William Hill Sign Up Guide UK | Get £40 in Bonuses

Bet £10 get £40

18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.

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Are you looking to open a new account at William Hill? Then you’ve come to the right place. Learn everything you need to know about the William Hill Sign Up process, including step-by-step instructions on how to register, get verified and claim the Welcome Bonus. Start reading through our complete William Hill Review below for all the details.

William Hill Sign Up – Our Detailed Guide for Beginners

Registering for a William Hill new account is a simple process that should only take a few minutes of your time. If you’d like to be helped through the process, read through the step-by-step instructions which follow:

  1. Visit the William Hill website and click on the ‘Join’ button found at the top right-hand side of the landing page.
  2. A registration form will pop-up on your screen. Click on the ‘Let’s Begin’ button to start signing up.
  3. The first section of the registration form will ask for personal details like your Email, Mobile Number, Full Name, Date of Birth and Mailing Address. Fill in each field and click on the ‘Keep Going’ button to continue.
  4. The next section will allow you to set deposit limits if you wish to. Tick the ‘Yes’ box and type in the amounts if you’d like to set deposit limits, or ‘No’ if you don’t want to at the current time.
  5. The final part of the form will ask you to create a unique Username and Password combination and answer a security question.
  6. You can also type in the William Hill Promo Code Q40 into the ‘Promo Code’ field to activate the Welcome Bonus.
  7. Click on the ‘Join William Hill’ button at the end of the form to finish the registration process.

*Note that William Hill App registration is also available by filling out the same registration form after downloading the software.

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deposit limit orientation
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What is the William Hill New Customer Bonus?

The William Hill New Customer Bonus is an introductory promotion which can only be claimed by customers who are 18+ registering for a new account in the UK. The offer awards £40 in Free Bets when a new player deposits & bets £10+ on minimum odds 1/2 (1.5).

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Bet £10 get £40
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Pros Pros
  • One of the UK’s oldest bookmakers
  • Significant welcome bonus for sports and casino
  • Stacks of daily promotions and odds boosts
  • Comprehensive live streaming
  • (BOG) Best Odds Guaranteed available
Cons Cons
  • Cluttered website lacking clarity
  • Customer support only available via live chat
18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.

The £40 in Free Bets comes in the form of 4 x £10 Free Bet credits and £20 William Hill Vegas credits. Free Bets will expire 7 days after being issued into a player’s account and will not return stakes on winning wagers. The Vegas Bonus will expire 72 hours after being credited. 

Free Bets can be used on any sports markets at the Sportsbook, except for virtuals.

To claim this offer, new customers must use the William Hill Promo Code Q40 in the operator’s registration form when signing up. Inability to use the code could result in the forfeiture of the bonus.

Only deposits made using debit cards or bank transfers will be eligible for this promotion. The qualifying wager must be completed within 30 days of registering for a new account.

How can I use the William Hill Offer on football?

Part of the Welcome Bonus at William Hill gives out 4X £10 Free Bet Credits. These Free Bet Credits can be used on any football markets, except for virtuals. So you will have the opportunity to place four different wagers on football markets using the bonus. Now, while you can use the bonus on a variety of different football markets and types, here are a few recommendations from us:

  1. Try Out Bet Builders- A key term to take into consideration when placing your football bets is the lack of stake refund in winning Free Bets. This means you will only get paid the profits of your wager. We recommend building up your football odds high with Bet Builders to get high payouts to counteract the condition. Football ACCA boosts can also be found from time to time to even further boost your odds.

Make a Bet Builder With Everton FC

Everton FC fans will have the potential to create a Bet Builder on Everton FC, combining multiple markets from an Everton match into a single bet. There are loads of markets to choose from, including Winner, Over/Under, Handicaps, First to Score, and even player props.

Make a Bet Builder With Everton FC
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  1. Stick to Known Markets- While there’s always the temptation of betting on random markets, we recommend sticking to teams and players you already know about to maximise your chance of winning. 

William Hill Open Account – Verification

William Hill’s new account verification must take place before customers will be able to place bets at the Sportsbook. The verification process is important as it ensures that all customers are over the age of 18. We found that William Hill new account verification is relatively quick and painless, with the full process described below.

After you complete the William Sign Up Form, you will be prompted by the Auto Verification Tool. Alternatively, you can upload the files and provide them to Customer Support. You will need to upload photographed or scanned documents (saved as a .pdf or .jpg) for both Proof of Identity and Proof of Residence/Finances.

Possible proof of identity documents include: Passport, Driver’s Licence, National ID, Electoral ID, Residence Permit, Age Card and Citizen/YOTI Citizen card. Your ID must be valid and not expired.

Proof of residence/financial documents accepted include: Bank/Credit Statement, Utility Bill, Council Tax Bill, Tenancy Agreement, Insurance Policy, and Signed Credit Agreement. Your proof of residence must be issued within the past 3 months.

