This may sound like a stupid heading, especially from someone living in Canada.
It is based on a comment from another supporter on the advertising on the finished Stadium, especially when it is lit up at night. The sponsor’s name is on the roof of all four stands, plus being illuminated on all four stands. The only mention of Everton is on the badge crests on the four corners of the ground that are supposed to be lit up but are unnoticed on the night-time videos I have watched so far.
The only mention of Everton that is noticeable is over the new shop.
Now I understand that the new stadium is not the finished article, but is close to it on the exterior at least, and I believe there should have been more emphasis on it being the home of Everton FC, who will play in it for years to come. This is especially the case for visitors who are sailing past it on cruise liners.
Why oh why did they drop the original concept of having the name Everton in huge blue lettering emblazoned across the facade behind the South Stand?