FAN ARTICLES
The Final Chapter
One man knows more than anyone how foolish and potentially catastrophic for Everton the proposed move out of Liverpool could be. He is George Gillett, the deep-pocketed investor whose junk bond-fuelled fortune is now at the service of the Dark Side.
Around about the same time that it became clear that Everton intended to surrender the city to Liverpool, Gillett made an interesting decision. With all the architectural and construction plans already in place, he unexpectedly ordered the capacity of Liverpool's new stadium significantly increased.
An astute businessman whose stock in trade is reliable information about his rivals, he would have been foolish not to ask some questions about the potential consequences of Everton?s departure for Liverpool. Gillett must have liked the answers.
The key question is how much will the move erode the Everton fan base within the city boundaries in future years? We know Gillett ordered the new Stanley Park stadium capacity increased from 61,000 to somewhere between 75,000 and 78,000. No club increases the capacity of its new stadium ? and at the last moment, just weeks before breaking ground ? without expecting to put bums on those seats one day.
In other words, Liverpool FC apparently believes that after Everton moves from the city ? perhaps several years after ? about 15,000 fans who might otherwise have gone to Everton?s home games will find their way instead to Liverpool home games.
That represents 30 per cent of a capacity crowd at Goodison ? and I suggest that such a figure is a catastrophic erosion of our match-going fan base and a huge windfall for Liverpool FC.
How does such erosion happen? Surely Everton fans will travel the relatively short distance out of Liverpool to see their team play?
For a period, that?s true, we all will. But in football, time passes quickly and memories are very short. Within ten years of moving to a neighboring borough, an entire generation of football fans will grow to adulthood never knowing a time when Everton played at Goodison.
In 20 years, incredulous young fans will be told by their fathers of a time ? long ago ? when Everton was not just a neighbor, but a prominent Merseyside club and actually based in the city. Within our lifetime, the connection between Everton and the district of Liverpool from which we take our name will be no more than a trivia question.
Long, long before that time, children growing up in the city of Liverpool with naturally gravitate toward the only Premiership club in the city. What child, growing up as I did in Liverpool 4, for example, within the sound of the Saturday afternoon roars, will gravitate to a club far outside the city?
That child, who may be a natural Evertonian from a long line of Evertonians, will be drawn to the team with the big stadium in Stanley Park. Multiply that many thousands of times over many years and it won?t be long before Evertonians from the city of Liverpool are a rarity.
You can see a similar effect when a family moves out of the city. Dad, an Evertonian, moves to Birmingham promising himself he will raise his child in the blue tradition. It is, after all, only a couple of hours away and there are all those away games to go to that are even closer.
But it doesn?t happen. The child wants to support one of the teams his friends support at school. And so, despite the very best intentions, out of a natural Evertonian, an Aston Villa fan is created. I have a nephew who ? whisper it softly ? grew up a Newcastle fan in precisely that manner.
Now, you can argue that the opposite is also true, that we will draw a whole generation of fans from the catchment area around our new home in the boondocks who might never have become Evertonians and that as the years pass and the connection with Liverpool dims, Everton will become Kirkby?s ? sorry, Knowsley?s ? home-town team, a Premiership monopoly like?Blackburn or?Middlesbrough.
I would like to know if Everton has commissioned a study about the erosion of the fan base likely to be triggered by moving out of Liverpool. Is the erosion one we can deal with? Can we make up those numbers from outside the city? Is Knowsley a community whose population is expected to grow over the years, or are we moving to a place people are leaving? How does Everton intend to maintain the connection with Liverpool ? if indeed the club does intend to maintain it?
I believe that the profound implications of the move away from Liverpool have not been and will not be explored by Everton because the decision has been made ? and only facts supporting the move will be taken into consideration.
But to all Evertonians, especially those who support the move, I say this: Understand that the final chapter in Everton?s long history is being written. Once we leave Liverpool there is no going back. The long story of our Merseyside glory will have come to an end.
