Best Football Betting Sites in the UK – Our Top 5 Selection – November 2025 Update
Football betting has seen massive growth over the past decade in the UK. This is why we created a list of the best football betting sites in the UK. We’ll explain to you why bet365 is still THE reference for football betting in the UK, and how other bookmakers like talkSPORT Bet have been rising recently as well.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Pros
- Multiple offers for new players, such as “Triple 3x Returns on Any Sport” and “Up To £50 in New Bets”
- Mobile app available
- More than 1,000 different sports betting markets
- Diligent customer service: Live chat, email, callback, social media
- Special focus on football games
Cons
- Withdrawals can take up to 3 to 5 days
- Relatively new entrant, so their reputation is still being developed
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Betfair
Pros
- Terrific variety of markets
- World-leading betting exchange
- Daily odds boosts on popular sports
- Great payment options
Cons
- Bank transfer withdrawals can come with a fee
- Commission taken on exchange transactions
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Editor’s PICK – our Top 5 Football Betting Sites in UK
After scouring the internet, reviewing all of the top football betting sites, we present to you our list of the best football betting sites & their welcome offers in UK:
| Football Bookmakers | Bonus Links | Welcome Bonus (Sports) |
|---|---|---|
| Bet365 | CLAIM BONUS | Bet £10, get £30 in free bets * |
| Betfair | CLAIM BONUS | Get £50 in free Bet Builders * |
| Betfred | CLAIM BONUS | Bet £10, get £50 in free bets * |
| William Hill | Claim Bonus | Bet £10 Get £40 Free Bets * |
| TalkSport Bet | Claim Bonus | Get up to £40 in Footy Free Bets * |
- bet365 T&Cs – #ad. +18. For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
- Betfair T&Cs – Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
- Betfred T&Cs – 18+ New customers only. Certain deposit methods & bet types excluded. 1st deposit & bet £/€5+ at min odds 1/2 (1.50) on Sports within 14 days of registration. Get 4 x £/€5 Free Bets (selected sportsbook markets only, valid 7 days). Free Bet stakes not returned. Restrictions & T&Cs apply.
- William Hill T&Cs – 18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.
- TalkSport Bet T&Cs – 18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly.
18+ | Gamble Responsibly | Terms and Conditions apply
Best Betting Site for Football in the UK – bet365
Based on our research, our choice for the best football betting site in 2025 is bet365. Not only does the bookmaker provide one of the largest collections of football markets from around the world but also the ability to claim a number of football promotions like the 2 Up – Early Payout & Sub On Play On.
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
If you’re looking to place in-play wagers, we found that bet365 is known for their live betting section which offers dozens of football matches on a daily basis. Live streaming is available with select football matches, so you will be able to watch live feeds while you bet.
In our opinion, bet365 also boasts one of the best betting apps in the industry, rated very highly on both iOS and Android. The app has pretty much all the same great functions and betting features as the browser-based client, including a Cash Out Button, Bet Builders, Edit Bet Feature and Customer Support.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Don’t forget that if you sign up now at bet365, you can claim the Welcome Bonus for up to £30 in Free Bets, which could be the perfect way to get your football betting started.
For the Toffees …
For an Everton fan in the UK looking to bet on their team, Bet365 also stands out as a top choice. Renowned for its comprehensive sports coverage, Bet365 offers extensive Premier League markets, including detailed betting options for Everton fixtures.
The platform provides live streaming of matches, allowing fans to watch games in real-time while placing in-play bets, a feature particularly beneficial for those who prefer to bet during the action. Additionally, Bet365’s user-friendly interface and mobile app ensure a seamless betting experience across devices.
Football Betting Sites – bookmakers reviews for UK
Please find below the reviews of our favourite football betting sites:
Betfair – Football Betting Review
Betfair doubles as a Sportsbook and Exchange, allowing punters to both place bets on fixed odds markets as well as bet against other customers. The brand was launched in 2000 and has since built a large following in the UK betting community.
Betfair has a sign-up offer going on right now which awards new customers £50 in free bet builders and accumulators when they make a qualifying wager of £10+ at the Betfair Sportsbook. Qualifying wagers must be min odds 1/1 (2.0). Free Bet builders and accumulators can be placed on football markets, but will hold certain betting conditions such as minimum selections and odds.
Betfair
Pros
- Terrific variety of markets
- World-leading betting exchange
- Daily odds boosts on popular sports
- Great payment options
Cons
- Bank transfer withdrawals can come with a fee
- Commission taken on exchange transactions
As you’d expect, the biggest advantage of betting at Betfair is the ability to use the Sportsbook and Exchange for football wagers. If you don’t quite find the odds you want at the Sportsbook, you can try out the exchange to see if there’s someone else willing to take on your bet.
