatient.

By season 3: Challenging for Champions League qualification and giving the title a shot.

Season 5: In the Champions League and pushing for the title.

I'd obviously be more than delighted if we shift some of that forward in the cycle.

I had a quick look at Newcastle. 5 years ago, they finished in the same position we did last season. They've since won a trophy and qualified for Champions League.

In terms of increased revenue, I can't put a figure on it, but already, there are steps that have been taken:

1. Season tickets are more expensive and the capacity has increased.

2. Membership has been split into 2 tiers, with the higher plus one being £60 compared to the previous one tier system at £35.

3. Increased corporate facilities and restaurants at £600 per person per home fixture.

4. More facilities. As I understand, they will remain open to encourage supporters to stay in the ground after the match. No more closing the shutters at half time and being told I'm too late to get served. Call it the Tottenham model.

5. A very minor one, but the food trucks on the plaza. Unlike the chippies and fast food eateries around Goodison, they will be paying a premium to Everton for their pitch.

6. Other events, sporting and concerts. We already have the Rugby later this year and the Euros. More will follow.

I'm sure there are others that will be considered as our new stadium becomes to go-to venue in the north west.

I'm not saying it will double, certainly not initially, but I would imagine we'll be closer to the £300m mark in the early days.

Eric Myles
115 Posted 12/07/2025 at 11:33:19
Kevin #105,

"Moyes saved West Ham from relegation, moved them up to the European spots consistently,"

Didn't he also do that with another team he managed? Can't remember who now, like a lot of their supporters.

Tony Abrahams
116 Posted 12/07/2025 at 11:34:24
Given your figures about being 13th in the revenue table Ryan, I think we have began to stabilise over the last two seasons, so I was asking if anyone knew how much more money will be generated by our new stadium, because of its obvious importance?
Kevin Molloy
117 Posted 12/07/2025 at 11:40:13
Eric, yes they can't forgive him for the 'knife to a gunfight' stuff. I understand it, but I've had a bellyful of stinking the place out, if he gets us to Europe that'll do me just fine.

Danny, that is indeed impatient! a very high bar. have you though had the same demands of our previous managers? if so, I ca 't immediately recall you asking for people to be sacked when none of them cleared this bar.

with regard to the money raised by the new ground, I fear the Friedkins may be in for an unpleasant shock. Most Everton fans just don't have the revenue to spend the day at BMD spending like a drunken sailor like I'm sure happens at WHL. Yes there'll be the extra tickets sold, an extra ten thousand a game, nice but hardly game changing. there is then the commercial aspects, but why should Vodafone or whomever be beating a frantic path to our door, when they've got the 'Shite and the Mancs on their doorstep?

Steve Shave
118 Posted 12/07/2025 at 12:05:21
Eric 115 and Kevin 117 you both make good points. It's like some just can't get over it. I did not like the way Moyes conducted himself at the end with us or at the beginning of his Man Utd tenure. I have let it go but I also understand to an extent some of the animosity historically.

However, we have to look forwards and Moyes Mk II is a different manager. Any talk of him not being here, shouldn't be here or "will get the push in 18 months" are surely redundant and pointless if he had us playing well and Top 8 in the form table? Utterly pointless to contest it and surely remiss to not acknowledge the achievement.

Mike G @ 101 thanks for saying that but I think Steve was right to pull me up to an extent, I could have worded things better. Maybe I am stuck in the loop of finding the negativity tiresome? 🤪

Sam Barrett
119 Posted 12/07/2025 at 12:06:39
First Gareth’s son now Inchys son. Does anyone know if Sheedy has any kids?😉
Danny O'Neill
120 Posted 12/07/2025 at 12:29:19
Kevin @117,

After 40 years has passed since we won the league and a European trophy. I am very restless mate!!

I've spent a lot of that time convincing my 30-year-old son that it will come back.

