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New Money for Everton

By Tony I'Anson :  11/06/2009 :  Comments (92) :
Calm down, calm down. We haven't been bought out by an oil mogul. But in the current climate with Setanta going to the wall due to lack of subscribers, I feel that Everton need to look to create new ways of generating significant revenue streams. Sky can easily go the same way, causing a major revenue disaster for many Premier League clubs. But stuff all them, what can Everton do to pre-empt this?

We currently generate revenue from season tickets, merchandise sales, media coverage, sponsorships, corporate venue hire, online members to EvertonTV, etc etc... And this is all very good and most welcome as these commercial activities generate a lot of cash, especially with Everton Two opening up (brilliant naming by the way; I can see them all spitting feathers). But it's nowhere near the amount of revenue generated by the big 4 for doing the same, so in that respect it could always be better.

So, following on from my Club Everton article, inspired by the fact it's working for Club Wembley, I would like to suggest that any fans with ideas of how to generate new forms of revenue come forward to offer such ideas to see what we all think. I know there are lots of fans who come on ToffeeWeb to have a nosey around but not contribute anything. So if you think you have an idea to make new money for the Club, why not suggest it here?

I'm talking about the kind of thing that no other club is doing at the moment. Imagine the thought of buying a flat screen telly or home insurance at the checkout in Tesco 20 years ago. "It'll never happen".

I've got 2 ideas that I've managed to submit to the new commercial director, Simon Webster, and Bill Kenwright through some cunning investigation. Here is the reply from BK about them:

---------------------
From: xxx
Sent: Fri 05/06/2009 18:49
To: tony
Subject: Money ideas for Everton

Dear Tony, 
 
Many thanks for your email! Fascinating stuff!! 
I will send your email on to Robert Earl and 
Robert Elstone who will probably have their 
own comments. I am sure they will get back 
to you. It is always good to hear from 
Evertonians who want to do their bit to help 
stabilise the club financially.
 
Many thanks
 
Best wishes
 
Yours 
 
Bill K
---------------------
Well, at least I got a reply so I know he's read them. I've suggested that he run them by our friend Philip Green for comment. I will submit the ideas to TW if they think these are rubbish ideas but will keep quiet about them for now as the competition may steal our thunder.

I've also just had an e.mail response from Simon Webster with promising feedback that the ideas "look very interesting". He's said he will have a detailed look at them and come back to me with comments, so I will keep my mouth shut if they are considering the proposals."

If you believe you have a really good idea that may be compromised by posting on TW, why not submit to Michael Kenrick as the guarded custodian using the Feedback page or contact the Everton commercial department direct about it.

Get your thinking caps on.

Reader Comments

Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer


Jimmy Crack
1   Posted 11/06/2009 at 15:54:40

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So I’m in the airport the other day, and there’s a football shop. Man United, Chelsea, Arsenal, Liverpool...not surprising. All of them have shirts and towels and fucking flip flops. Then I see Tottenham Hotspur shit. Loads of it. Then I see West Ham shit. WHAT THE FUCK??? Why dont we have this kind of presence?
Mark Hill
2   Posted 11/06/2009 at 15:59:26

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Jimmy - which airport were you in, was it in Canada? - or some other foreign climb where all the ’supporters’ for the aforementioned clubs are from?

I have a good idea, sell the club to someone who has a few quid, and actually cares enough about the club to invest in it, build it, and run it properly, make money out of it, but don’t bleed us dry for there own financial gain.....
Ciará MacGiolla Eoin
3   Posted 11/06/2009 at 16:05:30

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Jumble sale? Car boot sale? Raffle? Night at the races? Naked calendar? bit of drug dealing on the side? Cake sale? Monkey tennis?

Where exactly is this thread going?
Sean Callaghan
4   Posted 11/06/2009 at 16:49:09

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Inner-city sumo? Youth hostelling with Chris Eubank?
Joe McMahon
5   Posted 11/06/2009 at 16:51:28

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Sean like the AP bit.

Dancing on ICE with East 17.

We ain’t a fashionable club, never have been, never will be- but thats the way I like it. Thats why I listed to stuff like Nine Inch Nails, New Model Army, Bowie etc, and not the shit they play on MTV.
Bob Smith
6   Posted 11/06/2009 at 16:53:54

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Monkey tennis? A Partridge amoungst the pigeons? Free spirits? On 2nd thought change that to "bad attitude"!
Tom Mallows
7   Posted 11/06/2009 at 17:00:47

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This country.
Mike Allison
8   Posted 11/06/2009 at 17:14:50

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I might have disagreed with you on another thread Ciaran but I’m well up for the monkey tennis.

