Season 2011-12
The Mail Bag

Wake up to smell Reality

 8 Comments: First  |  Last

This is no Bill-Bashing article using the sale of Mikel, the Yak and Becks as an excuse to lament the management of the Business of Everton.

But it is an offer to consider the reality of our situation without being deafened by Blue-Union well-motivated noise or the Official club's lamentable attempts to control the way we think.

Clearly, we have spent more than we earned for ten years.

We have been told by our financiers that we must stop.

And we have been told to bring down our debt.

Those points add up to player sales and better control of the wages budget. No surprises there and, to be fair, about time too. No business can survive without being run as a business. BK's ambition to win something, to support the manager - to bring us some glory, if you will - has been a gamble and he has not played a winning hand.

He confused risk and investment with the throw of the dice. Bill is no businessman.

Well, which of us may not have done the same? It must have been a real temptation to go for it with such a good manager and with all that Sky money coming in.

However, it's over. The fat lady down at Barclays has been singing all summer (and at the other finance houses we are embroiled with) so we need to get our business model back in check - that means no more big cheques for signings and no more pay-day cheques we can't afford.

For me, that is the reality any sound football business must live with and it may not be a bad thing. The best football clubs create their own talent, run in the black and manage a business efficiently. That, for me, is as sexy a target (right now) as a European place.

The reality is, spend less, earn more, balance the books (stay in the premiership) and maybe someone might put Bill out of his misery and start us dreaming again of a realistic chance of performing at the top.

And by the way, Goodison needs investment too!
Ged Alexander, London     Posted 01/09/2011 at 06:41:04

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Philip Rodgers
1   Posted 01/09/2011 at 12:33:59

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Firstly, I love Everton but last night I got that feeling I have felt before a few times but probably more strongly that ever. Generally when the pain is just so unbearable and I am angrier than a vengeful God.

If there was a button to switch Everton off, would you push it?

Some examples for me are:

  • Losing to Portsmouth at home 3 nil after a similar summer to the one we have just had.
  • Hull away a couple of years ago.
  • 4-0 away at Arsenal in 98.
I just think life is full of problems and quite frankly supporting Everton at the moment is like being a heroin addict but without the highs. I?m 28 and I cannot remember a time when I felt so little optimism for the future. We have had worse teams sure but I can?t remember a time when we have had so little prospects.

Anyway can anyone think of any examples when they have felt this way?

Daniel A Johnson
2   Posted 01/09/2011 at 12:40:16

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If we were a race horse we'd have been shot by now.

EFC ...............R.I.P.
Peter Laing
3   Posted 01/09/2011 at 12:35:37

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The dreams over for Bill Kenwright, this is the beginning of the end Ged, he may have lived the dream but the dream is turning into a nightmare and the alarm clock has turned from a tone of snooze to ringing loudly. We need a clean sweep, an interim board appointed, a Martin Broughton figure brought in to facilitate financial stewardship, prudency and hopefully new owners. Kenwright needs to show some much needed dignity, respect the supporters and walk away to let others more qualified to get our house in order and regain some much needed pride. We are currently a laughing stock, my 7 year old kid is walking around in an Everton shirt a month old with Arteta emblazoned on the back, we are a complete shambles and its not right blaming the fans for having expectation and hope, WE DESERVE BETTER
Stephen Leary
4   Posted 01/09/2011 at 12:42:22

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I felt exactly the same last nite phillip, im fucking guttes and who do we bring in, two players i havent fucking heard of, nice one Everton, sometimes i can't be bothered, the club show us nothing, we have an idiot in charge who couldn't run a piss up in a brewery.
Colin Fitzpatrick
5   Posted 01/09/2011 at 12:42:56

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I?ve long since advocated that fans should be as mercenary as players when it comes to decisions that are for the benefit of the club.

In my heart I?ll remember the sheer majesty of Arteta at his commanding best, not the poor season he had last year, thanks for the memories Mikel. The Yak? Let?s be honest, we should have accepted West Hams first bid last year, he?s a player who gave us some great firepower for one season but, for me, at this level there?s simply nothing left in the tank. Beckford? It ?s like Everton?s version of the X Factor, picked from obscurity at Leeds he was thrust onto the premiership stage and few would disagree that his ten goals weren?t a good return; some were good and important, one audacious and left us all thinking what could he have done with a full season of regular starts.

That?s all in my heart, but in my mind I understand that bringing £15-16m into the club and reducing the wage bill by maybe £3m, after bringing in two new players on loan, in the situation we?re in makes economic sense. The latest book value of the squad is just £33m, Arteta has very little value in there, Beckford none at all and Yakubu maybe a few million, so converting them to £16m is good business in one respect but when your business is a football club and you?re not reinvesting in your squad you?re heading for some troubling times in the future. I can accept sell to buy but sell to survive? Isn?t this Johnson all over again?

We?re told that the majority of the money will go to the bank, presumably the rest will go where the majority of our money goes, into the players pockets, but that?s football, we need to pay players the going rate or we won?t keep them or we won?t attract them.

Here?s a thought, the money may have gone to the bank at the moment but, by reducing the debt, that money will eventually end up in the pockets who have caused the whole disaster in the first place; unless of course they sell for a pittance in a bid to allow the new owners to breathe new life into the business quicker, but somehow something tells me that?s one particular scenario that won?t happen.

Kenwright appears to be promoting that his rationale for staying is that most of the potential owners out there won?t be as good as he?s been for the club. Some buy into this and like to post rhetoric such as, ?remember Leeds, Portsmouth, West Ham....be careful what you wish for?. The reality is we have our bad owners, it?s just that they?re rather good at keeping it from the fans; the only way forward is initiating change and attempting to ensure that the current board doesn?t have a say in it; the alternative is keep doing what we?re doing now.
Lewis Barclay
6   Posted 01/09/2011 at 13:18:55

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F**K ME - how the hell do some of you people get out of bed.

Ged, your assessment is really good, one of the best I've read on this site ever, and essentially it's realistic.

It seems that the guns are always aimed at Moyes or Kenwright or the players. I think the CFO and the CEO of the club have a lot to answer for - if you're looking to do a witch hunt.

Personally - I think a new and very public 5 year plan needs to be presented.

Danny Broderick
7   Posted 02/09/2011 at 02:46:27

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Excellent assessment. The chickens have come home to roost for this board. We need Moyes to come up trumps in the transfer market if we are to make any progress at all in the next few years. From the outside looking in, it seems obvious that Kenwright has tried his best to support Moyes, even allowing the wage bill to creep up to 71% of turnover. But this is not sustainable, and it appears the banks have made this clear. They went for broke, and we are paying the price now. We are in major need of investment, moreso than ever.
Danny Broderick
8   Posted 02/09/2011 at 02:46:27

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Excellent assessment. The chickens have come home to roost for this board. We need Moyes to come up trumps in the transfer market if we are to make any progress at all in the next few years. From the outside looking in,it seems obvious that Kenwright has tried his best to support Moyes, even allowing the wage bill to creep up to 71% of turnover. But this is not sustainable,and it appears the banks have made this clear. They went for broke,and we are paying the price now. We are in major need of investment,moreso than ever.

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