Everton have broken new ground in the football world by launching their very own mobile phone network service: Everton Mobile.
In what is believed to be a first for a professional football club, the Blues have rolled out a SIM-only mobile network offering designed to give supporters exclusive Everton-related prizes, rewards, and experiences alongside their standard phone plans.
Operating on either the O₂ or Vodafone networks, the SIM-only packages are priced between £15 and £25 per month for the top-tier “Ultimate” offering.
Speaking about the unexpected venture, Everton’s Chief Revenue Officer, Aaron Duckmanton, explained:
“The thinking behind Everton Mobile was simple: this is a service all supporters have a need for so how can we give them more value from it as Evertonians?
“We have worked to create plans that are straightforward, flexible and competitively priced, with access to the O₂ or Vodafone networks, while also offering supporters something their usual mobile provider can’t – opportunities and experiences that bring them closer to their Club.
“From signed shirts and stadium tours to match tickets, Premium experiences and opportunities with our players, we want there to be genuine Everton value built into the service. And for supporters choosing the Ultimate plan, the additional Forever Blue+ or Season Ticket+ offer makes the launch proposition even stronger.”
Whether Evertonians fancy trading in their current network provider for a chance to win player meet-and-greets or match tickets remains to be seen, but it’s certainly one of the more unique commercial avenues the club has explored of late as they continue to search for and create new opportunities to boost the revenue streams and improve the all-important Squad Cost Ratio that determines how much money they will have to spend on new players in future transfer windows.