Cheap overheads (we could pay them peanuts) and surely a massive global audience.
Pete Sullivan
9   Posted 11/06/2009 at 17:38:46

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God you?re all so sharp you?ll cut yourselves if you?re not careful; I?m lol at your rapier wits... not! As for Joe McMahon, you obviously don?t know your history fella.
Dan Parker
10   Posted 11/06/2009 at 17:49:25

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Is monkey tennis singles or mixed doubles?
Chris Carry
11   Posted 11/06/2009 at 18:07:48

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..."Everton - The Musical"....
Howard Don
12   Posted 11/06/2009 at 18:37:03

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..."Everton - The Musical".... Great Idea Chris. I?m giving the casting some thought already how about:-

Bill K. - Himself

The Golden Vision- Jason Donovan

Howard Kendall - James Gondolfini

Duncan Ferguson - Ronnie Corbett

Bernie "the bolt" Wright - Johnny Vegas

Barry Horne - Aled Jones

and finally, you never see them in the same room together:-

Paul Rideout - John Barrowman

and featuring Colleen Rooney as The Toffee Lady.

It could make millions.
Tony I'Anson
13   Posted 11/06/2009 at 19:07:48

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And after that lighthearted introduction from the Jimmy Tarbuck appreciation society, if anyone?s got any ideas? I know all scousers were funny, but not that funny. Geewhiz, I?ve nearly pissed my pants.

Here?s a quiz question: Who were the first team to have sponsor on their shirt? And for a bonus point, how much did the Club in question make out of it? I wonder which clever clogs thought of that one.

Oh, and the first to but billboards around the ground?

Oh, and the first to sponsor the match ball?
John Quigg
14   Posted 11/06/2009 at 19:27:54

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Change the name of our ground to "Chang Park". I’m sure you could get plenty for that.
Chad Schofield
15   Posted 11/06/2009 at 19:18:19

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In all seriousness I think it’s great to see things like the Everton Two shop, impressive new online store and the massive Everton Direct mailout they sent out.

I’d still like to see monkey tennis - perhaps Peter Ried and Peter Beardsley cold be captains?
Michael Parkes
16   Posted 11/06/2009 at 19:44:55

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How about "EVERTON AIRWAYS" ..... "EVERTON CAR HIRE"... or an "EVERTON HOTEL"...??? That Stelios fella does it all and makes a mint... why can?t Everton?
Stephen Williams
17   Posted 11/06/2009 at 20:30:25

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When season ticket holders cannot go the game, gift the seat back to the club for them to sell again and sell it at a slight discount to pensioners, kids, and the unemployed.
Tony I'Anson
18   Posted 11/06/2009 at 20:40:01

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Michael. Now you?re getting it. Everton have done the hard bit ? the creation of a loyal and growing customer/fan base, all they have to do now is find a way of selling them more than Club merchandise.
Leslie Dunkwu
19   Posted 11/06/2009 at 20:32:46

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I live in Holland and have been trying to get an Everton shirt for myself and my boy. Unfortunately. I have not been able to come across one... can anyone tell me if it is possible to get an Everton shirt in Holland? If not, why?
Tony I'Anson
20   Posted 11/06/2009 at 20:42:06

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Stephen, maybe something along these lines so that the season ticket holder gets something back, the Club makes from the re-sale and less well off fans get the chance to go to a match for a cheaper price. Everyone wins.
Stephen Williams
21   Posted 11/06/2009 at 20:41:14

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Bring in the Subway shop, Macdonalds or any one who can improve the food at Goodison. It's not good enough and too expensive. At least Subway food is bloody tasty. This way, more money would be spent in the world's first purpose built stadium. And fuck Kirkby off our ? heritage is here; the Yanks would cherish what we have.
Stephen Williams
22   Posted 11/06/2009 at 20:47:03

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Create a lottery, draw every seat to pay an extra pound to go into a draw, and win a free season ticket every week £40,000 for a season ticket of £500 sounds like a good profit to me.
Gareth Ashman
23   Posted 11/06/2009 at 21:05:02

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What about bringing out our own brand of mints?? I’m sure between our cultivated minds we can come up with a snappy name....
Stephen Williams
24   Posted 11/06/2009 at 20:50:20

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I forgot to mention the £1 fee is payable every week: 20 season tickets = £10.000; 20 x £40,000 ... has the penny dropped yet? 20 seats = £800,000 revenue ? this is the equal to selling 1600 season tickets when only 20 have been given away and it would only come into force the next season. The clever thing is, even if you win a free season ticket, you still have to pay the £1 a game every week. It would also I think fill the old lady every week.What is mind boggling is what if the £1 was doubled, tripled and so on...
Stephen Williams
25   Posted 11/06/2009 at 21:16:36

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Gareth there is already Everton Mints.
Tony I'Anson
26   Posted 11/06/2009 at 21:31:11

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We have the postcode lottery up here in Scotland. Not sure if it?s in England too. This is basically a diversification from the main National Lottery idea, so no reason why it can?t be used for match-going Evertonians. Plus it?s probably a £1 better spent than one of those stupid scratch cards.
Roy McLeod
27   Posted 11/06/2009 at 21:34:45

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Stephen Williams can or will be able, at some point, to vote...

