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FAN ARTICLES

No Way Back

By Chris Jones :  28/08/2008 :  Comments (45) :
In business reputation is everything. At this moment in time Everton Football Club?s is in tatters.

As our ?summer of discontent? draws to a close the stark realisation is that we are finished as a footballing force under Kenwright. Blue-blooded he may be, but if he is working ?24/7?, to bring in new signings and investment then he is either lying or he is a very, very poor businessman.

The smoke ?n? daggers PR ?machine? at Everton has tried, and failed miserably, to paper over the cracks this summer. Inconsistent messages have been flying out of the club about Destination Kirkby, the Chief Execs resignation (you should always worry when the departed make no statement), the manager?s new contract and the ongoing saga of our transfer (in)activity.

Ian Ross and his cohorts (God bless ?em) have tried to paper over the cracks by putting out what they see as ?positive? messages e.g. the website featuring our interest in Moutinho; Kenwright?s quotes about us having money to spend; the lack of clarity on the CEO?s departure, and Moyes? inconsistency about signings (I may drop my standards / I may not) and his contract (next few weeks etc etc).

Believe it or not, professional Public Relations is not about ?spin?, ?cover-ups? or making outlandish statements through the media to raise expectations. Public Relations is about protecting reputation, building positive relationships with stakeholders (fans and media), and enhancing the organisation?s identity and brand by carefully managing the messages it puts out. Everton have failed catastrophically in all three areas this summer.

If we had recruited Love, Moutinho and Wright-Phillips, I think we would all be very, very satisfied and excited about us stepping up a gear this season. If the stadium in Kirkby had been ?world class? I think more of us would vocally support the move. If Wyness and Kenwright had brought in real investment (not borrowed time in the shape of Green), we would accept that they?ve met their promises. Unfortunately we are left with a situation where none of this has happened and Everton are quite honestly a laughing stock.

What we should have got this summer is some honesty and realism. This is what we have, this is what we are intending to do and these are our realistic expectations. I think we could all live with that ? for now.

?Nil Satis, Nisi Optimum? ? a great motto to inspire to ? a business plan for the future. ?The People?s Club? ? a great one liner to sell our club to the passing trade ? this is a family and we are proud ? be part of it. Why aren?t these words being marketed worldwide and rammed down the throats of the media every time they smirk at our name?

Instead we are a club of contradictions. On the one hand we nurture potential greats like Baxter, Kissock and Rodwell, on the other we sell the training ground and lease it back. We plaster the stadium with ?People?s Club? slogans and propaganda then we sell our commercial rights to JJB and close our city centre store.

What we need are people behind the scenes who can build on these dreams and aspirations. The boys on the pitch are well directed, spirited and focussed. Why can?t the shadowy, inept men in the background show the same impetus and drive?

Because they are out of their depth - they have been swept along by Moyes? resilience and the team?s togetherness. Now is the time for answers. We have given the board, directors and chief officers time but it?s clear we need a change now or there will be no way back.

Reader Comments

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EJ Ruane
1   Posted 28/08/2008 at 17:28:14

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What he said!
Nick Entwistle
2   Posted 28/08/2008 at 17:28:08

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So we’ve got a crap board, and we haven’t got our signing in place... I think this is another of those Poor Me articals sounded out by one of the Toffee Web crew yesturday.
Glen Strachan
3   Posted 28/08/2008 at 17:32:58

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Chris

You use the analogy of Everton - the business and its reputation....fair enough.

let me then continue with the business consideration.

Put simply.........is Everton FC downsizing ?

It does seem that the present board has given up all possibility of competing with Liverpool.

We will become a small-time club albeit we should be able to stay in the Premier.

Probably forget about ruining our league season by playing in a fifth rate European competition while the Reds entertain the cream of Europe.

The one encouraging thing about the season so far is that the other 16 nothing clubs in the Premier look no better than Everton.

I think David Moyes is clear about his new five year plan...............one target......KEEP US IN THE PREMIER AT ANY PRICE.

Anything above 17th ?will do? for Bill K.

Sad days at Everton but to all who have gone before........THANKS FOR THE MEMORIES !!

It has been great!
Harry Reynalds
4   Posted 28/08/2008 at 17:36:59

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You’re right Chris, but what can anyone do about it? It’s up to the board and BK to "do the honourable thing," and can we see that happening?
David Banner
5   Posted 28/08/2008 at 17:44:29

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2 questions....

1. Where is the investor who wants to buy Everton?

2. Show me your plan to build a stadium in Liverpool and where's the money coming from??

Ahhh... the sound of tumbleweed......... and they call themselves fans.
Mike Oates
6   Posted 28/08/2008 at 17:45:39

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Good article Chris.

I have tried but not as eloquently as your article to state the same point. We have been riding on the crest of a wave in matters directly relating to team performance for the last 4-5 years but we have done nothing to build the foundations required to push us to the next level.

