Cookies & Privacy Policies
COOKIE Policy
Cookies are small text files containing an identifier (a string of letters and numbers) stored in your browser by websites you visit. Cookies are generally designed to improve your experience while browsing on the internet and are used on almost every website you may visit.
Our cookies do not contain any information that personally identifies you, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
If you wish to know more about Cookies, you can find useful information here.
You can prevent cookies from being placed in your browser settings, though this may affect the functionality of websites that you visit. Cookies on our website are not essential but are designed to improve your experience.
Our cookies
We use third-party analytical cookies to understand how you use our website, for example, what pages you visit and how long you spend on them, and to analyze the general performance of our website. We use this information to get a better understanding of how people are using our site and how they access it, and it helps us a lot when evaluating the popularity of certain peace of content and deciding whether we should provide similar topics for our users. The use of these Cookies helps us create better content and globally improve our service.
For this, we rely on Google Analytics as our service provider.
Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. These cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. You can find out more about Google’s use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google’s privacy policy at https://policies.google.com/privacy.
As we only collect data by using Google Analytics, we generally use their default settings, which will retain your usage data for 24 months following the date of collection.
Are you done with cookies?
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however see how to customize your browser’s cooking settings to reflect your comfort level with cookie security or obtain information about blocking and deleting cookies via these links:
(a) CHROME: https://support.google.com/chrome/answer/95647
(b) MOZILLA FIREFOX: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
(c) SAFARI: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
(d) EDGE: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Want to talk about cookies?
On our website, we offer you information on and evaluations of various online casinos and sports betting sites, as well as their products and offers, and display direct hyperlinks to the websites we refer to. We don’t control the cookies they bake and place as it is the responsibility of the owners and controllers of those websites.
Privacy Policy
Introduction
Moveup Media SAS (“we”, “our”, or “us”) operates ToffeeWeb, a digital media platform focused on Everton FC news, commentary, and fan engagement. Our company is headquartered in France but primarily serves supporters of Everton Football Club in the United Kingdom.
This Privacy Policy explains how we collect, use, and protect personal data from users (“you”, “your”) who interact with our services.
Data Controller Registration:
Important Notice: Registration is entirely optional. You can access and read all content on ToffeeWeb without creating an account. Registration is only required if you wish to comment on articles.
By using our website or registering to comment on our content, you accept the terms of this policy, including the use of cookies. If you do not agree, please discontinue your use of our services.
2. What Data We Collect
We collect two types of information:
2.1 Information You Provide to Us
When you register as a member to comment on articles, we collect:
- Name (first name)
- Surname (last name)
- Email address
You may also provide optional information such as preferences for display settings.
Important:
- We do not send email marketing or newsletters
- We do not store payment information
- You can delete your account at any time, and your personal data will be erased accordingly
2.2 Information We Collect Automatically
We collect data from all visitors, including:
- IP address
- Browser type and version
- Device type and screen resolution
- Operating system
- Referral source (which website you came from)
- Pages visited and time spent on site
- Geographic location (country/region level only)
This information is gathered through cookies, analytics tools (e.g., Google Analytics), and standard server logs.
3. How We Use Your Data
3.1 Legal Basis for Processing
We process your personal data based on the following legal grounds:
| Data Type | Purpose | Legal Basis |
| Registration data (name, email) | Enable commenting functionality | Performance of contract |
| Website analytics data | Monitor performance and improve platform | Legitimate interest (website improvement) |
| Security logs | Detect fraud or security breaches | Legitimate interest (security protection) |
| Marketing cookies | Deliver relevant advertising | Your consent |
| Essential cookies | Website functionality | Legitimate interest (service provision) |
3.2 How We Use Your Information
We use your information to:
- Enable commenting functionality for registered members
- Personalize the website based on your preferences
- Monitor performance and improve our platform
- Detect fraud or security breaches
- Fulfill legal obligations or respond to regulatory authorities
- Deliver relevant advertising through our affiliate partnerships
We do not sell or rent your data to any third party.
4. Cookies
4.1 What Are Cookies?
Cookies are small text files stored on your browser to enhance your experience on our website. They allow us to remember your preferences and login status, and to analyze how users interact with our content.
