Best British Betting Sites – June 2025
Welcome to our expert guide on the best British betting sites that you can join today.
We have tested dozens of different operators to deliver what is, as per our research, a rundown of the finest betting sites and apps available right now.
| Operator | Welcome Bonus (Sports) | Welcome Bonus (Casino) |
|---|---|---|
| Bet365 | Bet £10, get £30 in free bets | Ten days of free spins |
| SkyBet | Place any bet and get £30 in free bets | Bet £10, get 100 free spins |
| Netbet | £10 free bet & 25 free spins | Play £10, get 100 free spins |
| Coral | Bet £5, get £20 in free bets | Deposit & bet £10 for £30 bonus |
| Paddy Power | Bet £5, get £30 in free bets | 60 free spins + bet £10 for 100 free spins |
| BetVictor | Bet £10, get £30 in free bets | Bet £10, get £30 bonus & 30 free spins |
| Betfred | Bet £10, get £50 in free bets | Bet £10+, get up to 200 free spins |
| Betfair | Place a £10 bet for £50 in free multiples | 50 free spins + bet £10 for 50 free spins |
| Unibet | Bet £10, get £40 in bonuses | Deposit £10, get a £40 bonus |
| Ladbrokes | Bet £5, get £20 in free bets | Bet £10 on selected games and get a £30 bonus |
| William Hill | Bet £10, get £60 in free bets | Bet £10, get 200 free spins |
18+ | BeGambleAware.org | Terms and Conditions apply.
Comparing The Bonuses
| Bookmaker | Bonus Amount | Qualifying Bet | Min Odds | Expiry |
|---|---|---|---|---|
| bet365 | £30 in Bet Credits * | £10 | N/A | N/A |
| Netbet | £10 Free Bet + 25 Free Spins | £10 | 1/1 | 7 days |
| Coral | £20 in Free Bets | £5 | 1/2 | 7 days |
| Paddy Power | £30 in Free Bets | £5 | EVS (2.0) | 30 days |
| Betvictor | £30 Free Football Bets | £10 | 1/1 | 7 days |
| Betfred | £50 in Free Bets | £10 | EVS (2.0) | 7 days |
| Betfair | £50 in Free Multiples | £10 | EVS (2.0) | 30 days |
| Unibet | £20 Free Bets + £20 Casino | £10 | 1/1 per leg | N/A |
| Ladbrokes | £20 in Free Bets | £5 | 1/2 | 7 days |
| William Hill | £40 Free Bets + £20 Vegas | £10 | 1/2 | 7 days |
*bet365 T&Cs – New Customers only. Bet £10 and get £30 in Free Bets when you join bet365. Sign up, deposit between £5 and £10 to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value settle. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required.
And the crown for the best welcome bonus goes to…
William Hill – with £60 in bonuses for a £10 qualifying bet. That’s £40 in sports free bets and a £20 Vegas bonus. Sure, the Vegas bonus has wagering requirements but overall, it’s the highest total value on the table.
Why William Hill wins
- Highest total value (£60), beating out even Betfred and Betfair.
- Reasonable qualifying bet (£10 – same as most).
- Low minimum odds (1/2) = easier to qualify.
- Fair expiry (7 days) – the average time to claim.
Honorable Mentions
- Betfred – £50 split smartly between sports and accas. Solid if you’re into multis.
- Unibet – A £40 split with casino thrown in. .
🥇Best Betting Sites in the UK – Our Top 10
Here’s our rundown of the ten best British betting sites that we have tested and verified.
We rate these bookmakers using a number of different factors and criteria, with the user experience key to our recommendations.
🏆 Bet365 – Our Review
Bet365 was founded back in the year 2000 by the Coates family in Stoke-on-Trent. The operator started out life as a high street bookmaker, but they were quick to capitalise on the boom in online sports betting.
Fully licensed and approved by the UK Gambling Commission, Bet365 offers pre-event and live betting on a huge range of sports and markets.
New customers can claim a welcome bonus worth £30 in free bets when they deposit and bet £10, while new casino players can access the ‘ten days of free spins’ promo.
Bet365 offers live streaming on a wide range of sports, including key European football leagues, leading UK and Irish horse racing and the tennis majors. One of their unique selling points is their low margins, particularly for the English Premier League – this often translates as better odds for their customers.
What could be improved?
One of the areas in which Bet365 could improve is their customer support, with no telephone helpline available.
| ✅ Bet365 Pros | ❌ Bet365 Cons |
|---|---|
| Generous welcome bonuses | No telephone support |
| Regular odds boosts and offers | No loyalty bonuses for regular customers |
| Low margins and competitive odds | |
| Mammoth range of sports | |
| Live streaming |
🏆 SkyBet – Our Review
Back in the year 2000, BSkyB acquired a number of betting platforms, including Planet Football, OPTA Index and Surrey Sports. They were combined to create the SkyBet platform that we know today.
