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HOT PINK!!!
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After much specualtion about our new 'revolution' we have been served with our new Hot Pink away shirt:
http://evertondirect.evertonfc.com/stores/everton/products/kit_selector.aspx?selectorid=266
I actually like it — no, I am not drugged or drunk. It will sell well with the women especially and is not that salmon colour as was thought to be previously.
My concern is Howard's GK shirt. It looks just like a jumper. I like the blue across the chest of the shirt but that means that it will be white on the home shirt and we will look like Birmingham
Your thoughts, everyone... who will buy it.
Me for one!
David Moore, Posted 03/06/2010 at 09:46:06
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Seriously, why can't we enlist Zoran for our kit designs? His fantasy kits are infinitely better than the guff Le Cock churn out.
Fair play, I like (and own) the away strip from last season with the pink flash; as much as it was derided by many of our own fans, pretty much everyone else (inside & outside football) I met loved it.
Based on last season's kits being poor home and decent away, this season we can only have one hope. That the opposite applies. Personally, I cannot see me buying this one.
To be fair, it's not worse than the Le Coq home kit.... but it couldn't be really could it?
Proof enough that we should have stayed with Umbro.
It's not the colour for a football jersey. These guys at Le Coq (pronounced Cock-Up) get paid loads of cash to design jerseys and this is the best that they could come up with!?! I can't believe that the club was happy with the design when Le Coq ran it by them. I hope that our potential new signings don't get put off by this jersey and sign for the evil ones across the park.
I was looking through the merchandise at the online club store and noticed that we also have a pair of pink shorts to go with the pink jerseys! I know that we wore pink a long time ago but I'm sure it wasn't as bad as this one.
The description of the kit is that the colour helps players to see their team-mates in their peripheral vision. I'm sure they will not only see them in their peripheral vision during the game but for hours after the game till their eyes get the lightning pink out of their colour receptors. I am praying for a great season and hope that the wins will help us forget the crazy jersey.
I think its fair to say this kit will have the worst sales margin in our history. Let's just hope other teams hate it so much that it distracts them in our away games. Females love pink tops but I wouldn't even buy this for the missus — it's horrible
I haven't bought an Everton shirt since I was about 16... that's 20 years ago.
Not as bad as I thought. If Barca can pull it off, so can Everton!
Can't see it happening this time though. I want a nice white away shirt... I play footy every Thursday (one team in white, the other in dark colours), and my current white Everton shirt is going towards mid-grey due to its age!
No way am I buying an England shirt... I'd rather play in a Rab C Nesbitt style vest.
Anyone got any iodeas when the home one comes out?
Perception is everything in this plastic world and how can we grow our brand / club when we turn up in Australia and America in a brand nobody has even heard of or can pronounce let alone buy from anywhere else but Everton.
Even Wolves and Stoke have got rid of LQS.
I will still buy stuff as I want my club to make money from me to progress etc etc but our motto should be ONLY AVERAGE WILL DO OFF THE PITCH
Pink's in, lads!
I hope the home kit is a bit more tasteful. Look at both the new England kits, they're smart and tailored and just look a bit classy... that's what Everton's should be like; that's what i see us as, a classy team — this is just a bit tacky and garish.
Everton have always been innovators and I think we'll realise this when we look back upon this shirt. I will admit that the pink shorts are a bit much though!
If clubs like Palermo and rugby teams like Stade Francais can wear pink without worrying whether people think they're the "other way", I'm sure we can too.
I also have it on good authority that girls look great in it too. Another reason to get ourselves down to Goodison!
Literally!
I hope the training tops are better. Who the fuck's gonna wear that metrosexual mess?
How many people who normally snap up the away shirt, particularly if it's tasteful white, are going to run a mile when they they see this? How much in lost sales does that add up to?
I think that the commercial and marketing departments have been doing some great things recently, but this is a serious own goal if you ask me. Worse, we'll be playing in it all the time against teams that clash with our home strip because no one else in their right minds — apart from the shower across the Park, maybe, or Chelsea — would entertain that colour.
Very few people will buy this kit.
Mind you, I preferred the black one from last year.
WTF. WTF..WTF !!!!
Give me yellow shirt, blue shorts, yellow socks any day over this fuckin' shite.
I for one hated it at first. Hated it more at second. But on my third glance actually thought it might just be decent.
As ever, looking for the silver lining, I would say that most football fans will probably only buy one shirt (either home or away). Assuming the home kit will be the more traditional alpha male type, the away shirt will appeal to the ladies and more flamboyant types... potentially maximising revenues. We will see....
I can actually see this being a popular shirt, I remember everyone laughing at Newcastle's burgundy and blue monstrosity a few years back, but then suddenly half the population of the country seemed to be walking around in them. There's sort of an air of defiance that comes into play. But then, I'm no psychologist.
