The Mail Bag

New Kit, 2010-11

Comments (30)

I know this has been touched on previously, but the new kit is yet to released and I'm bored so I thought I would bring it up again, having seen Stoke's new kit, and watching the Blue SQ play-off today.

How can York City have a Nike shirt? Stoke an Adidas shirt? And then we have crappy Le Coq Sportif kit?

Granted we haven't seen the new kit yet, but rumours of a neon pink away kit! It's embarrassing... I still buy the kits, no matter how shit they are, but I'm not surprised we don't sell much merchandise!
Tom Rowe, Chester     Posted 16/05/2010 at 20:03:59

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Gavin Ramejkis
1   Posted 17/05/2010 at 08:30:28

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I hope you are wrong about the neon pink, the Pompey keeper's kit in the last game of the season was without doubt the worst I have seen at Goodison Park.
Kirk McArdle
2   Posted 17/05/2010 at 08:51:53

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Isn't there a rule about clubs having to keep kits "live" for at least 2 seasons?? Something about fairness to fans shelling out £45-£50 quid a season.

And normally the new kit is worn in the last game of the season.

Maybe I am wrong.
Gary Hegarty
3   Posted 17/05/2010 at 08:49:43

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I'm guessing it's a case of who offers the most lucrative deal in terms of kit manufacturer. We could easily wear Nike or Adidas and earn no cash, it's the choice between looking "nice" or being able to compete financially somewhere.

The Adidas deal with Stoke was also done on the proviso that they ditch their famous Red and White stripes and go with a totally red back — which has not gone down too well with the fans. In this modern day you have to sell your soul somewhere and personally I'd rather that be the make than the design.

Oh, and pink... surely not???

Tony J Williams
4   Posted 17/05/2010 at 09:05:02

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Gary, there was a similar uproar with our Hafnia kit when Lineker was playing, when there was a white bib on the kit.

Am I mistaken but didn't we have neon pink (sorry electric purple) last season and we were unbeaten in it?

I honestly don't mind what the kit looks like anymore, as I very rarely buy them. I usually go for the training gear which usually looks better than the kit itself; however, I was in Everton Two last week and bought the away top for £8 so I doubt they will be keeping the same kits and putting the price down that low.
Nick Parker
5   Posted 17/05/2010 at 09:13:02

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Tom,
I wrote a letter to Robert Elstone last year about the kit design and manufacturer (and got slaughtered by quite a few on TW) but I did rececive a phone call from someone in Goodison Towers and the reason we went with LQS was they gave us more in terms of product range, ability to sell other brands, and I presume financially. He also said that the quality of the products was tested throroughly and was as good as Umbro.

Having been to Everton Two and bought some products, I have to disagree about the quality. Last season's Umbro shorts look like new but my LQS shorts look shabby.

Brand is everything in this plastic world and we should have a brand that is Premier League rather than Championship.

Matthew Mackey
6   Posted 17/05/2010 at 09:18:53

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1) As the clubshop and Everton Direct are selling last season's kit for as little as £7.50, now I guess that means there will definitely be a new home kit for the start of 2010-11 — Why else would you reduce something from £40 odd quid to £7.50?

2) WTF can't we just have a traditional yellow away shirt with royal blue shorts? Why to these tossers who know fuck all about football continue to insult our intelligence by coming out with these outlandish colour schemes which don't relate to the traditional colours of the club?

AAAAAAAAAAAAHHHHHHHHHHH !!!!!!!!!
Gary Hegarty
7   Posted 17/05/2010 at 09:21:02

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Fair point, Tony — it's also true I think that we sold more 85-86 Bib Kits and Tracksuits in the last 12 months than during that particular season!!!

I agree totally that, as long as the home kit it Royal blue, that's all that matters. Love to see the amber away kit but if it's pink — we will knock in a few goals whilst the opposition laugh... all a tactic!!

Adam Bennett
8   Posted 17/05/2010 at 10:15:35

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I couldn’t give two shits what manufacturing name appears on the top left of our kit, just as long as that company gives us a load of money that can be re-invested on players.