That?s not to say the future of a new club, still called Everton, and based in Knowsley couldn?t be just as be glorious. But there is not one single solitary example of a football club leaving its city of origin to a rival and succeeding elsewhere.
What is there that suggests Everton can be or ought to try to be the first?
Reader Comments (37)
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2 Posted 08/06/2007 at 22:18:24
3 Posted 08/06/2007 at 22:31:17
I think E.F.C. are in a situation of managed decline-a situation that sometimes arises when a business considers a decision, with the best of intentions, and looks clearly at the likely intended consequences of their actions but doesn?t look as clearly at the likely unintended consequences.
Your article was spot on in looking at a few of those unintended consequences and highlighted well how the new owners over the road (how long will I be able to use that phrase?) have considered the likely consequences of our move and positioned themselves ready to cash in.
Whilst its true that most of us don?t have any real information about the content of the boardroom discussions, its common practice for most businesses considering a major decision to carry out a cost versus benefit analysis and weigh the likely future benefits against the predicated cost needed to realise those benefits. The board, in this case, seems to have looked at future benefits against current cost but don?t seem to have looked at the future cost. Peter?s article stated clearly a major likely future cost in erosion of the fan base. This cost would easily be considered by most businesses-will being in Knowsley retain or gain us more fans/customers than being based in our home town? Very unlikely so don?t do it.
We have been through long periods when the city has been in decline and an economic basket case but the fans/customers stayed loyal so when the city is booming and construction is taking place everywhere you look we are planning to move out? What sort of business would do that?
4 Posted 08/06/2007 at 23:00:22
I agree with everything that you?ve said and will now add two further points, one is for clubs next generation and one for selfish reasons.
I?m now nearly forty and first started watching the blues (at Goodison) when I was thirteen, I tried desperately to get there at an earlier age, but couldn?t because of the hooligan problems of the 70?s and early 80?s, my mother just plain forbid going to matches all together (my father was red (so definitely no go there!)). At thirteen she relented and I started going with my blue mates.
My point is this; my mother was from the blue half of my family and why I support the blues, but I can promise you one thing, if we had been playing in Knowsley back then she would have said to my dad ?Turn him into a red!?. It?s not because she has anything against Knowsley (my dad was Kirby lad), the reason is a basic one: mothers worry, both my parents wanted to know how I would get to the ground and who with, etc. Today as back then I live in Wavertree and would have to get 2, 3 or maybe 4 buses to there, I believe most mothers are similar to mine and wouldn?t want their children making a journey like that unescorted, and there?s this really big club with a massive stadium winning champions leagues, premierships etc, just down the road ?why can?t he support them??
We?re in danger of losing a lot of our younger generation (most parents will choose safety first).
I read a simple message from this move to Knowsley: ?IF YOU HAVEN?T GOT A CAR SOD YOU!?. I do own a car but like a pint before and after, so what do myself and my mates do out there in the middle of very little, nip into Tesco, buy a few cans and then drink them in the car park? The only winners here are Tesco with thousands of cars in their car park and each car represents a nice middle class fan with a shopping list. This must also warm the hearts of any taxi drivers, the thought of their meters ticking over.
I?ve noticed in recent years a quieting of the crowd at Goodison, I think this could become worse as some of the more let?s say working class fans stop going, the one?s who like a pint and do the singing? We could end up like Middlesbrough out in the middle of nowhere with a half full and dull stadium.
You?re playing with fire Mr Kenwright!
5 Posted 08/06/2007 at 22:37:35
6 Posted 08/06/2007 at 23:17:22
I’m from NI and have supported Everton since I was 5. Note that most people from NI will either support Man U or the RS but you will find Everton fans in easy reach. I’ve only been to Goodison once (I am a poor student in Geordieland!) and to be blunt my home town team (Ballymena United) play in a more modern stadium, albeit one a 10th of the size. If I was a billionaire I’d buy a new stadium for Everton (in Liverpool) tomorrow.