The SkyBet platform sits alongside Sky Casino, Sky Vegas and other brands in the network, with each accessible from a single account and bankroll.
Licensed by the UK Gambling Commission, SkyBet has a unique welcome bonus for sports bettors: place any bet – the minimum stake is just five pence – and get £30 worth of free bet credits. This is one of the best free bets offers available today.
SkyBet customers can access a range of pre-event and live betting markets, with streaming available for a number of different sports. They also provide a unique array of odds, particularly in football with their player prop prices.
What could be improved?
However, the streaming channel isn’t as comprehensive as some of their competitors, while our research confirmed that the cash out feature is only available for a handful of selected markets.
| ✅ SkyBet Pros | ❌ SkyBet Cons |
|---|---|
| Welcome bonus with low minimum stake | Live streaming not as comprehensive as other sites |
| Rewarding loyalty programme | Cash out not available on all markets and bet types |
| Unique betting markets | |
| Special offers such as extra places paid on some horse races |
🏆 William Hill – Our Review
One of the oldest chain of bookmakers in the UK, William Hill has been a regular fixture in British betting since the 1930s and has been licensed by the UK Gambling Commission for decades.
They made the move online in the early 2000s, tweaking their website and launching their app in the years that followed.
Today, William Hill is established as one of the most generous British betting sites in terms of their welcome bonus for both sports and casino customers: bet £10, get £60 (sports) and bet £10, get 200 free spins are both market leading.
What could be improved?
The William Hill website features a sizable 35 different sports to bet on and has many of the features you’d expect, but the site isn’t always easy to navigate around – the design is perhaps not as coherent as others.
| ✅ William Hill Pros | ❌ William Hill Cons |
|---|---|
| Huge welcome bonus for sports and casino | Cluttered website lacking clarity |
| Stacks of daily promotions and odds boosts | Customer support only available via live chat |
| Comprehensive live streaming | |
| Best Odds Guaranteed available |
🏆 Betfred – Our Review
You have to go back to the 1960s for the establishment of Betfred, which partly takes its name from its founder, Fred Done.
Betfred today offers customers a warm welcome (bet £10, get £50 in free bets is a 500% bonus), alongside famous promotions like Double Delight and Hat-Trick Heaven, which pay out enhanced winnings on goalscorer bets if the player scores two or more.
They also pay out bonuses on winning accumulators and multiple bets like Lucky 15 and Yankee.
What could be improved?
Unfortunately, there’s no telephone support – that can be a great help for many, while their A-Z of sports is quite limited compared to many of their rivals.
| ✅ Betfred Pros | ❌ Betfred Cons |
|---|---|
| Generous welcome bonus | No telephone support |
| Exclusive promotions you won’t find anywhere else | Small selection of sports (no Esports etc) |
| Bonuses on accumulators and multiples | |
| Betfred Insights offers unique stats, trends and tips |
🏆 Coral – Our Review
Officially one of the oldest UK gambling sites still in existence, with its foundations going all the way back to the 1920s, Coral is today part of the Entain stable alongside Ladbrokes.
Licensed to operate by the UK Gambling Commission for a number of years, Coral are today known as a bookmaker that gives plenty back to their players.
Alongside the equivalent of a 400% welcome bonus, Coral offers a Rewards Shaker – every player gets a prize every single day, as well as free-to-play games like the Racing and Football Super Series, in which cash prizes and free bets can be won.
| ✅ Coral Pros | ❌ Coral Cons |
|---|---|
| Equivalent of a 400% welcome bonus | Debit card withdrawals can take up to three business days |
| Free-to-play games with cash prizes and free bets to be won | Not always the most competitive odds compared to other sites |
| Comprehensive live streaming – dozens of events available every day | |
| In-depth coverage – more than 120 markets for some football games |
🏆 Ladbrokes – Our Review
No other British betting sites can match Ladbrokes for longevity; this operator started taking bets back in the 1800s!
Although now part of the same chain as Coral, Ladbrokes still do their own thing – aside from the bet £5, get £20 welcome bonus that they share with Coral.
They boost the user experience with features like Acca Insurance, Lucky Dip boosted odds and Best Odds Guaranteed, alongside Bet Builder price boosts and early payouts if your team goes two goals up.
What could be improved?
