The Mail Bag
Merchandising Again
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I know this subject has been done to death, but, I was in the city centre today and saw a group of about 20 PSV fans & what did at least half of them have? Carrier bags bulging with merchandise from the only mega store in the city. It's a fucking disgrace.
Since Liverpool One opened, there's empty shops all over, so, surely we can get our own store in the city centre and at a fraction of what the old one cost to rent. As we're going to be in Liverpool for at least another 2 years, can't the club get it's act together?
Tony Williams, Posted 08/08/2008 at 19:49:16
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Let the scandinavian/dutch/icelandic/norwegian/home counties scum walk around buying any sort of rs clobber that makes them stand out even more than what the sad fuckers do already.,the fucking shithouses.IMHO.COYB.
It has sickened me spending my lunchtimes in Liverpool city centre this summer. As you say, there is red everywhere and now two massive club shops with an advertising campaign that seems to be on every other board. I find it incredible that the club can have a shop in Birkenhead and Ellesmere Port but not one in the city centre.
Having spent time in Hamburg, the merchandise of smaller lower league club St Pauli out-sells that of the large Bundesliga club SV Hamburg. Tourists tend to leave with a St Pauli skull and crossbones t-shirt. Why? because of a fantastic merchandising campaign by it?s board and supporters and a large presence in the city centre (the ground is right in the city centre).
Amazing what a bit of vision can do; speculating to accumulate and all that...
Having spent time in Hamburg, the merchandise of smaller lower league club St Pauli out-sells that of the large Bundesliga club SV Hamburg. Tourists tend to leave with a St Pauli skull and crossbones t-shirt. Why? because of a fantastic merchandising campaign by it?s board and supporters and a large presence in the city centre (the ground is right in the city centre).
Amazing what a bit of vision can do; speculating to accumulate and all that...
Tony mate, what we need to do is wake up to the fact the our club is not as big as you know who. Never was and never will be. If I was a neutral fan visiting this city, I would head straight for the RS store and wouldn't give the Toffee shop a second glance. WHY?Well LFC is a global brand Known all over the world and are bigger across Europe than Man Utd. I know it's hard to take but its true.
Everton FC on the other hand are barely known outside of England and there are some Knobheads in this country who don't even knoW Everton FC is in Liverpool. I mean what kudos would a Dutchman, German, Spainard etc get by wearing an Everton kit in his home town? Erm... exactly...
Sorry but it's true: Kenwright is right on this one ? the only people going into one of our stores in the city center would be us. Tourist etc wouldn't wanna know and the overheads would kill it stone dead.
Everton FC on the other hand are barely known outside of England and there are some Knobheads in this country who don't even knoW Everton FC is in Liverpool. I mean what kudos would a Dutchman, German, Spainard etc get by wearing an Everton kit in his home town? Erm... exactly...
Sorry but it's true: Kenwright is right on this one ? the only people going into one of our stores in the city center would be us. Tourist etc wouldn't wanna know and the overheads would kill it stone dead.
Roy, where the hell is the Everton shop in the Port?
Tony Marsh - what the fuck do you mean we have never been as big as the RS - check you fuckin history books mate - up until 1970 we were the glamour club on Mersyside and they were the also rans - we have been second best since that but we still have about 30 years on them - the last thing we need is knobheads like you trying to change history - those people who say you hate the club are obviously right
Tony Marsh on the point of overheads, whilst we would be commiting commercial suicide by having it right in the middle of Liverpool One, surely there’s a deal to be done on some of the empty shops?
Also, we’ve never had a city centre store whilst we’ve been in European competition, so how do we know if visiting fans wouldn’t buy off us too?
Also, we’ve never had a city centre store whilst we’ve been in European competition, so how do we know if visiting fans wouldn’t buy off us too?
How many of you would actually be pleased if people from Norway/Iceland etc started supporting EFC.Im proud i support Everton because they are NOT a global brand.Im proud because im not a glory hunter.Im proud because we have history.Im proud because WE are born NOT amnufactured.Im proud because WE ARE EVERTON.Yes id like my club to have more money for world class players but at what price?Im proud to be different.
Tony Williams:
Spot on, mate. Time we had a city centre presence - end of. Even if it only breaks even it serves a purpose and promotes the Club.
Tony Marsh:
You negative, blinkered fool. Of course, LFC are more well known globally. Not having a shop in the city cente makes that even more of a problem. Stop gleefully telling us how we are not a big Club. You’ve spent so much time ’down the mine’ ranting about Kirkby ( justifiably ) that you can’t see the blue sky any longer. Everton have the potential to be big again, but with your type of thinking we may as well give up!
