My letter to the Editor of the Echo

By Tony   Horsfall  ::  01/09/2011   39 Comments (»Last) To the Sports editor:

As an avid Evertonian of many, many years, I find it totally disgusting regards the handling of the Transfer window whereby all fellow supporters of our ?Once great club? have been totally let down by our so called Board of Directors.

Every Evertonian knew that we would sell players on the last day of the Transfer window to either enable us to continue trading as a business or to pacify the bank to a certain level of happiness that we are classed as an asset which I believe we have had to do. By taking Arteta?s £75k / week off the wage bill (figures from the Echo), Yakubu approx. £50k / week and Beckford £20k / week equates to a saving / year of over £7.5m and then the transfer value of £16m for the 3 above mentioned players. This gives us a saving of over £23m / year based against losses / year according to Kenwright of £5m year on year.

Does this mean that we will have money to spend in January or has the bank taken every single penny to pay off the debt? We need you, as our local paper to ask these questions of our totally inept Board of Directors and our so called ?True Blue? Chairman. Why will the Echo not ask these questions on our behalf? What are you scared of? What have you got to lose? You cannot alienate the Blue half of this City anymore as I do not know another Blue who will read your paper as we do not gain anything by it. We read Phil Neville week in, week out telling us how good the mood in the camp is ? do we as Evertonians really care about this media propaganda from our so called Captain Marvel?? Let me, let you in on a secret, we don?t give two hoots as we are not stupid and we know the real issue is to deflect blame from Mr Kenwright.

Why will you not run an article on the front of ?OUR? local paper entitled as below?? ?How much do you want for your beloved club Bill ? that is all we want to know??

I would not condone the actions of Blue Union but after reading their statement regards to the issuing of the minutes of their meeting with the above mentioned Chairman, I firmly believe they have acted in the best interests of Everton FC. I believe that they are in no way in the wrong in what they have done. They made some excellent points, the main one for me being that if they put across points that were totally incorrect during the meeting and un-factual, why have the club not issued a response to discredit the group and issue a factual representation of the minutes? Can you ask Mr Elstone or Mr Ross to issue a response as to what lies the group have released to the public?? I suppose again the answer to this from your paper will be a resounding ?NO????

The figures for 2010 could not have been anymore disturbing from a business point of view. The loss incorporated the sale of Bellefield and Pienaar to Spurs and the figures still showed a huge loss. The Turnover according to Kenwright is £85m and the revenue we bring in is £80m. This gives us the net losses of £5m including the above figures of approx. £12.5m yet the figures released according to Mr Elstone in your paper were ?Very healthy?. Why did you not question these figures as for any person with any intelligence they boarded on ?Administration is beckoning?.

Last year we had, Yobo, Yakabu, Turner, Vaughan, Duffy (at certain times) and Joao Silva to name but a few, all out on loan at a time when we had the smallest squad in the Premiership and these players could have been used at some stage. Everybody knew that they had been loaned out to save on a wage bill ? why again has this question not been asked of the club?? Are we hovering on the brink of becoming insolvent?? Basic business sense prevails in the fact that you have to cut your cloth accordingly to run a successful business. Other common statements such as, ?Speculate to accumulate? also spring to mind and based on the fact that Stoke City have now decided to use this methodology, jumps out that Everton are now perceived as a small club by nearly every other club in the Premiership. Why have we as fans and you as our local paper allowed this to happen??

Why does the Liverpool Echo not know what roll Philip Green has in the running of our club when it is plainly evident that if the Kirkby move had happened, Mr Green would have made many millions of pounds from his Commercial ventures in the fashion industry. Please do not tell us that he is not involved in the running of the club when we have been told many times through various media outlets that he is involved in some shape or form. We only want to know what his roll is??? It has been common knowledge on Internet forums that we had to pay £12m to the bank by the end of August and according to factual information, we took another £12m mortgage out a few weeks ago based against Sky TV money which we will receive in 2012 costing another £1.5m in interest. It is quite obvious that we would sell players on Transfer deadline day to cover this figure but maybe we knew other clubs had us by the short and curlies so the loan enabled us a bit of breathing space and the potential to get a better deal for the ?Bank?, oops, I mean ?Club?

