The Mail Bag

Limited Edition Items

Comments (36)

My wife purchased the double 25th Anniversary Limited Edition Box Shirt, as a Christmas present for me. She paid the full price of £99.98. She was, therefore, staggered to see that Everton recently reduced the price to £49.99.

She wrote to Robert Elstone before Christmas but, as she had not received a reply, I e.mailed a copy of the letter to Ian Ross, with a request that he pass the letter on to Mr Elstone, as we did not have his e.mail address. I also mentioned that, if a reply was not forthcoming by 8th February 2010, we would refer the matter to the Trading Standards Office. Mr Ross replied:

‘Hello

Of course I will pass on the letter to Robert Elstone - but I have to say there really is no requirement for such latent aggression.’

I know that Mr Ross has a reputation as a poor communicator, but I was rather taken aback by his lack of customer care skills. Even if he thought I was being aggressive, he didn’t need to say so.

My wife then received a dismissive letter from Mr Elstone the following day, as well as an equally dismissive letter from Kitbag.

Apart from wanting to highlight to other fans the disgraceful treatment by Everton of its supporters, I am seeking the views of others, about what I consider to be sharp practice of the Club, in that I fail to see how they suddenly decided (a couple of weeks before Christmas) that a limited edition gift can suddenly be worth 50% less. This does not inspire loyalty, and I shall not purchase another item from the club shop. For the sake of clarity, this issue is not about the money, but the principle.

The views of other fans as to whether the Trading Standards Office would consider my complaint, would also be appreciated.
Jimmy Walker, Oakely, Bedfordshire     Posted 20/01/2010 at 10:29:11

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Sam Morrison
1   Posted 20/01/2010 at 16:41:45

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Jimmy, how much is it worth to you?

If your wife was happy to pay £99 then what, really, does it matter, that others get it cheaper in the sales?

I don’t see how loyalty comes into it to be honest.
Dan Parker
2   Posted 20/01/2010 at 16:46:11

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That’s what every retail business does at Christmas. Supply & demand. You could argue it should be different because we’re fans of Everton but at the end of the day, we want the club to make money and invest in the squad. Annoying though I know.

Its value is only what someone is willing to pay for it.
Matt Brown
3   Posted 20/01/2010 at 16:52:31

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I’d be well pissed to be honest.

If it had come down £10 or even £15 you’d think oh well, Jan sales an all. But a 50% reduction on what should be a prestigious purchase is nothing short of a joke. The club marketed this product in such a way that you would not expect it to loose half its value in 2 weeks time.

I’d demand the difference was refunded. Good luck to you.
Mike Allison
4   Posted 20/01/2010 at 16:57:20

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I agree with the basic economics of Dan and Sam, but suggest its a very poor, short term-ist tactic on the part of the club. If it becomes common knowledge that this is what the shop does, then why would anyone buy the next thing they offered at £99, when we could all expect it to fall to £49 soon enough?
Dennis Stevens
5   Posted 20/01/2010 at 16:58:45

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I guarantee, sure it’s more than a little galling, Jimmy, but would you be feeling ripped off if the price hadn’t changed? Did you want the item as an investment or to show your support for the club? Missing out on discounts & reductions when there’s a sale or promotion on happens to us all regularly, half the time we won’t even be aware of it.

you don’t want to pay top price for things everybody knows you have to wait for the sales & even then prices may be reduced further if there’s a lot of stock to clear - on the other hand, you could wait too long for the lowest price & find the item you want is no longer available.

I don’t think the club should be expected to offer to refund the difference, but it might have been a reasonable gesture of goodwill to send you a voucher towards future purchases.

David Barks
6   Posted 20/01/2010 at 17:22:40

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Things go up and down in value. If the business, any business, had to constantly give refunds every time an item went down in value or on sale, it would just be impossible.

But let me flip it around on you. If the price had gone up 50% would you jump up and send a check for the balance that you owe?? Of course you wouldn’t. It’s the way it is, just deal with it. If businesses had to constantly update everyone before every purchase they make, that it just might be going on sale in a month, nothing would get sold. Everyone would wait for the item to go cheaper, cheaper and cheaper.
Nick Parker
7   Posted 20/01/2010 at 17:19:46

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We are used to having a constant sale on in the current climate so all it is is going back to the normal prices before Xmas and then a January sale as we have all been used to.