However, I am pissed off at the fact that Liverpool’s new kit is already in the shops, selling by the bucket load, yet we haven’t even seen someone modelling our new one. Why is it, every fucking year, Everton always seem to take half the summer to bring a new kit out? I want to wear the new one when I go away, but I’m never able to do so!
Tony J Williams
9   Posted 17/05/2010 at 10:29:45

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You're actually wrong Adam, it's not every year. A lot of seasons, the kit has been released so fans could wear it at the last home game.

This year is the first in a while that we haven't known what the new kit will look like before the end of the season.
Chris Keightley
10   Posted 17/05/2010 at 10:32:48

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Adam, it's not the only thing they wait all summer to sort out either — we are a very backward team in most aspects. Someone needs to take the commercial aspect of the business by the balls and get the job done. Same with transfers; get them in, get them a full pre-season and watch them go!!!
Jamie Morgan
11   Posted 17/05/2010 at 10:34:11

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I think I agree with you, Adam. I can't remember ever seeing Everton play the last game of the season in the new shirt. (I may be wrong).

I live in the Midlands and get really pissed off that I see Chelsea wear the new kit at the Cup Final, and have posters of them modelling the new stuff in the front window of my local sports store!

I get bored with the traditional amber away every season but agree we should periodically go back to it and this season would probably be about time.

Gary Hegarty
12   Posted 17/05/2010 at 11:13:01

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Maybe they are waiting until 1 July to see what free transfers they can bring in to model the kit — rather than getting a name and number on the back of your shirt, you could get a quality prison tattoo on your neck — just like Beckford???
Rob Hollis
13   Posted 17/05/2010 at 11:53:46

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New Kit!

I have only ordered a bag of DVD's via Amazon to see me over the close season.

Even the music I ordered at the same time from America has arrived first. I can only summise that somebody burns them to order from a laptop at home.

Kevin Kilbane was quicker than our merchandising operations.
Graham Tansey
14   Posted 17/05/2010 at 12:04:08

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I emailed the Everton shop a few weeks ago about release dates.

They told me that the away kit is released 6th June and Home kit is 15th July but they had no idea when they would be unveiled.

I wouldn't mind the pink away kit. Barcelona don't look bad wearing one!
Michael Brien
15   Posted 17/05/2010 at 12:53:13

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Everton have worn a new home kit/first choice strip at the last home game for about 5/6 seasons with the exception of the last 2 seasons. Amber/blue as an away strip is often mentioned, although I think traditionally white/black was associated with Everton as the change kit.

Personally, I always like to refer to the kits as first choice and change. I don't like the very recent tendency to call kits home and away. I have to say (at the risk of being called an anorak) that I don't like it when I see teams playing in their change kit when there is no colour clash. Why on earth have Arsenal often played in yellow/blue at Goodison??

I must confess initially I was horrified at the black/pink kit that was unveiled last summer. However, once the season started, I got used to it. Of our recent kits, I think the 2003-04 were very poor, both first choice and change kits. I do buy the shirts — but as they are often cheaper in price early on in the new year, I usually bide my time. I bought the 2008-09 shirt for approx £13 and the 2009-20 shirt for around £20 at the shop before the Birmingham City Cup tie.

Hopefully the new kits will be worth the wait. If it's any consolation, whilst watching the Cup Final on Saturday, I heard one of the commentators mention that the red around the neck of the new Chelsea shirt has not gone down well with the fans. Nice to know that it's not just Everton that get's it wrong re kits!!!

Can anyone remember a couple of years ago, we wore a white kit in our last away match, I think there was light blue around the neck of the shirt and on the side. It didn't go down well with the fans — one or two felt it looked more like a Man City change kit than an Everton one. I don't recall seeing it again — so somebody must have listened, which gives one a bit of hope!!!

Aiden Doyle
16   Posted 17/05/2010 at 13:54:43

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Michael, you’re right. White with dark shorts is arguably more “traditional” than yellow with blue, which didn’t debut until the club was around 90 years old.

Also, according to this site...
http://www.historicalkits.co.uk/Everton/Everton-change-kits.html
... it looks as though that Man City style kit you described was worn in the 2006 - 07 season.

