The Mail Bag
Kirkby: A lame argument?
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With the club announcing a record turnover, with a 49% increase in revenue, resulting in a pre-tax profit of £6.8 million, is the financial argument for moving to a new stadium starting to sound a bit lame??
Now I am not just talking about Kirkby here, I am talking about any new stadium. £6.8 million profit while still a 'ramshackle, broken down' Goodison Park?... never! Have the Everton Board of Directors just shot themselves in the foot, when it comes to their argument for moving to Kirkby?
Success on the pitch is really the only thing that will make a club financially successful. After all it's the team that wins games ? not the stadium, isn't it? On that basis, is the only thing we really need a few more seats and a lick of paint for the time being?
Brian Baker, Posted 18/12/2008 at 05:51:43
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Kirkby with a loan interest charge of between £7 and 10 million a year will increase costs significantly and I cannot see an increase in gate receipts nor corporate income to cover it let alone make a profit.
It?s a time to improve what we?ve got and look for more cost effective stadium development in the meantime.
I also think the reported £1 million per year just to keep Goodison ticking over is a bargain. I personally would like to see the stadium redeveloped bit by bit as has already been documented by many. I also fail to see how building a supermarket with a shed on the side would be attractive to would-be investors. Surely a mad arab sheikh with bags of money would want to build a stadium to his own design? They are not going to come along and say, "Wow, you built a stadium for £78million, yes i?d love to pay the £150million or whatever you now value it at, Bill."
Also, they should then rename the club, calling it Everton but moving it to Kirkby is surely against the trade description act! and yes my tongue is firmly in my cheek before you all start arguing.
Kirkby is for several people connected to Everton and Tesco to get their pockets lined and thier retirement funds bolstered NOTHIN ELSE!!
It will be in the region of £6 to 10 million a year, by the way mezzanine finance is sometimes used which is a collective of wealthy individuals funding the whole amount but this can as high as 18% at times.
Money is costly today despite interest rates being low, it's all about risk and the more the risk the more the cost.
If we could finsh in the top 4 within the next 3-4 seasons and quailfy it would change the dynamics of our financial situation dramatically. We should be fighting for 4th with all we have because of what is at stake. Kirkby is just a device to enable Kenwright to be able to sell.
We are NEVER going to complete on a financial level with Man Utd etc, but by moving and trying to generate more cash at least we will have had a go at it.
It matters that, even if we qualified for CL, the current facilities for fans and commercial over and above 34 000 are poor. We need increased numbers of everyone attending those matches and that means having facilities to compare with the best in Europe.
No one part of the ?building for success? is more important than any other in the cause of delivering sustained improvement in our competitiveness. The sustained success of the team depends on income ? income depends on making the absolute most out of our fanbase. You can?t do that in a stadium with poor sightlines for 20% of the seats, little room and a tent in the car park, no matter how many times you paint it!
thanks, you answered the interest question very well but we should also bear in mind the £78 million is not a fixed figure, it relies on £52 million of retail cross subsidies which even if the current climate wasn't so bad would be difficult to achieve.
IMO the end cost if it happens will be likely around £100 million. With GP only valued at around £13 million and mortgaged to the hilt, it makes you wonder why this Kirkby madness goes on.


1 Posted 18/12/2008 at 14:25:54
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