What do you prioritise?

By Kieran   Fitzgerald  ::  03/05/2012   30 Comments (»Last) For a club like ours, we don't seem to be able to consistently compete on all fronts for a full season. A half-decent run in one of the cups and a top-eight to top-ten finish seems to be the best we can manage at present. To some extent, it's the depth of our squad that dictates this. To some degree, there seems to be something lacking in the squad's mental preparation and approach. To some degree, it is down to the manager not being pushy enough and aggressive enough. For me, it's a mix of all three and I don't think that we will be able to fix all three problems over the course of one summer.

What I do think is that, by changing one thing ? the mentality within the management and the squad ? we should be able to push on and seriously challenge on at least one front. When I say this, what I mean is that as a club we are far too nice. Coming second seems to be okay... Okay; a point is a fair result. Many of us will say that this is down to Moyes alone but I don't think so. We don't see one of Philip Neville's slice-you-in-half tackles half often enough. We don't see half the fight in Tim Cahill that we used to. I just think that some of the blame for this niceness has to be laid at the feet of the players as well ? and this is why I think that both management and the squad need to change their mindset.

Look at Man Utd. This must be one of the poorest squads they've had in a long time. Yet people aren't surprised that they're still challenging for the title into May. Sure, the Sky top four haven't been great this season. Sure, with the squad Man City have, they should have won the title by Christmas. But what has stayed constant at Man Utd has been that winning mentality ? that idea that, if you don't finish first, your season's a failure ? and that is what has carried them through this season.

What Everton need to do this summer ? more than anything else, in my opinion ? is bring this mentality into the set-up. I don't think that Moyes will ever fully move away from being that little bit overly cautious. I also don't see us having the finances this summer to bring the squad up to such a level that this, plus a winning mentality, will see us win all before us. This means that, even with a winning mentality, how we approach the season will still be something of a balancing act.

The thing is, though, if we do decide that we need to focus on one thing, what should it be? If we focus on the league and do very well, finishing in the top six, or even to be in with a shout of the top four, it will give the club serious credibility. The league is the bread and butter, the nuts and bolts of what makes up and defines your season. Do well, and you get rewarded, both financially and in terms of your reputation.

Doing well over the course of the full season also gives the fans a huge lift. Each game, especially from the start of March onwards, has the feel of a cup semi-final. Imagine still being in contention for fourth place come the start of April? Nerve-wracking, yes, but also highly enjoyable. Newcastle fans must be on a real high right now. No-one will remember that they did little or nothing in the cup competitions this season either. Imagine how euphoric Newcastle fans felt at the final whistle last night.

With the cup competitions, though, you get something tangible for your efforts. Look at Liverpool this season: poor in the league and hammered for it; fair enough. But they've already won one cup and are through to another final. By the middle of May, they could have finished the season in 7th or 8th place in the league and have two trophies. The squad of players could well have two medals each and be set to play Europa League football next season. Sure, the financial rewards are nowhere near the Champions League but, for a club in our position, it wouldn't hurt and our reputation would still be increased.

Kenny Dagleish is quoted in today's Irish Independent as saying that winning trophies helps your club to generate the next generation of supporters. For six- to eight-year-old kids, finishing 4th or 5th in the league doesn't mean what it does to adults. Everton aren't going to win the Premier League trophy and, if we are to finish in 5th or 6th, we're not going to be attracting young supporters to the club in great numbers. However, seeing a high profile Everton player lift a trophy aloft at Wembley will have a huge impact on kids at that age. After all, outside of family influence, this type of image will dictate what team a kid follows.

For me, if I had to choose, I would pick the league. Apart from the positives I've described above, having a positive vibe around the club for a full season would be invaluable, given the negativity that seems to take over the club for whole tracts of the last number of seasons. Whatever about the fans, the long term staff, as well as the more senior staff must be sick of it.

