Everton has teamed up with events and hospitality ticketing platform Seat Unique ahead of their move to the new Hill Dickinson Stadium at Bramley-Moore Dock next season.
Seat Unique, based in London, will become Everton’s official premium experiences platform, providing match-by-match and event sales for the bars, restaurants and experiences at the waterfront stadium, built on the banks of the Mersey river.
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be,” said Angus Kinnear, CEO of Everton Football Club.
“Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025-26 Premier League season – and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Hill Dickinson Stadium, with a seating capacity of 52,888, is expected to attract more than 1.4 million visitors on an annual basis. It will also provide thousands of jobs and is set to be a beacon for the restoration of the region around the docks.
Seat Unique, backed by England captain Harry Kane, has worked with venues including Wembley Stadium and Co-op Live in the past.
As part of what the firm is calling ‘The Seat Unique Ultimate Experience’, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays.
Fans craving the authentic armchair experience will be able to watch matches live at the Hill Dickinson Stadium from cinematic armchairs with cupholders and TV monitors for those pesky VAR decisions. The package also includes a tour of the stadium as well as a meet-and-greet with some of the Everton players.
Robin Sherry, founder and CEO of Seat Unique, added: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium.
“The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”