The Mail Bag

Everton in Oz Too Expensive?

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Everton's game here in Melbourne is scheduled for a 55,000 seat stadium with ticket prices being $50, $100, and $139. Even as a supporter of 45 years, and desperate to see the Blues, this seems a bit steep for what is after all a training run with probably a good portion of the team missing.

Add to this the fact that the game is against a brand new team with zero support base, I fear that at best the stadium will be half-full. These views and the talk of a boycott are echoed in Toffeeweb's Newslink section from a Brisbane Roar fan.

I'll be there (if it goes ahead) with as many family as possible, but we won't be in the best seats which we had expected to be.
Keith Edmunds, Melbourne     Posted 18/05/2010 at 06:36:14

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Jimmy Saville
1   Posted 18/05/2010 at 08:10:09

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Another sorry state of affairs forced on the Australians from the mighty Everton FC.
Tony Morgan
2   Posted 18/05/2010 at 08:09:07

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I am also in Melbourne and, while I agree it is expensive, I won't be missing any of the games. It has been over twenty years since I saw Everton play so I will just put up with the price. By the way, Keith, are you a member of the Australian Supporters Club?
Declan O'Shaughnessy
3   Posted 18/05/2010 at 08:36:40

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Surely it isn't Everton setting the ticket prices? Presumably the club gets paid to play these games, and the promoters claw that cost back from the ticket sales. I doubt there's much Everton could really do to bring the ticket prices down...
Tony J Williams
4   Posted 18/05/2010 at 09:42:00

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Ahhh, the voice of reason Declan. It's amazing how quick posters are to blame everything on Everton.

It is not Everton's home venue so they will get paid a fee, possibly a percentage of the gate receipts, but, as it is not their stadium, so they cannot dictate the prices.

Nothing to see here... as usual.
Erik Dols
5   Posted 18/05/2010 at 09:42:55

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What's that converted to GBP?
Jimmy Hacking
6   Posted 18/05/2010 at 09:45:26

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I have always lived in Stockport and have subsequently been dragged along to more than a few Stockport County/Man City pre-season friendlies, due to friends supporting these sides, and I've always been astonished by the high ticket prices (especially when County are playing against a local non-league team).

Clearly the clubs are failing to view these games as an opportunity to win over potential supporters/season ticket purchasers (many of the crowd seem to be young children) in a cheap, fun atmosphere, and instead prefer to see friendlies as an opportunity to simply reap a few quid.

Absolutely staggering, but my point is that this idiotic mentality doesn't just apply to Everton/Brisbane Roar. $139 is ridiculous, I just hope the stadium isn't two-thirds empty for what is definitely a massive opportunity for the Blues.
Duncan McDine
7   Posted 18/05/2010 at 10:11:16

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That's £30 for the cheapest seats, and ridiculous prices for the good seats... like you say, it'll be the usual drab affair that pre-season friendlies tend to be.

I'd still go if I was in your position though. Cheaper than getting a flight over here to watch us play Preston in the rain!
Tony J Williams
8   Posted 18/05/2010 at 11:11:51

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£30.26, £60.52 & £84.13... Bloody Hell!!
David Moore
9   Posted 18/05/2010 at 11:42:05

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It is steep, especially for an 18-year-old saving up to go to Europe and watch Everton at the grand old Lady. But if you are keen on coming, the Everton Australian Supporters Club are getting the tickets in a block, I think, so it should be easy to get them. www.evertonfc.com.au should get the facts sorted out.
Steven Pendleton
10   Posted 18/05/2010 at 11:51:54

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It's not that bloody bad. We are a regular top 5 team over the last couple of years and should warrant a pretty high fee. If some of the takings goes into our research department to design a half decent strip for 2010-11, I for one won't be complaining.
Ciaran Duff
11   Posted 18/05/2010 at 11:51:59

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In Sydney the Visa pre sale started this week. There is a $20 premium to get seats before the general public. The link has stopped working (hmmm) but the tickets were very pricey. They seemed dearer then I paid for a Socceroos game which makes no sense at all.

In Sydney the game is being held in ANZ (Olympic) stadium (80,000) instead of Sydney Football Stadium (42,000). There is no way they are going to get a decent crowd in that stadium at those prices.

Shaun Brennan
12   Posted 18/05/2010 at 12:11:44

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I went to a Barnet pre-season friendly last year with a mate from work. The ticket cost £20. For bloody Barnet as well!
Joel Webb
13   Posted 18/05/2010 at 12:06:53

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Melbourne Victory v Fulham tickets were around the same price last year at Etihad (55k capacity). I think we got 20,000 there... an AFL ground at 30% can feel pretty empty!