4.2 Types of Cookies We Use
| Type | Purpose | Legal Basis | Duration |
| Strictly Necessary | Enables essential functions such as commenting and login | Legitimate interest | Session/1 year |
| Functional | Remembers preferences like font size, dark mode, display settings | Legitimate interest | 1 year |
| Performance/Analytics | Analyzes website usage to improve layout, speed, and user flow | Legitimate interest | 24 months |
| Marketing/Affiliates | Tracks affiliate links and delivers relevant ads (e.g., Google AdSense) | Your consent | 13 months |
4.3 Managing Your Cookie Preferences
Essential Cookies: Cannot be disabled as they are necessary for website functionality.
Non-Essential Cookies: You can manage your preferences through:
- Our cookie banner (when you first visit)
- Your browser settings
Third-Party Advertising: We work with third-party ad networks (e.g., Google AdSense, Stanza) that may use cookies to show you relevant ads. You can opt out via:
- Google: https://www.google.com/privacy_ads.html
- Industry opt-out: http://www.youronlinechoices.eu/
Withdrawing Consent: You can withdraw consent for non-essential cookies at any time without affecting the lawfulness of processing based on consent before withdrawal.
For more information, please visit our Cookie Policy section
5. Affiliate Marketing Disclosure
ToffeeWeb participates in affiliate marketing programs. This means we may earn a commission when you click affiliate links and complete a qualifying action (such as signing up or placing a bet) on third-party websites.
How This Works:
- Affiliate links may use cookies to track referrals
- We have no control over, nor access to, the data collected by affiliate partners
- Each affiliate partner has their own privacy policy
- Commissions help us keep ToffeeWeb free for all users
Age Restriction: Any content related to betting or gambling is strictly for users 18 years and older.
6. Data Security
We implement industry-standard security measures (technical and organizational) to protect your data from unauthorized access, misuse, loss, or disclosure.
Our Security Measures Include:
- Encryption of sensitive data (passwords, personal information)
- Regular security assessments and updates
- Access controls and staff training
- Secure hosting with reputable providers
Your Responsibility: No online system is 100% secure. We encourage you to use strong, unique passwords and update them regularly.
7. International Data Transfers
7.1 EU-UK Data Flows
As a French company processing UK residents’ data, transfers between our French headquarters and UK-focused operations are governed by the EU-UK adequacy arrangement.
7.2 Other International Transfers
Your data may be processed outside the EU/UK by:
- Cloud service providers (e.g., hosting, analytics)
- Third-party services (e.g., Google Analytics, advertising networks)
When this occurs, we ensure appropriate safeguards including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Adequacy decisions where available
- Certification schemes where applicable
8. Your Rights Under GDPR
You have the following rights regarding your personal data:
8.1 Core Rights
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete information
- Erasure: Request deletion of your data (“right to be forgotten”)
- Restriction: Limit how we process your data
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: For processing based on consent (e.g., marketing cookies)
8.2 How to Exercise Your Rights
Contact us at contact@moveup.media with your request. We will respond within 30 days.
8.3 Right to Complain
If you’re not satisfied with our response, you can file a complaint with your local Data Protection Authority.
9. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy:
| Data Type | Retention Period | Reason |
| Registration data | Until account deletion | Enable commenting functionality |
| Google Analytics data | 24 months | Website improvement analysis |
| Security logs | 12 months | Fraud prevention and security |
| Cookie preferences | 12 months | Respect your choices |
Account Deletion: You can delete your account at any time through your profile settings or by contacting us. Upon deletion, your personal data will be permanently erased within 30 days.
10. Children’s Privacy
10.1 General Content
The general sports content on ToffeeWeb is suitable for all ages but should only be used by children with the consent and supervision of a parent or legal guardian.
10.2 Betting/Gambling Content
IMPORTANT: Any content or pages related to betting or gambling are strictly intended for users over 18 years of age and must not be accessed by minors under any circumstances.
11. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect:
- Changes in our services
- Updates to applicable laws
- Improvements to our privacy practices
Notification: Changes will be posted on this page with an updated effective date. Please check back regularly to stay informed about how we protect your privacy.
12. Contact Information
If you have questions, concerns, or requests regarding this policy or how your data is handled:
Moveup Media SAS
- Email: contact@moveup.media
- Address: 10 Rue de la paix
75002 Paris, France
This policy complies with the EU General Data Protection Regulation (GDPR) and UK GDPR. Last reviewed: 23/07/2025