Don’t think you have a case with Trading standards but see your point about it being a limited edition.
Steve Collins
8   Posted 20/01/2010 at 17:26:11

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I don’t see what trading standards can do for you. Honestly, limited or not, they can set the price to what they want. Limited edition mean limited stock basically. There's no where were its written what the price has to be.

Also you never printed the letters to Ross or Elstone so how do we know you weren't a bit of a git. Just saying is all. Fair's fair.

I can’t see the guy overreacting to a simple enquiry or question. Well not that much anyway.

Finally don’t some of the proceeds go to a charity? Wouldn’t your wife be comforted in the knowledge that her 99 quid is helping someone somewhere or an organization do something good.
Chris Lawlor
9   Posted 20/01/2010 at 17:32:33

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An unfortunate situation, Jimmy, but that's the way it goes sometimes.

If you want to save money at Xmas, do your buying in January, whether its a tv or a sofa or in this case a limited edition package its always going to be cheaper come January.

Have you ever booked a late deal holiday and got a real bargain? Did you feel sorry for the guy who booked it 4 months earlier at a far higher cost?

Enjoy it for what it is and save the rant for something more worthwhile like the state of the nation!
Dan Walshe
10   Posted 20/01/2010 at 17:45:44

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I don’t think you can complain about the price going down but the reference to "latent aggression" is what I would wonder about. If all you said in the email is what you have posted here then there is no aggression, latent or otherwise.

Anyway latent means "potential, but not evident" so it is a poor choice of words on his part. Either you were aggressive or you were not. You are clearly a lifelong fan and a potential "consumer" for the rest of your life so a more considerate tone would have been appropriate either way.

Dan Brierley
11   Posted 20/01/2010 at 17:37:56

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When you try and sell it to a collector for 500 quid in 20 years time, I hope they take you to trading standards, show them a copy of this post and get it for 99 quid from you. It's got to be the daftest thing I have read on here for a long time.

Do you honestly believe, trading standards are going to penalise a company for giving a ’half price January Sale’? Your selfishness is incredible. I guess there were a lot of people who couldn't afford 100 quid for the shirt before Xmas, but were made up they can scrape together 50 to get it in January. You honestly believe it's right to deny those people?
Nick Entwistle
12   Posted 20/01/2010 at 18:06:55

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It's not just the decrations that come down after Christmas — boom boom!

By the way, ’limited’ means limited to the number of people who want to buy one.
Mike Green
13   Posted 20/01/2010 at 18:13:27

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Jimmy, my advice is just enjoy the shirt and forget it.

That’s life unfortunately, it's all about light and shade. This time you have experienced the shade, next time it might be the light — you pays your money you takes your chance.

However, if you really are that bothered about it.

Return the original and buy a £49 one with the refund.

If you can't because its been worn or damaged buy a new one at £49 and return it with the receipt for your £99 one asking for a refund (unwanted gift). You then get to keep the original for the cost of £49.

If there are none left then the club have done a good job commercially and you can console yourself that you are probably one of the many who paid the high price rather than the few who didn't, safe in the knowledge you are in the possession of a desirable item as demand has out-stripped supply.

If you’ve not got the receipt then that’s hard lines I’m afraid.

But I’d focus on what you’ve got, not what you haven’t, it’ll make you a lot happier.
Albert Dock
14   Posted 20/01/2010 at 18:44:09

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Jesus Christ... and there was me thinking that people in Haiti had problems.

My heart pumps piss. Please let me know how I can send something to tide you over this dreadful spell you are currently experiencing.
Karl Masters
15   Posted 20/01/2010 at 19:09:10

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All businesses clear out ’gifts’ after Christmas. It was worth more prior to Christmas as your wife (and anybody else) had the opportunity to give it to you as a Christmas present.

Now Crimbo has gone it’s not so likely to sell so it’s worth less and comes down in price. If you want to get Christmas 2010’s presents in January 2011 your wife can save a packet, but you’ll miss opening them at Christmas.

Personally, I have decided to shop tactically at Everton so this season I resisted the temptation to buy a Home shirt in the Autumn (especially as it will only be worn in Summer by me) for £40 plus postage and bought one last week from the Online shop for £22 and free postage. I’ll get less use out of it before another design comes along, but I’ll be able to wear it from now till August so who cares?
James Elworthy
16   Posted 20/01/2010 at 19:29:40

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My wife bought the mother-in-law a bag for xmas for £40 from M&S. She didn't like it so she took it back after Xmas, she got £9 for it as was on sale.

