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Some interesting themes have developed through this tremendous series. One thought that comes over strongly is the need you perceive for the club to "control the message". While I think I understand the business imperative that underlies this lofty aspiration, I'm not sure such a concept is even possible or desirable in this day and age of social media and, in particular, false news.
"Controlling the message" seems too close to "propaganda" in my mind – completely at odds with what we really want and need: honesty and transparency. Yes, there is always this annoying business of "commercial sensitivity", which the club (more so in the past, perhaps) has hidden behind far too often. Just tell it like it is.
This is perhaps where your personal 'businessman bias' let's you lean too far toward the idea of corporate speak "controlling the message"; I find it anathema to the relationship with the fanbase of which you speak so eloquently and often.
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