Be afraid... be very afraid!
Tony I'Anson
28   Posted 11/06/2009 at 21:35:28

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Leslie Dunkwu ? I?m sure you can buy direct from the Everton direct website and have them delivered to Holland, plus I would imagine Everton make more money if fans use this distribution method.
Neil Smith
29   Posted 11/06/2009 at 21:42:02

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Everton TV on the Sky platform, showing live reserve games, full delayed games, old games etc ? similar to other club channels would be a big winner I am sure.
Tony I'Anson
30   Posted 11/06/2009 at 21:52:43

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Neil, I?ve often thought why there isn?t an Everton TV channel on Sky. Maybe, like the unfortunate Setanta, we would have to guarantee a minumum number of subscribers to make it pay. And it was considered that our fan base was not big enough?

When dealing with big brands, it?s always about making a small amount from the big numbers game.
Dave Kiely
31   Posted 11/06/2009 at 22:13:09

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A football kit that will be worn by more people than Stevie Wonder and David Blunkett.
Tony I'Anson
32   Posted 11/06/2009 at 22:21:51

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Dave, maybe this retro style will take off. I saw loads of Hafnia tops at the semi-final. Only the sales figures will tell us the verdict on this.

Only time will tell... if DM were starting his job this year, would he see loads of Everton tops everywhere and coin the phrase "The People?s Club"?
Chris Leyland
33   Posted 11/06/2009 at 23:00:42

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We sell Arteta, Jags, Lescott, Yak, Peanuts, Screech and Tiny to Man Shitty for a combined fee of £150m.

With this money we buy 15 average journeyman players for £30m thus leaving us with £120m.

We also let Moyes go to Wigan for £5m and bring back Howard Kendall for a 4th stint.

John Quigg
34   Posted 11/06/2009 at 23:04:30

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Let’s buy the club. Get loads of people to pay their share to buy Everton, and once summer comes round, everyone chips in for transfers.
Mike Hayes
35   Posted 11/06/2009 at 23:22:42

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After reading this lot there should be a £1 for every spelling mistake donated to the klub, sorry club! (Before the Editor fixes most of them!)
Dave Southword
36   Posted 11/06/2009 at 23:27:47

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The club sells merchandise not to provide fans with the key rings that they so desperately need, but to generate revenue. Now, all we’re talking about is selling things to people. It’s always struck me as odd that all we do is try to sell stuff to a limited number of people - Everton fans.

Why not sell stuff that everyone can buy? We have a number of astute businessmen connected to Everton (Green, Earl, Elstone - even BK has a thriving luvvie company). Everton has facilities (offices, networks, billing systems etc) so everything is in place to diversify and have a range of non-football businesses all contributing profits to the club.

A risky strategy as they might not all be profitable, but if you keep doing the same things you will always get the same results. We need to do something different to gain competitive advantage.
Tony I'Anson
37   Posted 11/06/2009 at 23:51:49

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Dave, as in the e.mail I got from BK, Fascinating stuff!!
Bob Parrington
38   Posted 12/06/2009 at 00:06:28

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I can hear the screams of " Is this guy off his rocker or what" but I’ll take the chance and still make a suggestion. It might help encourage somebody with a better idea to bring it forward.

How many Everton fans are there worldwide? Let’s just pick a figure and say 60,000 for the sake of it. Do you reckon a third of them could afford an extra 100 quid a year? OK, so follow what I’ve seen a few amateur clubs do and start a "Friends of Everton" Trust (call it whatever sounds best). The 20,000 pledge 100 quid a year over, say, 5 years renewable (I’ve seen people do this in local communities and pledge $1,000 per year). This is a cool 2million quid per year.

The trick is to have some kind of recognition system.

OK, many people don’t have the moolah to afford this but sure as ’eggs is eggs’ plenty do.

Oh, yeah, I say a "trust" so this comes with rules and one can be that it isn’t used to pay a bonus to the CEO or owners.
COYB
Pete Gunby
39   Posted 12/06/2009 at 00:56:51

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Why not use Finch Farm to grow pot in the off season. The team could bring it to the States on the summer tour and make a killing. If by some stroke of bad luck we get caught ? pin it on AVdM.
Derek Thomas
40   Posted 12/06/2009 at 02:01:50

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Tony, why most don?t seem to be taking it seriously is because, deep down they don?t think anything will be done or CAN be done.

?They? estimate that world wide Evertonia numbers 900,000 ? at 4 per family, call it 200,000.

We each put in the aprox cash equiv of one current ?proper? share say £1,500 min ? all the rich buggers can put in as many multiples of this as they like, but you only get one vote.

That's me, you, Uncle Steve in Brisbane, the b-i-l in the US, Terry Leahy and uncle Paul McCartney and all. A sizeable total will ensue, limited only by the lack of ambition of all the comedians.