The Kirkby move, loved or loathed by Evertonian?s could have made the club and enabled Mr Kenwright to ensure that he found a buyer for his ?Beloved Everton? and enabled as I perceive, that Mr Green would have ploughed many millions into the club through his retail profits. It could on the other hand been the biggest white elephant and smokescreen to enable ?Blue Bill? to get a cheap ground, split the Blue ranks down the middle and make his money and disappear. The fact is, yet again, because of poor Management, we will never know as the Board made a complete cock-up of the ground move?? Oh yes, that reminds me, where is the £50m contribution that we had to make to the ground move ? answers on a postcard???

This leads us onto more misdemeanours on behalf of our Directors. Why has the Park End development been a total farce? ?Cannot move the PC?s during the season?, ?Conflict of interest between the parties? and ?Legal wrangling? are some of the many witty remarks from the jolly band of men leading our once precious club, who are now leading us into the jaws of Administration. Why can our Head of Communications not communicate with the fans? When he has to face tough times, as per the disclosure of the 2010 financials, what does he resort to? ?I know, I will ring Talksport, they normally go easy on me?, is the answer from Mr Ross. Not good enough Mr Ross, stand up and be counted like a real men.

We would also like an answer to the ?Search for Ongoing investment regards the sale of the club?. What does this actually mean? Does it mean Bill wants somebody to give him £100m for players ? I would like someone to buy me a new house, but hey guys, welcome to the real world, it isn?t happening, or does it mean he wants to sell??? This is not a hard question to answer but it seems a very hard one for our Board to communicate with the fans? Why can we not find a buyer for our club? QPR have some of the richest people on the planet in charge of their club, have probably the worst stadium in the Premiership and yet invested millions in the last week of the Transfer window, yet we are led to believe from all sections of the media it is down to us having an outdated stadium. Our outdated stadium holds 40,000 with an average attendance of 36,000, with 4,000 obstructed seats. Do you think if we had the squad Man City have today, people would happily pay to sit behind a post to watch a team challenging for honours, an overwhelming yes is the answer!!

Would an Arabian Sheik who has spent nearly £1bn since he arrived on sponsorship and players really baulk at the prospect of having to pay £200m on a stadium. Yet again the answer is no, so why are Man City more attractive than Everton??? These are simple questions you, as our only media outlet can ask if you really have the courage to do it.

What does Keith Harris actually do to bring ?Investment?, sorry ?Sell the club to Prospective buyers??? On the way back from holiday a few weeks ago in my car, there was yet another discussion on Talksport as to why nobody wants to buy Everton FC and what is the involvement of Keith Harris, to which my wife asked, ?Isn?t that the fella with Orville the duck?. My overwhelming feeling was that the other Keith Harris would probably do a better job of selling Everton FC than this clown currently has?.

I believe every single Evertonian who read the Blue Union article on the prospective sale of the Club to the guy in Manchester (yes the one who lived in a flat) could not believe the levels of incompetence in the story. What type of business gets to due diligence without checking the credentials of the perspective buyer. One half of the deal owned ICI and the other owned a Hedge fund, this was the guy who lived in the flat and didn?t even own a hedge ? unbelievable facts!!! If this is the level of people Keith Harris is bringing to the table, Let the other Keith and Orville had a go, surely that can find someone who has a house and a hedge??

I have to write this letter as frustration is now at boiling point from all sections of Everton supporters and I firmly believe that we cannot carry on with an unsustainable business model which will inevitably lead to the destruction of our beloved club. We, as supporters have to do something now to get this board removed before it really is too late.

We need help from you, the Liverpool Echo, to answer questions. Why can you not see what it happening to Everton FC. We as fans need answers to the following questions:

? What are the club doing to reduce the debt, besides selling players?
? How tightly are Barclays squeezing the clubs finances ? is Administration close??
? Why are we currently looking at 6 potential sites in the City when we cannot afford to bring players in?
? Why are we so unattractive to buyers?
? Are the club trying to get Moyes to walk to save on one of the biggest wages at the club?
? What is Philip Green?s involvement at Everton FC?

AND THE FINAL POINT WE NEED ANSWERING IS
? How much money does Bill Kenwright want for Everton Football Club???

