Recent Reader Comments

• Ian #15, the cold hard numbers strongly dispute your view. League placings are worth £2.7m per place. If signing £60m worth of additional players (say Balogun and Munoz) moves you up four spots in the table, you generate £11m worth of additional revenue. The SCR math doesn't look too good there. If those players push you up into the Conference League and you go all the way and win it like Palace did, the total revenue reward available is about £15m. You're still in deeply negative territory. The simple fact is that unless you're in the Champions League, on-pitch performance isn't much of a revenue generator. (Actual valuation of the club likewise has no impact on SCR limits. Spurs' club value is still three times ours despite finishing 17th twice because they have 3X our revenue.) Commercial revenue from sponsorships, worldwide kit sales and stadium leverage makes up half the revenue for the big clubs. For Everton it's less than 1/4. Liverpool's commerc...
  Mike Gaynes in Everton FC: An assessment of a prospective sale by The Friedkin Group
• Mike, as I said in my first paragraph, I was referring to the Esk’s later updated estimation of our current SCR ratio post Transfer window. ( The Esk: The Series: Everton’s 2026 Transfer Window). The above is really worth a read for all Everton fans. In this report he states that based upon estimated 2026/7 Revenue and Squad costs then Everton’s current SCR ratio will be in the 60%’s, well inside the 85% Green threshold and even comfortably inside the 70% European target ( though it is ludicrous for us to be inside that at this juncture imo). He states and I quote ‘ Everton are a cost disciplined asset, compliant, but not resourced to compete. Financially rational, sportingly threadbare’. His assessment of TFG and our management (exc football manager) for the 2026 transfer window is extremely damning....
  Ian Wilkins in Everton FC: An assessment of a prospective sale by The Friedkin Group
• Mike, with respect, SCR is not an issue.Theyre at 60% for this year, and when they sell Branthwaite next year, it will be no different. And yes, he will be gone. I think that point is lost that we needed players in this summer to cover the inevitable losses of better players next summer. Can Branthwaite, Garner and Armstrong be retained?They\'ve turned down the ability to use that SCR capacity (use it or lose it), that in my opinion has a far greater chance of increasing revenue through league placings, European qualification, and increased commercial revenues, as well as an increased valuation of the club. This isn't a deliberate action either. This has all the hallmarks of bundled bids going and over paying for players at the last knockings. A failure to prepare for a Balogun type deal, and doomed chasing of Doue.Paying £35M for Richarlison doesn\'t smell like sensible SCR practice -- massive wages, big transfer fee, no sell-on. Grea...
  Ian Bennett in Everton FC: An assessment of a prospective sale by The Friedkin Group
• There\'s no \'slow build\' strategy here. They had Armstrong out the door, sold. £40M? "Fuck yeah, quick before they change their mind!\'There are more ways to build revenue than just commercial deals. Player sales is the key one. If we were serious, we would have spent all last year targeting these \'bargains\' that Bournemouth et al have specialised in, and we would have made our move in the summer. Bringing in £50-£100m worth of talent, some to go out on loan etc. What we did was the opposite. We let the squad get a year older, and didn\'t invest. So the job next year will be even harder. We\'ve lost a year. It will be even harder to replace Tarkowski and Keane; we should have had the rookies in this year, bedding them in. These people are incompetent and unambitious. Watching every transaction like a hawk to shave off half a million here, a hundred thousand there. This is not planning for the future, this is nickel-and-dim...
  Kevin Molloy in Everton FC: An assessment of a prospective sale by The Friedkin Group
• A spirited defence, Mike.Why did they wait until 2 hours before the deadline to establish Balogun's injury? Why not get the medical done a week earlier if he was the target? ...
  John Collins in Everton FC: An assessment of a prospective sale by The Friedkin Group
• Yes, Tony, the future does look bleak. For so-called intelligent beings, humans don\'t half make a balls-up of things. We have gone from hunter-gatherers to our highly complex societies. AI is everywhere, but one way or another it could also be the thing that ruins our way of life.Rampant unemployment for one thing if companies are allowed to use AI and robots in place of people, which they will do if allowed to. Problem is, if other countries fully use AI and robots, we are forced to do the same....
  Raymond Fox in Everton part of a fight with UK gambling firms over unlicensed foreign sponsors