'The Friendly Derby?' Examining Liverpool FC and Everton FC Fans' Perceptions of the Sponsor of the Other Club
Hello! I am a final year student at Liverpool John Moores University and for my dissertation I am trying to establish perceptions among Everton FC and Liverpool FC fans of the rival club shirt sponsor and examine the factors that influence these perceptions.
It would be greatly appreciated if Blues fans could complete a questionnaire for me. It can be accessed via this link:
Reader Comments (3)
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1 Posted 22/01/2019 at 18:55:09
You should also have offered alternatives eg, use of say HSBC services instead of Standard Chartered (they are very similar banks).
2 Posted 22/01/2019 at 19:26:19
3 Posted 27/01/2019 at 14:56:01
The bit about what kind of fan you are flummoxed me. I've had 8 season tickets but haven't been the game for 2 years due to a combination of money, shift work and not being able to stomach the dross being served up by Fat Sam!
I buy the odd bit of merchandise and am always on here, so I didn't know what to pick. I went for ‘old timer'!!
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