We havent got the global brand image required to push commercial boundaries and we have failed miserably to find substanial investment . Our stock image whilst fine in the UK has never been good in Europe to allow us to attract better quality players. The top notch UK lads (basically Top 4 teams) are already on salaries which we cant compete with - and Wright Phillips a good example of that today , and the top notch European lads dont know us and therefore dont see us a team to join.

Whilst some of the Toffeeweb mail today states that we have signed international ranked lads (they have bought the spin) we have in fact signed mediocre players who Moyes might turn into gems.

But I for one see this summer period as one which will wreak havoc with Moyes and the players and will do us no good for future years.

We have been shown to be a scam club and an amateurish one as well.

Trev Lynes
7   Posted 28/08/2008 at 17:58:12

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I just read an article which spoke of supporters having a vote on who should be signed... over 30,000 votes were made and the voters opinion counted in the outcome.

We should do something similar and petition this tightwad board to make them open the wallet and release proper money for proper fans who lets face it keep them in jobs. I suggest a petition be raised to be presented to EFC demanding a big name signing as promised weeks ago. I strongly suggest Moutinho be signed and the going rate paid... not stupid low bids which insult everyone's intelligence. If they do not move then I think the fans should boycott one home game as a reprisal, otherwise we will NEVER be taken seriously by this deaf-eared board.

Please comment as I'm in the mood to give Goodison a miss because we are not getting value. Last season's promise has been ruthlessly dashed and a catalogue of official quotes made that have all been found to be false. If I promise something then I keep that promise, otherwise I would not promise anything unless I was sure I could keep it. If this board uses the money they have supposedly bid for a long line of name players and bring in just ONE like Moutinho, then I will apologise in public.

Godfrey Blumenthal
8   Posted 28/08/2008 at 18:19:45

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Rubbish! No way anyone writing here should have a say about who we sign. That’s for the professionals and as much as people think they could do a better job most people on here haven’t got a clue about what it takes to recruit a new player from anywhere in the world, fit them into an existing team and get the best out of them. Its one thing to say our board are crap but replacing them with the fans is a joke. MOst people would have voted for Vagner Love "cos he looks ace on Youtube".
Everton Carter
9   Posted 28/08/2008 at 18:16:23

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I agree that we need someone or some ones with a lot more money. Of course down the motorway at City is the proof that it can?t be anyone.

However I think you try to make a big deal ou of some things. The CEO says nothing. Maybe because he?s "in the wrong" so can?t really say anything without damaging himself.

Moyes saying maybe he?ll lower his sights, maybe he won?t. Well of course, he doesn?t want to lower his sights, and is worried that he may have to. Don?t see the problem there.

I find it interesting, given the continued trials of Spurs and Newcastle that Evertonians are fixated on "names". Yes to try and move up from semi-finals and 5th 1 or 2 or 3 "big" players, Arteta class or better are needed. no doubt. I have serious doubts that SWP fits that bill, and personally don?t see that he?s guaranteed to start ahead of Pienaar and Osman (the always underrated but always there and performing Osman). Pienaar, Arteta, Cahill, Jagielka, Lescott, Yobo. None of those players was heralded as a "name" likely to take us on, but they did. Even Howard and Yakubu were frowned upon by some. So with several internationals potentially on there way for nothing or next to nothing, why is everyone assuming they are all useless and not the next Arteta or Pienaar or Cahill? Not to mention that we still have the (pitiful) £25m to spend so 1 or 2 "big" signings could still arrive. Moutinho could be one of them. I?m not saying he will but it is a possibility, as are other £10m+ players.

We need more money, but let?s not make more of some things than is here. That after all is what you accuse the club of when you refer to "spin".

The answer to what our summer has been like cannot be given until 00:00:01 on Tuesday the 2nd of September.
Marlon Wilson
10   Posted 28/08/2008 at 18:30:10

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News has just Broke that Segundo Castillo has passed his medical and recieved his Work permit, just waiting on international clearance so he can play on sat against Pompey

2 down 4 to go......
Adam Cunliffe
11   Posted 28/08/2008 at 18:43:45

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Hey up Glen, thats a bit of an over reaction isnt it? I agree with Chris?s article and I agree with you to some extent about the downsizing part. But come on.

Granted, the Uefa Cup isn't as good as the Champs League but it wouldn't stop me rejoicing like a nutter if we won it, and i?m sure many other Evertonians would do the same.

And yes there are many great memories of mine that involve Everton and Goodison and I?m sure there?ll be many more to come.

We need to be realistic, not pessimistic. If all our glasses were half empty there?d be no point us turning up coz no matter how we played there would always be holes to pick.

So COYB and lets get 3 more points against Pompey eh.
Dave Lynch
12   Posted 28/08/2008 at 19:03:43

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Adam.
What Glen is saying is correct imo.
Downsizing will premit us to keep an albeit small but competent squad.
Unable i’m afraid to compete in all comps.
The big money is in the CL followed by the prem.
We have no chance of qualifying for the CL unless we get major investment, so staying in the prem is no1 priority.
Neil Scott
13   Posted 28/08/2008 at 19:03:44

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Cracking summary of the state of play that Chris. One of the best I?ve read.