But, as is the case with Coral, they’re not the quickest when it comes to withdrawals. Transactions with some of the most popular payment types can take up to three days to be completed.
| ✅ Ladbrokes Pros | ❌ Ladbrokes Cons |
|---|---|
| Bet £5, Get £20 in free bets welcome bonus | Sluggish debit card and bank transfer withdrawals |
| Plenty of value-adding promotions | Share similar odds to Coral – rarely the industry best for key markets |
| Considerable in-play betting and live streaming | |
| £5 minimum deposit is more affordable for many |
🏆 BetVictor – Our Review
BetVictor was founded by William Chandler in 1931, although the operator has undergone a contemporary rebrand to reflect ownership changing to William’s grandson, Victor.
Although it’s not the most aesthetically pleasing of our recommended betting sites, BetVictor still packs a punch with detailed sports coverage and low margins; which typically means more generous odds in football and horse racing.
What could be improved?
There’s an in-depth live betting channel too, although the limited number of streaming events will be a disappointment to some.
BetVictor is a trusted and reliable name in sports betting, having been licensed by the UK gambling Commission for many years.
| ✅ BetVictor Pros | ❌ BetVictor Cons |
|---|---|
| Ultra-competitive odds | Website could use an overhaul in design and layout |
| Lots of promotions and price boosts | PayPal not accepted |
| Free-to-spin guaranteed prize wheel | |
| Clear commitment to responsible gambling |
🏆 Paddy Power – Our Review
Known for its cheeky marketing and player-focused approach, Paddy Power has become one of the most popular UK gambling sites from its base in Ireland.
New customers secure an attractive welcome bonus worth the equivalent of 600%, while new casino players are able to enjoy a rare no deposit bonus of 60 free spins.
Licensed by a number of different regulators, including the UK Gambling Commission, Paddy Power was founded in 1988 and operates under the Flutter Entertainment banner.
They are known for their Power Price boosts, free-to-play games with cash prizes and free bets (Wonder Wheel, Beat the Drop, Eliminator) and Paddy’s Rewards Club, alongside a comprehensive betting platform boasting a range of sports and markets.
What could be improved?
The downside to Paddy Power is that support is only available via live chat, which can be a source of frustration.
| ✅ Paddy Power Pros | ❌ Paddy Power Cons |
|---|---|
| Generous welcome package for sports and casino | No telephone or email support |
| New Power Price boosts every hour | Can take up to three business days for debit card withdrawals |
| Free-to-play games with real prizes | |
| Live streaming available |
🏆 Unibet – Our Review
Unibet are unique amongst our top 10 betting sites in that they have always been online-focused, launching their first website as far back as 1999.
Although a European operator, Unibet is trusted in the UK thanks to its Gambling Commission licence, while horse racing bettors in particular are well treated thanks to promotions such as Uniboost enhanced odds, plus extra places paid and money back specials on selected races.
The clever use of colour makes the Unibet site one of the easiest to use and navigate around, with added features – like cash out and a vast live streaming service – adding to the user experience.
What could be improved?
The main gripe comes from a payment perspective. Unibet only accepts a handful of withdrawal options compared to their competitors.
| ✅ Unibet Pros | ❌ Unibet Cons |
|---|---|
| Diverse array of promotions | Limited payment methods accepted |
| Comprehensive live streaming feed | No phone or email support |
| User friendly website and app | |
| Uniboosts updated every hour |
🏆 NetBet – Our Review
Although a relative newcomer to the scene having been established in 2001, that has allowed NetBet to focus specifically on the online marketplace they bring one of the best new betting apps that you can download today.
Having secured a UK operating licence, NetBet has built a solid following on British soil thanks to its mammoth betting coverage, with hundreds of markets and bet types available for many events.
That depth also extends to NetBet’s live betting, with all of the key sports catered for alongside some more niche interests.
NetBet supplies Asian handicap odds – not always the case with UK bookmakers, alongside other value-adding features such as live streaming and full/partial cashout.
What could be improved?
The only slight red flag about NetBet will be for high rollers, with lower-than-expected maximum deposit amounts allowed – for Visa and Mastercard, for example, this sits at just £900.
| ✅ NetBet Pros | ❌ NetBet Cons |
|---|---|
| Huge in-play channel with live streaming | Lower-than-average deposit limits |
| Detailed betting offering with more than 35 sports covered | Visa and Mastercard withdrawals can take up to four business days |
| Early and partial cashout available | |
| Wide range of payment methods accepted |
Featured Betting Site This Month: NetBet (June 2025)
With an excellent welcome bonus and one of the most detailed pre-event and in-play betting channels around, now is a good time as any to consider NetBet.
