The Mail Bag
Ifs, buts and maybes
Comments (31)
Imagine this...
Kirkby is happening...
We leave the city but go on the offensive: some marketing whizz kid gets a job at Everton and all of a sudden a 500-ft poster of Arteta, Cahill and Yakubu goes up outside Lime Street; blue and white lambananas populate Church Street and Liverpool One unveil an Everton Superstore; book signings by current blues become a regular occurence; next time Les Dennis comes knocking, we give him access to a high profile player to interview, so he doesn't have to ask his eleven year old nephew to imagine scoring for Everton; while we're at it, we do a deal with Nike and plaster pictures of Moutinho everywhere; that fancy new Nike store has visits from Everton players on a regular basis; club events like the awards ceremony, testimonial dinners and even press conferences for the signing of new players are held at high-profile city-centre locations; and we pay the ever endearing LCC thousands to light up various landmarks royal blue for weeks at a time, just to make a point...
Would that make a difference to some of the no-voters? Hypothetical questions like this don't reveal any answers but I think that given a marketing overhaul, my suggestions aren't too far fetched.
I understand that to original no-voters, none of that would make a jot of difference, but my question is this: Would our physical disappearance from the city be easier to bear, if it was replaced with a massive marketing/media presence?
Michael Davidson, Posted 21/07/2008 at 09:33:09
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You take your dreamland rhetoric and shove it where the sun don?t shine.
None of what you state is feasable.
Go and take a large dose of reality at once.
This may sound purile but I simply cannot stomach any more going to the city and seeing only red shirts, seeing only red shirts in shops, on tv, in the press. When I think back to my school days it was very difficult to be a blue but we had a profile. Now there is little left but the thought that even our history is being left behind.
This is one of those many days when being a blue is not good.
I am firmly in the No camp and am frustrated that (A) Everton FC don?t seem to be interested in their Liverpool heritage or their exposure in the city and (B) the huge media bias towards our inbred neighbours. Would changing A alter B???
I would be delighted with a huge marketing drive as you have stated above but for me it wouldn?t change why I don?t want to go to Kirkby. Thinking about it though I wonder how much marketing you can get for £52m these days? It?s just a pity the sweetener is not in £ notes.
We live in the world of big business and commercialism. Those who oppose the ground move will hinder this great club and all the great work David Moyes had done. I have sympathy for the bussiness? that will suffer but I?m afraid that is life. There is no reason why many Everton fans should dismiss the idea out of hand for no real tangible reason. It doesn't make you any less of an Everton fan because you want to go to Kirby!!! By the way, Michael Davidson is spot on with his media blitz message.
I can only assume that the decision really is 50/50 and both parties are trying frantically to get their final word in to push the decision one way or the other.
If things were to go wrong, ie it does not get called in, are there any futher options to appeal the decision?
It?s all well and good having an EGM, but if it?s after the decision has been made can it really change anything?
I can?t see BK and KW sitting there and suddenly saying "actually you were right all along, we?ll just forget about the whole thing".
Merseyside, I am against the move aslo, but there is some mileage if we do move in promoting a Merseyside football club, it is wider reaching for a start.
Can't wait to be shot down in flames here, but when, if it does happen we wil need to be thinking this way.
Look at the opportunity they have to eradicate any evidence that there once stood a proud club who labelled themselves The People's Club, only to divide the fan base and sell out thousands of fans.
The redshite will go on from strength to strength and quickly turn Liverpool into a one team city. Eradicating their debts by capitalising commercially on the Liverpool brand, home of the Beatles, Home of Liverpool FC, and the most famous waterfront in Europe.
Us? We will be Tesco?s enabling partner in the hotbed of football that is Knowsley.
Oh my.......
Oh and by the way, when you use witty topical names it?s best to spell them correctly.
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Just playing devil's advocate here though. That campaign defined above would be incredibly expensive. Apart from the shirt, what merchandise do you buy? I subscribed to the EvertonTV service but I don?t buy anything else. As a fan base, I do feel that we aren?t as sycophantic our deluded cousins across the park and we are not clearly insane like those Barcode idiots.
If a new marketing team is the solution why do we need to move to Kirkby to replace staff? Is Kirkby the marketing capital of the world?
Don’t see the point in this article at all.
I was born and bred in Kirkby and then Aintree, are you suggesting I am not a Liverpudlian, then neither is Aintree racecourse in Liverpool, nor Alan Stubbs from Liverpool and believe me I could go on and on.
Their are far stronger arguments against the move than this one and more creditable ones.
A marketing campaign in Liverpool, Merseyside is as good as a marketing campaign in Chicago, Thailand and everywhere else the club has marketed for the last few years.
Everton need to improve on this front dramatically wherever they are located and in its merseyside heartland that would be the right place to start.
What would people be most unhappy about - Tesco to buy Stanley Park and give us a mid-level stadium on a superstore car park there? Or a genuine World Class (ie Camp Nou, Millenium or Wembley equivelent) in Kirkby without any involvement from anyone bar EFC (ie no supermarkets etc.)
I guess what I am really asking is the biggest gripe location ? or just the promise of gold only to be given pyrite?
People I meet in different parts of the country straight away assume I am a "Gobshite". And down south LFC merchandise is in every sports shop. Everton's nowhere to be seen. Even Sunderland kIts sold down here ffs sake!!
A lot of anti DK or no-voters are more bothered by it still being a ’mid-level stadia’ in a small outskirt of Merseyside. On top of that its costing us more than they said it would plus they have reneged on a number of things that were deffo happening (transport, concerts etc)
I think they’re the main points but if you couple that with the whole boundary issue & you have massive divisions between Evertonians & it shows up what I think has become an equally massive issue that if DK goes ahead or not then the current board of directors of our club have been shown up to be lying cheats if not then incompetant or worse both!
Tesco get the go ahead ... in Glasgow
Here in Glasgow, Tesco have been trying to get planning permission for a huge development right in the middle of the West End. The development has a lot of the same issues as DK, poor accessibility, terrible architecture, overwhelming local opposition ... surprise, surprise its just got the go ahead this week.
http://www.eveningtimes.co.uk/news/display.var.2404198.0.fury_over_tesco_town_green_light.php
Hopefully they have got the go ahead on this at the expense of DK.
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1 Posted 21/07/2008 at 12:19:32
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