After you have uploaded the documents, William Hill new account verification can take place in real time, confirming if your account is ready to go. 

Is William Hill legal in the UK?

William Hill is legal to use in the UK, as it has been licensed by the UK Gambling Commission. 

Founded in 1934, the brand has been one of the longest-running sportsbooks in the region, building a reputation as a trusted gambling site. With millions of customers, it’s clear that the sportsbook is a favourite amongst punters in the UK.

Customer Reviews

Been using william hill for 12 years now and ive never had a problem with them. Fair odds, easy layout, good promotions & withdrawals in the bank within half an hour. The only bookie i use.” – Steski on Trustpilot.

I’ve had nothing but good experiences with William Hill. Great games, quick withdrawals, fun bonuses and free spins.” – Heidi Work on Trustpilot.

Customer service is absoloutley amazing, so fast and always polite, big shout out to Van, 5 stars for you.” – Christian Hindmarsh on Trustpilot.

How does William Hill compare to other top bookmakers in the UK?

Let’s take a look at how William Hill stacks up against other top bookmakers in the UK market in our comparison table below.

Our Operator Comparisons William HillUnibetLadbrokesbet365
Welcome BonusBet £10 Get £40 in BonusesBet £10 Get £40 in BonusesBet £5, Get £20 in Free BetsBet £10, Get £30 in Free Bets
Registration time neededLess Than 10 MinutesLess Than 10 MinutesLess Than 10 MinutesLess Than 10 Minutes
Account verificationDocs neededDocs neededDocs neededDocs needed
Live Streaming AvailableAvailableAvailableAvailable
Number of Payments methods 78119
Number of sports covered37333838
Number of Casino Games900+4300+1800+2000+

Offer T&C’s: 18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.

18+ | BeGambleAware.org | Terms and Conditions apply

William Hill new account registration is fairly standard within the scope of UK rules and regulations. The time required to fill out the registration form is generally under 5 minutes, depending on how handy you have your personal details. Verification can take another 5 minutes to upload valid government ID and proof of residence through the Auto Verification Tool.

You will need to enter the William Hill Promo Code Q40 when registering to unlock the operator’s Welcome Bonus. Most other bookmakers in the UK don’t have a promo code, you can simply register and opt-in. 

William Hill App Registration is possible through the brand’s mobile application, which can be downloaded for free on iOS and Android devices. This is quite normal for sports betting applications within the UK.

Conclusion: Evaluating the William Hill Sign Up Process

All in all, we found the William Hill sign up process to be quite easy to follow and quick when it comes to verification. The verification tools used by the site provide almost instant verification if your documents are in order. In total it only takes around 7-10 minutes to have your account up and running.

The William Hill Welcome Bonus is one of the better intro promos in the UK, giving our £40 in Bonuses on just a £10 first wager. There is a promo code Q40 which must be entered when registering to activate the bonus, so don’t forget to keep this in mind when setting up your account.

Pros Pros
  • Quick Process, ~10 Minutes
  • William Hill App Registration Available
  • Almost Instant Verification via Auto Verification Tool
Cons Cons
  • Promo Code Required For Welcome Bonus

William Hill Open Account FAQ

How long does the William Hill sign up process take?

In total the William Hill sign up process takes under 10 minutes. Filling out the registration form took us under five minutes to complete and another 5 minutes were used for account verification.

Who can sign up for a William Hill account?

To be eligible to sign up for a William Hill account, you must be over the age of 18 and residing in a qualifying country. Note that UK and Irish customers can sign up at William Hill.

How can I get the William Hill Sign Up Bonus?

To claim the William Hill Welcome Bonus, you will need to register for a new account using the promo code Q40, opt-in and then make a qualifying first deposit/wager. The sign up bonus currently gives £40 in Free Bets when a new player deposits & bets £10+ on minimum odds 1/2 (1.5). (T&Cs Apply)

Is it possible to place a bet at William Hill without an account?

No, you will not be able to place wagers at the William Hill Sportsbook without registering for an account and completing the verification process. 

How can I reset my password at William Hill?

If you forget your password, you will be able to reset it by clicking on the ‘Forgot your login details?’ button when logging in. You will then be required to provide your email registered to your account or Username to get a password resetting link sent.

How to reactivate your William Hill account?

If your account deactivates due to inactivity of self-exclusion you will need to contact customer support for reactivation. Customer support is available via live chat, email, phone and social media.

What information do I need to provide during registration?

The following personal details will need to be entered during registration: Email, Mobile Number, Full Name, Date of Birth and Mailing Address. The promo code Q40 will also need to be applied into its respective field if you want to claim the Welcome Bonus.

Can I register multiple accounts at William Hill?

No, registering for multiple accounts at William Hill is strictly forbidden and could result in a permanent ban. Only one account can be registered for a household or person.