Match Ticket Selling Methods
Comments (10)
Today, whist travelling home I received a call from a very nice lady who asked me, ''Would like to buy tickets for the Newcastle game before they sell-out''. How bad do the club need my money for people to now ring the fans asking if they are going to come to games?
If there was any evidence it was going to be a sell-out then I am also sure they would not be calling me. I was in two minds whether this was a prank call or not; however, a friend of mine also said he was called and fed the same line.
Andy Walls,
Warrington Posted 24/09/2008 at 20:33:55
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Direct marketing - getting cash out of known customers - is a pretty basic tactic when you are looking to maintain your income. Sounds very worthwhile to me, and saves the fan a bit of hassle, ensuring they get their seat.
Our average shows we generally get 36 000 which is about ’full’ for those seats where you get a decent view.
Season ticket sales were up on last season:http://www.channel4.com/news/articles/sports/premiership+season+ticket+sales/2357367 so no I don’t believe people are ’voting with their feet’.
Direct marketing - getting cash out of known customers - is a pretty basic tactic when you are looking to maintain your income. Sounds very worthwhile to me, and saves the fan a bit of hassle, ensuring they get their seat.
Our average shows we generally get 36 000 which is about ’full’ for those seats where you get a decent view.
Season ticket sales were up on last season:http://www.channel4.com/news/articles/sports/premiership+season+ticket+sales/2357367 so no I don’t believe people are ’voting with their feet’.
Can’t have it both ways - do we market or not?
Nothing wrong with a business putting effort into getting money out of the people it knows have bought from them before - the customer’s life is made a little easier (usually) and the company makes sure it gets its money.
Season ticket sales are actually slightly up on last season http://www.channel4.com/news/articles/sports/premiership+season+ticket+sales/2357367
Not much sign of ’voting with feet’ going on then?
When I purchased my pink shirt on Monday, they were also trying to talk me into buying another ladies’ shirt at a cut price - in actual fact I did, but are times that hard at our Club that they are trying to get money in?
Was just as suprised as everyone else to find we had tickets left for the Derby and decided to try to buy them (this was an exercise as I am season ticket holder).
The only seats available are obstructed views. This is the same with season tickets.
The only seat I could get was with hospitality and had to contact the club direct.
In essence their are tickets and season tickets left if you like sitting behind a post?
Its because people just don’t have the money at the moment. I’m sure once the economy stabilises we will see demand for match tickets on the up again.
Andy, your lucky mate, my invitation to buy a ticket, arrived when I was at work (I’m a flat roofer ) by carrier pigeon!
They have my season ticket money but not another penny until that twat Kenwright is gone.
It?s a bad thing to try to market your club to people who have bought tickets in the past? First, we complain that we don?t do any marketing, then when we market ourselves we complain. It?s not like we have people banging down the gates to come to the matches. And we will move to DK and have 20,000 rolling around in a 50,000 seater instead of refurbishing Goodison and maybe adding 5,000 seats???
On the OS today there were still Derby tickets available just 3 days before the match. Despite our best series of seasons in almost 20 yrs we seemingly cannot fill our ground. Are people already voting with their feet? Season ticket sales were much lower too I believe. I’m all for good marketing, but is this indicative of necessary demand to fill an out of town stadium which has 10,000 more seats and only a fraction of the public transport?
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1 Posted 25/09/2008 at 08:48:31
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Our average shows we generally get 36 000 which is about ’full’ for those seats where you get a decent view.
Season ticket sales were up on last season:http://www.channel4.com/news/articles/sports/premiership+season+ticket+sales/2357367 so no I don’t believe people are ’voting with their feet’.