But football isn’t a sport anymore, no matter how much you wish it was, it is a business. If moving a few miles to Kirkby benefits Everton then fuck what Liverpool are doing. Gillet will drop them like a stone if profits dip. "Surrendering the city to Liverpool"? since the vast majority of their fans don’t even live there I’m not sure what you are really worried about. But maybe I’m just another "outsider" fan that Everton don’t want ot need...
7 Posted 08/06/2007 at 23:10:50
Could a move not actually increase our fan base by attracting new fans? Could a new state of the art ground not increase our fan base? Could the fact that you can buy extra tickets for your own children without sitting in cramped shitty seats with a pillar not increase their commitment? Could the fact that you can probably park within a mile safely not lead to an increase in out of town blues? (or do they not count?) Could the fact that the stadium, wherever it is built, will increase our revenue (if the team performs). Clearly none of these are ever likely to happen and the only future for Everton, according to Peter is a slow and painful death. Well I’m sorry to say I don’t subscribe to that future, I actually think that staying will be a slow and painful death.
8 Posted 08/06/2007 at 23:52:53
We need to build a new stadium and we shoulddo it in North Liverpool close to our current home.
Kirkby nearly fits, but it’s too far away and the erosion of our working class, local fan base will happen. It might get replaced by out of towners like me in cars, but even that’s missing the point - as a non Scouser Evertonian, one of the things that fascinated me most as a kid when I first came to Goodison was Liverpool the city. The whole day out was a total buzz and I can’t see that happening in the future in Kirkby ( with all due respect to Kirkby )
Somehow, we have to find some land in Liverpool itself with a commercial partner( Central Docks and Peel Holdings project a suggestion ) and keep the Liverpool element in our Club. I also believe the often intimidating appearance of inner Liverpool leading up to Goodison from the city centre put the wind up a good few away teams and fans over the years and probably gained us points that actually kept us in the Premier League!
As one of the world’s great cultural cities is finally enjoying an economic recovery to leave now is near madness! I’ve supported BK pretty much on everything, but after a lot of consideration I am not coming out in his favour on this one. He’s wrong, I fear and I am also suspicious at the toatl lack of info on possible alternatives. Unless something changes I reckon I will be voting NO.
9 Posted 08/06/2007 at 21:41:18
But no - Kirkby, it turns out, is considerably closer than that. Do we really have to count centimeters? But then again, my map doesn?t tell me which pubs you have to call in to get there.
Now I usually reckon Fallowfield (I don?t use the M word if I don?t have to) to the Tate Liverpool, depending on the traffic, is about 40 minutes. Or I could take public transport and a couple of days. I?ve never been to Goodison on public transport either, from here or from Ellesmere Port where I grew up. In fact, a cosiderable part of the journey has always been the walk from where you managed to park to get to the ground itself. "Look after your car mister" was one of the first ?scouse? phrases we out-of-towners picked up.
Of course, in those days, Everton was the out-of-towners team, a team for the North West, for North Wales, for everybody wherever who enjoyed good, great, football. The little people across the park were the team for those who would probably kick your door down to get what they wanted - how times change, eh?
There are many and very big forces - mainly economic, or more accurately financial - at work in all of this, and I would trust the suits as far as I can throw them, and there are some very heavy people involved, no matter what claims they might make for the blueness of their veins. But if the future of this wonderful club of ours relies upon the ability of someone to be able to walk to its home games from his comfy domesticity, via his local (which is now ownned by which branch of Tesco?)God help it.
Last one - can you please put me in touch personally with these people who can predict the future. Brian Clough, God rest his scoring boots, said that the only expert in football was the one who could predict next week eight scoring draws. If anyone can see that far ahead, let alone thirty years down the line, I would be very grateful for your advice.
Oh sorry, I?ve just realised why I went to the Warrington page. That?s where Liverpool Airport is, isn?t it? "Only Sky Above Us". Good motto for the BBC that one.
10 Posted 09/06/2007 at 07:02:54
It’s exactly right, there are only two types of people; ’Those you don’t have to tell and those you can’t tell’...for what ever it is, right down to saying please and thank you and right up to ’ Thou shalt not kill’.