The Betfair Sportsbook however is a solid option for football betting on its own, allowing punters to use a number of useful features like Cash Outs, Live Streaming, Price Rush and ACCA Edge.
Pros
- Sportsbook & Exchange Betting Available
- £50 Free Bets Welcome Bonus
- Good Football Live Streaming Section
Cons
- Interface Can Be Complex for Beginners
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our Betfair promo code guide.
Betfred – Football Betting Review
Betfred is another established bookmaker in the UK sports betting industry, operating since 1967. The brand was found to be one of the most popular in the region and is especially focused on football and horse racing.
New customers who join the site can claim their Welcome Bonus, giving a hefty £50 in Free Bets after a successful qualifying wager of £10 or more. The Free Bets can be used on any sports markets, including football but may have accumulator and odds restrictions.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
An ACCA Flex is available on football bets at Betfred as well, on wagers with 5+ legs, min. odds 1/2 per leg. The flex boost your earnings on football bets the more selections you pile on to your accumulators up to a max of 100%. Another juicy promo football bettors can take advantage of at Betfred is the Double Delight & Hat-trick Heaven, which doubles or triples your payout if your pick for ‘First Goal Scorer’ ends up bagging a second and third.
We ran into virtually all football leagues and bet types at the sportsbook, making sure punters don’t miss out on a single beat in footie action. The in-play section has daily football live betting opportunities along with live gamecast and live streaming to follow along.
Pros
- Loads of Football Betting Markets
- Top Live Betting Section
- Double Delight & Hat-Trick Heaven Promo
Cons
- Limited Niche Sports
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our Betfred promo code guide.
William Hill – Football Betting Review
William Hill has long been one of the most trusted online sports betting sites in the UK, with 90+ years in the bookmaking industry. The brand currently offers an introductory offer for £30 in Free Bets when a new customer makes a qualifying first bet of £10+ on odds 1/2 (1.5) or greater. The Free Bets can be used on any market in the sportsbook, including football.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
When it comes to football betting, we found that William Hill offers all major football leagues, including the EPL, La Liga, Champions League, Bundesliga and Brasileiro Série A. Punters can also take advantage of special features at William Hill like Live Streaming, Early Cash Out, Bet Builders and a top Mobile App.
In terms of football promotions, we discovered that William Hill is currently providing Accumulator Boosts and 2 Goal Up Insurance. There are also daily football odds boosts and Bet Builder boosts, so it’s smart to always keep an eye out.
Pros
- ACCA Boost & 2 Goal Insurance
- Bet Builder Available
- Trustworthiness – 90+ Years of Experience
Cons
- Virtual Assistant Customer Service
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our William Hill Promo Code guide.
TalkSport Bet – Football Betting Review
Talksport Bet is an emerging name in the UK betting scene, providing a user-friendly platform for sports enthusiasts, particularly football fans. Known for its engaging radio presence, the brand has successfully ventured into the betting industry, offering a solid range of markets and competitive odds.
Talksport Bet is currently offering a Football Welcome Offer that rewards new customers with up to £40 in free bets. To claim this, new users must opt-in and place a minimum £20 bet on any football market with odds of 1/1 (2.0) or greater via mobile or app within 7 days of registering. Free bets can be used on selected football markets, but must be wagered within 7 days. T&Cs apply, see below.
Pros
- Multiple offers for new players, such as “Triple 3x Returns on Any Sport” and “Up To £50 in New Bets”
- Mobile app available
- More than 1,000 different sports betting markets
- Diligent customer service: Live chat, email, callback, social media
- Special focus on football games
Cons
- Withdrawals can take up to 3 to 5 days
- Relatively new entrant, so their reputation is still being developed
As with most modern platforms, Talksport Bet’s mobile app makes it easy to place and manage bets on the go. The platform’s design is intuitive, and football bettors will enjoy a seamless experience with various betting options for popular competitions like the Premier League, Champions League, and others.
Pros
- Up to £40 in Free Bets for Football
- Easy-to-Use Mobile App
- Great Variety of Football Markets Available
Cons
- Football Limited to Selected Markets
- Short Expiry for Free Bets
- Available for New Customers Only
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our TalkSport Bet Sign Up Offer guide.
Unibet – Football Betting Review
Unibet is another top pick for football betting in the UK and it isn’t hard to see why. The bookmaker has one of the best free bets offers going around, dishing out £40 in Free Bets when newcomers make qualifying wagers of £10+ at odds of Evens or greater (2.0+). £20 of the bonus are provided in Bet Builder and Accumulator Free Bets which can be used on any Football market.