There are enough Clever Trevors on this site with enough of the required boxes ticked on their CVs. I hold my hands up and say I haven?t got the brains to do it, but I have got the brains to know it needs doing.

Those also serve who can only (at a pinch) put their hand in their pocket to the tune of £1,500.

Too many people only seem to know the tune that goes... "People's Fund, you?re avin a laff!"
Robbie Fabes
41   Posted 12/06/2009 at 04:55:41

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Ideas for growing the fanbase:

Make Everton TV free.
Push hard to get Everton games broadcast live online (legally, anyway).

Ideas for injecting some cash:

Let fans and supporter groups buy a stake in the club,
John Roberts
42   Posted 12/06/2009 at 05:13:03

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Chang Stadium isn’t such a bad idea. Here in Aussie most sporting stadiums are sponsored: AAMI Stadium in Adelaide, ANZ Stadium in Sydney, Telstra Dome in Melbourne, etc.

I’m sure a lot of revenue is generated by this.
Simon Kirwan
43   Posted 12/06/2009 at 06:04:04

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Arsenal are being paid something like £750 million quid over 20 years just to name theire stadium "Emirates Stadium" Ker-ching!
Tony I'Anson
44   Posted 12/06/2009 at 07:42:41

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Morning all. I see there has been ideas through the night. I will try and comment on each as I started this thread.

Bob Parrington ? there is a way of getting £100 off a global fan base with them being freely willing to part with their readies. All will be revealed.

Pete Gunby ? OK if they legalise it!!

Derek Thomas ? I take it you are suggesting that 200,000 fans buy a share in the Club at around £1500 each. Would this be a share issue? I?m no expert on this and hope during the next mega economic boom time we could ask the fans to spend this kind of money.

Robbie Fabes ? I agree to some extent on EvertonTV. I?ve been tempted to subscribe and the only thing putting me off is the fact that I would end up investing even more hours in relation to Everton. It?s bad enough trawling TW. I think if they even gave us some proper teasers to encourage us to sign up, I?d end up doing it, but now my train of thought is ? I?ve got to get some paid work done.

John Roberts, Simon Kirwan, re stadium naming. I?m sure the Everton board know about the Emirates deal and this will be built into any business plans they have. Out of the £750m, how much is being used to service the loan on the build over the next 20 years? Hicks and Gillett will probably tell you.
Mwila Pascal Mwenya
45   Posted 12/06/2009 at 08:35:53

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I am an Everton fan in Zambia and trust me there are not too many of those but will surely increase with the success that is on the horizon. Got my first replica shirt two seasons ago after trotting all over Southern Africa, especially South Africa for a shirt. I finally had to get it when my brother travelled to England! After waiting for 22 years for a shirt, it was still worth every minute of it!

I recently got my second shirt, the white away strip, from England again midway through last season. You should have seen me wear my shirts in a sea of Mancs, Chelsea, Arsenal and Liverpool supporters who switch allegiances from one ?top 4? club to another faster than I can change socks!

Started supporting Everton in 86-87. Couldn?t catch a live game for the life of me but got hooked after seeing a snippet (about 10 sec) highlight of a game they played. To this day, I am not sure whether I chose EFC or it chose me!!!!

Right now every EPL game is shown live or delayed on our Satellite TVs and I catch each EFC game live or at the very least delayed or recorded. This post I have made doesn't have much to do with the current thread but I couldn?t help myself after seeing, once again, how much we all really care about the club. Come next season I will do my bit and buy as many EFC shirts and souvenirs that I can get my hands on! And then one day I will realise my dream and watch them in person at Goodison Park or Kirkby.... doesn?t matter where they will be!

For now, fellow toffees, rest assured that every match day their is some guy in Southern Africa, Zambia waving and jumping around madly urging the boys and DM to match on and make history!
Kev Clark
46   Posted 12/06/2009 at 09:05:09

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A good way to make money from the building of a new stadium (no this is not an attempt to open this debate because the fact is it will happen somewhere, sometime in the future, whether it?s a year, 5 or 20): Give the fans a chance to "buy a brick" ? you have your name (like there is for celebs in Matthew St), or a message carved in (imagine how much your partner [if an Everton supporter] would love to have a wedding proposal for all to see for years to come). The club could send you a close-up photo of your brick in the finished wall.

Now before you call the men in white coats ? people pay £100 to have a star in the sky named after them/a loved one! So why not the People's Wall on the People's Stadium??

Lee Taylor
47   Posted 12/06/2009 at 08:55:05

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I agree, Derek, we could make this a true People?s Club. It wouldn?t involve a share issue by EFC but a company/trust/group being set up with the view of taking the club off the hands of BK.

It will have to have clear values and strategies and would be organised along equitable lines of one fan, one vote for electing a President and agreeing a constitution. The mega rich fans can do the right thing and chip in to help raise the initial funds. I think Real Madrid and Barca are owned and run in a similar way.