(For those who haven’t visited before, home kits can be found here:
http://www.historicalkits.co.uk/Everton/Everton.htm )

I’ve long since forgotten which ToffeeWebber initially pointed me in the direction of the Historical Kits website, but thank you, whoever you are.
James Marshall
17   Posted 17/05/2010 at 14:14:50

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Does it really matter? Or is this simply a case of you being bored, as you say?

I don't buy the kits, and haven't done for about 15 years but seriously, during a game do you sit there thinking, "they look bloody awful" or do you just watch the game, go home and get on with your life?

Incidentally, I liked the black one last year.
Nigel Jones
18   Posted 17/05/2010 at 14:52:32

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You could do a search on YouTube for Everton Kit 2010-11 and see what the new home kit may look like.
James Marshall
19   Posted 17/05/2010 at 15:23:09

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http://www.youtube.com/watch?v=L7Ra3rhHWuQ
James Marshall
20   Posted 17/05/2010 at 15:25:37

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All fake apparently, but then that's what everyone said about last years....I like it.

http://www.insideliverpool.com/index.php?option=com_content&view=article&id=364:next-seasons-everton-kit&catid=78:everton-fc&Itemid=54
Phil Martin
21   Posted 17/05/2010 at 16:00:53

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Yes all fakes. The guy who did it has a website in which he's done almost every PL club and WC nation, with his interpretation of what they could be.

My question is why does every other major club have posters/adverts with their new kits already in circulation? When no-one at our club has even bothered to officially state a release date or even a preview of the new kit?

Is it that bad that they're ashamed of latest creation from LCS? Brown and Pink Stripes?? Green pin stripes on the home jersey???
Graham Tansey
22   Posted 17/05/2010 at 16:15:40

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I reckon the new kit will be Blue with maybe some white bits on it!!

Stop moaning. It will be released when it's released which will be before the new season. You will just have to wear this season's until then.

No point buying the home kit now if you want a squad name on it anyway as they don't announce the squad numbers until late July.

I was so close to having Saha 9 this season but managed to change my order just in time.
Michael Brien
23   Posted 17/05/2010 at 17:03:16

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I would put TEMPLE 11 on a shirt — if I was going to have a squad number on a shirt. But that's me harking back to a childhood favourite player!! Mind you TEMPLE 7 or 8 or 9 or 10 would do.
Scott Dixon
24   Posted 17/05/2010 at 17:05:15

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The likes of York City in the lower leagues and Stoke / Fulham in the PL have Nike / Adi kits through TeamSales deals. These are deals using kit from a generic catalog that any of us could buy for our local teams. Allows the bigger brands to battle for visibility at the grass roots level of the game and gives the opportunity for smaller clubs to get better product and an aspirational brand association.

In most cases, the deal between the teams and the brand tends to just involve offering free matchday and training product for the club to wear with maybe a couple of styles that can be produced for retail purposes — though the size of this retail range obviously depends on the fan base.

The fact is that only a select few big clubs get large kit contracts from the likes of Nike and Adi — as in money up front just to wear the kit, free product for the first team through the academy, as well as the promise of a full retail collection for the club to sell, as there are only a few that can really move the needle commercially on a global scale.

I'd suggest we have LCS right now, as we're clearly big enough to be able to drive some up front commercial return from the name of our great club, but not from the biggest brands.

No doubt that a consistent annual challenge to the Big 3 and some CL football would change that...
Michael Brien
25   Posted 17/05/2010 at 18:50:41

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Aiden - thanks for the details of those websites. I will try and look them up tomorrow lunch time at work — but access to the sites may be blocked!! So I will try at home if that's the case. There are a couple of good books on the subject: EFC KITS by James Cleary and The Everton Miscellany by Mark O'Brien - which has a good section on Everton kits.

I am not really into the "squad" numbers culture that has been with us since 1993. However, one area where I think the modern kits are better than the old ones — these days, most clubs have their club crests/badges on the shirt. I have liked seeing the Everton crest on our shirts and I think the updating of this to include the year 1878 has been a good design. So there are some modern innovations in football kit design that are improvements in my opinion.