Bet within a couple of years half the teams in the Prem will introduce a pink away shirt (just another colour to play with).
Seriously though, I think it would have been better if the stripe was black, but otherwise I reckon it'll be a grower.
Apart from that, I think it's fucking awful.
It takes a real man to wear pink and I don't think Cahill looks embarrassed at all.
I believe the marketing guys and Sam@30 got it right. The demographic with the greater spending power are buying them up. The guys can buy the blue ones when it come along.
Sadly not. It seems to me that having started last season by taking an iconic kit from 1985 & then fucking it up, LCS have this time started with the "Lineker bib" as the starting point & then messed about with what was already an appalling design. I just hope it's not available in XXXL!
I don't hate it (except for the pink shorts), but I'd never wear it and no doubt neither will the majority of supporters.
http://www.youtube.com/watch?v=86AJje3ElDc
Not all fans are old grizzlies who drink in the Winslow, and sit in the Park End wearing Pac-a-macs!
For that type of old timer with a traditional point of view, there will be the Home kit — all Royal Blue and white. For more open-minded men, teenagers who want to be different and the significant female fan base this is for them. This way everybody wants an Everton shirt.
The colour will look great with a suntan, the fabric looks top notch too.
Some of you spent years moaning about Umbro, complaining of identikits etc. You wanted something different. You have got it!
Nice one Everton, yet another First to be added onto the list. That's what we are about. COYP
2. The collar. Which is shapeless, bland and... crap, basically.
3. The blue "stripe", which half-arses over the left shoulder like a fucked-up upside down speech bubble. No symmetry here for LQS, banish the thought.
4. The badge. It's not enough that the kit is bloody pink — they also make the badge pink.
No joke — it's actually so bad that I'm utterly convinced that a Kopite designed it. I don't care about the material, the design overwhelms any plus point of the kit.
Let's be real here — we shouldn't be pissed at the fact its pink or that the lads on the pitch will look ridiculous. Nope, we should be pissed at the fact our fantastic marketing department has in one fell swoop alienated about 50% of the possible shirt buyer market through sheer, complete stupidity.
It's pyjamas!
What are they thinking?
The Everton Marketing department have played an absolute blinder with this one. New kits are primarily worn by kids. They've launched a new kit during the school holidays, to much fanfare. By choosing pink, they've received more media attention than many other clubs are likely to get. There was even a report on Sky Sports News earlier today - how many other teams' kit launches get such special reports done on them?
The pink shirt for the breast cancer charity a few years back was a massive success, with demand far outstripping supply. The club have obviously paid attention to this. It's a bold move for sure, and some people may not like it. But some also will. I also think a few people need to rein in some of their verging-on-homophobic remarks. Throwing around words like 'gay' to describe it isn't that bright in 2010.
Having looked at it and reflected, I think it's fabulous, truly. Nobody else is wearing it and I like the road less travelled. It might look a bit bizarre on me, or indeed on Ciaran :), but on a highly toned footballer it's cool and sharp.
Loving it.
We're getting laughed at, not applauded.
The pink shirt for breast cancer was an inspired decision and actually looked great! I repeat, no problem with the colour pink if its used correctly, the right shade and the right design. This new kit is neither.
Plus, the fact the pink shirt was about breast cancer (e.g. women) should tell you all you need to know about the target audience!
The aim for a kit for merchandising sales isn't to have "some" like it. It's to have the vast majority like it. They were never, ever, ever, ever, ever going to appeal to a widespread market with a vivid, poorly designed pink shirt! I maintain that we will lose sales on this because, despite your assertion that the term "gay" shouldn't be used, I prefer to think in the real world and the colour pink is linked to the word gay or feminine in the real world. Parents won't dress their little lads in a pink shirt. Men over thirty won't go down the pub in a pink shirt. Five a side footy teams won't wear pink when playing in the cages against other teams. The list goes on.
It constantly amazes me how many clubs produce shockers every year. Especially those outside the financial elite to whom revenue from merchandise is potentially quite important. Even if the kit is plain and average, a vast number of people will go and buy it out of a sense of duty to their club. Not this year. Producing a kit this ridiculously awful seems to me to be almost on a par with taking a suitcase full of money and burning it because you can't be arsed to carry it home.
Liverpool's looks like the All Blacks but black is at least timeless, intimidating, and goes with everything.
Still, if we go unbeaten in this emasculating pink nightmare as well, I don't suppose I'll care too much and can hopefully look forward to something more adult and more classy next year. Shan't hold my breath, though...
http://news.bbc.co.uk/sport1/hi/football/teams/l/liverpool/8719210.stm
They always have to upstage us don't they?
