Dear ToffeeWeb community,
After 24 years running this website together under the ToffeeWeb.com banner, Michael and I will be stepping away. TW will continue to be the news resource and community it always has been.
So, as you have understood, ToffeeWeb is now under new ownership. And this is where I want to reassure you.
MoveUp Media, a French media company, is taking over and bringing its expertise in the global sports media industry. With the management of renowned sites in Brazil and the United States, such as Netflu — a site dedicated to Fluminense, much like ToffeeWeb is to Everton — or The Playoffs, a leading site for American sports, MoveUp aims to take TW to the next level.
I understand your concerns about this change. But as I have already mentioned, there will be no AI—everything will remain human. The site will not become a paid service either, as I’ve seen some speculate.
You will be introduced to the new team. It is currently being built to provide you with even more information.
If you were a visitor or member of ToffeeWeb — no matter for how long or how frequently — I sincerely thank you. So many of you have been like family and your support means the world. I’m so proud of the platform we built here, the community that grew up around it and nothing has given me greater pleasure than to provide something that so many have found so useful.
Of course, this being the Internet, I’ve not really gone anywhere. You can still find me on Twitter/X at @EFCLyndon or Bluesky at @efclyndon.bsky.social
And, of course, Up The Toffees! 💙