The Mail Bag
Reply from Everton Marketing Dept
Comments (17)
I emailed the marketing department at Everton on 26 June 2008 about the lack of stock at the megastore and other concerns I have. After 3 follow up emails they have finally replied.
The reply does not really fill me with a lot of confidence.
This is their reply. My original email is below.
Graham
I have received your e-mail and I apologise for not having enough time in my day to enter into lengthy personal correspondence, for questions as detailed and direct as these.
In summary, we have issues with stock, which we are addressing with JJB, and we are currently reviewing our long term retail strategy which our store business will form a significant part of.
With respect Graham, I have a job to do and don't appreciate supporters taking the view that they can continually send e-mails to get what us to respond, please allow me to deal with retail issues. I can assure you we have not neglected our retail business, indeed the reverse applies, and you will see the changes we have planned come to life over the next few months.
Thanks for your continued support of the club, I hope we can live up to your expectations in future.
Regards
Gary Wilton
Graham Duffy, Posted 19/07/2008 at 16:07:11
Comments
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Michael Kenrick
God, you're chewing this bone to the marrow, Graham!!! By now, everyone and their mother knows the JJB thing is well fucked up. I am sure EFC are doing what they can to fix things (Gosh, I sound just like Richard Dodd!)within the constrainst of a very poor contractual vehicle that is simply not producing the goods for the club or the fans. Give it a rest!
Sorry Michael I disagree.
The management of the club continues to be a shambles and they need to feel the strength of supporters dissatisfaction with what’s going on.
Merchandising is one of the key areas to improve our branding and profitability and we should have been first out of the blocks not last with a further delay.
This is the clubs fault for using substandard suppliers.
The management of the club continues to be a shambles and they need to feel the strength of supporters dissatisfaction with what’s going on.
Merchandising is one of the key areas to improve our branding and profitability and we should have been first out of the blocks not last with a further delay.
This is the clubs fault for using substandard suppliers.
Typical response from our club. Does anyone have any social skills
Maybe they wouldnt get so many damn e mails from the people WHO PAY THEIR WAGES, if everything was running as it should be
Maybe they wouldnt get so many damn e mails from the people WHO PAY THEIR WAGES, if everything was running as it should be
I know your response, Jay, is the expected one but can’t you sense the frustratuion they feel, having to deal with e.mails like this from disgruntled fans that they can’t do anything about because of the obviously bad terms of a contract with JJB that is basically a piece of shit?
It was probably your buddy Wyness who negotiated away any level of control over JJB, and thus we reap what we sow... It’s just that I don’t think railing on the poor bloody Marketing Dept is not going to change anything in the short term.
It was probably your buddy Wyness who negotiated away any level of control over JJB, and thus we reap what we sow... It’s just that I don’t think railing on the poor bloody Marketing Dept is not going to change anything in the short term.
Wind your neck in, Michael
When I posted my original email on here, people commented saying that if, and when I get a reply, they would be interested to see it - so that is what I have done.
People need to complain and question things when they are obviously not working. The more people that do, then the better it is as it puts pressure on the people in charge to improve things.
When I posted my original email on here, people commented saying that if, and when I get a reply, they would be interested to see it - so that is what I have done.
People need to complain and question things when they are obviously not working. The more people that do, then the better it is as it puts pressure on the people in charge to improve things.
If we didn’t tell ’em they could well think they were doing a good job. If we don’t hassle ’em about it, then nothing will change.
We will all get a shock when we see the price of the home kit. £45 for the short sleeve and £50 for the long. Ah well... the summer's nearly over, there is a recession on and no new signings to put names on the backs. Load of bollocks
Merchandise should form a major source of income for the club, as it does at many other clubs, and a club store or stores should be a significant presence in the city. It is not a signicant source of income primarily because the club is not being marketed properly, either at home or anywhere else. The major problem with the merchandise at Everton is that the stuff you can afford you don’t want and most of the stuff you want you can’t afford. The stuff you both want and can afford isn’t in stock. That’s a problem if you want to move merchandise. They need to broaden their range and change their suppliers. The best piece of Everton merchandise I have is a very elaborate and attractive scarf that was purchased at, of all places, the club store at the San Siro stadium, which sells stuff from all over the football world. If they can stock high quality Everton merchandise at affordable prices, why can’t Everton? Perhaps when we have left Liverpool behind and moved to a shiny bright new future in the bucolic idyll of Kirkby, we’ll have half an aisle of stuff at Tesco.
Like everything else at the club the retail sector was franchised off Tory-style and has been totally mismanaged by JJB Sports. Their three-year deal is up for review soon, but any problems at the megastore emanate from JJB headquarters where they treat EFC like just another out-of-town retail outlet! Isn't that ironic!?! Blame the fat fraudster Wyness.
If any of my staff emailed such a disgusting (can't be bothered) approach to any of my company's clients I would severely reprimand them,
Gizza job Everton :)
Gizza job Everton :)
Nice to know that the club take our views on board but what do you expect after the chairman?s reply to questions at the last meeting , the "I?m only the chairman.." So if he can't be bothered, why should the staff? It is a funny way to run a business.
I?m not making any excuses for anyone, but judging from the tone of many postings on this site I can well imagine the stuff that some people bombard the club with (i.e. in e-mails - and I?m NOT necessarily talking about Graham?s here) and when people on here, a "fans? site", label the club?s CEO a "fat fraudster" is it any wonder the folk working inside Goodison adopt something of a siege mentality?