However, it's missing a conclusion. Or more importantly HOW the changes can be made without any euphemistic ?lets all stay away? suggestions that we all know would never happen. It's the staff that need to vote with their feet not the supporters.

You sound like an intelligent guy with a good working knowledge of the media so maybe you could give a few thoughts to how we can now get everyone?s online frustration, and collective agreement that ?things are not well? to actually mean something and force some positive change at board level.

We all know it needs to take place but I for one wouldn?t know where to start.
Chris Jones
14   Posted 28/08/2008 at 19:13:04

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Nick - it?s defo not the Toffeeweb crew who initiated this article - I think for myself.

I am actually normally a very positive but passionate Blue and I am also not a reactionary - it takes a lot for my faith to waiver.

What I?m saying is during the season Moyes and the team punch perform well on the pitch and earn us some credence with opposition fans.

The problem is this it we never translated this performance to how we operate off the pitch - particularly in the off season. I made a point of picking out PR (e.g. they should be tapping the national media to show off Finch Farm but never have) but alongside that the customer service is crap and the retail side of things is shambolic. It becomes majorly apparent in the pre-season when we are looking to buy people.

It?s just not good enough

And ?Everton Carter? I respect what you said about the team and previous signings but you miss the point about ?spin? - we have professional people who should be protecting our image and not allowing inconsitent messages by bandied about. I mean why do we have ?What the Papers Say? on our official site??!!


Chris Brown
15   Posted 28/08/2008 at 19:11:13

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Thinking of EFC as a business and the though floated above about us "downsizing" is an interesting thought - not too far from something I’ve been mulling for a while now too...

It is due to the economy. with the recent downturn, EFC doesn’t want to "overextend" itself. Getting the likes of Moutinho if you need to overpay could be mortgaging the club’s future if the credit markets remain tight for a few years. It is entirely possible that EFC is just looking to "weather the storm" that could be coming in the next couple years.

They have the known money from player sales and TV contracts. They can borrow against that, but when they start sticking their head out from that shell, it is dangerous, and our club (not just "dithering dave") can’t afford to be risky with our investments.

We fans keep begging for new big money investment, but the average fan is really just hoping for "big money donations", they don’t care if it makes good business sense to invest in the club. Abramovich is making donations to the club, he isn’t investing. He cannot make his money back, much less make money at an attractive multiple.

Let’s face it, Kirkby (as much as I didn’t like the idea) would have made EFC a much more attractive "investment" to lure in future money.

We can stay in the EPL and hold on through this economic downturn if the club doesn’t overextend itself. As much as that will piss off the fans, we’d all be plenty pissed too if we end up as an insolvent club like Leeds.

I don’t like it, but if this is all true, it makes sense.
Charlie Norton
16   Posted 28/08/2008 at 18:57:49

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The magic of being an Everton supporter. We were always a small club, we had our time the sun like most clubs, but unlike a lot of them (Leeds, Sheffield Wed, Notts forest etc) who like us saw no need to build a brand (Man United, Liverpool, Arsenal) or business, have disappeared off the map.

Everton has always been lucky with the players and managers we have had generally. They have saved us from a similar fate. For every good manager I mention someone could state a bad one and the same goes for players. But I think we have gotten the best out most of the player that have pulled on the blue shirt and only very rarely have they left when in their prime. The ones that come to mind were the two that really made me excited to watch Everton play on saturday (Gary Speed and Andrei Kanchelskis), Although they were smart enough to get out while they were still in their prime. They saw how things work at Everton and saw their prospects of success very limited. I could say the same for Martin Keown, Collins etc.

It has never been more true than over the last 3 years where momentum was built and commented on by Arsene Wenger and Ferguson. The main problem being the sunshine boys that always sat in the boardroom, patting eachother on the back and congratulating themselves have never done anything to build on success or progress. Whether it be after Joe Royle won the cup in 1995, or Moyes got us into 4th against all the odds, or when Kendall did the double, although their excuse then was we were banned from Europe.

A mass clearout of the boardroom is what is required and although difficult in this day and age. The requirement is people with a knowledge of how to run a successful football club as a business concern that invests in its image and francise and a little honesty and integrity.

Personally I think EFC is trapped in a constantly repeating cycle of false dawns held back by narrow-minded greedy people consumed by self-interest and self-importance.

Richard Dodd
17   Posted 28/08/2008 at 19:17:04

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Nobody but nobody has ever put more of himself and his PERSONAL fortune into Everton FC than Bill Kenwright.True he has been badly served by those with whom he has placed his trust (DM excluded)but this is a Great Evertonian,an honest man and one for whom success in office would be a true reward.
He will deliver on his promise to provide us with a great new home and I now know that by Monday night every target that Davey has identified will be firmly in place.
Have faith in a truly gretat Everton fanatic.
Chris Jones
18   Posted 28/08/2008 at 19:27:52

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Apologies for the bad grammar in the post above - I should learn to rant slower!