This situation is the exact reverse of ’one step for a man and one giant leap for mankind’.
But it’s only 3.5 miles or what ever, they spout. The naysayers are missing the point, they know the price of everything and the value of nothing.
Not many people (2 to my knowledge, Faust and Marge Simpson) have ever got back their Soul once sold, be it however Royal Blue or not.
ONE SMALL STEP, but a GIANT LEAP.... Yeah! but in which direction???.
To quote a certain J.lENNON...’ Last night the wife said, Oh boy whren you’re dead, you won’t take nothing with you but your soul!...
THINK!!
11 Posted 09/06/2007 at 07:25:17
I thought that this was a great article and it has more or less convinced me that moving to Kirby is not a solution
My gut feeling is that we really should be looking for a site in South Liverpool.
for the life of me I cannot understand how the RS get a site on a park , why it would be utterly utterly impossible for us to get a slice of say Sefton Park .
When I was a kid it was always a hassle to get to Goodison from Childwall and Woolton . just imagine young kids trying to get from there to Kirby ! Unless you have a superb public transport infrastructure it just is’nt going to happen
12 Posted 09/06/2007 at 08:03:14
As for the argument that the erosion of the fan base will happen if we move to Kirkby staying where we are next to the shiny new Anfield will certainly erode the fanbase, will not the child be drawn to the big stadium in the park rather than the clapped out GP. So based on the argument that the Kirkby move will erode the fanbase, I should be certainly due a lifetime season ticket award for making the reverse journey for the last 30years?.but that doesn?t matter because I am going to watch Everton?...Get IT!!
13 Posted 09/06/2007 at 11:54:35
14 Posted 09/06/2007 at 12:17:14
15 Posted 09/06/2007 at 12:30:37
The only reason our fanbase will erode is if we continue to win nothing.
While the RS go to a major final almost every year we are happy to finish in the top ten
16 Posted 09/06/2007 at 12:39:51
I grew up in L4 myself opposite Stanley Park and have been going to Goodison for over 20 years. I have sinced moved to Fazakerley and now I actually live in Kirkby. Maybe its just because I live there but I still see myself as a scouser and I know people who live there do also. I am also about to become a father within a matter of days and there is no-way on gods earth that my child will become a gobshite, no-matter where we live - that is my duty as a father! I would argue that if a person moves away from the region and does not continue to go the match that they are not overly concerned with getting to the game. You could not just expect your child to be an evertonian nowadays if they?ve never even been to Liverpool. And don?t worry about a potential 15?000 more armchairs who only watch the match on sky in the Arkles! I don?t actually know any Liverpool fans from Liverpool who go to the game, but admittedly I tend not to socialise with gobshites as they talk so much bollocks its unbelievable.
I do not want to refer to the poolies too much, but their captain marvel is also from knowsley - Huyton and carragher is from Bootle - Sefton, but they?re the biggest scousers in the world apparantley. Joey Barton is another also from knowsley. Anyway, that?s only a quick thought about getting carried away with what is and what isn?t Liverpool, for me that is not the most important issue.
Can I also say that geography and the location of a football club has got fuck all to do with fanbase. Look no further than Man Utd! Hundreds of thousand of fans, mainly children up and down the country who have no idea were Manchester is. They have there fans through constant success and playing good football, not because the ground is five minutes away. It is a very pessimistic view to assume that any ground move would automatically mean thousands of lost future fans! Why? Are you all assuming were are never going to have anything to cheer about ever again? Now even though the new stadium would be on my doorstep I do not want the move because I believe we should spend all the available funds we have on developing the thread bear squad. I would rather have Goodison packed to the rusty old rafters every other week watching quality football by quality players - not sat watching mediocre football with 20’000 empty seats (our average attendance for last season was 35,476). At the moment I wouldn?t even want a 55’000 seater stadium inside the city boundaries, not until our average attendance is 40’000 with thousands waiting in the wings.
