The Mail Bag

Cost of the New Kit

Comments (36)

Just been on the official Everton website to order the new pink away kit for my 7-year-old daughter. Ordered the shirt with her name on it, her name consists of five letters. Put the number 7 on it for her age. Then the shorts and socks.

Total price £88:00.

With money being a tight can anyone suggest a cheaper way to obtain the kit.

And does anyone think the cost is taking the piss?
Robert Johnson, Liverpool     Posted 08/06/2010 at 11:56:32

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Ciarán McGlone
1   Posted 08/06/2010 at 14:17:10

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Quite frankly, Yes. It's a rip-off for a child's kit.
Dave Smith
2   Posted 08/06/2010 at 14:32:40

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Just done the same, but it came out with £68?

http://evertondirect.evertonfc.com/stores/everton/products/kit_selector.aspx?pid=72210
Fran Mitchell
3   Posted 08/06/2010 at 14:31:44

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Scandalous. I would refuse to spend that on a shirt, trousers and socks for my wedding day, never mind a childs football kit. Must be a total of about £2 worth of material, and probably about 10p of labour.

I'd go for that store outside Tesco Metro in town.

Or look for the old pink charity shirt, if you can get it anywhere.
Tony J Williams
4   Posted 08/06/2010 at 14:38:55

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The cost is what it is, to get it cheaper you can either a) wait for someone to make a blag kit and buy it b) wait until someone puts it on e-bay and try and get it cheaper c) rob one or d) get a pink t-shirt from Ethel Austins and write Chang on it with a black marker and blag your daughter.
Tony J Williams
5   Posted 08/06/2010 at 14:45:33

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Fran, you don't have to buy it if you don't want to, nothing scandalous about the price, it has been roughly that for years now (hence the same kind of threads being posted each year).

Posters slate the board for their lack of money making schemes then go on to complain about the club making money on kits... see the irony there?
Andy Morden
6   Posted 08/06/2010 at 15:43:13

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It is scandalous when you consider the sweatshop workers producing probably don't earn £88 in two months, the profits the club makes get chucked at ever increasing players salaries and the fans are arguably feeling the pinch from a recession that players seemingly think they are immine from (eh Mr Pienaar?). Plus, you are also paying to be a walking billboard for Chang. Surely you, the wearer, should be being paid?

It is a crazy world out there...
Franny Porter
7   Posted 08/06/2010 at 15:40:53

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Tony J Williams, it might not be scandalous to you mate, but might be to others.
Tony J Williams
8   Posted 08/06/2010 at 16:05:29

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Don't buy it then, simple solution.

It is no more scandalous than the price of them last year and the year before. We all know how much kits costs.

Should the club reduce the prices then? ...imagine the wailings on here about lost revenue if they did.
Richard Parker
9   Posted 08/06/2010 at 14:42:02

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The kid's kits don't have the sponsor on them, as it's an alcoholic beverage. Just saved yourself 50p-worth of marker pen.
Franny Porter
10   Posted 08/06/2010 at 16:43:12

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Well in that case mate, its been scandalous for years.

Ive just bought the toddlers kit for my daughter, with name and number. Fity quid. Now I can afford to pay fifty quid for something that will no doubt fall apart in a couple of months, but some people cant.

No doubt you fit into the 'can afford it' category, so fuck everyone else eh Tony?
Brian Waring
11   Posted 08/06/2010 at 16:55:23

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Thing is though Franny, this is no ordinary kit, no, this is revolution!!!!!!!!!!!!!!!!!!!!!!!
Matthew Mackey
12   Posted 08/06/2010 at 16:58:36

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£88.00 !!

Frigin 'el
Ciarán McGlone
13   Posted 08/06/2010 at 16:59:51

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"Should the club reduce the prices then? ...imagine the wailings on here about lost revenue if they did. "
--------------

Here's a thought. Maybe if they reduced prices they'd sell more units.

It's for kids.
Dennis Stevens
14   Posted 08/06/2010 at 17:00:22

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Tony, you left out option (e) wait until it's reduced - but then we all want everything now, I suppose.
Tony J Williams
15   Posted 08/06/2010 at 17:15:47

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Doesn't matter if I can afford it or not, I will reiterate, if someone thinks it is scandalous don't buy it.

Dennis I did that with the black/pink away top, £8 - bargain.

Ciaran, what if they don't sell more units?, they have reduced their possible revenue, damned if you do damned if you don't.
Kevy Quinn
16   Posted 08/06/2010 at 17:21:45

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WWW.BORNPROSPER.COM

No Everton top there yet but they update closer to the season. Shirts come from Tailand and they are perfect. I order all my European and international tops from it. Name prints, badges on sleeves, etc are the exact same as used on offical kits. No shit, I can highly recommend the quality of the shirts although I wouldn't buy in bulk as, if Customs open the box, they charge VAT on each shirt.
Roberto Birquet
17   Posted 08/06/2010 at 17:32:13

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I haven't bought shorts and socks since the 80s. Just get the shirt and then generic shorts and sox (of the correct colour — white and white for home). About £7, simples!
Thor Sørensen
18   Posted 08/06/2010 at 19:53:11

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Whatever you do, if you're gonna buy the kit, make the purchase directly from the club! This way, the club makes most of the profit, rather than someone else.