I?m not saying "cut them some slack" in all matters, but let?s try and be reasonable. If they?re answering pissed-off fans? e-mails all day then they?ll never get their work done - and then we?d pillory them for that too.
I?m not saying "cut them some slack" in all matters, but let?s try and be reasonable. If they?re answering pissed-off fans? e-mails all day then they?ll never get their work done - and then we?d pillory them for that too.
Michael,
I understand your perspective on it but IMO pressure needs to be brought to bear from all angles and while I feel for the staff in the marketing dept it is up to them to get the message back to wyness that they?re fed up taking the flak.
I would have thought this was grounds for non performance on the contract and therefore we could part ways now but I sense there?s a lot of apathy at GP these days which is reflected in everything they do be it ticket sales, travel arrangements or new kit launch.
Everybody knows my view that this is the most incompetent board EFC have ever had and I?d like to see them out ASAP.
I understand your perspective on it but IMO pressure needs to be brought to bear from all angles and while I feel for the staff in the marketing dept it is up to them to get the message back to wyness that they?re fed up taking the flak.
I would have thought this was grounds for non performance on the contract and therefore we could part ways now but I sense there?s a lot of apathy at GP these days which is reflected in everything they do be it ticket sales, travel arrangements or new kit launch.
Everybody knows my view that this is the most incompetent board EFC have ever had and I?d like to see them out ASAP.
Chris Jones that is what in essence customer service is in a nutshell; if your product and customer relations are utter shite and you treat your customers with contempt then you will reap what you sow. If the product and marketing improved then it would consequentially reduce customer complaints and the ridiculous need to barrage a multi million pound company that can’t even provide it’s customer base with solid information such as when merchandising will be available and why their retail partner in JJB up and down the country has such poor if any stocks whatsoever. The person responsible for that is KW and he needs to be held fully accountable for the travesty which is the retail deal with JJB and the absence of any significant retail presence in the city centre which is brutally apparent with the RS vendors everywhere you look. If KW can’t get marketing right for grass roots merchandising who in the right mind would trust his ability with much more savvy and demanding corporate clients? He failed to market the Sydney Olympic games, a globally renowned event - doesn’t that tell you something of his lack of acumen and ability?
Gavin, I think you missed my point, and wrongly imputed some views to me which I don?t necessarily hold myself.
I?m not saying don?t complain, I?m not saying don?t be critical, and I?m not defending anyone. And I?m certainly not saying KW is doing a grand job. However, I am saying if folk use terms like "fat fraudster" on websites such as this, or use offensive and provocative language in their e-mails to people, then they really shouldn?t be surprised when people become ultra-defensive and uncommunicative.
Moreover, people who proceed in such fashion only have themselves to blame if their targets declined to interact with them. For example, what sort of reply (if any) would one expect from an MP if in the first paragraph of an e-mail to them you opined: "... I believe 99% of all politicians to be disgusting, self-serving turds"?! That is what one Blue on here tells us he wrote to Kilfoyle.
I?m not saying don?t complain, I?m not saying don?t be critical, and I?m not defending anyone. And I?m certainly not saying KW is doing a grand job. However, I am saying if folk use terms like "fat fraudster" on websites such as this, or use offensive and provocative language in their e-mails to people, then they really shouldn?t be surprised when people become ultra-defensive and uncommunicative.
Moreover, people who proceed in such fashion only have themselves to blame if their targets declined to interact with them. For example, what sort of reply (if any) would one expect from an MP if in the first paragraph of an e-mail to them you opined: "... I believe 99% of all politicians to be disgusting, self-serving turds"?! That is what one Blue on here tells us he wrote to Kilfoyle.
Any excuse Everton FC has to make regarding any merchandising or kit revealing like in that e.mail is bollocks! Everton act like a Championship side when it comes to branding itself to the city. Just have a wander into JJB and you?ll see what I mean. The entire city is full of the RS with I'd say, a 30% Everton, if that, in the shops. It's been going on for years, I mean, the new kit launch is an ideal time to advertise the name of Everton and once again they have failed. Absolute bollocks Mr Wilton, but yes, we could do a better job than you by the sounds of it! COYB!
I wrote to the Everton superstore even before they had the JJB contract. In my eyes it is still one big cock up. There is never any stock of items so hence loss of money coming in. Plus when I?ve ordered a new home top they give you a tracking number but the bit they don?t tell you is that it is Linx that do the deliveries and you can?t track the item. I know, I used to collect the trailer from Wigan.
It's interesting that, over the last few years (the last four), we?ve brought in more money than we have been doing in each of the last ten (season for season, 95 apart perhaps). We have broken our transfer record twice, but last year we played 50 games, and even if we only made £400k in Uefa Cup money, we had about another 10 home games last year, each bringing in a lot of cash, including money from reaching Carling Cup semis.
The big things were going right last year, but we could have been earning so much more off the pitch, mearchandising, marketing, publicising, PR etc. If we?re trying to turn ourselves back into a force, it shouldn?t be with JJB.
Umbro? - owned by Nike
Tesco - World force
JJB - muppets.
I just feel like sometimes we seem to get 2nd tier in the money schemes. and then we get 2nd tier in everything else.
The big things were going right last year, but we could have been earning so much more off the pitch, mearchandising, marketing, publicising, PR etc. If we?re trying to turn ourselves back into a force, it shouldn?t be with JJB.
Umbro? - owned by Nike
Tesco - World force
JJB - muppets.
I just feel like sometimes we seem to get 2nd tier in the money schemes. and then we get 2nd tier in everything else.
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