As always it seems the club I love are about to get it horribly wrong and instead of kicking on we may remain static for a while. Our board need to realise the best way to make money in football is to be successful on the pitch, getting more money from TV by finishing higher in the prem, staying in every cup competition as long as possible (or maybe actually winning one), playing attractive football and gathering those fans with no obvious club etc. Not by selling our best players like some used car salesman or wrongly assuming 55?000 seats will automatically be filled. Considering that it was Wyness who released the statement about our average attendance, he must know that we are currently not filling Goodison week in week out. We get away with it inside Goodison when the likes of Fulham come to town, its easy to hide 2000 empty seats inside our ground with our atmosphere, its not so easy to hide 20?000 in a new open stadium that we?re all strangers to ourselves.
But no matter what happens Everton will always be in my blood and no matter where we play or what division we are in I will still be there every game cheering them on! And soon I will have one of the next generation of Evertonians sat along side me.
EVERTONIANS ARE BORN, NOT MANUFACTURED!!!
PS i dont remember having to go through a tunnel to get home from my mums? Maybe thats why the last guys driving a cab?
17 Posted 09/06/2007 at 13:16:40
knowsley is still in merseyside.
also we run out to the sound of zcars filmed in kirkby,maybe we should change this to a cast song or something, afterall they are from the city,maybe this would win us a few more fans!!
evertonians are born not made,so if people stop going then they weren’t true fans anyway. but if you can make fans, surely the way to do that is by being successful?
by staying at goodison fickle fans would still choose liverpool anyway according to your logic,as their ground would be bigger and newer etc. so whilst doing your study maybe we should do one about how many fans we’d lose by staying, my guess is they’d be about the same, probably low, and mostly arm chair supports who never go, so no loss their.
in 20years time the boundaries will have been re-drawn so knowsley will be in liverpool. just to clarify for some posters, kirkby is 4 miles from goodison but only the width of the motorway outside of liverpool.
18 Posted 09/06/2007 at 18:29:53
That being that I believe the Woolwich Arsenal have been moderately successful since moving 12 miles from Kent to North London.
19 Posted 10/06/2007 at 09:48:10
Secondly, Manchester United’s move to Old Trafford took them out of the (then) boundaries of the City of Manchester and it didn’t do them any harm. They needed a bigger stadium to keep up with the (then) more progressive clubs like Everton and Arsenal. The fact that Old Trafford is now firmly within the borders of Manchester makes the idea behind the KEIOC movement look even more vacuous. Please don?t drag our team back into the dark ages with your quaint ideas of civic allegiance.
20 Posted 10/06/2007 at 09:51:51
21 Posted 10/06/2007 at 10:53:09
I was at my 14-year-old son's football game yesterday (please read this with a Kiwi accent): His teammate asked, "What team do you support?" He replied "Everton," his mate said "Where are they from?" My son replied, "They are from Liverpool," His freind said "No they are not, they are near Liverpool." They then consulted their coach who replied firmly "Everton are not near Liverpool they are in Liverpool."
enough said.
22 Posted 10/06/2007 at 13:43:50
Let?s just point out one thing: the VAST MAJORITY of Evertonians do not come from/live in the ?city of Liverpool?. That is beyond question. To dismiss areas such as Kirkby, Maghull, Bootle, Huyton, etc as not part of Liverpool is just plain wrong. The political boundaries have changed before and will do again.
Moving a mile outside the ?city of Liverpool? boundary will have no effect on the Club. Success and quality of football are the only things that will affect attendances and fanbase significantly, though better facilities may also help and that is why a move is so important.
Dross such as this should come with a warning and is based purely on speculation.
23 Posted 10/06/2007 at 13:50:11
If instead of relying on anecdotal about a mate of his whose son supports Newcastle* he had bothered to do any actual research he would have the discovered the Why Support Football survey conducted by When Saturday Comes and the Norman Chester Federation.
In it, Everton are top of the league (I know it?s hard to swallow for some misery guts eh? Everton top..) of a question asks about family alliances and what team you support proving its blood not mud that has a bearing.