You haven't got a leg to stand on with the trading standards if a shop reduces goods in a sale.

Mickey Dee
17   Posted 20/01/2010 at 19:32:41

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Jimmy, think yourself lucky. My wife gave me my present on Christmas Day. It was an Everton season ticket that she bought specially early for me... in August!!
Paul Joy
18   Posted 20/01/2010 at 19:41:23

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Jimmy stop crying and get a life (see Mr Dock above) - gifts from your loved ones should not be about how much they cost.
Keith Slinger
19   Posted 20/01/2010 at 19:50:28

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They were advertising the sale price on 13 Dec 09 on the OS as that's when I bought mine for the sale price?
Pat Finegan
20   Posted 20/01/2010 at 22:15:45

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I went to McDonald’s last week and got 5 double cheeseburgers. They were $1.20 each. My friend went to McDonald’s yesterday and returned with the excellent news that they were now only $1.10. I didn’t complain that I got ripped off, I celebrated.

It’s the same principle with a football jersey. If people will buy it for £100, sell it for £100. If people won’t buy it for £100 but will buy it for £50, sell it for £50. It’s pretty basic business and every company does it so there’s no reason to complain.
Tony Doran
21   Posted 20/01/2010 at 22:25:13

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OK Jimmy, listen very carefully as I will say this only once. Get yourself a very sharp razor blade, find a place safe and secure where you won't be disturbed for 5 mins. Now this is where it gets a bit technical, take the razor and make a small clinical insicion (can’t spell that word) to the armpit of the jersey. Make sure the angle of the cut is 37 degree’s to the letter v in the club name printed on the front and also make sure the cut is to the stiching and not the actual material and is no longer than 2 cm.

Take it back to where you purchased it and demand a refund then walk out the store put on some kind of disquise walk back in get another plus £50 change. You need to do it this way so as not to draw any attention to yourself... clever.

Worst thing that can happen is they suspect something and refuse your request, call the old bill and raid your place for any forensic evidence, so you must get rid of any prints and material residue on the razor.

Hope I was of help and please keep us informed.

Mike Green
22   Posted 21/01/2010 at 00:40:21

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Tony - I tried that one and it don't work.

Trust me - keep it simple - return / fake return / no return.

It's the only way.
Keith Glazzard
23   Posted 21/01/2010 at 00:36:56

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Jimmy, I’m afraid I have to agree with much of what has been said. If you were a shopkeeper you would have done exactly the same yourself, there is no recourse to law.

Any response from EFC was probably better than any they were required to give. They have supporters who they want to keep, but only so many hours in the day.

But keep the good bits of this. Remember the funny old love that was invested into this (frankly daft) present by the person you describe as ’your wife’. So long as she didn’t have to starve your kids to buy it, she did well

I spent £10 on a stocking filler for my B/Rovers born and bred partner this year — an Everton scarf. She loves it. Love anything given in love.
Jason Lam
24   Posted 21/01/2010 at 06:19:52

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£99 is a joke. £50 is still a rip-off. It probably doesn’t cost £5 to make plus pack it in some cardboard box, scribble a couple of names. Viola, £99 thanks!

Limited items are first come, first serve, you’re paying the premium so you can get your hands on them earlier.

Or you can hedge your bets and buy them close to end of season. Kits cost a tenner by then. The only problem you face is maybe not getting stuff in your sizes. Like the alternative home blue shorts, only XXXLs left! This is the second season I missed out on the home blue shorts.

I would be peeved if the purple kits are discounted. Supposedly the profit/premium goes to charity.
Gareth Humphreys
25   Posted 21/01/2010 at 09:56:57

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How dare the club offer a January sale.

Good luck with Trading Standards, Jimmy; however, personally I wouldn’t waste the stamp.
James Elworthy
26   Posted 21/01/2010 at 10:09:03

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David Moyes is making his Summer purchases in the January Sales. Yesterday we were told Jermaine Beckford signed a pre-contract agreement and today the Times are reporitng Jan Mucha the Legia Warsaw goalie and Slovak international has signed one. I would like to think he could get Matthew Kilgallon too but I hear Sunderland have offered £1.75m to buy him now.