At a stretch, I'd see how we go in the early rounds of the League Cup. The League Cup does finish in March and if we get to the quarter-finals or the semis without having to make too much of an effort, or be distracted too much from the league, then give it a go. If we go out of the League Cup early, forget about it and switch back to the league. With the FA Cup, the bigger teams are guaranteed most seasons to be in the quarter-finals and semi-finals. This should be enough of a distraction to allow us to capitalize in the league.

I am interested to see what ideas people have on this and what you would like to see us focus on next season. I'd still like to see us win everything but given our resources and recent history, what would you choose?

Reader Comments (30)

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James Flynn
1 Posted 03/05/2012 at 17:14:09
Keeping everyone. Don't see how, given finances. But keeping everyone for me.
Anthony Hawkins
2 Posted 03/05/2012 at 17:27:12
I'm forming the opinion that WE CAN PERFORM CONSISTENTLY throughout the season and that it's OTHER teams whose form dips post New Years that makes our performances appear better.

If the Everton team remain at a consistent physical form against teams who start more brightly then drop off, it gives the appearance of Everton being poor and getting better/stronger even though it isn't the case in reality.

Take Spurs for example. They have shown immense potential but couldn't sustain it. West Brom started stronger, beating lots of teams but then dropped right off.

It makes sense...
Matt Traynor
3 Posted 03/05/2012 at 18:15:22
Dalglish is in part dumbing down expectations to cover for his failures in assembling a competitive squad for the League.

20 years ago, the FA Cup meant something. Now it's importance is such that the kick off time is moved around, and the League isn't even over.

Fans love to win pots. Players and managers too I guess. Club owners and executives love the money that the higher positions in the Prem and qualification for the latter stages of the CL.

For the top tier teams, mid table mediocrity and winning the cups won't cut it. For us it's nirvana till the owners get out.
Nick Entwistle
4 Posted 03/05/2012 at 18:24:45
Liverpool to win a cup double each year is failure. Their fans want to be supporting the best team, or among the best teams, in the land and that means top 4. Cups don't cut it for them, and for me its the same. League every time.

It's the FA Cup Final this weekend and I won't be watching / caring / looking up the score. If they could swap both cups for 4th place, they would... I would... anyone would.
David Price
5 Posted 03/05/2012 at 19:41:11
So them twats lose £50m, probably will finish below us, yet win a 5th trophy via penalties, wouldn't bet against a 6th on Saturday and we can still compete with them with pissless potless finances.
Makes you wonder what £20m a season for the last 10 years on players would leave us.
Richard Dodd
6 Posted 03/05/2012 at 20:01:42
With our Club`s history and abundant resources,it seems totally incongruous that we do not challenge the top two every season as well as winning the two domestic cups and at least reaching the final of European clubs Championship.
If only the manager and players were more determined and tried just that little bit harder........
Paul David
7 Posted 03/05/2012 at 20:10:55
The league is what its all about but I got to be honest and say i'd take 17th if it meant we won the cup.
James Stewart
8 Posted 03/05/2012 at 20:19:49
I agree with Paul David. Everybody remembers the cup win of 95. The League that year gets forgotten.
Steve Barr
9 Posted 03/05/2012 at 20:17:36
I'd take an FA Cup win at the moment.

Any trophy win will almost certainly instill confidence, which should then play into a push in the Prem.

Agree though that the ultimate measure is the league.

However, I'd be surprised if anyone who went to the semi-final would deny that winning the FA Cup would have been meaningless..
Paul Ellam
10 Posted 03/05/2012 at 19:42:02
I have to agree with Dogleash ?as adults we know that the money and finishing high in the league is important for the club but the younger folk just want success and getting trophies equates to that. I also have to say that I am desperate to see an Everton captain lift a trophy, it's been too long from 1995!

