Everton have officially confirmed CMC Markets as the club's new front-of-shirt sponsor ahead of the 2026-27 season, formally corroborating the news we brought you back in the spring.
As ToffeeWeb reported back in April, the multi-year agreement sees the UK-based financial services and online trading firm replace Stake.com as the Blues' principal sponsorship partner.
CMC’s branding will now feature on the front of the men’s, women’s, and Under-21s’ kits. The deal also includes heavy visual presence across the new Hill Dickinson Stadium, Goodison Park (now home to Everton Women), and Finch Farm.
The commercial shake-up arrives ahead of the Premier League’s self-imposed ban on front-of-shirt gambling sponsors, which comes into full effect for the 2026-27 campaign. However, those hoping for a clean break from the betting industry will be left disappointed.
Stake.com is not disappearing from the royal blue jersey. Instead, the controversial cryptocurrency casino has simply sidestepped to become the club’s official sleeve sponsor on a renewed multi-year deal. The move ensures Stake retains highly visible branding both on the kit and around the club's stadiums, a decision sure to rankle campaign groups like the Coalition to End Gambling Ads and a vocal section of the fanbase who campaigned against the initial partnership.
The deep irony of Everton’s new commercial setup will not be lost on supporters. While the club is adhering to the letter of the impending Premier League regulations by removing a traditional casino and sports betting brand from the primary shirt real estate, they have effectively replaced it with a spread betting and financial derivatives platform that operates under the eminently more respectable umbrella of investment speculation.
Whether the inherent 'gamble' of retail trading, CFDs, and financial speculation represents a tangible moral improvement over sports betting is highly debatable but, for Everton's commercial department, the bottom line is clearly what matters most. Combined with the Stake sleeve renewal, the club is projecting a significant uplift in commercial revenue as they prepare to usher in a new era at the waterfront.
Lord Peter Cruddas, Founder and CEO of CMC Markets, leaned heavily on the shared "passion" of football and finance in today's official announcement, stating: "Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term.
"We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence."
Andrew Middleton, Everton’s President of Business Operations, hailed the partnership, noting that agreements of this scale "help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch."
The new CMC-branded home kit is expected to be officially unveiled later this week.
Reader Comments (35)
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2 Posted 01/07/2026 at 12:08:01
3 Posted 01/07/2026 at 12:14:15
Stake paid us £10m a year.
4 Posted 01/07/2026 at 12:26:33
5 Posted 01/07/2026 at 12:26:34
6 Posted 01/07/2026 at 13:43:14
7 Posted 01/07/2026 at 14:15:35
8 Posted 01/07/2026 at 14:29:13
9 Posted 01/07/2026 at 14:33:13
10 Posted 01/07/2026 at 14:40:13
11 Posted 01/07/2026 at 14:52:03
12 Posted 01/07/2026 at 15:05:35
13 Posted 01/07/2026 at 15:11:05
Fingers crossed we have significantly increased the sponsorship. Maybe it will be a Hill Dickinson like deal where it increases on performance like league finishes.
14 Posted 01/07/2026 at 15:16:23
15 Posted 01/07/2026 at 16:38:22
What's the point in removing the betting firms from the front, if its going to be on the sleeve and plastered all round the ground ?
Half measures again from the PL.
16 Posted 01/07/2026 at 17:01:09
17 Posted 01/07/2026 at 18:38:07
18 Posted 01/07/2026 at 20:08:45
19 Posted 01/07/2026 at 22:13:55
It now says the £25m total.
I'm not sure why the club wouldn't announce the figure officially when the combined £25m total is a 1/3 higher than our combined shirt sponsors last season. Its a huge step in commercial growth and I would have thought the club would be blowing their trumpet about it.
20 Posted 01/07/2026 at 22:47:47
21 Posted 01/07/2026 at 22:51:16
22 Posted 01/07/2026 at 22:54:48
23 Posted 02/07/2026 at 08:24:27
24 Posted 02/07/2026 at 09:05:12
ToffeeWeb (of which he was a major player) sold out to the betting industry and it is now described as a Betting and Everton site and yet here he was "hoping the club would have clean break and not take any money from gambling sites".
With hypocracy like that he should become a politician.
25 Posted 02/07/2026 at 09:36:35
26 Posted 02/07/2026 at 10:24:57
27 Posted 02/07/2026 at 10:34:28
28 Posted 02/07/2026 at 11:00:48
29 Posted 02/07/2026 at 18:20:06
30 Posted 02/07/2026 at 18:49:38
Oh for the days of an obscure Danish meat company as our main sponsor. Now those were the days.
31 Posted 02/07/2026 at 20:00:06
Save us from the sanctimonious stuff about gambling, this new main sponsor deals in stocks and shares, is that not gambling, so is insurance when you take a policy out.
32 Posted 02/07/2026 at 20:38:42
For those of us who are old enough, can anyone remember what that slogan was?
33 Posted 02/07/2026 at 21:47:48
And no, Stocks and Shares is not gambling. I have had a Stocks and Shares ISA for the last 14 years and it has made almost 7½% interest every year. That means my investment has doubled in value.
Insurance is assessing risk and making a decision. If your car is worth £10,000 and it costs £400 for Fully Comp - that is 25 times the price and probably worth paying. If the Insurance was £9,000 then you stick with TP,F&T because no accident for 15 months and you are better off.
How many in the gambling arena have doubled their money - apart from the bookmakers?
34 Posted 03/07/2026 at 12:55:33
Insurance companies are bookmakers in all but name, they assess the risk and then tell you how much you have to stake. Of course insurance is a bet you don't want to win because one way and another you lose money plus the hassle, so you are happy to lose the premium.
I agree there are some forms of gambling that I think are less desirable such as casino games, but in the end it comes down to common sense.
35 Posted 03/07/2026 at 12:57:58
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1 Posted 01/07/2026 at 11:55:37