It's a good point about the traditional Everton support base Kevin. But I suspect TFG's strategy will be to build the brand and attract a different type of supporter to complement our very loyal existing Evertonians. It won't happen overnight, but to me it seems clear, that they are changing the whole outlook of the club.

Long overdue.

Ryan Holroyd
121 Posted 12/07/2025 at 12:32:39
The acid test is this:

Did Danny ask for Carlo Ancelotti to be sacked going by his above criteria?

Ryan Holroyd
122 Posted 12/07/2025 at 12:34:43
Around another 40m Tony is what I have seen.

But then interest payments need to be capitalised in the accounts as soon as we start playing in the new stadium

So that’s circa 25m out of that 40m

Ryan Holroyd
123 Posted 12/07/2025 at 12:40:04
Danny, there’s no chance the turnover is going up by £110m just by moving to a new ground. Maybe London teams, not Everton teams

Maybe from 190ish to 240-250m. At a push

Danny O'Neill
124 Posted 12/07/2025 at 12:42:05
I didn't Ryan.

Koeman always seemed like he needed convincing to come to Everton in the first place and that transpired into his tenure.

I think the only one I did was Sam Allardyce. But I was appalled when we appointed him and never took to it.

Beniitez? I didn't need to say anything. The majority around me were saying it.

Dyche, I respected what he had done previously, but last season, it was obvious that change was needed, as he increasingly ran out of ideas. I don't think I got personal about him though.

I think like Most Everton managers of late, when they realise what they had stepped into, the reality kicked in. Carlo certainly saw that and bailed out.

Let's hope there are more stable grounds for Moyes, however long he is here for.

Ryan, read my last paragraph. I said "closer to" £300m, not actually £300m. Just a wet finger in the air. Either way it will increase.

Steve Shave
125 Posted 12/07/2025 at 13:02:04
Koeman was a BIG mistake by Moshiri, you should never chase someone that hard. If you have to its because they don't want it, that will never end well.

I agree Danny, he couldn't hide his ambivalence towards the club and fans and I couldn't stand him for that.

Phil (Kelsall) Roberts
126 Posted 12/07/2025 at 13:13:40
Added to which Koeman then pursued Klassen because he was Dutch and overpaid immensely for Sigurdsson. And yes, Don. I'll Bsay it for you. Bill wanted Rooney back.

I am a finance person and now I understand why I have as little money as I do and Moshiri had as much as he did, because I for sure would have kept a better handle on my money if I had £1B to spend at Everton.

Peter Mitchell
127 Posted 12/07/2025 at 14:01:34
Ryan @123 - I think you might be surprised. Hospitality is increasing fourfold in terms of available seats (and significantly in terms of overall price), overall ground capacity is increasing by c25%, ticket prices will undoubtedly be increased (not sure by what %age), commercial activity will be massively increased (many more food and drink outlets, with 365 days a year licences until 3am, Rugby, Euros, probably concerts and other events etc), along with lucrative sponsorship deals (c£8/9m per year for the Hill Dickinson stadium naming rights alone). This is also just the start - this new stadium is a money-making machine.
Paul Tran
128 Posted 12/07/2025 at 14:48:05
The Dutch media was very interesting regarding Koeman.

Surprised Moshiri chased Koeman to the extent he did, despite Koeman's apparent indifference. Even more surprised that Koeman paid what he did for Klaassen with no apparent competition.

Steve Shave
129 Posted 12/07/2025 at 15:27:07
We didn't have much competition for Schneiderlin and Bolasie either if memory serves.

A spending spree we never recovered from. Disastrous.

Phil (Kelsall) Roberts
130 Posted 12/07/2025 at 17:06:18
Corporate hospitality is quite varied pricing. Cheapest for Brighton (only 8 left) is £600 with £1000 for the most expensive. But Burnley starts at £300 and the Derby at £750 to £1500.
Seems far more price sensitive than the seats in the stadium.

We are going from 1,300 to 5,500 at the new stadium. They do not reveal the numbers in each of the 4 offerings but assume the lowest price - it still produces £53m of revenue per season, so more likely to be closer to £100m.