The League Cup is the easiest to get yet we never treat is with respect ? I am sure if we managed to win that all concerned would be happy and that particular monkey would be off our back for a while.
Paul Ellam
11 Posted 03/05/2012 at 20:31:21
1995 was a long long time ago, our last trophy was the Charity Shield (yes that counts!) and I for one would accept a lower league place to win a trophy. I personally would love to win the League cup as it is one that has evaded us - be nice to say we had won it at least once!
I also realise the importance of doing our best in the league but the guys before me are right - people remember trophies not league placings - as long as those league placings aren't in the bottom 3!!
Steve Barr
12 Posted 03/05/2012 at 21:15:59
Meant to say "would believe that winning the FA Cup would have been meaningless!

Dick Fearon
13 Posted 03/05/2012 at 22:35:05
kieran, while reading your post two words leapt off the page. Those words are WINNING MENTALITY and sadly they are not part of Moyes psyche
Unless he can rid himself of his defensive demons he will always fail at the last hurdle.

Bob Willis
14 Posted 04/05/2012 at 00:08:17
I don't think we are at the stage where we are going to WIN the league - it's a pity but it's also a fact.

The Cup, which ever one is therefore the only savious - + in the top 4.

I think that a top four finish would set us up for a 'nice little earner' and who know where that could lead to!
Christopher Timmins
15 Posted 04/05/2012 at 06:42:31
Top 4
FA Cup
League Cup
Europe via League position
Kieran Fitzgerald
16 Posted 04/05/2012 at 10:50:35
Bob Willis - absolutely. I think that even just season in the champion's league could be the making of us. You just know that the banks would be lining up to take a share of the money. For me this would mean that having that big lump of money would not be able to go to our heads. Moyes would still only get a fraction of it but it would be a larger sum than he would still ever dream of right now. Imagine getting in two or three decent players at the one time, and being able to afford to pay them. Success begets success and all that.

Dick Fearon - I think more that anything else next season, what may prompt Moyes to change is the fact that the media have started to report negatively on his tactics and is approach. I think there is enough ego and pride in Moyes to have been stung by the very public criticism in the media. Still would not hold my breath but I think it's more of a possibility than ever before.

Chris Timmins - right order for me too.
Derek Turnbull
17 Posted 04/05/2012 at 11:00:15
We need to prioritise a Cup next season. It's been too long.

Jamie Barlow
18 Posted 04/05/2012 at 11:05:05
It would be nice to win a cup but i'd take Champions league football if it was one or the other, if only for the sake of the club long term.
Nick Entwistle
19 Posted 04/05/2012 at 10:57:49
You can't prioritise a cup win over a league place as one doesn't effect the other. But if we were asking what would make us happier, a cup win and a poor league placing isn't good enough for me because we want the best team possible so up in Euro places would be better.

And an FA Cup means nothing three or four games later when we start a new season wanting to compete with the best.

I'd be far happier qualifying for Europe in 6th than a Cup win in 17th. No one cares about the cup till its quarters in the FA or semi in the league cup, but once you're out who cares what else happens.

Anyone watching tomorrow? Me neither.

Kieran Fitzgerald
20 Posted 04/05/2012 at 11:15:53
Nick, fair point. I have absolutely no interest in the game tomorrow, and that's not just because Liverpool are playing. Next season, I would remember quicker who finished in the top six than who won the cups. Working your way up the league, season after season is what it's about. I'd be more interested in how Spurs and Newcastle do over the next two league games. The last thing you want is your potential rivals for next season ending this season on a high.
Nick Entwistle
21 Posted 04/05/2012 at 11:22:19
I wouldn't mind seeing Chelsea pick up the CL trophy but it would do football the world of good for Newcastle and Spurs knock Arsenal and Chelsea out of CL next season.

We need to top four positions open to many, and for too long just being in them meant you'd be there next season. Chelsea yes could spend spend spend but who knows about Arsenal.

If NUFC and Spurs make it this season, it would possibly make things easier for us the next.
Eugene Ruane
22 Posted 04/05/2012 at 11:29:14
We NEED a trophy.

In the the Everton programme, trophies come under 'honours'.