John Quigg
48   Posted 12/06/2009 at 09:38:45

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Let's start a thread "Buy our club".
Victor Johnson
49   Posted 12/06/2009 at 10:17:46

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Franchise the ?Everton Way? training methodology to grass roots organisations around the world ? schools, amateur clubs, etc ? in conjunction with football associations and local government. We would probably have a head start given the relative success of our youth programme ? producing more talent than Ajax now.

I know the club is trying to do this, but mainly in the States where for obvious reasons it won?t take off big time. It should be focused on Europe where the potential is much greater. I for one would consider being a ?master? franchisee for Central Europe if the club were willing to broaden its horizons and head east.

Victor Johnson
50   Posted 12/06/2009 at 10:36:28

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Not to mention the knock-on effects...
Stewart Littler
51   Posted 12/06/2009 at 10:42:45

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An auction for each home game, where the prize would be to walk out with the team onto the hallowed turf, sit in the dugout for the game, join the subs for a kick-around on the pitch at half-time, commemorative signed shirt and photo etc.

Also, sell the shirts that the players have worn post-game ? signed of course and in a lovely frame.
Mike Hayes
52   Posted 12/06/2009 at 11:53:09

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I take it my idea would bring in too much revenue then?
Jon Dunnett
53   Posted 12/06/2009 at 12:01:17

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My idea is a tough one because of Sky etc, but for me, who can?t get to all the games, I would happily pay £200 for a TV Season Ticket which would allow me to watch all the games live.

With Setanta about to bow out, there may be a slight opening for this, but I don?t know the ins and outs but I doubt it possible at this point in time.

Would be a top idea though, just imagine the amount of people in the UK and the Rest of the World that are Blue through and through but have to watch shitty online feeds or awful MOTD highlights.....
Geoff Edwards
54   Posted 12/06/2009 at 12:30:13

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Monkey Tennis? If we don’t do it, Sky will
Ciarán MacGiolla Eoin
55   Posted 12/06/2009 at 13:00:57

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Television season tickets is something I predicted years ago..the technology is almost there..as we can get muliple games through the red button..it would be just a matter of tweaking that to a dedicated subscription.

However, this will not be our direct responsibility...as the premier league own all the tv rights to all the games. We may make more out of it...but we would not be able to do it ourselves.
Tony I'Anson
56   Posted 12/06/2009 at 15:51:56

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Jon Dunnett. I too would gladly pay for a TV season ticket as would many fans of many Clubs who no longer live within travelling distance of their home town.

I think this could be a matter of time because if market forces demand it, we get it in the end. Remember the days of all games being played on a Saturday at 3pm, well market forces knocked that into touch. I?m sure someone is monitoring the traffic on these crappy live match feeds to demonstrate the global demand for such a service.

But then, if all Clubs do it, will the big four get the most subscribers, the most money and hence the biggest competitive advantage over the competition. But as a fan, I?d love nothing better than to watch every Everton match live on the telly every week.
Albert Dock
57   Posted 12/06/2009 at 18:42:38

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How about a blockbuster movie with Everton being a ship cast upon stormy waters during WWII?

Main characters are:

William (Bill) Kenwright, an unassuming, bespectacled producer of amateur theatricals. In 1939 he is working in Droitwich on HMS Pinafore. Due to a major cock up in the Admiralty he is given command of the oldest rustbucket in the Royal Navy ? HMS Everton.

Davy Moyes, a pragmatic Scottish engineer much given to emerging from the engine room, wiping his hands on an oily rag, saying, "She?ll be awright noo, Sir, if ye can keep the revolutions doon a wee bit. The ould girl?s nae as young as she used ta be."

Ben Itez, the swarthy entertainments officer of a swanky Norwegian cruise liner, who is given to casting aspersions about HMS Everton when they are in dock together. He will rue the day when the Yanks come into the war.

Old Ma Noblett who lives in Walton. She has seen and remberered it all. Through flashbakcks we will see the launch of HMS Everton into a Mersey full of spars, jibs and masts. She weeps by her fireside, while knitting socks for the troops, as she recalls the better days of long ago.

Andy VDM supposedly a Dutch national who we suspect of being a German spy.

Minor characters: Man in Pub - Howard Kendall. Belgian refugee - Fellatio. Plucky but dim Northerner - Phil Neville. Yank who saves penalties (and the day) Tiiiim Hooowarrrrd!

Adolf Hitler - Alex Ferguson.
Billy Brad
58   Posted 12/06/2009 at 19:59:10

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WTF is going on???

It has come to something now.... Kenwright and the board have the fans looking for extra revenue to assist the club. Does anyone know how much has been spent on consultants and the likes for the cowshed????

Glen Whelan
59   Posted 12/06/2009 at 19:10:24

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How about offering shares in Everton to the supporters, let's say 10 pounds per share, and we sell 2,000,000 shares to the average Evertonians representing say 5% of Everton's value (400,000,000).