Pete Neilson
131 Posted 12/07/2025 at 17:29:43
There are still 4 tickets left for the derby and the Seat Unique Enclosure Experience. £3999 per ticket. Please form an orderly queue.
Ryan Holroyd
132 Posted 12/07/2025 at 17:31:35
Everton’s gate receipts for the 2023–24 season rose to £19.1 million, marking an increase of £1.8 million compared to the previous year. This figure reflects income from 19 home Premier League fixtures and additional domestic cup ties.

Id be surprised if the new stadium increases gate receipts and other activities by 80 million.

I hope it does but just can’t see that much of an increase.

If it does then we must have £100m to spend this summer

Jay Harris
133 Posted 12/07/2025 at 17:50:31
Many posts for and against Moyes but the one thing we cant argue is where we were before and after both Moyes appointments.

His first spell came when we were relegation fodder, and he achieved an incredible turn around to get us in Europe despite the lack of money and working under Kenwright's dictatorship. We also had a couple of cup finals thrown in.

He left and we declined never to reach the same heady heights apart from the first season under Martinez who had inherited Moyes defensive stability but soon dismantled it.

Back to appointment number two when we looked certainties to be in the relegation picture until 12 games later, we find ourselves almost mid table with a squad most of us pictured as Championship level.

I admit I thought we could and should have done better than Moyes in this current appointment and it still rankles about the way he left and pictured us as inferior to Man Utd but we have to give credit where its due IMO.

Mike Gaynes
134 Posted 12/07/2025 at 18:08:27
Ryan, the club is already banking new revenue. The big new stadium is already sold out for the Roma game, which wasn't even scheduled a couple of months ago.

We're playing in a giant cash machine.

Ryan Holroyd
135 Posted 12/07/2025 at 18:43:01
That’s good Mike.

We will need some good players at that prices.

People are not paying £600 to watch Nathan Patterson getting skinned for 60 mins because he gets dragged off

Ryan Holroyd
136 Posted 12/07/2025 at 18:51:23
And I presume some hospitality packages has been sold out so those tickets don’t average at £500 per match?

Say someone bought a hospitality package for £2k a season.

That’s £111 a match and not £500 a match

How many of the 5,500 seats are priced at £500 a match?

Peter Mitchell
137 Posted 12/07/2025 at 18:53:48
Ryan @136 - I think you are being optimistic about the cost of a season ticket for hospitality. That is likely to be the price for a season ticket (without the actual match ticket, of course) for the off--site offerings like the Howard Kendall Suite or the Holy Trinity Marquee.
Ian Bennett
138 Posted 12/07/2025 at 18:55:00
Some of the packages are on a game by game basis. I also under hospitality to be a lot more.

My club season ticket was £1200, and that only comes with a tenner food & beverage credit per match...

Ryan Holroyd
139 Posted 12/07/2025 at 18:58:15
Where about are you Ian?
Ryan Holroyd
140 Posted 12/07/2025 at 18:59:42
People are not paying £9k for a corporate ticket, surely ?

18 x £500 is £9k

Ian Bennett
141 Posted 12/07/2025 at 19:00:19
Equivalent to top balcony on the road side.
Ian Bennett
142 Posted 12/07/2025 at 19:01:54
I am sure hospitality was about £4k a piece when I was looking.
Ian Bennett
143 Posted 12/07/2025 at 19:04:20
https://www.seatunique.com/sport-tickets/football/everton-fc-tickets/6fd4382d#d4c16f0d

Top ticket £995 a piece

Pete Neilson
144 Posted 12/07/2025 at 20:15:57
Price depends on the game. For the derby the top package is £3999 per person. Oh there’s a booking fee of £80 on top of that.

Package 5 of packages 5
Seat Unique Enclosure Experience - £3999 per person: What's included?