What's wierd is that the new rectangular stadium only opened a few weeks ago (31k capacity) and they're not having it there! Crazy!

Jonathan Field
14   Posted 18/05/2010 at 12:39:05

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Get Emerton, Schwarzer, Kewell, Viduka, Neill and Grella on loan for a couple of months and bob's your money bag.
Dick Fearon
15   Posted 18/05/2010 at 22:35:55

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What with travel expense and entry fee, it cost far more to watch the rubbish that passes for our state's A league team.

What with a certain gentleman? Name of Fowler pulling on the purple shirt. This season it could get shittier and even more expensive.

Chris Jenkinson
16   Posted 19/05/2010 at 03:04:08

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I've been an Everton supporter since '54. I've lived in Oz since 1970 and I'll be in Brisbane to watch my team play. Sure I won't buy a "gold" seat but whatever it costs I'll be there. How often do I get the chance to watch my team play other than on Fox Sports at ungodly hours.

The price is not set by Everton but by the promoter, who has defended the prices by pointing out the costs involved in transport, accommodation, fees to the club, ground rental, insurances etc etc etc. I don't particularly care who turns out, whatever the team makeup, they'll all be wearing my club's kit.

Added benefit — maybe now I'll be able to buy a replica kit in Oz rather than having to get one from overseas.
Martin Faulkner
17   Posted 19/05/2010 at 03:56:26

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The prices for Sydney are ridiculous, my missus was on Ticketek last night ready to buy them on pre-purchase. For a category 2 ticket (decent seat) it was going to be $170 per ticket!! What a totally unrealistic price considering it's so close to the end of the World Cup when some players may still be on holiday. I realise there are cheaper tickets to be had but at the Monster that is ANZ you won't get much of a view.
Mike Coates
18   Posted 19/05/2010 at 05:07:11

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Yeah, tickets expensive.

But since I aint goin to the UK any time soon, and chances to see them play down here are few and far between.

I'll probably be getting tickets to all 3 games.

Melbourne being my home game, and being a Victory supporter, be good to see the new opposition team "Heart" get their asses kicked ;)
Matt Traynor
19   Posted 19/05/2010 at 05:15:08

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Reality check please Keith. It costs a lot of money to put on these events, so who pays? Sponsors and Joe Public on the door.

The event organiser will set the prices - but it's nothing to do with Everton Football Club.
Keith Edmunds
20   Posted 19/05/2010 at 06:47:35

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To Matt (19) and others who seem to think I'm taking a potshot at Everton, I'm not.

I imagine that every event starts with the entertainer's asking price, on top of which goes costs and promoters profit. All I'm suggesting is that this time the promoters got it wrong.

I and most other Evertonians in Oz will turn up, but the neutrals will not.

The Sydney stadium holds 80k and Melbourne 55k, and they are ovals. If it really had to be this price, they should be in smaller stadiums, like the new purpose-built football stadium AAMI Park (31k) in Melbourne.
Ciaran Duff
21   Posted 19/05/2010 at 13:47:43

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I think that most hard core EFC fans will pay whatever it takes and are just happy to see the team here. However, we would also like the games to attract the general public and give a good impression of EFC. Having ticket prices at this level, during the WC and using the wrong stadiums is not going to help attract non-EFC supporters.

In terms of pricing, I don't know who sets the price except to say that prices for the Australia v Holland friendly with almost full squads cost substantially less. Presumably the costs for that would be similar if not more than for EFC visit. Something does not add up.

Kerry Frahm
22   Posted 20/05/2010 at 13:36:01

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3 mates and I paid around AU $2000 each for flights and match tickets to Wembley for last years FA Cup Final. But that was a 'real' game for a purpose and played with passion. Although this is our beloved blues, here in Oz, I struggle even with the $49 asked for the Brisbane game.

Roar are nothing special, the stadium is OK and there is no guarantee to see all first team Everton players. Mix that with the huge cost of drinks and food in the stadium, it is not going to be a cheap game... but I will be taking my wife to her first ever live game (not counting when I play) so I just hope the game is entertaining and the fans are fun!! See you there, ps, I will be the one in the blue 'Chang' strip!!! ;-P

David Moore
23   Posted 19/05/2010 at 14:40:39

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All of the games now have Everton areas wher tickets are only $50, but in the presale the Sydney stadium had to have another area allocated because of the demand. Get in quick. At Sydney we are aisles 141-143 I think.

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