Spot on, mate. Time we had a city centre presence - end of. Even if it only breaks even it serves a purpose and promotes the Club.
Tony Marsh:
You negative, blinkered fool. Of course, LFC are more well known globally. Not having a shop in the city cente makes that even more of a problem. Stop gleefully telling us how we are not a big Club. You’ve spent so much time ’down the mine’ ranting about Kirkby ( justifiably ) that you can’t see the blue sky any longer. Everton have the potential to be big again, but with your type of thinking we may as well give up!
Michael, you’re wrong. The white haired one is on record saying us having our own stores would make a profit, but only a small one, so isn’t worth it. It’s not worth it he said. If he is "just a fan" like the rest of us, maybe he’d see the value in both a profit (no matter how small), and our presence on the high street. You gotta love Black Bill, he’s a toffee afterall. FFS. I love money - doesnt mean i can run a bank.
No probs roy, there was one in Chester (it?s now a RS shop-which pisses me off every time I walk past it).
When you said E Port, I thought, where, i will have to go there LOL.
When you said E Port, I thought, where, i will have to go there LOL.
I’m with Tony Marsh on this one. Our name is nothing in Europe until we get champions league football and actually make ourselves known we will be unheard of or small fry in comparison. The Uefa cup means nothing to most visiting fans now. Champs league and some decent marketing and then maybe we could progress until then the gap will just get bigger
To be honest to whole merchandising side to the culb is poor. I was trying to order a tracksuite from the on line mega store yesterday and the only sizes they had was Youth and XL... How poor is that at the start of the season...?
To anybody who wants a store in the city centre NOW: how much of David Moyes transfer budget should we spent on it? Just roughly, like.
Tony Marsh is right, by the way. Do you really believe that PSV fans would have gone to the Everton shop in equal number if it were there? Secondly, do you really think that having a shop would increase our visability with PSV fans? Clearly not, they are going to our fricking stadium at the weekend.
Basically, the reason you are all annoyed is that Liverpool have something and we don’t. You see red bags in town. It bothers you. Therefore, we should have a shop. That’s it. And that is no way to run a business.
Argueing that people would buy Everton shirts ahead of Liverpool shirts is like arguing that people would buy a replica of the cafe next to the Eiffel Tower rather than of the tower itself - if only the cafe ramped up it’s marketing. They wouldn’t - people visiting places buy merchandise of the biggest things they knew about BEFORE they went there.
Whatever happened to "we don’t care what the red shite say"?
Tony Marsh is right, by the way. Do you really believe that PSV fans would have gone to the Everton shop in equal number if it were there? Secondly, do you really think that having a shop would increase our visability with PSV fans? Clearly not, they are going to our fricking stadium at the weekend.
Basically, the reason you are all annoyed is that Liverpool have something and we don’t. You see red bags in town. It bothers you. Therefore, we should have a shop. That’s it. And that is no way to run a business.
Argueing that people would buy Everton shirts ahead of Liverpool shirts is like arguing that people would buy a replica of the cafe next to the Eiffel Tower rather than of the tower itself - if only the cafe ramped up it’s marketing. They wouldn’t - people visiting places buy merchandise of the biggest things they knew about BEFORE they went there.
Whatever happened to "we don’t care what the red shite say"?
It doesn’t matter if a city center shop makes a loss, these things are called "loss leaders" they are specifially designed to promote your product and widen the fanbase, It’s short term pain for long term gain.
Loss Leaders are used in all types of business, they get the customers in.
As usual the Everton board are to blinkered or narrow minded or just to plain useless to see this.
Loss Leaders are used in all types of business, they get the customers in.
As usual the Everton board are to blinkered or narrow minded or just to plain useless to see this.
We need to ditch umbro and our JJB deal 1st, umbro make the most expensive kits and Everton on a yearly basis bring 3 shirts out, I believe we are tied into the JJB thing and them and only them exclusivley deal with Merchandise, Lets ditch umbro and JJB get Nike or Adidas and watch club stores would appear.
oh anyone noticed despite our JJB deal theres bigger redshite Displays in their stores than there are Everton displays.
oh anyone noticed despite our JJB deal theres bigger redshite Displays in their stores than there are Everton displays.
It amazes me that a club of Everton?s stature are unable to market themselves or products that are linked with us.