Exclusive 4-guest enclosure with cinematic heated reclining seats and personal screens
Prime West Stand Level 1 location, closer to the pitch than traditional boxes
Private ‘Behind The Scenes’ stadium tour
Intimate meet and greet with an Everton First Team player
Pre- and post-match formal 4 course dining in the Navigator restaurant with modern European cuisine
Complimentary bar with select beer, wine, and soft drinks
Matchday programme included
One car parking space per 4 guests
Please note that due to TV scheduling, fixture dates and times are subject to change
E-tickets issued ~4 days before kickoff
Link

Danny O'Neill
145 Posted 12/07/2025 at 20:36:26
I think Phil @130 captures it well. The corporate / hospitality tickets vary according to opposition.

The cheapest I've seen is Burnley at £300. The most expensive, Liverpool. But all the prices are listed as "from", so that's the starting price depending on the package selected.

It won't affect me, but it will generate a lot more revenue than what the club has done in this area in the past.

I suppose you can go back to the principle of what clubs have been doing for years with normal tickets. Cat A, Cat B and Cat C fixtures, with the prices changing accordingly.

Reclinging seats at a football match? That is lost on me. I spend half the match standing and at away matches, no-one sits down at all.

Kevin Molloy
146 Posted 12/07/2025 at 21:21:34
one really weird development is specialist websites dedicated to the club, pushing negative stories. We have Goodison News and Everton News, but it's right across the PL. Just read an article by Claret and Hugh 'West Ham rocked as Everton steal in to nab top target'. And they are pushing out multiple articles every day. It's like they're trying to piss you off.
Peter Mills
147 Posted 12/07/2025 at 21:54:38
I don’t believe there is any such thing as a money-making machine.

However, the world is full of money extraction machines, which move cash from many pockets into one large bag. I suspect we will see much evidence of this over the next few years, when the profile of our support will change markedly.

Such a strategy may possibly bring about some relative success. But there is a grave danger, that the new consumers will not have the passion of the people who have been the one constant, the outstanding force of resistance, that has kept our Club alive over the past 30 years.

Kevin Molloy
148 Posted 12/07/2025 at 22:10:37
Peter yes I think you are on to something there. There is something very stranger the way our club in Walton was presented with a near billion pound stadium. I think there is a bigger game going on, bigger than football, we seem to be in some sort of transition, and I think there can be no doubt the club no longer belongs to us in quite the way it did.
Ryan Holroyd
149 Posted 12/07/2025 at 22:21:02
I found it interesting in the John Textor interview on talksport last week when he said

‘ I spoke to one of the Everton owners’ and Jim White said

‘‘ you spoke to Farhad Moshiri’ and Textor said again ‘I spoke to one of the Everton owners’ with a smile on his face (and he wasn’t talking about TFG)

I wonder who that was

Dale Rose
150 Posted 12/07/2025 at 23:01:20
3999, for the ultra posh seats, I'd want a shag and a holiday for that. Fucking outrageous....
David Currie
151 Posted 13/07/2025 at 02:10:38
Peter,
The foreign armchair fans are very dangerous!!
Eric Myles
152 Posted 13/07/2025 at 03:42:04
"Reclinging seats at a football match? That is lost on me."

Danny, the blurb accompanying the announcement claims it's to create "an authentic armchair experience"

£4,000 quid to sit in an armchair and watch the match on a telly, and not even a big screen at that.

I hope it's only the away fans that are buying those seats.

Danny O'Neill
153 Posted 13/07/2025 at 06:15:00
Peter @147 and Eric @152,

Inevitably, the club is going to feel different and the experience will feel different. I know it's only Tai Pan, but last time out, I thought to myself how different it was having a sit down bite to eat, being waited on, with David James and his party on the table next to us. A far cry from queuing outside the Goodison Supper Bar or Blue Dragon!!

We needed change. We missed the boat years ago and have fallen behind other clubs in terms of generating revenue, building a more global brand and attracting new supporters. I'm all for that.