* My own experience growing up after moving from Liverpool to North Wales as a child and those of my friends now in London with young children runs counter to this btw. They and I and my siblings all grew up/are growing up blue (EFC not CFC)
24 Posted 10/06/2007 at 14:22:54
25 Posted 10/06/2007 at 16:30:17
26 Posted 11/06/2007 at 01:57:56
So Evertonians will feel the call and will go the extra distance because that’s what we do.. that’s who we are.. I bet every single one of us has had to stand up and defend our team in the eyes of others and we’ve done it without question because Everton is in our Blood and Always will be..
I think we would all agree as a team we are moving forward, no longer first in the hat when the pundits are picking the relegation favourites, more likely to be considered a team capable of a top six finish, and with a little luck a top four, that’s who we are now, but it cannot stop here we need to keep progressing, we need a ground suitable for the next generation of Memorable European Nights..
27 Posted 11/06/2007 at 02:35:29
If we can put together a consistently successful side in the way that THEY have then we will attract as many fans from all around the country and farther afield in the way that ManUre and the RS have, and also the majority from the City of Liverpool that want to support the best team in the Premiership.
28 Posted 11/06/2007 at 09:28:26
29 Posted 11/06/2007 at 09:40:33
30 Posted 11/06/2007 at 10:45:31
Are the KEIOC people and fans against the move suggesting they will not follow EFC if we move home? Whatever happened to once an Evertonian always an Evertonian.
31 Posted 11/06/2007 at 16:50:45
MCFC moved from their traditional base to the stadium built for the Commonwealth Games. A fine structure but not a football ground. Please God, anyone considering a brand new-built stadium would do their best to create a cauldron where the fans could get behind their team - and go for a pee in civilised surroundings should they need to.
When the founding fathers called this great club Everton FC, the die was cast, never to change. A few Premierships and European campaigns from now and you will have to fight your way into the New Goodison, wherever it is.
32 Posted 11/06/2007 at 20:10:34
There are also lots of people who live on the outskirts of Liverpool and they will find it easier to get to Kirby than sit in the traffic jam to Stanley park. I have sat on Walton Lane for long enough as it is. One set of roadworks and you're knackered. I think Gillette is not as clever as you think.
33 Posted 11/06/2007 at 21:21:01
34 Posted 12/06/2007 at 05:46:00
We cannot just sit around forever and hope they eventually grant us a site. Kirkby have agreed to give us a place for a stadium and now the club is analyzing whether or not this is the best option. The proposed Kirkby site is something like 4 miles from Goodison, that’s nothing. It is a short walk after a couple of pints. We would still be a Merseyside team, that would not change.
My Grandfather lived in Kirkby and would walk with my Uncles, when they were kids, to Goodison to watch his Blues. He moved to the States, then moved back to Merseyside and now lives in Wirral, and was a season ticket holder until this season. My Uncle lives in the States but would fly back to see games, only has room in his heart for Everton, and owns a share in the club. I was born in the States and have only ever supported Everton.
These distances that you all complain about are just absurd. America is enormous in size, and the sports teams draw fans from a hundred miles away as the home supporters along with the fans who live around the stadium. I wish I only had to go 10 to 40 minutes, whatever your case may be, to see Everton every weekend. So stop you bitching and claiming that the future kids will not love Everton. Wear your jersey with pride and tell every child who Merseysides true team is, owned by an Evertonian and not some American businessman. Everton is The Peoples Club, but that does not only count for the people inside the mapped line of the city of Liverpool. That includes all the surrounding areas, including Kirkby.
35 Posted 13/06/2007 at 16:19:00
36 Posted 18/06/2007 at 21:06:34
37 Posted 20/06/2007 at 15:54:05
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1 Posted 08/06/2007 at 13:33:49
I said last week on these boards that Everton going to Kirkby will be a betrayal of its heritage, class, dignity and style (what other club has effectively allowed itself to be shunted out of its home and has scurried away with its tail between its legs?). I guess, though, that the argument about the after effects of moving to Kirkby is a bit like those culturally divisive debates that do the rounds on everything from Monty Python to The Smiths, The Office, Tracey Emin and some of Piccasso's weirder moments: you either get it or you don't.
