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Money is not the answer

By Brian Baker :  07/08/2008 :  Comments (20) :
I have been watching with interest the various arguments over the last few weeks, as we waited for government to decide whether to 'call in' the Kirkby scheme. Its now happened.

So, now what? Well before we decide to do anything we need to take stock on what waiting for Kirkby will cost in terms of lost revenue, legal fees and inflationary building costs.

A two-year delay will mean adding approximately £20m to the stadium build cost; another £15-20m for lost revenue by delaying the new stadium for 2 years and about £2m in legal fees, to participate in the public enquiry. That?s without taking into account additional maintenance costs from staying in an aging Goodison Park. That?s about an extra £40 million, to wait for up to 2 years for something that is not guaranteed. The public enquiry could still rule against the scheme going ahead, and we will be back to square one.

So what?s the answer? Well we need a plan B, C & D and fast, we can't afford to wait 2 years. Once the public enquiry starts it will be difficult to pull out. As we all know any viable alternative to Kirkby will cost the club a lot more money, unless BK can find his billionaire to fund it. Even if we did solve the money problems, where do we build the new stadium? As most of the 'Call in' arguments are over the retail element, we could in theory still build it in Kirkby.

Are there any suitable sites within the city boundary that meets all of the criteria to accommodate a modern football stadium? Walton Hall Park is the only site that immediately springs to mind.

While the new stadium shenanigans rumble on, we also need Moyes to continue his success on the playing field, to stop the club from hitting the self-destruct button. Just imagine if we found ourselves in a relegation battle come Christmas time? It's a scenario we can just do without at this moment in time.

Money is not a means to end for football as many people think. It just makes things a bit easier. Tim Cahill and Mikel Arteta prove that. Money will help us plan for the long term future, providing a new stadium and a regular future transfer budget to keep the squad ticking over.

Sound management, cool heads, success on the pitch is what is required at this moment in time and for that, money is not the answer.

Reader Comments

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Ciarán McGlone
1   Posted 07/08/2008 at 14:48:48

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In our case, money, quite simply - is the answer.

In terms of our ground and team problems...that much is abundantly obvious.
David O'Keefe
2   Posted 07/08/2008 at 14:43:00

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Sorry, Brian, but your premise is fundamentally flawed. Money is the answer, if only because the lack of it is the cause of the clubs problems.

the title should be "Money is not the answer but it certainly helps".
Phil Bellis
3   Posted 07/08/2008 at 15:08:50

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21 years of rank bad management at Board level is the cause of our problems...lack of money is a consequence
Didn’t Wenger build from humble financial beginnings?
Paul Gladwell
4   Posted 07/08/2008 at 15:13:08

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Just saw our acting CEO on sky sports spouting off that our attendances are spiralling up and we nearly sell out every game, he also quoted the need for corporate facilities.
Now forgive me but we cannot even sell out whan we play Utd and only sellout the derby and our attendances correct me if I am wrong went down last year and apart from the odd game our corporate facilities where embarrassingly empty and whilst we do need better and more corporate facilities I suggest they sell the ones they have now first ,which you find being advertised in the wirral globe for our first home game.
We all want what is best for our club but I am sick to the teeth of the shit they come out with basically treating us like clueless idiots.
CHad Schofield
5   Posted 07/08/2008 at 15:22:47

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And there I was thinking this thread was about the much loved Mark Clattenburg!
Tony Marsh
6   Posted 07/08/2008 at 15:29:12

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Just tell a no mark club like Chelsea that money doesnt make a difference.All the successfull clubs around Europe are also the richest so you are talking shite mate.

What alot of people fail to realise about our club our own board and some of our supporters included is that we are basically a working class club in a Middlesboro,Sunderland type mode.We have no real appeal to anyone othet than Evertonians<

.We have no global brand appeal such as the RS or the Mancs we dont even have a sound European pedigree. So why is it that so many of you think just by buliding a new ground the place will become full of corporate types chucking wads of cash about.Its fucking nonesense
we are what we are and only a massive injection of cash will ever change us and even then it would be hard.<

>Kirkby would make us less appealing in the long run and if its corporate money your after these types wouldnt be seen dead in a retail park in Knowsley when Anfield and Old Trafford are on our doorsteps, FFS get real will ye.
Gordon Blair
7   Posted 07/08/2008 at 16:13:38

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Oh god, I don’t believe it, I’ve just found myself agreeing with parts of a Tony Marsh post - not all of it, obviously, that would be silly - but part.

The greatest way to pull in the Corporate types, is not to have loads of boxes, it’s to build your profile.
This can only really be done by success on the pitch. This is also where the extra cash comes from, to then accomodate that new demand in a new, or redeveloped Stadium.
It’s not a case of build it and they will come, and certainly not in Kirkby (sorry, but it’s true),.. you have to provide something on the pitch that people will want to see, THEN and only then will you be selling sufficient Corporate and Premium tickets to make the outlay on facilities economically worthwhile.
Dan McKie
8   Posted 07/08/2008 at 16:18:23

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The legal cost of the public enquiry would surely be shouldered by Tesco wouldnt it? Also, you seem to add £18 million over 2 years for the up keep of Goodison Park which sounds rather excessive! As for steel, companies like Tesco buy huge stocks (a bit like what they do with land) so the cost wont jump too much, if at all. They dont just go down to the steel works the day before they start building and buy the materials.
Jay Harris
9   Posted 07/08/2008 at 16:31:50

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The answer is simple.

Good management.

We already have it on the pitch.