Or fans buy some of the players, for example: we find 15,000 supporters willing to part with £2,000 quid each as a loan to purchase a share in a player(s) - £30 million with a view to increasing (or breaking even or a loss) their return when that player is sold.
Tony I'Anson
60   Posted 12/06/2009 at 20:18:20

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Albert Anonymous - chicken!! If you?re not in the creative industries, you should be. I said earlier all scousers were funny. I did laugh after reading this. If not a blockbuster movie, maybe an advertising campaign for something. If Gary Lineker can keep those bloody crisp ads going for this long, who knows how much we could make out of it.

Billy - this is not an initiative from BK. I managed to get some ideas to him and that was his reply. I approached him as a fan looking to be pro-active and do something to help My Everton.

Believe me, the amount of working time I?m spending on all this would have bought me a few season tickets already in commercial terms, but I?m prodding Everton with ideas to capitalise on.

So, to the point of the post, have YOU got any ideas or do you just want to steer the debate to finger pointing and moaning a la Alf Garnet, West Ham fan. If the former, please contribute. If the latter then spend your time elsewhere.

And by the way, once I post the 2 suggestions that Everton are considering, you will see this is definitely NOT about the Club saying hey lads what about this: "for £ XXX you can have XXX with the EFC badge on it".
Tony I'Anson
61   Posted 12/06/2009 at 20:41:16

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Victor, nice idea about franchising the Everton Way. Especially if Everton are already trying to do it in the USA. We have to get kids at grassroots levels as passionate about Everton as we are, like Mwila Pascal Mwenya from Zambia so that when they come to sign, the last thing they look at is the money side of the contract.

I would play for Everton for nothing, but obviously never good enough. So I?m trying to use the little bit of nouse I?ve picked over the years to up to point out the obvious to MY Everton. Like many Everton fans, I would like to feel more part of the Club even if by contributing positive ideas and comments that may get heard.
Michael Parkes
62   Posted 12/06/2009 at 20:34:12

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Tony, I am not on about just selling to Everton Fans; we should be selling to every and anyone... just say a man is booking his family holiday to Spain and it'[s £100 pound cheaper too book with "Everton Holidays" than Thomson. Do you think he will be bothered that he's a part time Bolton fan... a £100 is a £100 too any family. You could apply this to any product... like the easy group.... Virgin.... and other companies that sell everything. Plus the exposure it will give the club will be massive!
Tony I'Anson
63   Posted 12/06/2009 at 20:55:20

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Glen. What about this? Everton put a link on the Evertonfc.com website and say something on the lines of.

"Listen lads, we need £5million towards buying XXX player for £10million. Click here to put your money in if you also want us to buy this fella."

Then in the terms and conditions of the ?shopping basket? it says "you will get your money back in full if we do not sign this player" OR "if we sell him, (for whatever amount) you will get the percentage return on your contribution".

Christ. Have we changed the face of the football buying / selling market. The fans get to put their money where their mouth is. If you want a player the Club can?t afford, then show some balls like the Club?s owners have to and "Show me the money".
Tony IAnson
64   Posted 12/06/2009 at 21:06:38

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Michael, shhhhhhhhhh for now. The penny has dropped then.
Michael Parkes
65   Posted 12/06/2009 at 21:15:33

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Tony.... the penny dropped years ago. I've been saying these things to my mates who I go the match with for as long as I can remember. I've set up my own building and letting company from nothing... why can?t a business with Evertons resources do the same on a bigger scale? It baffles me... who do the club employ to find new revenue streams? It's right there in front of them...
Tony I'Anson
66   Posted 12/06/2009 at 21:26:44

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Michael, just like all good scouse comedians, maybe it?s all a question of timing. With relatively new people making key decisions behind the scenes, maybe the time is right for some good things to happen. And yes, those who start out from £0 with enthusiasm and ideas are always the ones who get there in the end. Just look at our own BK.

By the way anyone, I?m really easy to contact directly. Just do a Google on my name to get bored to tears.
Glen Whelan
67   Posted 12/06/2009 at 21:24:36

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Tony, I reckon this is the way forward. Fans get to contribute towards the squad. If it works, and I think it could, especially with the type of link that you describe, we could have the satisfaction of being part owners; a great feeling when the player scores a goal, plays for England, etc.. imagine telling your mates that you own one of his metatarsals...
Tony I'Anson
68   Posted 12/06/2009 at 21:52:41

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Glen. Yes, imagine sitting in the lower Bullens, and the intimidation if an opposing player tackled a player you partly owned. The banter is currently quite passionate, but I can just imagine the depths it could go to if "that?s my son" syndrome kicks in. Got to be worth a few more points a season.

How many people own Rock of Gibralter (Sir Alex?s horse). Would stud rights be taking it too far. (Sorry, it?s getting late.)
Will Leaf
69   Posted 13/06/2009 at 01:24:13

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Have not given it too much thought, but wouldn’t this "chip in for a player" scheme be akin to the third party ownership/Tevez affair that the Premier has banned?