My friend works in London for the Investment Bankers Everton use for foreign currency transactions. He said Everton got £1M for Neill not £750k as reported and at the same time his bank paid an installment on Heitinga's fee to Athletico Madrid, so has the Neill money gone on outstanding debts? — Because so far it hasn't gone on a new purchase.

Marc Williams
27   Posted 21/01/2010 at 10:06:56

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Brother Jimmy — I blame the vagaries of the free market and the evil capitalist system. If I were you, I’d light some tyres and man the barricades, comrade!
Tony Williams
28   Posted 21/01/2010 at 10:38:25

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As Steve Collins noted, it would be interesting to see the actual e.mail you sent. Were you being an arse and aggresive in it?

If that was me, I would have responded in the same way the same as one of the dopes across the park, Dick, and would have told you to go and do one. Criticising a club for having January sales FFS!!!

The same happened to me with the Sergio Tacchini range, I bought a t-shirt and trackie top. I am a little fed up that 2 months later they are now 65% off but I would never in a million years think to blame the club and then go as far as to complain to them.

I also bought the Purple top but if that was reduced I wouldn’t be all pissy about it.

Get over it, you miser.

Paul Gladwell
29   Posted 21/01/2010 at 12:24:57

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Get a grip for crying out loud.

I took a Tacchini top back to the Liverpool One shop as it was too small it was an Xmas present and I replaced it with the fully zipped tracksuit version which was now half-price, which meant I still had to pay an extra five quid as this tracksuit was a bit more costly and I had to pay the pre-Xmas price.

I then went to Henry Lloyd a few shops down and had to do the same, it’s called Xmas time and the January sales and it happens every year, mate.

David Marsden
30   Posted 21/01/2010 at 12:36:32

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Tough shit. Get over it. If If If... life is full of ifs.
Dan Parker
31   Posted 21/01/2010 at 14:59:53

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Get Billy Bragg on your case.
Gordon Blair
32   Posted 21/01/2010 at 15:20:29

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Jimmy,

If the Club had sold the kit saying that it was limited to a run of 500, and then went on to sell thousands of them, you would have a case, but are you really suggesting that you wish to take the club to Trading Standards for "making a really nice gift much more affordable just in time for Christmas"?

Best of luck with that, although if you are successful, I could do with your help getting a couple of restraining orders lifted. (Denise van Outen first, if that’s ok.)
Neil McKinney
33   Posted 21/01/2010 at 18:00:32

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Wow! You’ve taken a real bashing on this one Jimmy.

Got to agree with most of what was said even if some of the responses were a little over the top.

What I would say is, whilst it would be nice to see your original email, it is bad practise to respond in such a way. I deal with aggressive and snotty people on a daily basis in my job, some of them are real wind up merchants with a really nasty edge, but there is no need to be so flippant when responding. Perhaps he should’ve asked a secretary to respond as I’m sure they would have been more eloquent.

I don’t see any mileage in officially complaining though. The reduction was indeed huge, but your mrs must have know that there was a chance it would be reduced and the value is not that relevant as it was a gift that surely you were very pleased to receive.

Put it down to experience mate.

COYB!
Colin Ryan
34   Posted 21/01/2010 at 19:14:11

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While on the subject of the club shop, what is the story with the sterling/euro exchange rate?? An Everton watch costs £99.99 but when I click on the euro icon, it costs €149.99!

So I checked the current exchange rate and they should only be charging me €116.00. Something which needs to be addressed, especially when the only way I can purchase Everton merchandise in ireland is through the Everton website.

Mick Gallagher
35   Posted 21/01/2010 at 20:36:05

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I have had a reply from Ian Ross telling me I was aggresive in my email as well. I can't see the problem with the reduction in price, Jimmy, that's what happens in the sale, as so many have said.
Pablo Mc
36   Posted 22/01/2010 at 10:37:49

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2 points from your original posting.

1) As others have said, I don’t think you have a leg to stand on to be fair, it’s just standard practice for January sales etc. If I were you I’d just be thankful that you have a wife who is indulgent enough to buy you something so nice for so much :-)

2) I wouldn’t worry too much about the email from Ian Ross either. You should be thankful that he didn’t call you a "drunken knobhead Evertonian" or threaten to sue you for defaming his character which he has done in the past (as well as describing the Fortress Sports Fund/Christopher Samuelson AGM farce as "a means to an end"). How the man ever got a job in public relations/communication I’ll never know.

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