Reader Comments (39)

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Mark Stone
1 Posted 01/09/2011 at 16:13:49
I'll be honest with you mate, can't see anyone being arsed to read all of that. Just saying, like.
Nick Entwistle
2 Posted 01/09/2011 at 16:22:07
Seconded.
Peter Laing
3 Posted 01/09/2011 at 16:17:34
Nice-one Mark, same apathy again as the Club goes down the shitter. The Echo will do fuck all to highlight the situation with Everton, the have only ever been interested in furthering the interests of the great unwashed breatheren across the Park. Those bastards on the editorial / sports desk dont give two shits about Everton, considering the storm that has been brewing and the fall-out from the Blue Union transcript we have witnessed a complete white-wash in the local media.
Robbie O'Neill
4 Posted 01/09/2011 at 16:38:41
Local, National and International Media. The day after the Blue Union release I listened out to the news casts on Irish Radio and absolutely nothing. Mark Lawrensen then brushed over it when asked on the Sports chat show later with how well Moyes has done over his years at the club its ridiculous.
Tommy Coleman
5 Posted 01/09/2011 at 16:52:59
Keep hammering fellas, the answers will come out at some point.
Colin Potter
6 Posted 01/09/2011 at 17:21:03
I hope you arn't holding your breath Tony. The post and echo have been shite for decades.
Adrian Lalor
7 Posted 01/09/2011 at 17:33:26
Well put together Tony. Hope we get some answers to your questions.
Kieran Kinsella
8 Posted 01/09/2011 at 18:02:12
http://www.guardian.co.uk/football/blog/2011/sep/01/mikel-arteta-everton-david-moyes

Well put article in the Guardian.
Ged Alexander
9 Posted 01/09/2011 at 18:11:18
Chap, brevity and all that.
Mark Stone
10 Posted 01/09/2011 at 18:09:12
Oh so you reckon I'm wrong, Peter? You reckon the editor of the echo is going to open that up, get his secretary to make him a cup of tea and put a do not disturb sign on the door? It is straight in the bin lad, and with a chortle, too!
Trevor Mackie
11 Posted 01/09/2011 at 17:47:48
It's only news when the natives get restless and start burning flags and smashing windows - that means the threat of relegation.

We don't demand fuck all except staying in the Prem.

If I was a certain age I'd be the same, how does watching Walter Smith and David Moyes idea of football tally with ambition.

an if someone said "wot 'bout our 'istory?"

I'd pull my kecks down a bit lower so almost all my underwear was showin' and say:

"y' mean before ipads?...fuck off y' auld twat"

Sorry Tony our slow death is no longer newsworthy.
Paul Johnson
12 Posted 01/09/2011 at 18:30:25
Only a boycott along the lines of the Sun boycott on Merseyside will awaken the morons at the Echo. We fans have a responsibility to save our club for future generations and only as a collective unit will we be successful. A boycott by half of their readers will cripple them and only then will they start asking the difficult questions. As it stands, the club and local media think that the majority of Blues support Billy Bullshit and Moyes, infact Ian Ross claimed that the Blue Union had only 50 - 60 members. We need to start hounding David Prentice et al and make them take notice, make no mistake we are going into freefall if we don't act. - Come on Blues, lets kick this shower out of our club forever.
Paul Gladwell
13 Posted 01/09/2011 at 18:42:51
You will get a reply even though it goes on a bit.
Prentice has replied to five of mine over the past week to be fair and his answers have been pretty good although he denies they don't have any balls.
He is not friends with kenwright, thinks what we all do about Ross and thinks the club and blue union are run shambolically.
To be fair to one local writer Ian Doyle has again in the Daily Post had a dig this morning and no doubt he will be banned again.
The day the Echo does turn on the fans side will be in Kenwrights final days, they are scared of the club.
Anthony Lamb
14 Posted 01/09/2011 at 18:38:27
Well written Tony, thanks for the time, thought and effort in putting together many salient points that certainly SHOULD be put to creditable journalists - although they are few and far between these days - ESAPECIALLY in this city! It is just a pity that negative comments relating to the length of the artricle (1,10 etc) reflect a reluctance to go beyond soundbite levels in hoping to exploring very important but complex isssues - especially concerning perhaps the future existence of this once great club as a participant in the highest division of competition in England. Well done.
Anthony Lamb
15 Posted 01/09/2011 at 18:56:35
Apologies for the typing errors-in a bit of a rush!
Anthony Lamb
16 Posted 01/09/2011 at 18:38:27
Well written Tony, thanks for the time, thought and effort in putting together many salient points that certainly SHOULD be put to creditable journalists - although they are few and far between these days - ESAPECIALLY in this city! It is just a pity that negative comments relating to the length of the artricle (1,10 etc) reflect a reluctance to go beyond soundbite levels in hoping to exploring very important but complex isssues - especially concerning perhaps the future existence of this once great club as a participant in the highest division of competition in England. Well done.
Steve Mink
17 Posted 01/09/2011 at 18:52:46
Dear Tony
I feel your pain, etc. but I'm not sure your letter takes us forward very much. I'm sure we all agree the Club is shambolically run and we would all like a rich sheikh to come in. It.s as unlikely as the wish that the Echo becomes a decent newspaper.
Richard Tarleton
19 Posted 01/09/2011 at 19:38:50
Well Done , Tony, an excellent letter, I just hope enough of us care, because it's obvious that people who think any long article is too much trouble don't.
Norman Turner
20 Posted 01/09/2011 at 19:40:38
Tony - while I agree with some of your sentiments I think your article is the biggest load of shite I have read in ages:

