The Mail Bag
Short-sighted retail expansion?
Comments (34)
I remember someone on this site saying that the reconstruction of the Park End stand was short sighted as it was an under-development of the only free space around Goodison Park.
Now I've lived in Oz for near 30 years and not been to Goodison for 17 years so perhaps someone can help me understand the proposed new development.
Am I right in saying that this proposed development will take up the best area for any initial stage of an expansion of Goodison.
Now some will say that expanding Goodison will never happen (and this proposal seems to confirm that), but just in case, shouldn't any development on this land incorporate some kind of expansion and moving back of the Park End stand?
As I said, I'm a long way away, and the comments on the OS seem mostly positive, so am I wong?
Keith Edmunds, Posted 05/08/2010 at 10:10:51
Comments
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
1) This is not being financed by EFC but through two partnerships so to suggest it is taking money away from Moyes is plain wrong.
2) It is stated that by moving the office operations and other bits and pieces from the main stand it will allow space for development of the ground.
Now while this obviously means that no massive ground development is taking place, they seem to be moving in the right direction. Not forgetting the room behind the Park End is quite large so there should be pleanty of room to expand the Park End if required.
I saw the plans in my office and it made sense then as it does now.
For me, there's no lines to read between... its a £9m project funded by Kitbag and the catering partners, and Everton will make profit from it!!! Genius, if only for the short term.
The board have clearly stated that we'll still be moving somewhere else in the mid-long term.
Dear KitBag,
thank you for the offer of a brand new building behind the parkend and I really believe it will make us both more money from the extra retail space.
However would you consider spending the money on Landon Donovan who would generate @ least £25million for us 2 share from shirt sales (This figure is based on Ronaldo making over £100million in a year 4 Real)
Have a think and get back 2 me,
Bobby Ecclestone. x
How many Americans do you think are going to buy a football shirt, Landon Donovan branded or not? Football is still very much a minority interest in the States - played a lot in schools admittedly - but you'd struggle to find anyone who owns or would bother buying a football shirt, and one player joining Everton is hardly likely to change that. This idea that Donovan is some kind of superstar in the states is some way off the truth - he's certainly better known than any other US football player, but that's not saying much.
I'm not saying I wouldn't like to see Donovan joining permanently, but assuming that he'd bring in big money on shirt sales on the basis that one of the best 2 or 3 players in the world, playing for one of the 2 or 3 most popularly supported clubs in the world, is laughable.
On the other hand, moves like this to squeeze more income out of the facilities available to us, which hopefully should help boost our spending power to get players like Donovan in future, should be welcome.
Going back to the topic, I think it shows some excellent vision. No cost to the club, and we free up some space inside GP by transferring things out to this building. And creates a new much needed revenue stream for the club. My only gripe is that it will obscure the ground. I love that feeling of seeing the ground as you come round the corner.
...Anyone notice the Dixie Dean statue?
Thought not.
Agreed it will - I hope - be irelocated n a tidier place inside (entrance to the museum?)
I'm sure this has been totally thought through in a risk assessment (perhaps there is a gentleman's agreement with the potential developement company).
Bullens, Gwladys and the Main Stand would all need to be completely rebuilt, and in modern builds, would not fit in the current 'footprint', especially if we want to boost capacity.
There's a lot more land (currently houses, schools, Walton Motors) etc that needs to be acquired, if this is to be the future route.
It`s been stated on this site enough times by Mr Skempton and Hughes how this can be done.
Goodison can be slowly redeveloped and it looks like this is the first step.The sale of Bellfield could help start a new tier on The Park End which could keep our attendance at a good capacity during further re-work.
This slow development should have started years ago instead of us wasting money and time on cuckoo land adventures.
Lets get winning things first and then worry about where we are going to live and what our house looks like and how many bedrooms we have.
I noticed last week when one Astros baseball player was recently transferred up north after 16 years with the club, a huge amount of fans wished him well and said they would follow his progress and his team too. The support for players here is weird, but loyalty to one player appears to be the norm ? and the high-profile Donovan would be more than an ideal candidate to create more US Everton fans ? he has the following to sell loads more shirts.
Alongside Everton Two, I think this shows vision and shows that Elstone is doing what he's paid for, and doing it well.
Before you know it, Robert Elstone's name will be quietly placed above the entrance to the Wilmsow; the Council will give us the school based on being beyond economic repair; the garage owner will go into liquidation as the local economy is flooded with Chinese people carriers; and everyone who live in Gwladys Street will die off leaving their homes in trust to David France.
Looking forward to this season and plenty of currys, pizzas, steak pie & chips, Thai take aways, fried mars bars, veggie pakoras. And as I'm on a diet I think I'll lay off the chinese this season.
And if you don't think there is a social revolution taking place, then think again - http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Please put sufficient concrete in the foundations to support a 20 floor hotel on top of this, even if we do (or do not) move to another location.
' Don't do anything that is cut price, you know what that will make you be. ' Ian Drury, ( Sex and drugs and rock and roll.)
Now if and when this is built, which one do you think will apply??
"It will provide extra profit for the Club"
Sorry but I don't see that from what has been reported.
Our catering and merchandising partners are paying for the development BUT with money from future revenues that will become due to the Club.
So the Club are effectively paying for this development and won't see any profit until the costs of development and financing have been paid in full.
It's the same as borrowing money against future ticket sales.
So a guaranteed revenue stream is actually being taken away from us while the development is paid for, which will be how many years?
The only chance of extra revenue is that the 'expansion' that the relocation of these facilities allows brings in more revenue than is 'lost' by the financing. But then the 'expansion' will also need to be financed.
I reckon the financing repayments will take at least 5 years so don't be expecting any extra millions to buy players suddenly falling into our lap,
That said, it is likely to be a medium term investment as any new ground will take around 8 years to come to fruition (NB - not including screw ups), and so ought to pay back in spades. I would assume this means the lease can be given up or sold on, on Everton 1 over the road.
Thanks for the praise. Yes.. We at KB believe both of us will make lots of money out of this deal... especially the museum... hmmm..
Anyway, regarding LD.. Yes... EFC management team and us did agree about us funding the LD transfer fee... but as you already accustomed too... this is only VERBALLY agreed... and trust us Rob.. if the deal won't get through.... than we would rather not living in this world!!
Nil Satis Nisi Optimum Rob...
I am not so impressed with elstone so far. He has not done anything that Wyness was not already working on. Wyness did the Kitbag deal and had these plans for this development prepared before as well. I would like to see him do something that he has developed himself. No matter what you thought of the big man he gave us Finch Farm and turned the place round fron the days of gregg/kenwright infighting. I think he did ok
The stadium deal was virtually free in the sense it was being paif for with income that would not have beeen available had it not been for the move ie naming rights, sale of goodison etc
Like the destination or not it was a great deal
Add Your Comments
In order to post a comment to the MailBag, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and MailBag submissions across the site.


1 Posted 05/08/2010 at 14:18:44
Report abuse
Moyes currently has no money for transfers and yet this regeneration is going ahead. This is pure short sighted-ness please Bobby have a think about Everton's future again what will make us more money in the long run
1) Shirt sales of an American hero, extra fans making trips across the continent and possible extra TV revenue from fans wanting to watch more Everton matches on ESPN. or
2) a posh cafe for Ecclestone 2 keep his paperwork?