Now all we need is a board of commercially aware people who can plan and build rather than knee kerk and issue misleading statements otherwise known as "Fissling while Rome burns" a new Kenwright production.
Jay Harris
10   Posted 07/08/2008 at 16:36:44

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Make that "Fiddling while Rome burns".
Phil Bellis
11   Posted 07/08/2008 at 16:44:48

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Jay...’fissling’ is spot on; more onomatopoeiac
Dan...wouldn’t Tesco as a PLC have to sell that additional expenditure to their shareholders?
Dan McKie
12   Posted 07/08/2008 at 17:30:47

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Yes they would Phil, but its the same as when they purchase huge plots of land ’just in case’ they ever build a business there. It is also considered a safe enough investment as prices rarely plummet so if they never use it, they just sell it again. Im not saying this will have happened in this case, but to suggest that the ’calling in’ of this project will cost Everton 40 million pounds (in the origanal post) is exagerated.
Andy Crooks
13   Posted 07/08/2008 at 18:16:47

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Tony Marsh,your last paragraph was absolutely spot on.We are a working class club but we are no Middlesborough or Sunderland,however.We are the people’sclub and surely to God there are enough brains about the place to set an example to the rest of the premiership on how a proper club does it.
In my opinion Chelsea’s trophys are worth fuck all.When we win the league cup this season it will be done the right way.
Jason Lam
14   Posted 08/08/2008 at 02:29:27

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What David O’Keefe and Jay Harris said.

DM has already squeezed blood out of rocks (Hibbert vs. Petrov anyone?) but we need better organization from the top. Leadership from the top filters down to all areas of the organization. 80-20 theory.
Graham Atherton
15   Posted 08/08/2008 at 14:58:41

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If being a working class club means low ticket prices, poor merchandise sales and very little in the way of corporate funding then what use is that to us?

We need to change if we are to compete.

Man United were far from the dominant force they are now throughout the 70’s, 80’s & 90’s but they had a plan to develop their brand, improve their product to attract new fans, along came the premiership and look where they are now.

We can stay as a ’real’ football team with a traditional fanbase but the game has left all that behind.

On corporate income - some of that money comes from advertising in a modern, attractive environment which improves your brand, some of it comes from offering top quality comfort & entertainment to impress your clients on matchday and some of it comes from hosting non-matchday events such as conferences & meetings (both BIG business and getting bigger).

For one I prefer a location for my conference away from the busy & dirty town in a location that is easy to drive to with secure parking on site. I come to work in the conference and not to see the sites. Once the conference is over I can take a drive or coach into the city for a few hours. Most large conferences I attend work like that (Copenhagen/Barcelona/Nice/Helsinki/Brussels/Prague) and many smaller presentations (Reebok/Man City) work along the same lines.

The Reebok made 4.1 million in 2007 in corporate entertainment and other activities. We made £1 million (in a city location).
Peter Rogers
16   Posted 08/08/2008 at 15:00:19

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Lets be honest all we have heard in the close season is people crying about how bad our club is why we shouldnt move to Kirkby and that we can't buy any players. Is it not about time all the winging gets shut up and got behind the team we are supposed to love? Moyes and Bill are not happy either I bet but that's life. I will follow the blues where ever we play and who ever owns the club as I am sure the rest of you will. We all want signings and a billionaire owner but I will put up with somebody who loves our club as much as we do until that day arrives. Let's stop listening to the doom and gloom squad and show some support before we push the club into a crisis we all dont want.
Gavin Ramejkis
17   Posted 08/08/2008 at 23:22:29

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Peter in case it had passed you by whilst the last three months have been and gone without a peep, we hardly have a "squad" to get behind. Don’t tell me not to whinge when the club is being run like a complete and utter shambles and the chairman’s daily/weekly bullshit is beyond a joke, the local and national press recognise the manager and players have been let down, how can’t you?
Jim Hourigan
18   Posted 09/08/2008 at 14:46:15

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Graham - absolutely spot on, but I bet Marsh and all the other laggards see you as a heathen and a betrayer of the working class ethics that started Everton in the 70s ? that's not last century ? its the one before!!. Until they realise we live in the 21st Century they will never accept nor understand your point.
paul hennessey
19   Posted 09/08/2008 at 17:18:12

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Money is the answer - it is the reason we aren’t in the top four and have no chance of winning the league this season. Its sad but it’s true and until we get a load of money from somewhere or someone, we won’t be challenging, its as simple as that. We have a cracking manager, but he’s never really had anything to spend copmpared to those around him
EJ Ruane
20   Posted 09/08/2008 at 17:02:58

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Jim, were you gutted on new years day 2000 when you realised the 21st century wouldn’t actually see us all riding monorails or individual jet-packs to work?

Fact: (no REALLY) The ’21st century’ doesn’t make any REAL difference to anything.

There is still shite on the telly’, chippies still sell chips, there is still rich and poor so.....WHAT is/was your ’point’?

Tony Soprano’s lovely daughter once complained "Dad, it’s 2001!"

He replied "No it isn’t, it’s 2001 out there (points out window) in HERE it’s 1953".

I’m with Tony (Marsh...and Soprano).

Some people (eg:Graham Atherton) seem as though they would buy into anything ’modern’ and cite Man Utd as an example.

Another fact: You can’t have a league where everyone is Man Utd.


You just can’t (that clears that up)

Tony is spot on saying only Evertonians give a shite about Everton.

Fine with me and fine if it’s more 1970 than Buck Rodgers.

There are still a lot of bow-legged chickens who pay for season tickets but won’t the second we become McEverton.

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