I have given up trying to persuade the (benign) pro-Kirkbyites about the pitfalls that lie ahead 5, 10, 20 and 30 years down the line because they simply cannot conceive what the future may hold. I do not criticise these fans for their viewpoints and in a way I'm a little jealous of them that they're so gung-ho (and I do wonder - sometimes - whether my mindset hampers or shackles me from imagining the riches that could lie in wait for us). But I also wonder how their Evertonian experience (I'm 40 - I first went in 1972) can be so different from mine and how they can so casually disregard my conviction that we need to firmly anchor ourselves within the city of Liverpool.
Gillett is a smart cookie and Peter, that is exactly why he informed Parry that the plans were gonna be re-drawn. At a stroke, it will decimate their legendary - but real - waiting list which is populated by lots of young scousers; and that is how they'll "reclaim" the kop because very soon, circa 2011, the scouse-vs-daytripper ratio at the New Pit will have swung back to 60-40 in favour of locals.
So with a new wave of satan worshippers guaranteed for at least a generation or two, it doesn't take too much working out, does it, as to which team the younger kids in the city - especially those who have no paternal influence - will gravitate towards? Everton will be effectively out-of-sight and out-of-mind for many.
For instance, I grew up in Broadgreen. I've since lived in Walton and now I'm in Aintree. In all those years I could count on one hand the number of times I went to Kirkby. It's not somewhere I ever needed to go to. It's somewhere that I by-passed on a thing called the M57. I don't know my way around it, even now. It has played almost a zero part in my life. Why? Because it's beyond Liverpool, that's why. Because I've never worked or lived there, I've never needed to go there. I don't just happen to seamlessly pass upon Kirkby in the same way that I do Sefton/Bootle (Crosby even) or the parts of Knowsley that start around the Pilch Lane, Bowring Park, Page Moss, approaches to the M62 area. A bit like Formby, if I want to go to Kirkby then I have to make a conscious decision to go.
Argue all you like about the undeniable Scouseness of Kirkby people but there's a big geographical disconnect on both of the main approaches to it (after Gilmoss on the Lancs there's a real sense of being sorta in the middle of no man's land until Kirkby starts; similarly as you get beyond the Copplehouse there's a load of fields, a roundabout and a Mway bridge and then Kirkby starts).
It's not about the fact that it's outside the political boundaries per-se (Man Utd don't give a toss about being in Salford because it's so close to the City of Manchester - in fact OT is well walkable to from the centre) because it wouldn't bother me if Everton asked for The Mons area in Bootle to be bulldozed in order to build a ground there. It's a visibility thing. It's a conectivity thing.
You could make the same argument about Birkenhead: for the people there are undeniably Scouse-focused in the same way that Kirkbyites are but we know that it's not Liverpool because there's a dirty big disconnect that separates us called the Mersey. Similarly with Kirkby.
In marketing terms its madness, sheer madness, for EFC to upsticks to the outskirts of a so-called "city region" just as that self-same city is enjoying a European-focused regeneration on every front and finally seems to be getting its lardy-jax into gear after 40 years of doldrums.
Finally (because I really could go on) just a thought about Wyness' constant assertion that Kirkby is only 3.5 miles from Goodison. Is it really? I live Black Bull-ish area and I know that's around 2 miles from Goodison. I also know that it's another 1.5 miles to Holy Name Church in Fazak. And Kirkby is at least another 2 miles from there as you head past the Copplehouse. Going the other way, it's a mile from Goodison by the time you reach Littlewoods Pools. Is he saying it's only 2.5 miles from there to Kirkby? For example, it's 6 miles from town to the Rocket.
Like I said earlier, things like boundaries and mileage (to an extent) are irrelevant. It's the visibility which is important. It's the inter-connectivity factor. But it makes you wonder why Wyness is being creative with his distances and seizing any chance to shave off even half-a-mile here and there. Doesn't it? Or does it? Because might it just be that he knows, deep down, that Kirkby is really so near, yet so, so far.