Neil - about a decade ago I wrote to the board to say they should have an official Fans Forum that had some real clout - perhaps even a representative place on the board? They would have to respresent all of the supporters clubs (now including online forums etc.)

Not long after they created the position of Fans Liaison - orginally it was Joe Parkinson then Graeme Sharp. I don’t think this has materialised into anything other than a fans ’enquiry’ service. Anyone had any dealings with this role?

I think the problem at EFC is there isn’t anyone with any real nouce running the ship full on, day to day and certain areas like retail and marketing are just floating along withtout direction.

As fans we are often too divided to have one voice - too many groups with too many different agendas. I recently went to Barcelona when they were voting for their President - they had a free open day for all fans at the Nou Camp - it was breathtaking and every man was equal.

That is the true way forward but could it ever happen in modern day foootball to our club?
Neil Brown
19   Posted 28/08/2008 at 18:28:58

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What a load of crap. Despite the fact that we have antiquated corporate facilities and no russian/american billionaire we’ve broken our transfer record 3 times in recent seasons.

We are one of the most stable clubs in the league. Outside the "big four" we have been the best and most consistent performers. The reason we are no closer to the top 4 is the huge gap in financial rewardsbetween the champions league and UEFA cup. Not the fault of the board. We’ve qualified for europe in successive seasons for the first time in how long?

Although investment would be welcome we have to be careful who we sell to (look at city and the red shite, the rug could be pulled from under them any day) Even high flying Chelski would be screwed if abramovich decides he’s bored with his toy football team.

The reason we’re not signing players is that the players the manager has bid for are either not available or don’t want to come to us. How is that the fault of the board? This transfer window has obviously been dissapointing, but it’s not the boards fault rennes and sporting don’t want to sell their star players, riera wants to be a kopite, swp wants to go back to city for ridiculous wages (don’t rate him anyway) and thiago doesn’t want to play in england. I don’t think the signings we’ve made are bad ones and I think we’ll get a couple more before monday, including a big money signing.

On what basis do you call the people running the club shadowy and inept? If they’re so inept why have the last few years been the best time to be an evertonian for a long time. Why do people immediately assume any statement from the club is bullshit designed to "paper over the cracks" what cracks? do you have some inside knowledge we don’t? People complain that we need investment and a new influx of cash then moan when we court investment from Green tesco and seek to find a new stadium which would vastly improve our revenue. Make up your mind.
Lyndon Lloyd
Editorial Team
20   Posted 28/08/2008 at 19:29:25

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Richard! Kenwright is "an honest man"? Words fail me...!

And Nick Entwhistle, you’ve been contributing to this site for long enough that you should know that we don’t solicit or encourage articles of any persuasion.

It is annoying and insulting that people like you still propagate this crap that we put out articles to suit our agenda.
Chris Jones (Wakefield)
21   Posted 28/08/2008 at 19:52:16

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This interweb thingy is pretty good but we don’t half get hysterical don’t we.

Yes there are things I don’t like about how our beloved club is run and I blanche at the good fortune the shite across the park aways seem to encounter (a red fan told me in the club last night they hadn’t deserved to go through), but it’s not like we’re fans of a footie club in Georgia or Darfur. Then we’d really have something to worry about.

It’s a game FFS, a diversion. No more.

I’ll get me coat.
Vincent Lysaght
22   Posted 28/08/2008 at 19:46:28

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Well said Neil. With the shoestring we have to play with, we don’t do too badly. Beside the four teams with stupid money, other club boards must think "how do Everton do it?" Hardly any money and no "big" stars yet consistently challenging to be best of the rest in the most competitive league in the world.
You can’t please some people, they always want more.
Mike Byrne
23   Posted 28/08/2008 at 19:38:02

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Richard Dodd - in my time on Toffeeweb I have seen some incredibly stupid comments being put forward but your post above must rank as one of (if not the) most incredulous of all.

How you can begin to describe Billy Bullshitter as an honest man is beyond comprehension and as for him being one who deserves success well words fail me - doesn?t often happen but it has now.

"Great new home" - please define great because it has been officially down-graded to a mid-quality stadium with no additional revenue streams and huge numbers of people unable and/or unwilling to go there - you call this great? All this whilst incurring a minimum debt of £78m?

Not my idea of great

And please please do explain how you ?know? (as opposed to how you think, hope, guess) that all targets will be signed? The club hasn?t revealed a full list of targets so by default everyone who we get could be described as the full list!!!

If Billy Bullshitter really was a great Blue and had the best interests of the club at heart then he would fuck off now - working 24/7 for last four or five years to get new investment? My arse - he is either a liar or totally incompetent - you choose which.

Faith - my arse - my big hairy arse!
Mike Byrne
24   Posted 28/08/2008 at 19:38:02

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Richard Dodd - in my time on Toffeeweb I ha and as for one who deseve seen some incredibly stupid comments being put forward but your post above must rank as one of (if not the) most incredulous of all.

