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Being part of a multi-club ownership model was always going to take some time to get used to for Evertonians.
It’s different for a team like Manchester City, who are, without doubt, the top of the tree at The City Football Group.
But when it comes to TFG, Everton and Roma are, arguably, clubs of similar stature.
Roma have certainly had more recent success, and they have won a trophy under TFG, winning the Conference League in 2021-22. They finished in the Champions League places in Serie A last season, too.
And much of their qualification for Europe’s elite club competition owed to the fact that, in January, the people in charge at Roma were brave and decisive in the transfer market.
Donyell Malen arrived on loan from Aston Villa, with an obligation to make the move permanent. Malen went on to score 13 league goals and propel Roma into the top four. That was 5 more goals than anyone else managed in that time in Serie A.
Gian Piero Gasperini — an extremely demanding, older coach, a bit like David Moyes — urged TFG to be more present, and it seems they listened. Claudio Ranieri was dismissed from his director role, and Ryan Friedkin was on the ground in the Italian capital for much of the back half of the season.
TFG want their two flagship clubs to be run separately, and “locally”, as Everton CEO Angus Kinnear has put it.
But it is hard not to look at the drive Roma are showing, albeit from a stronger position when it comes to having Champions League football to offer, and wonder why that is not seemingly being replicated as much at Everton. Or at least, there’s not yet evidence of it.
That being said, it has hardly been plain sailing for Roma.
For much of the past two weeks, they had been in talks with West Ham over a move for Crysencio Summerville. The winger had impressed last season and then again at the World Cup. Roma made several offers and seemed close to striking an agreement at around the €55M (£45M) mark. A reasonable fee, especially in this market.
Then, out of the blue, Al-Hilal of the Saudi Pro League rushed in and agreed a £60M deal with West Ham, and Summerville has chosen the riches of the Middle East over the history and culture of the Italian capital.
Roma also reportedly missed out on Mason Greenwood — albeit, the fact TFG were willing to consider a move for him perhaps tells its own story — and as it stands, they have not had any incomings this summer, beyond Malen’s move being made permanent.
It has not been for a lack of trying, but like Everton, it seems there are some “failures in some departments” — a phrase Moyes coined last summer amid his frustration at a lack of movement in the market.
Roma also need to sell. Manu Koné, a top-class midfielder — as he proved at the World Cup with France — is their big asset and is expected to leave. There has been interest from Manchester United as well as big teams across the continent and, yes, Saudi Arabia.
I was going to write this is where Roma’s situation differs from that of Everton’s but, I can’t really be sure anymore. Because really, what are Everton waiting for on some of their targets? The ideal player, at the ideal age and at the ideal price, to fall out of the sky? It doesn’t work that way.
And while I am sure that significant work is under way, patience is wearing thin among the fanbase and one can’t help but wonder if Everton, too, need to sell before they buy.
I will stress, clubs must be used to selling and they must be good at it. If an offer comes in for Ilimian Ndiaye, and it starts with a £7, then I’d be open to it. You have to be.
But are Everton waiting for that offer for one of their better players to come in before they commit more money on outgoings? That just can’t be the case. We’ve had far too much of that in recent years. There are other players that need to be moved on and should be getting actively pushed towards an exit (respectfully, of course) in order to create funds.
It seems it could be that way at Roma. That they can’t go the extra mile for a player like Summerville because they need to sell first. Even with the Champions League income to follow later this year.
Questions will no doubt be asked of TFG by fans of both clubs — it is getting well into the window now; there is just over five weeks of it left. As it stands, both fanbases won’t be happy.
Read more - It's a great time for Tyler Dibling to deliver
Reader Comments (26)
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2 Posted 24/07/2026 at 10:23:47
Hopefully they'll be gone in a couple of years and the next lot have a bit of ambition.
3 Posted 24/07/2026 at 11:04:57
4 Posted 24/07/2026 at 11:06:41
Maybe a bit of attention-grabbing fan noise on matchdays is called for at the docks. Our silent owners might take some notice?
5 Posted 24/07/2026 at 11:10:57
We're a line on a spreadsheet.
6 Posted 24/07/2026 at 11:35:08
7 Posted 24/07/2026 at 11:40:17
And Dan Friedkin hasn't been to the new ground yet, so what? I don't care if he never steps foot in the place, ever.
8 Posted 24/07/2026 at 12:29:06
Trophies here we come.
9 Posted 24/07/2026 at 12:57:27
Without increasing our revenue, our budget will remain at the level where we are bargain shopping.
As dull as club finances are to some supporters, we don't have a magic money tree. Increasing the club's commercials will enable bigger transfer fees, higher wages etc…Check our revenue in comparison to other clubs and you'll see why we achieve what we do…
Agreed, more strategy is needed in player trading, but the current owners took over a sinking ship. Give it time.
