Probably most of you have heard about this, but what you might not know is the huge amount of publicity it's been getting from the channel. Fox Soccer Channel (FSC) is the main soccer channel on the tv over here, beaming into the majority of homes that have cable or satellite. The increase in interest in the game over here means that this channel is increasing getting more and more fans. Leading up to the show the amount of adverts for it was immense, and the best part of it was the Everton name and badge were on prominent display.
A couple of weeks ago I was on a business trip in Washington DC, and whilst we were in a sports bar after a meeting, a huge Everton badge came onto the big screen tv that was playing the channel, which gave me great delight as I announced drunkenly that they were my boys.
The marketing of our club through this show means our exposure to a population of people with a growing interest in the game is second to none. This is one of the greatest pieces of marketing any sports teams have used in this country, and that includes its MLB, NFL & NBA teams. The show is in the process of recruiting its players for the American, which is going to increase the clubs exposure even more.
The sad fact is that the club is shooting themselves in the foot at the moment. The amount of negative things that surrounds the club at the moment, can't really be helping the recruitment of new fans to the club. There are many American fans new to the game looking to get an English Premier League, and with our exposure over here we should be able to to compete with the 'big 4' for them. Unfortunately the amount of negative crap that's stuck to us over the summer, is probably going to effect interest in our team.
Imagine that your watching the tv show and want to find out more about Everton. Most people would go online and check out websites about them. If I was a new fan to football, I'd be petrified of anything to do with this club from what I'd be reading recently.
Just a side note about the programme. On the credits at the end, it gives its special thanks to this and that person which helped the show to be made. Obviously there's a big thanks to Everton FC, but a separate thanks to a certain Keith Wyness ? pisses me off every time I see it.
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1 Posted 13/08/2008 at 17:20:14
2 Posted 13/08/2008 at 17:45:08
Sounds a great initiative afoot across the pond, quite a contrast to the current media exposure at home.
3 Posted 14/08/2008 at 21:00:27
4 Posted 14/08/2008 at 21:40:32
Trevor, bang on the button. Sir John Moores would never have dreamt that the club he turned into the best in the land, would be going through what we’re going through now.