Any contribution would probably have to be considered a donation to the club. Don’t know really, legal issues are not my thing.

I believe these supporter/membership annual schemes usually suffer from fatigue as time passes. It would be difficult to keep coming up with a large bit of wedge year after year, especially if already paying for a season ticket.

The lottery idea is interesting. You could gear it towards purchase of "chances" for weekly prizes, monthly prizes and perhaps a grand end of season prize. Season ticket holders could enter for each as they wish at the beginning of the season, or purchase more at a later date. Individual ticket purchasers can buy however many chance they want for that week. There could also be prizes geared toward Evertonians around the globe, with chances bought through Paypal. Easy. It would all have to be done without cheapening the Everton name, but every bit helps.

I like the brick idea. Maybe you could have a tiered pricing system depending on location of the brick around Goodison. Top honours could go for a placing near/around Dean’s statue. Now that is something I would definitely consider.
Ged Simpson
70   Posted 13/06/2009 at 07:10:44

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Gyms. Loads of gyms and health spa kinds of places.

In a time when everyone is paying a fortune to exercise because of either vanity or because they are health-scared or guilt ridden, this is the money maker.

Many blues (and others if they had good facilities) would leave their current gym to do the same in an EFC one. They would attract women as much as men, kids too. Done on franchise model so we don?t have to invest.
Tony I'Anson
71   Posted 13/06/2009 at 08:04:16

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Will. Yes, it was getting late last night. You could be correct on the legals, but maybe a reclaimable "donation" to Everton help buy a player could be used. Or maybe this is just one of those ideas that we wished could happen. But again, the point is to come up with ideas and let Everton consider some and dismiss others.

Ged - yes. In Britain we?re all becoming fatties. And this gym thing is working for Duncan Ballantine. The great thing about gyms is that you take a monthly / annual membership off people. They are happy to pay because it will force them onto the treadmill with the attitude "I?ve paid a bloody fortune for this, so I?m going to get my money?s worth". We?ve all done it. Plus, why go to an Everton gym ? big screen telly?s with great Everton goals, player interviews, match highlights, Z Cars etc. Maybe create a job for a few old pros who aren?t media darlings as personal trainers in said gyms, or provide them with a franchise. Apparently, in the 70s it was common practice for the big brewers to give ex players a pub to run as it was sure to attract punters. Same idea here.
Neil McDonald
72   Posted 13/06/2009 at 12:27:40

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Lunch, a brand of water and energy drink, owned by Everton. Cheap to produce; good profit margins.
Graham Brandwood
73   Posted 13/06/2009 at 13:26:15

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Does anybody have any thoughts about creating a new company to build and own a new centrally located stadium. Perhaps we could issue 200,000 x £2,000 shares in Everton Stadium Ltd then take 10% of Everton's turnover in dividends. I think £7 Million would work out at £35 dividend per share ? about the same as i am getting from my couple of grands worth of shares from my demuturalised Building Society.
Tony I'Anson
74   Posted 13/06/2009 at 16:13:33

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Graham, it would be great to raise serious finance for Everton for a stadium. The hard bit is getting enough supporters and investors to buy the shares. Plus Everton would need to back it to give credibility and legs and direct access to the fan base.

Maybe a direct contact with the Board is required by fans with professional experience in this kind of thing. A number of fans have suggested this or similar.

The other point is, with Destination Kirby in the balance, you would probably alienate a large percentage of potential investors based on whatever decision is made. My personal feeling is that, if DK gets the knock-back from the government enquiry, then big ideas like this may gather a head of steam.

The Everton Board of Directors are publicly sticking to their guns about DK, but they surely must have discussed alternatives. Only history and minutes from boardroom meetings will tell our grandchildren.

But it?s another idea and you never know in football!!
Stephen Williams
75   Posted 13/06/2009 at 20:49:21

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Roy, it's ok mate, the £1 is not compulsory. At the mere mention of parting with money, most jocks go green around the gills which I can fully understand, having worked up north.
Shaun Croker
76   Posted 14/06/2009 at 04:06:45

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A la Real Madrid. People?s Club, owned by the fans and subscribed to. To the tune of ?118 per year.
Andrew Fletcher
77   Posted 14/06/2009 at 08:38:02

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I think some of our merchandise is very very poor and looks very naff on some items. I therefore think we should employ a decent designer who can make some of our merchandise look a damn sight better than it does. We can then add to this a premium range of items with limited editions, for example, an Everton mug in black with a sliver EFC logo.

Simple but effective, worked for Tesco... (oops sorry to mention their name).
Ste Lynch
78   Posted 14/06/2009 at 11:46:37

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How about an Everton FC cashback site, similar to TopCashBack or Rpoints? Instead of giving you cashback, you could get money off tickets and merchandise. Every time you shop on the net you?ll be giving Everton a little revenue and getting money off Everton stuff too. Everyone?s a winner.