I am over 30 and I actually quite like it; more importantly, for the first time ever my wife is going to have a proper Everton Shirt, My daughter loves it too.
Maybe the marketing people have decided to make a direct approach to the female fanbase... maybe it's time that the old men accept that football is a unisex sport.
This is the ugliest fucking jersey I've ever seen.
I popped into Everton2 in my lunch hour and I have some words for those out there who have rubbished the kit. The photos don't do it justice. Up close the colour is very appealing, even alluring, and the material quality is excellent.
Can't be just me who liked it; the kits were flying off the shelves.
In any case, it's not even close to being as bad as last year's home strip, which was the worst football strip I've seen on any team anywhere since some the dark days of some of the early 90s Umbro kits. Good god, I hope they rectify that this season...
Re: the home kit — I bought it but I've never taken to it, and I remember the '85 team and kit well. Still think Umbro's tailored kits are the best on the market by the way.
PINK is IN, people.... it's the cool colour to wear for a confident man. Don't be shy!!
I for one will be buying this shirt, it's a sexy shirt, and my fiance loves me wearing pink... it's fashion!!
For those that just do not like it, then that's fair enough, not everyone will always like any kit, but that's why we have a choice of home and away kits.
I also agree with previous comments that it is a massive promotional coup, it's a headliner on Sky Sports News, and I've only ever seen that for a new England strip!!
It's also a massively attractive shirt for the female fans and kids alike, and trust me, the ladies will love it... expect many a female to buy one!!
Let's not slate it, just for being pink, it's the year 2010 after all, and this is a good looking kit!!!
Cheer up people... don't worry, be happy!!!
Jay Dawson (40). Hope your taking the piss, plus even so the ref would be lenient to us, think of he benefits.
I could also see Fergie getting the shits if we wore that and won, "it was too bright, my players could see, the Premier League shouldn't have allowed this" — add expletives as necessary.
Also, who buys all 3 kits anyway. If you don't then buy the home one and be in your steeped tradition, and let your homophobia rage on... I just hope you wife makes you buy one for her.
Think we need to lighten up. The one thing I've always been sure about with being an Everton fan is that a sense of humour is absolutely essential!
Great for kids and girls but surely the majority of fans are still males over the age of 16.
Can you imagine the irritaing "lid" community (you know who you are.....what's that smell from the back of the lower Gwladys?) wearing a bright pink shirt? I certainly can't. I liked and bought last year's away kit, as the prominent colour was black. This is just too much. (And I am very secure in my sexuality... my missus said I could add that!)
Besides, it'll go great with my lippy.
There is NO WAY I'm going to be getting the away kit and sincerely hope the home kit is a significant improvement on last season's.
What are they playing at?
Another revenue stream shrinks.....
We will soon find out how popular it is by virtue of people wearing them. I've already seen lots of kids (yes, boys!) wearing them, and the club reckon sales are going well.
There was an interesting story in the Liverpool Echo today, about how David Moyes had asked Kitbag & Le Coq Sportif for a bright distinctive away kit to improve players peripheral vision, as he wasn't a fan of last season's dark shirts. So the club have received and had produced exactly what they asked for.
I am looking this top, it's the gayest top there can be. It's just as bad, if not worse than when we had the salmon and blue kit, don't the marketing dept of Everton know anything? Knobs. No wonder this club never moves forward.
I can just see it, on a cold wintery evening, perhaps even snow in late November early December, playing away at some shit ground like Blackpool or Wigan and possibly even loosing — the last thing us fans need to suffer is 11 fools on the pitch wearing this crap-coloured top.
Jeeez you do wonder what goes through people's heads when designing these shirts!!
'Five a side footy teams won't wear pink'
I saw someone just this afternoon wearing the jersey. Although, I have no idea what possessed him to do so.
I'm looking forward to somewhere like Chelsea away next May when a last-minute Tim Cahill header wins Everton the title.
Also why are people wanting Umbro back? They produced some of the worst Everton kits, remember that white away one, that also had a grey print on it, it looked like you'd been run over by a tractor!
Or the yellow one that had some sort of graph on it and was exactly the same as the one Chelsea had?
I've ordered it, and am looking forward to wearing it to play football, and if someone thinks I'm gay or soft for wearing it, all the better for me.
Only a massive soft arse is scared of looking soft.
Man up.
The marketing dept have got this one dead right — national press coverage, projections onto buildings in the city, pissed-off rednoses...
The logo/brand fanboy dicks don't understand that LCS gives the club a much better deal than Nike, Adidas etc.
I agree with Mike @ 92. Some people need to sort out the tedious camp comments and grow a pair.
I wonder what kind of comments they will hear from opponents. I pity our players. What kind of comments will we hear whilst propping up the bar at the local?
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1 Posted 03/06/2010 at 11:55:24
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YUK!