Any views on favourite and least favourite Everton kits? My favourite would be between the 1993-95 first choice kit and the 1st "Chang" kit. I think I liked that "Chang" kit because the 2003-04 kits had been a bit tacky in my opinion!!. Least favourite well pushing the 03-04 kits would be the 1st "One to One" effort. The design of the shirt was okay.... just a small detail like the shade of blue being too light!!!

I would agree with those who say changing every year is too often; however, with all the clubs doing it I suppose there would be those Evertonians who would criticise the club if we passed up such commercial opportunities!!!

Personally, I nearly always wait until half way through the season or towards the end of the season, when the shirt will be selling at a reduced price. I am sure there will be those who bought Everton kits for Christmas presents only to find a few weeks later the same kits at 50% off the original price.

To be fair to Everton, that's something that seems to be the way of the world these days. For instance buy the DVD that's at the top of film charts when it first comes out and you will be paying well over around £12 - £15- wait a few months and the same DVD will be £5 at Tesco etc.

My all time least favourite kit or the one that would get the "Naffest Kit " of all time — Coventry City's all brown kit from 1979-80. Anything worse than that must be really naff!!!

Joe Carroll
26   Posted 17/05/2010 at 22:26:09

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Matthew Mackey; I agree that the kit should be 'traditional' and should represent our history. With regard to the Black/Pink strip though, I think it is a pointer to our early nickname 'The Black Watch' and I hope I'm not making this up, but we used to have a salmon pink 'sash' running across the front.

If I have been misinformed on the pink sash, I hold my hands up, but I'm also thinking the Pink on the Black may also have had something to do with the popularity of the all Pink strip from the 08-09 season, that was released in order to raise money for charity.

Again, if I'm not mistaken, the club requested that they bring the shirt out permanently *instead of just limited edition* but were refused. I'm guessing the Pink trim in last seasons away kit goes some way to satisfying the ladies who would have bought the all-Pink kit had it been released beyond its temporary shelf life.
Dennis Stevens
27   Posted 17/05/2010 at 23:57:02

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As next season will be 120 years since our first Title success, it would be a good idea to recognise this with a change kit of Salmon Pink shirts, as was worn for that historic season 1890-91.

The thing I hate to see is Everton playing in all blue, which makes them look like Chelsea. I notice that if Manchester United can't wear white shorts with their red shirts then they switch to black instead, which seems a good idea to me.

Michael Brien
28   Posted 18/05/2010 at 07:19:33

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Dennis; I would prefer us to play in all-blue when we aren't allowed to wear the white shorts. Yes, United wear black shorts when there is a colour clash e.g. at Goodison & Eastlands; however, red, white and black are traditional colours for Man United.

I like the idea of a salmon pink kit/shirt of some sort for a change kit for next season. It would be good in some way to commemorate some of Everton's past glories — first title win referred to above. I was rather disappointed that we didn't do much, or didn't seem to do much in 2006, the 100th anniversary of our first FA Cup Final win. After all we sing "If you know your history" — it would be good if the club reflected some historical aspect in some of the kit designs when such anniversaries occur.

Dennis Stevens
29   Posted 18/05/2010 at 09:22:34

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Michael, I recall similar comments when the new kit was launched for the 1995 Cup Final when some supporters questioned the use of black in the kit, however, Everton have used black quite a bit over the years.

Our traditional change kit, prior to the introduction of the classic amber shirts in the '60s, was white shirts & black shorts & at one time we played in an all black first kit, albeit with a pink sash, earning the nickname "The Blackwatch" — so black is also one of our traditional colours — "... if you know your history" ;-)

James Flynn
30   Posted 19/05/2010 at 03:24:18

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I side with tradition. I'm new here, but being from the Bronx, NY am a lifetime Yankee fan. The home uni is still the blue vertical pinstripe on all-white the team started in the 1920s in an attempt to make Babe Ruth appear less fat.

As far as merchandising, let's come roaring out the gate next season and watch sales go up regardless of what the kit looks like. Everyone loves a winner.

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