I've bought ALL my kits (and I must have about thirty of them now) from the Everton store at Goodison or Everton 2. Yes, the cost may be a bit steep, but it means Everton as a business make more money, so I don't mind.
Pat Finegan
19   Posted 08/06/2010 at 20:32:18

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Last year, I bought a jersey on Ebay for $30 American. That's about £45.
Pat Finegan
20   Posted 08/06/2010 at 20:36:56

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My bad on that last post. £1= $1.5 (approx.). Apparently, I forgot how to do simple algebra. It should be $30/£20.
Roger Domal
21   Posted 08/06/2010 at 20:47:45

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ToffeeWebbers complain about nearly everything. I stopped buying the kits a few years ago when they went with Chang. I still have my one2one keeper shirt.

Anyway, all you posters, what would be a proper pricing structure?
Michael Parkes
22   Posted 08/06/2010 at 20:41:37

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I was met with the same problem on the day it was released, I can afford the kit but refuse to pay £88. Last year's kits for kids were £28, so I left Everton One and bought my 5-year-old the new Barca away kit (£33), the Brazil home kit (£30) and the new Holland home kit (£30). All three for £5 extra.

I will never buy another Everton kit at these prices. Fucking rip-off... And to all those people who say it's the going rate — bullshit . Even the RS only charge £35 for kids kits with name and number and money wise, they're worse off than us.

Mike Allison
23   Posted 08/06/2010 at 21:32:49

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Kits cost what they cost, you're not paying for the material, you're paying for the 'brand name' and in particular you're supporting the revenue stream of your club. I buy kits very rarely, paid for the pink revolution cos, hey, that's my style, and picked up last season's blue home shirt for £8. I'd have bought the black and pink for £8 as well but the smallest size was XXL.

You might as well moan that Ferraris are ridiculously expensive, they're only a car. The £88 must include Premier League badges and name and number, none of which are necessary and in the case of the Premier League badge, detract from the product. Just grow up, make your own decisions and stop whingeing about everything.
Spragg Johnson
24   Posted 08/06/2010 at 22:29:30

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It'll be on ebay in a few weeks for a tenner ... and you can still add numbers and a name for about a fiver. These are not fakes — just direct from Asian warehouses, the only way to buy decent and affordable footy gear. I got a home shirt with Fellaini and 25 on it at the start of last season for 15 quid. Bargain.
Andrew Gilbert
25   Posted 08/06/2010 at 22:55:58

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Wait until the end of the season.

I just paid £8 for an away shirt and £30 for the DVD/Shirt set that was originally sold for £99.

I know it's tougher with kids but I don't mind being a season late!
Steve Pugh
26   Posted 08/06/2010 at 22:49:37

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Michael Parkes, don't know where you've been looking but Liverpool's online shop firstly wouldn't fill the order because they have a five letter max. However, a kid's away shirt with five letters and a single digit number would cost £46.94, compared to £43.99 for the Everton shirt with 7 letters and a single digit number, socks are £9.99 for both clubs and kids shorts are a pound cheaper from the shite at £15.99 as opposed to £16.99 for ours, so we are in fact a fraction cheaper.
Colin Ryan
27   Posted 08/06/2010 at 23:08:39

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It's even worse for us living in Ireland. To buy the new shirt with "Arteta 10" on the back costs £53.99 but in euros it works out at €80.99. However £53.99 should only work out at €65.22 at the current exchange rates — and that's before we pay any delivery charges. Still think I'll pick up the new home jersey though.
Roy Coyne
28   Posted 09/06/2010 at 00:32:29

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Don't like the cost, but still got one for the grandson... maybe that's the answer — get the granddads to pay.
Michael Tracey
29   Posted 09/06/2010 at 01:12:02

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Simple don't buy it if it's too much... or get a better job. I wonder what we are gonna whinge about next.
Michael Parkes
30   Posted 09/06/2010 at 09:20:10

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Steve Pugh; Liverpool have many retailers that sell the kit, unlike us. My brother is a red and bought the kit from JJB sports with my nephew's surname "Parkes" and the number 9 for £35. That's were the problem is – we are restricted to Everton One and Two and Everton Direct, so they are charging what they like because you cannot get it anywhere else.
Alan McGuffog
31   Posted 09/06/2010 at 10:23:39

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£88.... a bargain and worth every euro. The more of us that pour our £88s into the coffers means that the more likely it is that we can buy some badge kissing mercenary who is looking for a springboard to a "bigger club".
Ian McDowell
32   Posted 09/06/2010 at 11:59:08

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Yes, it does take the piss. I think the club should bring in a scheme where, if you purchased the previous season's kit, you can trade it in for a new one with say 40 percent reduction.
Nick Armitage
33   Posted 09/06/2010 at 17:27:20

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£88??? That is daylight robbery and surely Tony Hibbert has to shoulder some blame here.

If I were you I'd ditch the kit and spend the money in The Pen & Wig, I am sure your daughter would never even know.
Steve Pugh
34   Posted 10/06/2010 at 08:02:23

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Michael, that just shows what robbing bastards the RS are. Charging more for their own gear online than third parties sell it for. At least Everton aren't that transparent about their blatant profiteering.
Stewart Littler
35   Posted 10/06/2010 at 10:46:45

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If ever there were an advert for irony, it's ToffeeWeb. If you don't know what I mean, wait until there's a post about the 'Championship' wages we pay!

And for info, LQS charge from £40 upwards just for a polo shirt. So the £50 or so it costs for a football shirt is not too much more than this. Of course, they are super-inflated prices (hence why they can be sold for next to nothing in end-of-season clearouts), but football is unable and unwilling to put a stop to this.

The answer — well, there's plenty above.
Michael Parkes
36   Posted 10/06/2010 at 14:27:55

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LQS t-shirts and shorts are in Sports Direct for as little as £3 each. That tells you all you need know about the brand and how shit it really is.

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