Also, Everton ISP, Everton mobile phone network, Evertonbay and of course monkey tennis.

Tony I'Anson
79   Posted 14/06/2009 at 13:26:04

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Following such a good response, I?d just like to let you all know that the commercial director at Everton and Bill Kenwright have been emailed a link to this posting, highlighting some ideas that have been suggested. If any come off in the distant future, just remember, you saw it here first on TW.

And thanks again for posting. Maybe Michael could publish some figures on the viewings this article has received?
Jason Carley
80   Posted 14/06/2009 at 14:09:31

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This thread has laudable intentions but Kirkby is central to EVERYTHING the club has and is doing off the field and it has been allowed at least by the Planning Inspectorate but not officially yet by the government.

Knowsley Council, with the collusion of the Government Office of the North West, passed a resolution on May 6th allowing Tesco to divert Knowsley Brook from the area where the stadium and car park are going to be. Trees have recently been removed and work will begin be on site within the next two or three weeks ? maybe even this coming week.

Gavin Ramejkis
81   Posted 14/06/2009 at 14:22:30

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Jason, it?s worthwhile putting that into full context that ? no matter what the outcome of the decision ? Knowsley and it?s sole property competitor in the town hawked off public/council land its holdings respectively to Tesco Terry on the cheap so he will build a Tesco, irrespective of Everton coming or not. We were their enabler, not the other way around. His shareholders would have his balls after that sort of outlay if they got nothing in return at all.
Tony Dooves
82   Posted 14/06/2009 at 20:56:19

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The idea of fans contributing toward buying players is already done by Plymouth and now Aldershot I believe. I think it's a flyer, especially with Davey Moyes's track record - imagine owning a share of Lescott today - your £100 will have just become £500+.

Mind you, if you had put £100 on AvdM then you could kiss it goodbye... but that's gambling and owning the left foot of Cahill sounds more exciting than putting in to the kitty for a racehorse.

Also, could we buy stakes in Academy players ? invest in Rodwell anyone?
Graham Brandwood
83   Posted 14/06/2009 at 22:25:15

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May I apologise for my awful maths yesterday. The despair created by DK is getting me clinging at straws to the extent that, in my dreams, I generated £200 million when it was actually only £40 million.
Tony I'Anson
84   Posted 15/06/2009 at 08:31:57

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Tony ? in the spirit of improving the team, if you helped buy a player who was sold on for a profit, you would only get your initial money back at best. Would that put you off? I didn?t know other clubs were doing it and this can only help promote the idea, so thanks for the comment.
Colin Evans
85   Posted 15/06/2009 at 12:51:18

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One way to generate some extra money is to stop paying wages to some of the wasters on the playing staff ...
STOP PRESS: That arsehole Andy VDM is gone ? what a start!
Bob Parrington
86   Posted 15/06/2009 at 14:35:21

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Hey Tony, you get over the legals by making it a Trust. We?re talking the same turkey but just under a different name. I?m in on the player margin basis... anybody else?
COYB
Tony Dooves
87   Posted 15/06/2009 at 21:04:23

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Maybe if they said that if they sell the investors get a maximum of 1% above base rate and any additional profit goes back in the pot.

I suppose you could have the option to put the full £500 back in the pot as a sort of accumulator. If you do it well enough you could end up with a portfolio of players and pin your pension on it.

Shall I call Joanna Lumley and ask her to go see BK and propose it ? no-one can say no to her, it seems.
Neil Adderley
88   Posted 15/06/2009 at 22:54:30

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Tony - as you’ve got the hotline to Kenwright;

Ask him (and his board) to sell their shares at the going rate but only bank the amount they initially paid for them. The added ’value’ would then be gauranteed for the managers transfer kitty.

Not too much to ask for the ’greatest Evertonian who ever lived,’ is it? :)
Kenny Jackson
89   Posted 15/06/2009 at 23:58:47

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Kenwright will only sell or allow investment when Kirkby gets the go ahead, which I think he?s already got wind of that it has. If any of you have been up Kirkby way recently, you will see the fallen trees as Jason said, and the workmen on behalf of Tesco buzzing about the brook area.
Tony I'Anson
90   Posted 16/06/2009 at 17:34:54

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Neil, Everton are fully aware of this article and the comments on it.
Michael Parkes
91   Posted 17/06/2009 at 18:52:14

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Tony, it?s one thing being aware of something but it?s another doing something. We will see how bothered they are about it if anything gets done mate.....

I won?t be holding my breath!
Tony I'Anson
92   Posted 20/06/2009 at 16:52:03

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I had a lengthy conversation this week with Simon Webster who called me during a very busy time for the Everton commercial department.

The fact he took the time to call says a lot in my opinion about the new regime at Everton. I will write up a summary of the conversation and run it by him first out of basic courtesy before posting here.


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