How you can begin to describe Billy Bullshitter as an honest man is beyond comprehension and as for him being one who desrves success well words fail me - doesn’t often happen but it has now.

Great new home - please define great because it has been officially down-graded to a mid-quality stadium with no additional revenue streams and huge numbers of people unable and/or unwilling to go there - you call this great? All this whilst incurring a minimum debt of £78m?

Not my idea of great

And please please do explain how you ’know’ (as opposed to how you think, hope, guess) that all targets will be signed? The club hasn’t reveled a full list of targets so by default everyone who we get could be described as the full list!!!

If Billy Bullshitter really was a great Blue and had th ebest interests of the club at heart then he would fuck off now - working 24/7 for last four or five years to get new investment? My arse - he is either a liar or totally incompetent - you choose which.

Faith - my arse - my big hairy arse
Robert Taylor
25   Posted 28/08/2008 at 20:09:01

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I tuned out when I read Nick Entwistle’s reply. Seriously, how blinkered can some fans be?

Thanks for the realistic, insightful article Chris - we’re all emotional about this club but when we allow sentiment and wishful thinking to overrule the blindingly obvious harsh reality we’re doing ourselves no favours in the long run.
Everton Carter
26   Posted 28/08/2008 at 19:33:03

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Chris Jones

Thank you for that. I really do agree with a lot of what you said, i just felt some of it was overstated, or just not quite relevent. You have said what you think, very well and it’s nice that you can take the things we maybe agree on and the things we don’t without resorting to us both being planks or whatever. (we’ll all agree that happens way too much on everto Forums?

Here’s a few of my complaints.

All summer people have been complaining tht Moyes should give up his quality principles and "get some numbers in" We’ve seen a list of names, mostly PL journeymen moving around from mid table cluub to mid table club and been asked "why didn’t Moyes buy him" or why hasn’t he paid between £4m - £5m for the (effectively) 30 year old Bullard. I like Bullard, and think he’d do well at Everton, but he’ll be 30 in weeks and paying that much for a 3 year old non international? hmmm.

So now Moyes has started to get in the numbers. Cool time for the moaning to stop right? Apparantly not. Having been eager for Moyes to bring in Pl players who haven’t really made it at other clubs, or Championship players it no seems that getting internationals on free transfers or loans isn’t good enough. Or worse still we are getting defenders; apparantly we are suppossed to wait until we have got or DM before we attend to the other areas that need cover.

To make this point clear. The two so far signed, at no cost are both international. How many people knew Nobby Solano before he came to England? He wasn’t a bad player was he? Valencia & Palacios at Wigan? tidy players both. I doubt even Zarate was that well known. Closer to home Pienaar and Howard, reputations tarniashed (many may not have heard of Pienaar) Arteta, Cahill, Lescott & Jagielka. None of those players would have been considered as definate top 6 Pl material, but they certainly are, probably a little help from Moyes there but they have prospered. Of course there’s nothing to guarantee that these players will become as good, but given they are internationals (more than some of those mentioned above before they joined Everton) and Moyes’ track record, it is surely more likely that they will succedd than hey won’t. Anyone who watched the Olympic football knows the promise of Obinna; that would hopefully be 3. Maybe 2 more loan or cheap buys, Zayatte perhaps and another 1 or 2 that have escaped the papers and we would have 5 or 6 new players. mostly internationals, 1 definately class and the rest? who knows, another Pienaar, or Carsley (with better distriibution) or Lescott could be unearthed.

All that before the possible 1 or 2 "BIG" signings that everyone craves. Moyes has been trying t get them, and all these loans, frees and cheap buys show is a kind of reversal of the quality 1st policy Moyes was trying to stick o. Now he seems to be trying to get as many of his 7 or 8 players for free or next to nothing as possible. It does leave him with the chance to get a cpl of £10m+ players and still get the 6 - 8 players the squad needs. Let’s not forget it may also leave him in a position to pay the inflated Moutinho fee.

So Finally, why did everton finish 5th last season and not 4th or ven 3rd? Well the old chesnut about luck can be trotted out, but forget that. The sqaud was too smal. Not lacking in quality, although that stops us getting to cup finals (when pl;aying the best teams) and getting over 80 points. Not enough players in the everton squad to sustain top form over a season. To cover injuries with quality and to bench tired / underperfrorming players. So of our starting 15 we lost Cars, AJ and Fernendes. we have signed a potential cars replacement today, and another may follow. Vauaghan and Anichebe are maturing, and we are hopeful of signing Obinna. We have other signings to come, likely to be of a higher quality than that which was lost. In other wrds our starting 11 may already be better than last seasons. We are likely to have cover in depth, and potentially in quality. We also have the serious chance of 1 or two Arteta class midfielders joining. I genuinely don’t see getting into the top 4 as imposible. based on our recent seasons, we may have the strongest team of all this season, with more goals in it, and hopefully a return to our defensive solidity.