But, like what I think you are both saying, I hope we manage to balance that and don't completely dismiss the traditional match going fan base. We don't need to look far to see that.

Peter Mitchell
154 Posted 13/07/2025 at 07:10:37
It was inevitable that the club would seek to massively increase revenues to pay for the stadium and to allow us to compete in this super- rich league. Our new owners are, I think, naturally inclined to do this as well across all their businesses. The important thing is that we fill the stadium every week and create an intimidating atmosphere, supporting a winning team (or at least one that is improving and winning more often). I have no doubt that we will, but also that it going to cost us all more to do so. The price of being competitive.
Phil (Kelsall) Roberts
155 Posted 13/07/2025 at 13:35:28
Remember that most £300 tickets are paid as part of a company entertaining so tax deductible. And with governments continually reducing the amounts that can be taken out as tax-exempt dividends (down to £500 per person) then spending on watching your favourite team rather than into the bottomless pit that is government expenditure seems worthwhile.

What I also love is
Complimentary bar with select beer, wine, and soft drinks and One car parking space per 4 guests.

OK, so 3 of us are going to make use of this and have four glasses of wine and be well over the limit, but one of us (probably the host who is paying for the other 3) will just have soft drinks. Mind you, if you are paying £16,000 then I think the cost of driver to sit in the car for the match will not be much in comparison.

Eric Myles
156 Posted 13/07/2025 at 13:43:49
Four glasses of wine Phil? Surely you mean four bottles?
Eric Myles
157 Posted 13/07/2025 at 13:52:29
Yes Danny #153, it would be a sad day if our Club just became another tourist attraction in the city instead of being a focal point of loyal local support.

Hopefully there won't come a time in the future when we look back at the good times of Chairman Bill's reign in that regard.

Phil (Kelsall) Roberts
158 Posted 13/07/2025 at 14:32:31
Eric, even with a house in France, my consumption rates have not got to 4 bottles in 4 hours. You do have a match to see as well.
Mick O'Malley
159 Posted 13/07/2025 at 17:05:51
Don't forget we've got a Rugby league International getting played at our new ground, concerts boxing, the ground could become a right moneyspinner hopefully. Regarding Moyes I thank him for what he done last season, I hated watching us under Dyche cowardly defensive boring Moyes got us scoring, brought O'Brien in out the cold and he has shown us what a valuable player he will be for us, we've replaced DCL so I'm looking forward to us progressing but we've got to be patient, we've got to give Moyes time cos we've got a new ground and we'll have some new players it might be a bit bumpy to begin with so I'm hoping as a fanbase we can all be realistic and patient
Danny O'Neill
160 Posted 13/07/2025 at 17:32:32
Yes Mick, the stadium will undoubtedly improve our revenue streams to help us compete.

As for realism and being patient. I can see that point of view from those who air it, I really can.

The only counter I have is that we've been patient for over 30 years, fast approaching 40.

I want us to move fast. I'm sick of waiting.

David Currie
161 Posted 13/07/2025 at 17:38:18
Build a more global fan base and attract new supporters? 99.9% of foreign fans are glory hunters who choose teams that win! Foreign fans who decide on an English team are choosing Chelsea, Arsenal, City, United and Victims! They will drop those teams if they become rubbish and move on to a different team! Why do we want manufactured plastic fans with zero emotion in our club to come to our ground once every 2, 3, or 5 years to watch a game? Why not look after and keep the fans that we have who support the club through thick and thin!
Danny O'Neill
162 Posted 13/07/2025 at 17:56:14
It's all commercial David.

That's why I did say I hope we strike a balance and look after the traditional support base. We'll have to, certainly early doors, but we should be looking to expand.

We've seen it a Brighton with Japanese supporters. Tottenham with South Koreans. They may only be there once or twice, but certainly manage to spend a lot on merchandise. Yes they'll probably be gone when the players they have from those respective countries depart.

Global reach isn't a bad thing. We already have a healthy support base in the US and Ireland. I think the new owners will want to build on that.


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