1) Tooooooo long!
2) you seem to assume the loan players we have brought in will not be taking wages
3) 'saving of £23m/year' - get a grip.... taxes, fees, and some of these costs are one-off benefits.

Your article is what is called a 'lawyers brief' - it is designed to ignore some facts and support your argument. Get a grip man and support your team through very, very difficult times
Anthony Manning
21 Posted 01/09/2011 at 20:25:19
Mark Stone why dont you just sit back then and relax from the comfort of your armchair as the club goes down the pan.
Paul Holden
22 Posted 01/09/2011 at 20:27:49
too long, needs to be cut back to five pars
Carl Peters
23 Posted 01/09/2011 at 20:22:54
Maybe it's time Everton supporters voted with their feet and told Kenwright to shove his season tickets up his arse.

I believe Eeverton supporters have been getting ripped off for years and nothing will change until we're firmly down the shitter. Then the clowns who support Kenwright will say, "Why didn't we see this coming?"
Colin Grierson
24 Posted 01/09/2011 at 20:10:31
Well done for taking the time to ask the questions of the local rag. Like others I don't think they will act and ask the club anything.

The media view is... BK has the best interests of the club in mind and doesn't want to sell to the likes of the Venkys. ...Moyes can't do any wrong and we do well for a small club with no money.
We as fans don't matter to the media so they don't represent us.

Norman 19 - He is supporting his team whether you condone the article or not. We all support our team in our on way. The intention of the letter should be applauded regardless.
Mark Stone
25 Posted 01/09/2011 at 21:41:59
Anthony - to be fair that would be about as productive as writing this letter. I'm not saying don't do anything ... but I AM saying that this is far too long, boring as shit and the intended recipient won't even give it the time of day. If you are going to do something, at least make it worthwhile!
Jan Kowsky
26 Posted 01/09/2011 at 21:26:55
Tony, while I agree with a lot of what you say, with all due respect, why do people continue to go begging cap in hand to the Liverpool Echo in order to plead with it to do the job it should be doing as a matter of course?

The Echo is a discredited rag. Anyone who retains the slightest hope that it will suddenly perform a volte-face and lead a crusade against the regime at EFC similar to their witch-hunt against Gillette and Hicks at LFC is sadly deluded.

Have people forgotten the shameful role the Echo played throughout the Destination Kirkby debacle? The Echo failed to challenge any of the clubs assertions on that issue and it was left to a group of ordinary fans to uncover the defects in the scheme that were then so thoroughly exposed during the public enquiry.

The Echo has always taken the side of big business and government against the little man.

Consider the Echo?s hostility during Liverpool City Councils battle against the Thatcher government during the 1980?s.

Consider the Echo?s lack of support for ordinary families during the Liverpool docks strike in the 1990s.

More recently, consider the Echo?s position and personalised attacks against those fighting against the use of the discredited Private Finance Initiative scheme to fund the Royal Liverpool Hospital rebuild.

Please, disabuse yourself of the notion that the Liverpool Echo and its craven journalists have any part whatsoever to play in ridding our club of these liars, frauds and conmen.
Anthony Manning
27 Posted 01/09/2011 at 20:52:19
I hope the Villa game is the biggest protest goodison has ever seen i can`t take Kenwrights shit anymore.
David Price
28 Posted 01/09/2011 at 22:30:11
Excellent piece, Tony.
Russell Buckley
29 Posted 02/09/2011 at 03:46:33
Another well written and thought out letter. Congratulations on the effort but it won't get the desired results.