Pros
- Diverse array of promotions
- Comprehensive live streaming feed
- User friendly website and app
- Uniboosts updated every hour
Cons
- Limited payment methods accepted
- No phone or email support
Another cool football promo we found which UK-based players can take part in at Unibet is Goal Machine. The promotion allows punters to guess how many goals there will be at a specific match or event to win a Free Bet. Also available are Daily Uniboosts, pumping up the odds on Bet Builder bets with 3 or more sections once per a day.
In terms of football betting features, we uncovered the usual suspects like a Cash Out button, Live Streaming, Bet Builders and Quick Deposits. We did however find that the Unibet App has some UI related issues which could be an area of improvement.
Pros
- Very Popular Welcome Bonus
- Daily Live Streaming Available
- Daily Uniboosts
Cons
- Cluttered Mobile App Interface
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our Unibet sign up offer guide.
Coral – Football Betting Review
Coral is owned and operated by Entain PLC one of the largest international sports betting conglomerates in the world. Entain also owns other best betting sites in the UK like Ladbrokes and Sportingbet and boasts almost a century in the UK betting space.
Football bettors who join Coral will be able to get a £20 headstart in Free Bets when they make qualifying wagers of £5+ on odds 1/2 or greater. The bonus is split up into 4X £5 Free Bets which can be placed on any football markets except for combination and multiple bets (i.e. Lucky 15s).
Pros
- Equivalent of a 400% welcome bonus
- Free-to-play games with cash prizes
- Comprehensive live streaming
- More than 120 markets for some football games
Cons
- Debit card withdrawals can take up to three business days
- Not always the most competitive odds compared to other sites
If you fancy your football betting knowledge, the Football Super Series promo is currently on at Coral, giving punters the chance to win up to £100 cash if they can correctly make 4 predictions. The bonus is free-to-play, so you don’t have to worry about risking any money.
If you want to buy out of football wagers early, we found a Cash Out button is available as well as a Bet Builder+ tool to make same match parlays. Daily football coupons can be claimed as well, for boosted odds on select football matches.
Pros
- Tons of Promotional Incentives
- Bet Builder+
- Daily Football Coupons
Cons
- Slower Payouts
If you’re interested in this bookmaker offer, we’re going through all the details on how to claim it in our Coral Bonus Code guide.
Best Football Betting Sites Per Feature
Listed below are our picks for the best football betting sites for specific features. With these selections, you will also find our reasoning behind the choice and details about the feature.
Best Site For Offers – Betfred
While this was a tight race, Betfred came out on top due to their big £50 in Free Bets welcome offer and variety in football specific betting promos. A couple of our favourite football betting promos are the ACCA Flex and Double Delight & Hat-trick Heaven. There are also a number of seasonal promotions available for specific football tournaments which you should keep an eye out for throughout the year.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Bet Site For Free Bets – BetVictor
When it comes to Free Bets, we believe BetVictor is the standard, with multiple Free Bet offers available for football betting on the site. The Welcome Bonus for example, provides £30 in Free bets specifically for betting on football, with just a £10 first wager.
Not only does BetVictor give out Free Bets with their Welcome Bonus, but there are also seasonal and recurring promos that you can claim Free Bets with. This includes a Prize Wheel which you can spin on the daily.
Pros
- Ultra-competitive odds
- Lots of promotions and price boosts
- Free-to-spin guaranteed prize wheel
- Clear commitment to responsible gambling
Cons
- Website could use an overhaul in design and layout
- PayPal not accepted
Best For Live Betting – bet365
bet365 has long been the standard for live betting, providing customers with the ability to wager on hundreds of football markets every day. On top of the large selection of live betting markets, you can take advantage of the live streaming and gamecast features to follow along with your wagers. A Cash Out button was also found available to buy out of bets before they come to a natural conclusion, based on live odds.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Best For Bet Builders – Paddy Power
Paddy Power is our choice for the best football betting site for Bet Builders, mainly thanks to their new Multi-Match Bet Builder feature. It works similar to a normal Bet Builder, except this time punters can make their picks from across different matches or sports to make one bet, instead of just a single match. You can even filter through the football matches via a number of categories or just shuffle to create random combos.
Pros
- Generous welcome package for sports and casino
- New Power Price boosts every hour
- Free-to-play games with real prizes
- Live streaming available
Cons
- No telephone or email support
- Can take up to three business days for debit card withdrawals
Best For EPL Betting – William Hill
The reason we chose William Hill as our top EPL betting site is because of its superior coverage of the tournament and constant odds boosts on Premier League matches. Odds boosts include ACCA boosts and Bet Builder Boosts, which have the ability to juice up odds on EPL matchups up to 100%.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Major Football Events in the UK
Punters will be able to find all major football events at top bookmakers in the UK, including English Premier League, FIFA World Cup and English Championship. Let’s take a look at each of these major events and what you can expect.