Well went on a bit but hey.
Nathan Snell
27   Posted 28/08/2008 at 19:57:24

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I believe that we will break the transfer record again this season for a player that will support the developement of the team. BK will feel he owes it to DM. I strongly believe this and I have said this all along. DM has bought in players that no one had ever heard of and they have become accomplished players in their respective roles MA, TC, JL, JY, TH (TIM not Tony) and would certainly be challenging for positions within the top4 EPL teams. Get behind the boys otherwise it will be the fans that will have a detrimental affect on the team - NOT THE MANAGEMENT TEAM!!! COYB
Ottar Gadid
28   Posted 28/08/2008 at 20:00:22

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As far as I see it, there are two ways to break into the top 3+1:

The Spurs/Barcodes/ManCity/Spammers way of forking out immense money on a lot of expensive "star" players in an attempt to find the "final piece of the jigsaw". Guess what: in buying all those players the jigsaw changed, the squad doesn’t set, becomes unbalanced and it fails _every_ time. Just look at Spurs’ season start. Also, the peril of having your best players being tapped up by the big ones of PL or Europe is ever present.

OR the Everton/Villa/(Pompey) way: Steadily improving, using players that are good, but would not necessarily play for the richest clubs: Arteta, Cahill, the Yak, Ashley Young, Defoe and so on. This way, they will be reasonably stable on 60 points or so, and if they have a good season and the Red Shite a bad one (they are far weaker than the other three) they will always be in a good position to pounce. This is what Moyes tries to do, and he does it well. Our latest signings, although not exactly spectacular, are probably at the very least decent footballers. We need depth, as everyone here has said for weeks, and it is supremely possible that that will be their role. Not to be clear first choices, but to fill in when the going gets rough instead of some kids who aren’t ready.

Stevie Me is injured, which means that it is very possible that this could be a bad season for the RS. Our position in pursuing them is not too bad.

Some will label me naive, but the most naive belief of modern football fans is that big names and expensive signings is the only way to be successful nowadays. Mr Moyes is ready to follow Mr Wenger in proving otherwise.
Neil Brown
29   Posted 28/08/2008 at 18:28:58

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What a load of crap. Despite the fact that we have antiquated corporate facilities and no russian/american billionaire we’ve broken our transfer record 3 times in recent seasons.

We are one of the most stable clubs in the league. Outside the "big four" we have been the best and most consistent performers. The reason we are no closer to the top 4 is the huge gap in financial rewardsbetween the champions league and UEFA cup. Not the fault of the board. We’ve qualified for europe in successive seasons for the first time in how long?

Although investment would be welcome we have to be careful who we sell to (look at city and the red shite, the rug could be pulled from under them any day) Even high flying Chelski would be screwed if abramovich decides he’s bored with his toy football team.

The reason we’re not signing players is that the players the manager has bid for are either not available or don’t want to come to us. How is that the fault of the board? This transfer window has obviously been dissapointing, but it’s not the boards fault rennes and sporting don’t want to sell their star players, riera wants to be a kopite, swp wants to go back to city for ridiculous wages (don’t rate him anyway) and thiago doesn’t want to play in england. I don’t think the signings we’ve made are bad ones and I think we’ll get a couple more before monday, including a big money signing.

On what basis do you call the people running the club shadowy and inept? If they’re so inept why have the last few years been the best time to be an evertonian for a long time. Why do people immediately assume any statement from the club is bullshit designed to "paper over the cracks" what cracks? do you have some inside knowledge we don’t? People complain that we need investment and a new influx of cash then moan when we court investment from Green tesco and seek to find a new stadium which would vastly improve our revenue. Make up your mind.
Karl Parsons
30   Posted 28/08/2008 at 19:57:57

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A lot has been said over the summer about the mismanagement of my Club and it breaks my heart to have to say that I agree with a lot of it.

However doesn?t there come a point in time when somebody has to stands tall, or grab the blue bugle from the hand of the fallen and produce a commanding rallying cry in the face of impending doom?

Arteta tried to do it last week when he said stop feeling sorry for yourselves! I saw it in the face of Captain Marvel, on Saturday at the Hawthornes when, on all fours he looked directly into the away end after winning a corner for his team in the last minute. I saw it on the way back to the coaches when a 10year old Evertonian grabbed the badge on his shirt and kissed it as I walked passed.

Just because big Duncan is now sunning his number nine tattoo does that mean we all now have to turn into tarts arses? Of course not!

What has shocked me the most about all this is our real lack of backbone. The 3,000 with my last Saturday where the quietest away Blues I have ever experienced! Not a sign of what makes us such an admired away crew. What?s the reason for that?

For me it?s a real lack of leadership - but not in the corridors of power but here on the pages of my Clubs zines. What makes us special is our passion, commitment, will to win and the legacy of what our fathers told us whilst putting us to bed of an evening.

