ToffeeWeb - Season 2010-11

The Mail Bag

The Best or Nothing

I assume I'm not the only Evertonian to have picked up on the brand new strapline for Mercedes. "The Best or Nothing" is so close to Nil Satis Nisi Optimum as to be indistinguishable.

Which presents an obvious opportunity, rather than a problem. Especially as Stuttgart (their base) doesn't have much of a team.

If I were Marketing Director, I'd be on to Mercedes yesterday to highlight this synergy and suggest a little exploitation of it. EPL games are screened globally. As good a marque as Mercedes obviously is, we can always do with some new marketing to wider audiences. I'd much prefer that smart logo on our shirts than an oriental beer.

I envisage management & players driving Mercs. Competitions for fans to do the same. A Mercedes stand with integral showroom & corporate facilities. Sheesh, the list of opportunities is endless.

Then again...
Alan Kirwin, Arundel, West Sussex Posted 03/09/2010 at 12:47:12

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Comments

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Jamie Morgan
1 Posted 03/09/2010 at 14:01:50

Then again Alan you are well aware of our Marketing teams failings year after year. dont hold your breath!

Brendan O'Doherty
2 Posted 03/09/2010 at 14:12:02

Bill Kenwright lying back on the bonnet of a Merc in a suggestive pose.......

Alan Kirwin
3 Posted 03/09/2010 at 14:20:44

Brendan, stop it. Pissing myself.

Anthony Hughes
4 Posted 03/09/2010 at 14:46:20

Stuttgart's stadium apparently is called the Mercedes-Benz Arena.Looking at their club they seem to be of a similar size and status to us, 41,000 capacity, 5 league titles, 3 german cups, every now and again in Europe.

Richard Reeves
5 Posted 03/09/2010 at 14:43:47

Would be nice to see the Mercedes emblem on the shirt instead of Chang but it's never going to happen as our history shows we only seem to get the smaller companies who are not as well known-Hafnia, NEC, One To One, Keijin and Chang. As were having a bit of fun here, my brother always thought that Ford would be a good logo to have on the shirt and I have to say, what with the colour blue that Ford have on their badge and the style of writing, it would look smart.

Alan Kirwin
6 Posted 03/09/2010 at 15:19:09

Your research is noted Anthony. But what's their motto?

Anthony Hughes
7 Posted 03/09/2010 at 15:30:04

Got me there Alan, go on what is it?

Phil Bellis
8 Posted 03/09/2010 at 15:35:32

Zwanzig vier / Sieben

Anthony Hughes
9 Posted 03/09/2010 at 15:42:22

24/7?

Brendan O'Doherty
10 Posted 03/09/2010 at 15:48:18

"Vorsprung durch keines Geld"

Tony Waring
11 Posted 03/09/2010 at 16:16:39

Vorsitzende ohne Nachttopf wohin zu pissen.

Rob Hollis
12 Posted 03/09/2010 at 16:32:46

If the Mercedes had no wheels on the right hand side then it might fit better with some film of the team.

Alex Kociuba
13 Posted 03/09/2010 at 16:32:21

Ich habe gesucht, 24 / 7

Stephen Kenny
14 Posted 03/09/2010 at 16:40:46

I would bet money that within 12 month's of Mercedes sponsoring us there would be a thread on TW tellingthem how to build cars.

Ray Robinson
15 Posted 03/09/2010 at 16:58:22

Too right, Stephen; four wheels at the back and only one up front.

Jay Harris
16 Posted 03/09/2010 at 17:34:45

Ray,
if they had a five cylinder engine they could advertise the 4-5-1 system.

Chris Leyland
17 Posted 03/09/2010 at 17:42:40

I've just been told by my next door neighbour's sister's cousin's mate that Bill Kenwright has rejected the chance to sign a deal with Mercedes and instead has negotiated a deal with Lada.

Michael Evans
18 Posted 03/09/2010 at 17:59:16

Aren't all Everton fans expert on Mercedes?

We've all been driven round the Benz over the years.

Gavin Ramejkis
19 Posted 03/09/2010 at 18:03:01

We all know with Black Bill at the helm its only ever going to be

die besten oder scheisse

with nine times out of ten it being the same old scheisse

Terry Hayes
20 Posted 03/09/2010 at 18:14:43

www.04awinger.com

Julian Wait
21 Posted 03/09/2010 at 19:21:01

@Richard Reeves #5

I almost posted re. Ford being a great match - not only for colour - only a few weeks ago. Can't remember why I didn't, but yes it would look smart and there is a strong history of Ford on Merseyside. Not sure it makes sense from a Ford marketing perspective though.

Phil Bellis
22 Posted 03/09/2010 at 20:10:33

Well done all those that "get it"
Now...
passen Sie diesen Raum auf

Dennis Stevens
23 Posted 03/09/2010 at 20:17:33

IBM "Big Blue" - sounds like a perfect match?

Brendan McLaughlin
24 Posted 03/09/2010 at 21:18:43

I honestly think something must already be happeniing on this front. My mate overhead David Moyes talking on his mobile phone at the beginning of the week & Moyes said he was going into town for a few Mercedes!

Rob Murphy
25 Posted 03/09/2010 at 21:56:12

Schone grosse mopse

Ian Smitham
26 Posted 03/09/2010 at 23:46:08

Micheal- To maintain your credibility you really ought to be not letting this stuff emerge.

On other sites people are going to laugh.

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