10 Posted 24/07/2026 at 13:27:08
Friedkin is a major player in the Toyota world in USA and so will have the ear of Toyota HQ.
Get Toyota to sponsor us, sign a Japanese player, and get Toyota dealerships worldwide selling Everton shirts.
Oh, and make a Royle Blue option for the fucking cars... make it standard even!
11 Posted 24/07/2026 at 13:41:56
Everton having a good start last year and being relatively safe (although we flirted the bottom a few times) meant they didn't have to make any big moves on the pitch. They could focus on moving on players (is it almost 30 players left in two summers??)
The commercial side of things is much better. Bigger more lucrative sponsorships, more non-football use of the stadium etc all helps.
So, while we are in a better place, I still feel we are letting golden opportunities, that we may never get again, slip by. Case in point was that Champions League spot that was ours for the taking if we just tried a little.
My other worry is it is so easy to waste money. If we sell a big name for £70M. Will we go all out and get a marquee signing. Or try to spread it around. Let's not forget Beto and Barry cost nearly £60M between them. So it's easily wasted.
12 Posted 24/07/2026 at 13:58:55
We are far better financially as compared to 2-3 years back. We will surely have a better squad compared to last season.
13 Posted 24/07/2026 at 14:17:14
But can the recruitment team deliver? We have to hope so...
14 Posted 24/07/2026 at 14:33:56
15 Posted 24/07/2026 at 15:41:57
It was so close to total collapse before them -- existential threat even -- so that buys them a lot of time from me.
16 Posted 24/07/2026 at 16:59:05
There are numerous players who would have improved our squad that we could and should have wrapped up ages ago:
Wan-Bissaka; Harry Wilson; extend the 1-year option on Gana Gueye; resolve Ndiaye one way or the other; Maeda; Fatawa; Trafford etc etc.
And get rid of McNeil, Patterson, Bambi and other failures or no-hopers. Other teams are stealing a march on us while we dither.
For fuck's sake, identify your target (should have been done over the last 12 months) and go for it.
If it doesn't happen, move on to the next target.
We can't rely on another season where Spurs, Fulham, Nottm Forest and Leeds finish below us. They are all improving faster than us.
17 Posted 24/07/2026 at 17:02:49
18 Posted 24/07/2026 at 17:26:39
I have to agree with you there, mate. Gana has been a tremendous player for us in both spells. Very rare it works out as a player or manager making a second comeback.
However, age has caught up with him, not that he was the quickest player, but younger opponents are, and it showed in certain games. Wishing him all the best, for whatever football future he has!
19 Posted 24/07/2026 at 17:44:33
That may be why our sponsorship deals so far have included companies like Pepsi and Budweiser and Heinz, but not the obvious Toyota.
20 Posted 25/07/2026 at 03:09:21
Hope TFG aren't this kind of owner as well. They should be so informed if they want to take Everton forward. I'm not killing them off, just sayin'.
Also I got to see Materazzi on the streets at the Upper East Side. Pretty silent guy didn't like being recognized at all.
21 Posted 25/07/2026 at 05:09:56
What did you think of Argentina's performance? Seriously, is there criticism in the country of the tactics, performance -- first shot in minute 119 -- constant fouling, and then the after-match scenes?
Please don't answer if it is uncomfortable to do so and, of course, I understand where your allegiances lie. I'd be fascinated to hear your views.
All the best,
Paul
22 Posted 25/07/2026 at 06:14:48
Lots of players arrived injured to USA so it was always going to be the hard way.
We expected more in the final of course but the journey (with the emotional wins and beating England in semi-finals) was very positive overall. So no criticism, thus far.
23 Posted 25/07/2026 at 06:54:18
As far as I can remember, the last time we got players in early, we sort of qualified for the Champions League till Collina fucked us over? It's mind-boggling how the club gets away with the same every season and we fall for it everyday clicking on the website in the hope we've actually signed a player just for a change but no nothing to see.
It's the hope that kills yer while the club take the piss... but hey ho, what do they care about us fans?
24 Posted 25/07/2026 at 08:04:40
England had Argentina exactly were they wanted them but, because of poor decisions by the coach and because they still lack that real winning mentality, they lost to an inferior team, who simply had more desire to win the game.
25 Posted 25/07/2026 at 11:08:56
What are these frauds paid to do at the club?
26 Posted 25/07/2026 at 15:19:37
Meanwhile, clubs like Hull and Ipswich are forging ahead with negotiations and it looks as though the latter are on the verge of picking up Maeda from Celtic for under £20M!
From the football supporters' perspective, are we really that better off under TFG, who are clearly more interested in commercial acquisitions and Roma than us.
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1 Posted 24/07/2026 at 10:20:42
Remember they got Tammy Abraham and Evan Ferguson, while we got Beto and Barry. Roma seem to be the priority
and I'm not much impressed.