FA cup, League Cup, Title, European trophies.

Under honours it DOESN'T say finished 6th/5th/4th or qualified for..

We can't win the league but we CAN win the FA Cup or the League Cup.

We've had two great opportunities in the FA Cup in the past three years and (a goal up in a semi and a final) blown them both.

Nick Entwistle
23 Posted 04/05/2012 at 11:49:01
Honours Eugene. How much of an honour is the league cup nowadays? Football has changed and along with that the priorities.

There's 16 clubs in this division who just make up the numbers. It doesn't say CL qualification under honours but I'd take it over a tin pot.

I say 16 making up the numbers, but we could be joined next season by the almighty Birmingham, giants of the game having picked up the league cup of 2011, heroes to us all. Can't wait.
Mike Hughes
24 Posted 04/05/2012 at 11:47:10
Footy's all about winning and glory.

It's not about glorious failure or half a season's effort or after-match apologies via Twitter or corporate facilities or what next season's new kit design is like.

Screw all that.

Laser focus. Winning mentality - whether we play them off the park or do it Dogs Of War style. 100% planning and preparation and effort and commitment - off and on the pitch. No excuses. Nil Satis...

A cup would be good for a start. We're long, long overdue and it'll be a lot longer if that recent semi-final performance is anything to go by.

To paraphrase the TV commercial - Everton - get some nuts!
Phil Bellis
25 Posted 04/05/2012 at 12:51:09
Richard
How apt to read that on the 25th anniversary of our last tiltle win
If you'd written that in 1987, I'd agree fully with the first paragraph
Now...just makes me weep at how the then Board and its successors, through inertia, inaction, lack of business acumen and vision failed all Evertonians
Eugene Ruane
26 Posted 04/05/2012 at 16:28:42
Nick (687) - You ask..

"How much of an honour is the league cup nowadays?"

Erm...Exactly the same as it's always been - ie: the least important of the three domestic trophies.

STILL a trophy though and if we won it, it WOULD come under 'Honours' in the programme.

No matter how much money champions league is worth - 4th NEVER will.

(nb: It would also mean young supporters of opposition sides looking less confused when we sing "You've never won fuck all").
Matt Traynor
27 Posted 04/05/2012 at 16:39:15
I'd love for us to win the League Cup. If nothing else, it's the one domestic trophy that has eluded us in our history, even if some rank it up there with the Liverpool Senior Cup, and the Programme of the Year Award (which incidentally we were frequent winners of in the 80s and 90s).
Jamie Crowley
28 Posted 05/05/2012 at 03:39:37
Eugene -

I agree with you: we need to win a Cup. Absolutely.

I find it remarkable how Moyes will play the youngsters in the MM Cup ? like we're above it. We have not won a thing in 17 years. How can we not take the League Cup seriously, no matter how much people giggle at it? We've not won shit for how long, and we have the arrogance to trot kids and subs out for the MM Cup? Pisses me off frankly.

But the real prize is finishing top 4. The money can / should change everything.

But silverware is the thing for me. Win something. Anything!
John Ford
29 Posted 05/05/2012 at 05:12:34
The first paragraph of the OP identifies three reasons why we aren't consistent, but doesn't mention resources/money as one of them. This is obviously the single biggest reason we aren't able to win trophies.

If the money teams play their strongest teams, they will continue to dominate the honours list. The small number of teams outside the money elite winning the League Cup do so because the best teams play their reserves.

For Everton to compete consistently, we need to match other teams resources consistently. People can lament the failure of Moyes to win silverware but it's a reality that only the League Cup is won, occasionally, by non-money teams.
John Ford
30 Posted 05/05/2012 at 05:22:24
In answer to the question, I'd rather be in a top four place than win the League Cup.

If someone offered me the chance to win the FA Cup or a Champions League spot, I'd probably take the FA Cup.

Football isn't just about winning. If it were, we'd have all given up years ago, along with most of the other also-rans in the Premier League.

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