When analysing the best betting sites in the UK, we found NetBet to be amongst the leaders when it comes to market depth, with all of the most familiar bet types welcomed alongside some other popular options, such as Asian handicaps.
An advantage they have over some of their rivals is that NetBet is also a ‘softer’ bookmaker, which means that their margins are lower than some of the more familiar names in UK betting. The result? Their customers tend to get more competitive odds, which is crucial.
Compare the Best Betting Sites in UK
Want a quick and easy way to compare and contrast top betting websites in the UK? Use the guide below to find the right bookmaker for you.
| Operator | Best In? | Awards Won |
|---|---|---|
| Bet365 | Football | Operator of the Year (SBC) |
| SkyBet | Golf | Innovation in Sports Betting (EGR) |
| William Hill | Horse Racing | Horse Racing Operator of the Year (EGR) |
| Betfred | Tennis, Football promos | / |
| Coral | Free-to-play games, live streaming | / |
| Ladbrokes | Football, in-play betting | Football Sportsbook of the Year (SBC) |
| BetVictor | Football, horse racing | / |
| Paddy Power | Esports, niche sports | / |
| Unibet | Horse racing, live streaming | Sports Betting Operator (EGR) |
| NetBet | Football, tennis, basketball | Sports Betting Operator (CEEGA) |
Best Betting Sites Per Sports
Do you prefer to place your bets on a specific sport?
In this section, we reveal the results of our investigations into the best British betting sites – which bookmaker excels in each sport?
Best Football Betting Sites
For a combination of competitive odds and great market depth, our analysis points to Bet365 as the leader of the betting sites in the UK for football.
You can explore hundreds of bet types for each match, as well as a huge range of pre-game and in-play betting markets for action around the world.
Bet365 offers live streaming of some of Europe’s top leagues, too, as well as handy promos like Acca Boosts and Early Payout when your team goes two goals up.
Best Horse Racing Betting Sites
William Hill has been awarded the Horse Racing Operator of the Year trophy in the past… and it’s not hard to see why.
The operator offers Best Odds Guaranteed on all UK and Irish racing from 08:00 on race day, as well as other promotions including extra paid places and boosted prices – typically on a race favourite.
With live streaming of racing around the world, William Hill earns its place as the best of the British betting sites for horse racing.
Best Tennis Betting Sites
A special mention should go to Betfred here, who offer tennis promotions even outside of the grand slam events.
But our pick of the best betting sites in the UK for tennis is Unibet, who provide detailed coverage of the majors, ATP and WTA tours, but also lower-ranked events from the Challenger and ITF tours as well.
There’s hours of live streaming available every day too, plus highly competitive odds.
Best Golf Betting Sites
When betting on a sport like golf, punters need plenty of market depth so that they can wager in ways beyond simply tournament winner.
And this is where SkyBet thrives, as they enable their customers to pick how many paid places they want across a variety of events and tours.
They offer so many more markets too, from round leader and top finishes to leading nationalities, match-ups, 2 and 3-balls and more besides.
Best F1 & Motor Racing Betting Sites
Few of our recommended betting sites can match Bet365 for market depth when it comes to F1 and other motorsports.
They were the first bookmaker to offer an F1 bet builder tool, while their race presentation is perfect for fans that can’t watch the action live – it’s very handy for in-play betting as well.
Bet365 covers all of the leading motorsport disciplines in the UK and overseas… they are the whole package.
Best Rugby Betting Sites
Few British betting sites are as steeped in rugby history as Betfred, who have long been a sponsor of Rugby League in the UK.
They even offer their popular Double Delight promotion, best known in football, for selected rugby matches too, while covering all of the key competitions around the world.
Betting Sites Per Features
Want to know which betting sites in the UK offer the best features? Read on…
Best Betting Exchanges
The best betting exchange in the UK belongs to Betfair, whose platform offers the deepest coverage of world sport and, as crucially, the most liquidity – meaning the spread between back and lay prices for the leading events is typically low.
Best Bet Builders
The leading bet builder bookmaker in the UK is Bet365, for a handful of simple reasons.
They offer more betting options in their bet builder tool than most other bookmakers, while allowing their customers to build their own bets in a wider range of sports – which includes American football and basketball.
Best No Deposit Bonus
You’ll do well to find a sports betting site that offers a no deposit bonus, but for casino gamers Paddy Power is the way to go.
Their current welcome bonus offers new customers 60 free spins just for registering. If you choose to make a deposit, another 100 free spins could be yours.
Best Live Streaming Features
In terms of sheer volume, Coral offers a mammoth live streaming channel.
There’s hundreds of live events broadcast across a wide range of sports, with handy buttons on screen enabling you to place bets without having to close the streaming feed.
