Once lauded as Everton's Rolls-Royce, Morgan Schneiderlin has become a source of frustration this season. Blues fans have had enough but it's probably not too late for redemption.
Generally, most clubs have no basis for optimising revenues from across their customer and fan base. Can they learn from business processes that other industries have used for decades in their interactions with consumers?
Evertonians have been struggling to see the light amid this chaotic season but survival in the Premier League could beget the opportunity to reset and restore faith in the Moshiri project