On Monday the transfer deadline ends and the season begins! We?ve already lost two opportunities to out-shout the opposition. If it means I have to make every fucker in the Parkend rouse with me on Saturday I will do it. Because believe me, as much as we can slag off the Generals for their strategy incompetence it was, and always will be, the soldiers who change the shape of the battle.

NSNO



Mike Byrne
31   Posted 28/08/2008 at 20:43:23

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Neil Brown - agree with much of what you said but I could not let your last point go unchallenged
.

Just how will a new stadium which isn?t easily accessible, of mid-quality, not being able to generate additional revenue streams through concerts and the like and incurring a min £78m debt needing £4-5m pa to service possibly generate additional revenue?
I would be really interested to hear how...
Nelly Blythe
32   Posted 28/08/2008 at 20:46:07

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Richard Dodd... .you have made many predictions in the recent past regarding transfer targets etc, not one has yet been true !!

Fuck off now mate... you?re really doing my head in.
By Monday all of Davie?s targets will be in place will they ??

So by Monday we?ll have Mouutinho, M?Bia, Smith, Love. Cana.... not to forget Engelaar and SWP who have already signed for other clubs... yeah right, please stop winding us up and keep your ?inside info? to yourself.
Alan Kirwin
33   Posted 28/08/2008 at 20:49:09

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Karl Parsons: Stirring stuff and a welcome change from the constant gnawing of melancholy blues chewing on life’s gristle.

Whatever the rights & wrongs of where we are (and we’re a long way from where we were when BK tok over), there are football matches to be played and statements to be made.

Mikel Arteta’s pronouncements were exactly what was required from the players’ side. He will always be a top man, but there are plenty of others (by virtue of the supreme team building that has taken place in the last 5 years).

Always look on the bright side of life. No one has a divine right to anything. Just ask fans of Leeds, Forest, etc etc. Sure, can always be better. But don’t overlook just how worse it could be (e.g. the Wimbledon game ’94).

It’s time to go to work.
Marco Bonfiglio
34   Posted 28/08/2008 at 20:16:29

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Dear God Almighty: Right. What do we want?

If you want to support a team with a shedload of cash that can buy whoever, whenever - or even in terms of silverware - whatever, there are two choices in England: get your Chelski or ManU shirt wherever you like, in whatever size, Jesu knows, they’re all over the place like giant’s dandruff.

Alternatively, if you prefer more occasional triumphs, with the concomitant moral superiority that goes with bringing kids through, winning with samba football, going an entire season unbeaten, and ... um ... getting a new stadium because you’ve thrown in your lot with - and given the naming rights to - a Middle Eastern heirarchy with a dubious record on humen rights, then get your Arsenal shirts here.

Again, alternatively - I no longer live in the city, so I feel a little iffy about suggesting this - maybe if you want to be guaranteed CL football every year, there’s a team in the North-West, who like the previous three, are so desperate for CL football that they’ve sold their whole ethos to a Texas consortium, and if the last eight years’ history of the US teaches us anything, once you’ve sold your soul to Texas, you’re not going to get it back.

On the other hand - well, I didn’t choose to support Everton. My Dad did. And because my Dad did, I did. I thought that was the whole point of this. My memories go back to the 1966 final.

Over here in Ireland I meet Chelsea, United, Arsenal and Liverpool fans who, while being decent enough skins, have a sketchy knowledge of football as a whole because once their season’s over, they start bitching about the other three.

Over here in Ireland I also meet Everton fans who have no explanation why they’re Everton fans, apart from family connections. They could support anyone they liked, but they support Everton.

I suppose the point of this post is ... Tony Marsh, and your cohorts ... if you’re not happy, there’s shirts aplently out there. We haven’t a clue about how the club is being run, and to be honest with you, we’re not - and never have been entitled to one. In the 1969-70 season, Harry Catterick banned the MOTD cameras from Goodison because he didn’t want Shankly, Clough, Mercer, Nicholson and Mee to know how Everton were playing at home.

My point - prolix as it is - is that there’s nothing we can do. Enjoy the ride.
Chris Jones
35   Posted 28/08/2008 at 21:17:33

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Final point from me just to clarify a few things.

Neil Brown - I actually agree with a lot of what you say. Moyes, the coaching staff and the players have given us some great moments. I?m not criticising them at all.

The people I?m sick of are the backroom management - Wyness, Elstone, Ross etc who haven?t stepped up to the mark. Yes we?ve broken our transfer record - but so has every other club in the Premier League over the last five years because of the Sky money and the inflationary prices. If you think BK runs the club day to day then you are very much mistaken, he was even quoted as saying recently ?don?t ask me about hoew the club is run I?m only the Chairman?. Is that good enough for you?

I love my club and I know you and even Richard Dodd and Tony Marsh who are polar opposites do. I will raise my voice alongside Karl at the weekend. I thank God for games like Fiorentina at home, Bayern Munich, Sunderland etc etc.

If you read the article again I?m not even suggesting a take over by some Billionaire who?s gonna buy Youtube favourites. I?m just saying we want honesty or the gap between us and the Club will widen and widen.

