The Mail Bag
World Cup bid
Comments (21)
“The search for a new Everton stadium post Kirkby will of course intensify and as I have said previously we remain absolutely confident of delivering that within the timeframe of the World Cup bid for 2018.
“Clearly, the bid team did not feel comfortable with this approach and when we sat down with them, we wholeheartedly disagreed on their point of view.
“Other clubs that will face similar funding and planning challenges just like Everton have been included - so why not Everton?
“A fundamental of any successful stadium funding package is, almost certainly, occupancy by a strong, viable and robust PL club. Such an occupant is also the only way to support a lasting legacy.
“If we do deliver a stadium within the timeframe then we would be delivering a FIFA compliant venue and in our opinion it would be crazy not to play World Cup games at Everton.”
Robert Elstone, 16 December 2009
It seems that England's 2018 bid committee had little faith in the club delivering a facility that would be capable of hosting World Cup games. I don't understand how Everton could expect to be accepted as a host with no semblance of a plan in place.
The Daily Post reports that Goodison Park missed out because it doesn't meet FIFA's requirements.
I believe that the club should have put a case forward the redevelopment of Goodison Park. It would have been better than submitting no stadium for consideration at all, perhaps this would have been possible had the Kirkby decision been announced sooner?
Also, it's both disheartening and embarassing to see the club's CEO take yet another swipe at Liverpool City Council. No doubt there would have been further criticism had Liverpool's bid document contained a repitition of the Kirkby proposals' description from July 2007!
I'm hardly Dale Carnegie but I don't think this public dispute is helping anyone and it needs to be put to bed. It reflects badly on the club, who knows, perhaps it is this type of public behaviour that convinced the bid committee to give any new Everton stadium a wide berth when Nottingham Forest for example do not have planning permission (as far as I know) for the stadium but have shown unity with their key stakeholders.
Louis Platt, Posted 18/12/2009 at 02:05:50
Comments
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
The council is not there to give money or build staduims for private companies-thats the job of the company and its investors. As far as i know the council, from the top down, has always been available to meet with directors and CEO’s of EFC and has done everything asked of them and dont throw up the council rejecting an application to build on Stanley Park because that never happened as the lazy bastards who run the club never got around to actually making a formal application.
It’s time the directors stopped putting their hands out begging for charity from the council and started grafting,
And with yet another attack on Liverpool CC this CEO gets more embarrassing by the day, its always everyone elses fault with him.
In which case, can’t we ask FIFA for some money to do up Goodison? Thanks Sepp.
BK has vanished all of a sudden and Elstone keeps complaining about everybody else. Whilst we expect Bill to let others take the flak, Elstone is barking up the wrong tree again. Only a matter of weeks ago he was saying they must now consider all options after DK got the bullet.
Now, he has already effectively written off anything other than a move to a new stadium. Not much consideration has gone on here, has it Robert?
The answer is staring them in the face. Redevelop what you have and get the footprint only slightly increased just like Manure, Villa, Newcastle, Spurs etc, etc. THiS IS NOT RADICAL OR HARD TO UNDERSTAND! It has worked for plenty of other Clubs. Commit to redevelopment and if a shared or new stadium opportunity arises in the future ( like it did for Arsenal after developing Highbury ) give it due consideration and switch horses if it’s the right move. So bleeding simple even our Board of Village Idiots should be able to understand it....
I’ve often thought that the Park End offers a lot of scope though I admit I hadn’t envisaged a hotel. Still if you can make the space why not? It would help to make the scheme pay. My only query is how many extra seats would we get and is it actually possible to extend on Bullens Road? It goes without saying that a new cantilever roof is necessary on the main stand to enable obstruction-free views of the game.
One final question. Is it a fact that no plan looking into this redevelopment possibility has ever been published? If the answer is NO it beggars belief .!
With the city centre already well provided for in terms of hotel beds and an increase marked down for the city already what is the market for a hotel as part of the Goodison complex? Has a business model been prepared that validates the build?
This would have demonstated that the Club meant action as well as a genuine desire to heal the rift that the proposed move to Kirkby brought about. Instead, he — and presumably, Chairman Kenwright — have seemed rudderless without the Tesco crutch to lean on and are more involved in casting blame than working towards a meaningful solution.
Once again, Everton FC has been found woefully lacking in PR skills.
A modest change on the Bullens Road!!! So get rid of part or all of a primary school and everyone will agree — get real!!! Can you name any local primary school anywhere in the country, let alone in Liverpool, that has been allowed to close or has freely given up space without an almighty public campaign against the proposals?!? Even tiny rural schools that have no economic viability stay open because politicians won’t become the devils that made the decisions — and that’s without factoring in any RS parents.