Best Odds Guaranteed
Many of the top betting websites in the UK offer Best Odds Guaranteed, but only a handful – William Hill and Betfred chief among them – make it available from 08:00 on race day.
That way, you can place your bets early to perhaps lock in better value.
Best App Experience
While the BetVictor website isn’t as neatly designed as some, theirs is amongst the best betting apps around.
You get their full market depth, the ability to use bet builder and watch live streams with just a few taps of your screen.
Variety of Betting Markets
In terms of sheer betting depth, you can’t beat Bet365.
They offer more sports than many of their rivals – almost 40, in fact – as well as incredible coverage of leagues and competitions in far-flung corners of the globe.
Best Customer Support
One of the best betting sites for customer support is SkyBet, for one major reason.
They offer telephone support, which is a great way to get an instant response – also, it helps you to explain complex situations more easily.
Fastest Payouts
In our testing, it was Betfred that came out on top for speedy withdrawals, with a number of different payment methods used.
Best Promotions for Existing Users
When combining quality and quantity of promotions, William Hill leads the top betting websites in the UK.
From the most generous welcome bonus around, to daily odds boosts, winnings boosts, free games and money back offers, William Hill has got you covered.
Best for International Sports Events
In terms of coverage of international sporting events, NetBet leads the way.
They operate extensively across Europe, which perhaps helps to explain why they are so many different sports, leagues and competitions on their site.
Top User Reviews and Ratings
Trust Pilot is a good authority to use when seeking user reviews, with the betting community installing Betfred as one of the best rated bookmaker sites in the UK.
How to Choose Your Betting Site?
If you’re new to sports betting, it’s vital that you use the right betting platform for your needs.
You can use the table below as a quick checklist of the best betting sites in the UK and what they offer.
| Choose the Best Betting Site | Pros | Cons |
|---|---|---|
| Bet365 | + Great promos, + live streaming, + in-play betting. | – No phone support, – No loyalty programme. |
| SkyBet | + Loyalty club, + strong promos, + solid support. | – Limited cash out and streaming. |
| William Hill | + Top welcome bonus, + regular promos, + Best Odds Guaranteed. | – No phone support, – clunky site design. |
| Betfred | + Fast payouts, + exclusive promos, + highly rated. | – Some major sports missing, – no phone support. |
| Coral | + Massive in-play and streaming options, + free cash games. | – Slow debit card payouts, – average odds. |
| Ladbrokes | + £5 min deposit, + strong promos, + great in-play tools. | – Slower withdrawals, – similar to Coral. |
| BetVictor | + Sleek app, + sharp odds, + guaranteed prize wheel. | – Clunky site, – no PayPal. |
| Paddy Power | + Big welcome bonus, + hourly boosts, + free games. | – Live chat only support, – slow debit payouts. |
| Unibet | + Unique promos, + global sports coverage, + user-friendly site. | – Limited support, – fewer payment options. |
| NetBet | + 35+ sports, + strong Euro coverage, + great features. | – Slow withdrawals, – low deposit limits. |
How We Review Online Betting in the UK
When betting, it’s important to always gamble responsibly.
One way to help with that is to only wager with the leading betting sites in the UK, who offer a reliable, trusted service with responsible gambling tools available.
Our research is centred around your user experience. We have years of expertise in sports betting and casino gaming, which we’ve pooled into our unique review process. We’re all keen bettors ourselves, too.
From an easy-to-navigate website and competitive odds to a generous welcome bonus, ongoing promotions and special features, only the betting sites that tick all of our boxes make the grade.
Is It Legal to Bet in the UK?
Betting on sports and online casino games is completely legal in the UK.
You will not face punishment for betting while on UK soil, with betting sites licensed by the UK Gambling Commission also adhering to the highest standards of conduct and security to keep your money and personal details safe.
You should never bet with a bookmaker without a UK licence… there are no guarantees that your money and personal information will be secured and not sold on.
Most Popular FAQs for Best Betting Sites in the UK
What are the best online betting platforms in the UK?
You can find expert reviews of the best betting sites right here on this very page.
Is online sports betting legal in the UK?
Sports betting has been legal in the UK since 1960, with online betting governed by the revised UK Gambling Act 2005.
What are the most secure and convenient payment methods for online betting?
The most popular payment methods, chosen for their security and convenience, are generally considered to be Visa and Mastercard debit cards, PayPal, Apple Pay, Google Pay and bank transfer.
How can I practise responsible gambling while betting online in the UK?
It’s important to gamble responsibly, which means only betting what you can afford to lose. You should never chase your losses and consult professional assistance if your gambling has become out of control.