This isn?t a call to arms - I?m just saying don?t be sucked in and don?t accept second best because you can bet your bottom dollar Moyes won?t if it carries on.

Best to you all...
Everton Carter
36   Posted 28/08/2008 at 21:44:26

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Nelly Blythe,
Calm down there?s no need to swear at the guy is there?

Engelaar had "agreed" to sign for another club long before the papers said Moyes was interested by the way.
Jay Harris
37   Posted 28/08/2008 at 22:28:02

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Doddy
if the wonderful Billy Bullshitter is so supportive of DM and will give him all the signings he wants by Monday how do you explain the comments made by Zayette?s agent today............."I don?t know what is happening at Everton, actually there might be a slight problem between David Moyes and his president regarding the signing".

You?re beginning to sound like your idol now and as you know but won't admit he is full of shit.
Graham Brandwood
38   Posted 28/08/2008 at 22:48:33

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Chris Interesting you should mention the Barcelona Fans open day. It has amased me that the supporters have not been invited to Finch Farm for an open day, see the facilities watch the 1st team squad train. They are not very good at building the links.
Darren Dempsey
39   Posted 28/08/2008 at 23:21:02

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Is it just me getting paranoid or are we really in the brown stuff? I mean 2 signings 1 free and 1 on loan maybe another on loan? Im convinced and im worried theres no money! As for us going for milner he wont end up playing for us because we couldn’t afford the wages hes on at the skunks so we can kiss that idea goodbye mid table mediocrety for us this season and its all down to us being run by a board of clowns!!!! Sorry for any spelling or depressing you all but i think its going to get a loy worse than it gets better!
Gary Hughes
40   Posted 29/08/2008 at 01:55:10

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Dr David Banner or Bill Bixby or whatever the fuck your name is you raised rwo questions with a level of smugness that suggested that nobody could possibly reply to withput becoming a laughing stock. Well I’ll give it a go.
Could it be that BK will only entertain investors who sit quietly in the background while he still runs the show?
As for alternative ground options in Liverpool you must have missed The Sainsburys/Walton Hall Park & Bestway/Loop proposals unless that is you decided to dismiss both alternatives on the strength of the word of a shower of compulsive liars.
Dave Wilson
41   Posted 29/08/2008 at 05:20:26

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Graham

I think you're right about Finch farm

I?m sure the idea was put to Bully - I?m there to be shot down if my memory is playing tricks -
If I remember rightly he just dismissed it saying "there's not much to see"

I?d love to see "open days "

EFC will only flourish, if/when the club starts to embrace Joe Public.
Paul Gladwell
42   Posted 29/08/2008 at 07:09:27

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Doddy, I do my internet updating by using news now on Everton as it gives up to the minute news on anything Everton from any website, well yesterday my mate called me and said look at this and over a period of 24 hours there where endless such and such pip Toffees for such and such headlines, have a look for yourself its a joke all these false bids knowing we can only bid pennies.
The club is a joke the silence a disgrace and why I come on here getting wound up by clowns like you I dont know because you are either a wind up, or you dont go the game.
Andrew Mahon
43   Posted 29/08/2008 at 07:58:26

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Some great remarks above but may I ask if anyone has considered that DM is playing a great poker hand. He has a well earned reputation for spotting a talent / potential ie Lescott. Once he makes a move for any player the rest take a second look and then probably upstage us because they offer better wages. I prefer to believe he has kept targets quiet so others have spent up already or bought dear. I do not beleive for one minute we were really interested in SWP - I have no knowledge so don’t shoot but maybe we will sign a similar player in the next few days for far less ie let City pay top whack not us.
Lets face it none of us know the truth about finances, targets etc. We do know we have problems but we can only trust in DM to do his best for us again.
Jay Harris
44   Posted 29/08/2008 at 13:35:47

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Andrew,
the only thing we can be certain of is that with £3 days to go to the deadline we have spent next to nothing on new signings having got £10 million for AJ and £5.5 million for McFadden.

It remains to be seen but IMO NONE of the new signings come close to the standard and workrate of those 2.

Fernandes is another example who oozed class but once again we pissed about and missed an opportunity to get him at a good price.

All this has come about for one reason and one reason only that is a totally incompetent, deceitful, bullshitting board who belong in fantasyland.
Brian McGowan
45   Posted 30/08/2008 at 01:04:46

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Is Doddy BK’s long lost son from Corrie?

Or just Ross in disguise?

Same bullshit...........different day.

BLUE BILL has no money.

EFC have no money.

Look out for FLYING PIGS over ’ gods own place’ tomorrow because BK will have opened the wallet and given Davey the pennies..........

KENWRIGHT is a l..r

GET IT IN YOUR HEADS,

BULLSHIT BILLY has conned us YET AGAIN.

I for 1 can’t wait to be proved wrong on Tuesday morning and Davey has a rabbit........... Get real lads only a dream.

Fortunately i am sane and realize that the only lunatic in the asylum is DODDY


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