Wonderful plans in a eutopian ’blue world’ but sadly not in the one we all inhabit.
People seem to forget EXACTLY where Goodison is!!!! It certainly isn't someplace where you’d build a hotel... unless it's a shitty Premier Inn!!!
With a reasonable amount of imagination and a sensible business plan, Goodison Park could be made into the Albert Dock of World football.
So an as-yet unfunded hotel would be contingent on an as-yet unfunded footballing tourist attraction... itself contingent on an as-yet unfunded pair of stadiums.
Looked at purely from a business standpoint, I’ve seen more solid proposals. Has the business model been explored professionally? Is there a concept ’football village’ with projected visitor numbers etc?
If not, how can you know what kind of size/facilities arrangement is required for the hotel without it being a potential funds drain?
However, as it seems to be impossible to get the key players to talk to each other, redevelopment of the two existing stadia seems to be the best option. The sense of history around Stanley Park is a tangible asset which should benefit both clubs, along with the economy of sharing an improved transport and tourist infrastructure.
For Everton, the overwhelming advantage of redeveloping Goodison is that it can be done in increments without disruption and hand-in-hand with a developing business plan, making the most of history and continuity and working in cooperation with the City Council and the community of Walton.
What we need to do is to get the club facing the right way. Then the sensible planning can begin...
Is it worth mentioning fixture clashes when we’ve just found out we have to play a Europa match at 5:45pm — and we don't seem to have found a spot to go play City in the fixture list yet!?
In operational terms, a joint stadium is an utter non-starter — however good the business model looks.
The sense of history around Stanley Park is tangible to few outside Liverpool unless they already happen to be fanatical football devotees. Are there enough of those to fill a couple of hundred hotel beds with regularity? LFC have a museum at Anfield already; what are visitor numbers there like month to month? If there are no studies to quantify the market potential, how can we even look at adding a hotel in to the scheme?
Redeveloping Goodison with a ’developing business plan’ sounds terrifying to me. It's far too little too late and leaving the development ’open ended’ just gives everyone the ability to fudge and redefine the project to their concept of what is deliverable, regardless of the needs of the club.
We need a fixed and deliverable solution to the revenue generation issue now — not in fifteen years time after we’ve expensively redeveloped the Park End and, because we are paying that off, aren’t able to do anything about the other three stands. Leaving the obstructed-view seats that are holding us back, in revenue terms, and doing nothing to address the question of ageing structures and elevating maintenance costs.
I know you are deeply involved with this redevelopment, Trevor, but I wonder if you realise how insubstantial the whole thing looks as a scheme. I do hope the club does start facing the right way soon, but it isn't, given the easy escape of fantasy redevelopments based on ’imaginitive’ and ’developing’ project planning.
Firstly, the latest sketches for a joint stadium include twin retractable pitches, each sitting within the adjoining red or blue ’compound’ when not in use in the stadium. The default position for the stadium would be a concrete floor suitable for a wide range of events. Each club would look after their own pitch. The technology (albeit for a single sliding pitch) is proven and in use in several venues.
Secondly, I take your point about the danger of a long-term approach allowing an ’escape’ from reality. Thus, I would expect the first phase to be dependent on securing the long-term footprint, and the securing of the footprint to be dependent on a firm long-term plan.
I suppose it would solve the problem of who was playing at ’home’ on derby’s. The first match could be on ’our’ pitch so we’d be the home team and the second could be on theirs so we’d be ’away’!!! I am being flippant here of course, but, it's such an absurd idea!.
I’m sorry but I think the mere fact that someone has actually, sincerely, proposed that as a solution proves how unworkable the joint stadium actually is! We get through all that fannying around, complete with the need to have ’pitch parking’ on the stadium footprint, and we still have fixture congestion that is proving a hideous challenge with two stadiums let alone just the one!.
I agree with what you say on the footprint completely. Once you have that its the enabler for doing more ’easily’ than just bolting on a shiny new Park End. Again though the problem is time isnt it.
Getting that footprint secured is very likely to be a miserable task for whoever is charged with it. Bottom line is that there is no real guarantee that the requisite footprint will ever be available unless we can get LCC onboard to start banging out CPO’s on our behalf. If we go down that route we are years tied up in court hearings etc.
We need revenue generation now or, at least, a plan that allows us to predict a revenue uplift within a defined time window. Redevelopment of Goodison just isn't going to provide that certainty.
Add Your Comments
In order to post a comment to the MailBag, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and MailBag submissions across the site.


1 Posted 18/12/2009 at 17:26:27
Report abuse
Ta,
Richard