Take "Chang" Beer, can you buy this anywhere outside Walton? Tesco, Sainsbury or Waitrose do not stock this beer, certainly not in the South; however, if this beer was made readily available, I am sure most Everton Fans over 18 would buy this product. In turn if sales were high, surely our sponsorship deal would be greater in terms of monies.
I live near Newbury, which has a JJB store on a Retail Park, so I took my son to buy a Everton Shirt, being a Goalkeeper he naturally wanted a Goalkeeper Shirt. Guess what? No goalie tops in sight, plus the Everton Shirts were so high up on the rails, that you needed a stepladder to reach them!! & I am 6? 3" in height..... We checked to see if we could order one, "Sorry, sir, they are not allocated to us (JJB)". And this is the official store for merchandise, does somebody from Everton check these outlets to make sure that everything is done correctly in terms of merchandising to a maximum??? No I do not think so.
And to be fair this also applies to the Magastore outside the ground, always packed, out of stock most times, takes ages to get in, plus a long wait to pay for your products, but has anybody thought about expanding the store?? No that's too easy, I suspect.
These are 3 sample cases, which in turn happens every year, we never take stock & learn, maybe that's why BK struggling to find an investor, we act like a supermarket but in truth we are a market stall...
Take "Chang" Beer, can you buy this anywhere outside Walton? Tesco, Sainsbury or Waitrose do not stock this beer, certainly not in the South; however, if this beer was made readily available, I am sure most Everton Fans over 18 would buy this product. In turn if sales were high, surely our sponsorship deal would be greater in terms of monies.
I live near Newbury, which has a JJB store on a Retail Park, so I took my son to buy a Everton Shirt, being a Goalkeeper he naturally wanted a Goalkeeper Shirt. Guess what? No goalie tops in sight, plus the Everton Shirts were so high up on the rails, that you needed a stepladder to reach them!! & I am 6? 3" in height..... We checked to see if we could order one, "Sorry, sir, they are not allocated to us (JJB)". And this is the official store for merchandise, does somebody from Everton check these outlets to make sure that everything is done correctly in terms of merchandising to a maximum??? No I do not think so.
And to be fair this also applies to the Magastore outside the ground, always packed, out of stock most times, takes ages to get in, plus a long wait to pay for your products, but has anybody thought about expanding the store?? No that's too easy, I suspect.
These are 3 sample cases, which in turn happens every year, we never take stock & learn, maybe that's why BK struggling to find an investor, we act like a supermarket but in truth we are a market stall...
Sent an email to Everton about jjb cos as far as I,m concerned they,re in breach of contract! Having read other emails it,s nothing to do with the shite we,re not being promoted within the city fullstop! I,m aware of the minute details of business management etc but this is football we,re talking about not rights or wrongs of budgets, losses, funds etc. Sort it Everton we deserve better!
I was in Liverpool last week visiting the new Liverpool one.After reading the posts on here i was fully surprised that the town centre had not actually been painted fuckin red.After walking around with the missus and two screaming kids for about 4 fuckin hours i had counted 5 Everton tops 8 Liverpool tops 2 Arsenal and a Barcelona.
I seen the red shite shop and didn’t think much of it anyway (only from outside).Would have took a photo looking down church street and posted on here just to show the lack of any football tops but didn’t have a camera.I’ll take it with me next time .
The town is not Red
I seen the red shite shop and didn’t think much of it anyway (only from outside).Would have took a photo looking down church street and posted on here just to show the lack of any football tops but didn’t have a camera.I’ll take it with me next time .
The town is not Red
So we have a chairman who tells us we can?t have a store because we won?t buy anything we can?t attract investment because there are two clubs in the city we can?t be successful because we don?t have enough money we can?t have a stadium in the city because there are no sites, is anybody else sick to the back teeth of this attitude?
Chairmen are supposed to make things happen not stop them, he should go now and sit on ars on TV every Saturday night judging talentless twats, let?s face it he knows a talentless twat when he sees one
Chairmen are supposed to make things happen not stop them, he should go now and sit on ars on TV every Saturday night judging talentless twats, let?s face it he knows a talentless twat when he sees one
Tony are you sure they where PSV fans because Liverpool played Lazio last night and it could have been Lazio fans.
I do see your point but if you don’t know what fans they where then you carn’t get that point across.
Why would Lazio fans buy Everton merch? but if they where PSV fan then as you say we have a problem.