English Premier League
The most viewed football league in the UK, the English Premier League gets underway on the weekend of August 15-17 and lasts well into the next year, finishing late in the month of May. This means there’s non-stop EPL betting action throughout most of the year.
We recommend searching for special EPL promotions close to the start of the season for the chance to pick up some Free Bets and betting insurance for Premier League bets. William Hill and bet365 are two of the bigger names in the UK betting industry that consistently put out EPL promos each year.
Bet Builders, in our opinion, are a great way to take part in EPL betting, allowing you to make boosted accumulators on same match parlays. Weekly coupons are also available on EPL weekends which increase the odds on select matches.
FIFA World Cup
While the FIFA World Cup only takes place every four years, when the time arises most top bookmakers are buzzing with new promotions and betting features. The next World Cup is set to take place in June/July of 2026 and is expected to be the most wagered on football event in history. You can get into the betting action way ahead of the tournament however, with Outrights and Future available years in advance at many top sportsbooks.
It’s hard to say exactly what the betting industry will be like next year, but we expect Bet Builders, Free-To-Play Tournament Bracket Predictors and a host of Free Bet and Bet Insurances to be in play.
English Championship
The English Championship or EFL might be the second division of football in Great Britain but it still provides loads of betting opportunities at major betting sites. The season runs alongside the Premier League, which allows bettors to make multibets with selections from both championships.
Betting sites which are heavy on English leagues like Sky Bet, are particularly good choices for betting on the English Championship, with special EFL promos available during the season.
How We Review Football Betting Sites in the UK
Football is by far the most popular sport to bet on in the UK. According to the UK Gambling Commission (2023), over 45% of all online sports bets are placed on football, with millions of punters wagering on the Premier League, Champions League, and beyond.
But not every bookmaker offers the same football experience. That’s why we apply a dedicated, football-specific review process that evaluates what really matters to UK bettors – from odds and markets to live betting and promotions.$
Learn More About Our Standards
We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:
- UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
- How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
- And you can always check the UK Gambling Commission for some first-hand information.
Is it legal to bet on football in the UK?
UK-based customers will be able to legally bet on football in the UK at sports betting operators who hold a license issued by the UK Gambling Commission. The Commission ensures that sports betting sites comply with legal requirements, like the protection of consumer funds, the promotion of responsible gambling practices, and the prevention of underage gambling. Betting at licensed soccer betting sites is restricted to players over the age of 18.
All top football betting sites also promote responsible gambling with a number of safeguards, like deposit/loss limits, self exclusion and self-assessments tests, ensuring customers aren’t prone to betting above their means.
More Betting OFFERS
If you liked that article, but are looking for more information before deciding which betting offers is the best for you, our betting experts have also worked on guides for you:
- Best £5 Deposit Betting Sites
- Best Bet £5 Get £20 Bonus Offers
- Best Bet £10 Get £30 Bonus Offers
- Best Bet £10 Get £40 Bonus Offers
- Best Bet £10 Get £50 Bonus Offers
Best Football Betting Sites in the UK – FAQs
What makes a football betting site one of the ‘best’ in the UK?
A top UK football betting site offers wide football league coverage (Premier League, Europe, etc.), competitive odds, many markets per match, good live/in-play features and reliable registration/withdrawal process. bet365 has been consistently ticking all these boxes.
Which football betting site has the best football markets and odds?
According to our reviews, bet365 stand out for football markets and odds value.
Do football betting sites offer special football-only features or promos?
Yes. Many offer football-specific features like bet builders, price boosts, enhanced odds, live streams, and promotions tied to major matches or leagues.
What is 2 Up, Early Payout Football promotion?
The 2 Up, Early Payout is a popular football promo available at many top soccer betting sites which pays out bets on teams which go two goals up, even if they lose. (T&Cs may apply)
How do I pick a football betting site?
When picking a football betting site, we first recommend making sure that the brand is licensed and regulated by the UK Gambling Commission. You can then check out our review for a list of markets, odds, payment options, betting features and bonuses to make your decision.
What are the best football betting apps in the UK?
Based on our analysis the best football betting apps come from bet365, William Hill, Paddy Power and Betfair.
Can I watch soccer matches live at betting sites in the UK?
Yes, we found that a majority of the best soccer betting sites in the UK have a live streaming feature which allows customers to watch football matches on the site. Note that only select football matches may be available for live streaming and that you may need a funded account to use the feature.
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