We now have Everton fan groups setting up websites and writting letters to the media to try and get some changes at board level. But all of that can easily be ignored by Bill and the board.

I hate to say it but Liverpool fans, Man Utd fans and other top clubs around the world simply wouldn't be this calm. They wouldn't stand for this shit. It might be ugly but they would be in the streets. There would be banners in the stadium, the yellow and green scarfs etc. Its basic and not a good image but it bloody well gets attention and its right in the face of the board.

The Everton fan base in my mind is split much like it was during the Kirkby saga. There are those of us jumping up and down demanding higher standards from the club. Then there are those of us who are more than happy to follow a club that just makes it in the topflight.

We are all Evertonians so we aren't able to stop following its a clear divide. Yes traditionally we are a big club but we haven't been near the top in so long that many of us don't think or act like we support a big club.

Nothing will happen until we come together and get hands on.
Mark Stone
30 Posted 02/09/2011 at 08:53:43
Richard Tarleton, you are completely missing the point. This is a letter to the Editor of the Echo. He will open it, look at how long it is, and throw it right in the bin.

If you are going to do something, make it appropriate for its purpose. Know your audience. This is too long, not because I can't be arsed to read it ? but because there is not a cat in hell's chance that the intended recipient is going to bother his arse reading it.

Chris Lawlor
31 Posted 02/09/2011 at 10:01:18
Phew... that was some read... a few points aside it is pretty much how we all now see the club in its current plight.

I have being looking at a lot the clubs recently who are owned by their fans... ie Barcelona, Most Bundesliga clubs etc and wonder why it would not work in our situation?

If the club is in such dire straits and Kenwright is reluctant to sell to a dodgy meglomaniac... why not sell it to an Evertonian Co-operative? It would take some setting up and a fair bit of investment across our overall fanbase but isnt it time to put our money where our mouths are?

I'm sure there are more commercially minded chaps on here who will probably tell me it's not a viable option but it's one I think is worth looking at?
Chris Butler
32 Posted 02/09/2011 at 10:47:41
The Liverpool Echo has long been a useless paper full of articles about dogs being run over and how they're on the mend. Reading the same old over-exaggerated shit about Gun Crime, anybody would think Liverpool's like Iraq if you read the Echo. It's just full of idiotic interviews with people like Phil Neville, Tony Hibbert and Leon Osman. There's never any interesting articles in there anymore, they just repeat what people already know.
Eugene Ruane
33 Posted 02/09/2011 at 11:03:25
To those who said 'too long'.

What are you, May flies?

Is there a problem if it's not blinking and tweeting like an X-box (or whatever the fuck it is).

Try Bluekipper (loads of pictures of tattoos, you'll love it!)
Jan Kowsky
34 Posted 02/09/2011 at 12:13:00
Bluekipper still offline...not suspicious at all...
Peter Laing
35 Posted 02/09/2011 at 12:30:29
Why has the piece on the talented Mr Rossy gone missing from the letter's page, have toffeeweb been nobbled by Mr Ross ?
Chad Schofield
36 Posted 02/09/2011 at 12:19:11
Ha ha Eugene... Great stuff!

As is the letter, Tony. Well thought out, certainly not "boring as shit". I did think about the loanees not being paid though.

Stuff about the other Keith Harris is classic.
Shayne Willliams
37 Posted 02/09/2011 at 13:46:23
Does anyone know whats happened to the 'Talented Mr Ross' article??
Chad Schofield
38 Posted 02/09/2011 at 14:35:34
Not sure Shayne, all I can guess is that Ian Ross has been showing off his talents.

It's a pity though, because if there were things that had to be removed, why remove the entire thing?
Andrew Gilbert
39 Posted 02/09/2011 at 15:50:59
OP - What is all this 'we' shit? please speak for yourself only.
Garry Martin
40 Posted 02/09/2011 at 19:07:04
Forget investigative journalism on this count mate they are piss scared of losing their seat at goodison and being excluded from pre & post match interviews.
Also, the echo is only interested in manchester teams now that its printed there, I & many othersi stopped reading it months ago for that reason.

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