I did actually see PSV fans in town yesterday and know for a fact because one of them had a PSV shirt on. One of the guys he was with did have a Everton shirt on but he was probly the only one to find out that Everton stores are called JJB. How confusing for them.
On the JJB note. My sister went into the city center store to buy her son the new home kit a few weeks ago but he saw a Everton football and would’t put it down. She decided to buy him that instead. When sh got to my house he ran up to me with the ball and passed it to me. I thought this ball looks pretty good, for a ball. then on closer inspection i see it has all the players names on it, with singnatures. Moyes, Cahill, Yobo i read out to him then Li Tie, Fergason, Beattie.
Why are JJB selling Everton merch from about four years ago? Thats what is more alarming I think.
I do see your point but if you don’t know what fans they where then you carn’t get that point across.
Why would Lazio fans buy Everton merch? but if they where PSV fan then as you say we have a problem.
I did actually see PSV fans in town yesterday and know for a fact because one of them had a PSV shirt on. One of the guys he was with did have a Everton shirt on but he was probly the only one to find out that Everton stores are called JJB. How confusing for them.
On the JJB note. My sister went into the city center store to buy her son the new home kit a few weeks ago but he saw a Everton football and would’t put it down. She decided to buy him that instead. When sh got to my house he ran up to me with the ball and passed it to me. I thought this ball looks pretty good, for a ball. then on closer inspection i see it has all the players names on it, with singnatures. Moyes, Cahill, Yobo i read out to him then Li Tie, Fergason, Beattie.
Why are JJB selling Everton merch from about four years ago? Thats what is more alarming I think.
Tell you something lads, imagine if we had a huge stadium right on the water front, with a superstore next door to it? You would have thought, it would have been one of the best stadiums in europe, maybe the world. Visiting fans from all over europe would have wanted to visit it, and then visit the superstore to spend a few quid. God, if only we would have had an opportunity like that.
Nick Heady, sorry to burst your bubble, but people from Norway/Iceland/Sweden follow the toffees...
I am an Evertonian but born and bred in Norwich (where I still live). Norwich City get 25,000 every week (bottom of the Championship) and have two club shops, one at the ground and another one in a shopping centre in the middle of Norwich AND they have deals to promote their merchandise in independent sports shops in the city.
If Norwich City can manage this, why can’ Everton ?
If Norwich City can manage this, why can’ Everton ?
Marc Williamson. They were PSV fans, they were singing "Always look on the bright side of life".
Now with regards to your point of why would Lazio fans buy Everton merchandise, well as we don’t have anywhere they can buy them from, we’ll never know.
Imagine both club shops side by side. Visiting fans would probably look in both, then choose who to buy off and whilst most would probably buy off the other lot as they seem to be everyones "favourite", we’d surely get some sales. Add those to the sales to local or visiting Everton fans & you’ve surley got a business. I work in town and its my sons birthday in 2 weeks. I would love to go into the Everton Megastore in the city centre and buy him something. But, as we don’t have our own shop, I’ll either go to JJB, Sports direct, or I’ll have to drive to Goodison. We’d surely as a club make more profit out of me buying off our own store. Or do normal business models not work for Everton ?
Now with regards to your point of why would Lazio fans buy Everton merchandise, well as we don’t have anywhere they can buy them from, we’ll never know.
Imagine both club shops side by side. Visiting fans would probably look in both, then choose who to buy off and whilst most would probably buy off the other lot as they seem to be everyones "favourite", we’d surely get some sales. Add those to the sales to local or visiting Everton fans & you’ve surley got a business. I work in town and its my sons birthday in 2 weeks. I would love to go into the Everton Megastore in the city centre and buy him something. But, as we don’t have our own shop, I’ll either go to JJB, Sports direct, or I’ll have to drive to Goodison. We’d surely as a club make more profit out of me buying off our own store. Or do normal business models not work for Everton ?
I seriously believe Everton are the countries most unprofessional professional football club. I believe the relative success of the last few years has been achieved despite BK ,KY et al not because of them.
Remember how bad the merchandising was in the 80?s and early 90s, the club shop was about as big as my office under the main stand and they NEVER had ANYTHING in there! And we were champions! I know it wasnt a big a part of footy as it is today but it was laughable. the lads and I still recall it with a strange fondness tho!
Remember how bad the merchandising was in the 80?s and early 90s, the club shop was about as big as my office under the main stand and they NEVER had ANYTHING in there! And we were champions! I know it wasnt a big a part of footy as it is today but it was laughable. the lads and I still recall it with a strange fondness tho!
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