Everton filed a trademark with the Intellectual Property Office in the United Kingdom (case UK00002656323) for the crest but it is not clear whether this new design would replace the current crest or would, more likely, be used for some other commercial or merchandising purpose.
The new design, pictured right, features several differences: A bolder blue color, the removal of the club's motto (in Latin) and a simpler but more distinctive design.
There have been rumours in recent weeks that the Club plan in ditching the Nil Satis Nisi Optimum motto from the crest.
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033 Posted 20/04/2013 at 06:20:40
Take this logo for example:
That logo oozes class and is understated, it is something genuinely befitting of Everton Football club, I don't even mind the fact that it doesn't have the club motto - that could be placed on the collar or the trim of the sleeve, if it need be there at all. The one thing I will say and this article is not meant as an attack on the board per se; would be that to remove Nil Satis Nisi Optimum from the jersey altogether may be more in line with their ambitions than those of the supporters.
As it stands it looks terrible and I would have to say honestly that I would personally make myself heard by writing to the club repeatedly just so they get the message. We've had some wonderful crests down the years, and yes I understand the need to freshen up, Tottenham toyed with theirs and in my mind it still looks good. This crest would to me look like a 'poor mans' crest and I don't like that at all.
EFC - the tower and the laurel have long been synonymous with us. I was never really taken with Everton written in full, even if it was in a subtle-yet-fancy serif font. Hark back to bygone times and a simple EFC always looked better for me.
What are your thoughts guys, and would you also voice your concerns to the club with me, or am I just being a moaner? I'll sign off by leaving leaving you with the clubs motto; in this case I believe it's rather fitting:
Nil Satis Nisi Optimum.
035 Posted 20/04/2013 at 06:28:10
I don't like it... It looks like the shield has a fat ass. To comic and just generally rubbish.
I know lets hire a company that knows nothing about EFC and get them to design a new crest.
037 Posted 20/04/2013 at 07:13:10
The current badge is pure class.
"Nil Satis Nisi Optimum" - until my dying day.
038 Posted 20/04/2013 at 07:40:48
039 Posted 20/04/2013 at 07:46:21
041 Posted 20/04/2013 at 07:47:27
042 Posted 20/04/2013 at 07:41:28
043 Posted 20/04/2013 at 08:00:41
Maybe because we no longer abide by "Nil Satis Nisi Optimum " , Boys Pen Billy wants to drop it from our badge.
046 Posted 20/04/2013 at 08:23:07
In relation to our current crest, I wish they would drop the word 'Everton,' from it, as I feel that the iconic badge shouldn't have to explain who we are; The look is distinctive enough.
The Latin must remain, and the 'designers,' who appear to have wrestled with this 'concept,' for all of 30 seconds, need not tinker.
048 Posted 20/04/2013 at 08:53:20
We are an important club who should have BIG letters to show it!
050 Posted 20/04/2013 at 09:06:19
It's not even as good...yeh?....as the *ToffeeWeb* logo, is it, Everton?
053 Posted 20/04/2013 at 09:13:33
Kevin , it was "designed" by a collaboration between Stevie Wonder, Ray Charles and Donald Pleasance in his Great Escape character, Flight Lieut. Colin Blythe ......... "Take me with you...I can see"
056 Posted 20/04/2013 at 09:45:17
If we're going to mess about with it get rid if the 1878 and Everton. Never liked that.
057 Posted 20/04/2013 at 09:07:41
Arsenals badge was great, a bit 'heraldic', had the Latin motto and a cannon that actually... erm... looked like a cannon. Then they turned it into - Carl Bloxam 035 nails it - the current cartoon version and made it, for me, one of the most dislikeable badges in football.
This seems to smack of the same, I can hear the marketing presentation now...... 'it's 2013 guys, no-one understands Latin these days, and as for Laurels no one even knows or cares what these are for.... Both of these components are cluttering up what needs to be a clear brand image that can be understood globally. We wanted to lose the tower and the date too but kept them in on you request but still think its vital we change the name from Everton (what is 'Everton') to 'Liverpool' as that's where the team play and is known worldwide thanks to the Beatles - it'd be a huge hit with our markets in the East, as would our proposal to play in red - come on guys, it's a no brainer, you need to get with the times.....'
060 Posted 20/04/2013 at 09:43:47
Reminds me of all those rip off football shirts you see across London on the tacky tourist trinket kiosks with a blue shirt and badge that says Chelsea or a red one saying Manchester (just manchester)... but it can't be one of those as it would mean an increase in the marketing departments know-how.
But at least its not like Cardiff changing from blue shirts to red... even though the fans still turn up in blue.
062 Posted 20/04/2013 at 09:48:49
067 Posted 20/04/2013 at 09:55:25
069 Posted 20/04/2013 at 10:02:40
While we are at it - reclaim the Liver Bird.
070 Posted 20/04/2013 at 10:21:20
Still it's far superior to the poundland badge, so nice in fact that I would literally champion having it used on the shirt. I think we should get it sent over with a ruddy big petition letting the club know that we're not happy.
It can't be a case of Nike holding us over a barrel for something as poxy as too-much-detail can it?
071 Posted 20/04/2013 at 10:21:25
Ian Bennet #062, my thoughts exactly.
& just think £9k a year could get you a Graphics Design Degree. Money well spelt... ahem!
073 Posted 20/04/2013 at 10:29:45
074 Posted 20/04/2013 at 10:43:58
075 Posted 20/04/2013 at 10:44:38
076 Posted 20/04/2013 at 10:49:00
080 Posted 20/04/2013 at 10:51:32
082 Posted 20/04/2013 at 11:03:06
084 Posted 20/04/2013 at 11:07:59
085 Posted 20/04/2013 at 11:05:38
The current logo is the best logo we ever had...in my opinion, I even got it tattooed on my arm...this new one looks like....well just ugly and dumb, like something coming from the other side of the park.
088 Posted 20/04/2013 at 11:21:36
Sorry, this is Everton, what we think doesn't count. If it was the chimpanzees across the park I'm fairly sure their owners might reconsider, but Bungalow Bill? No chance.
090 Posted 20/04/2013 at 11:30:15
094 Posted 20/04/2013 at 11:39:39
That said, it's not a major issue. The current badge hasn't been around as long as Goodison and most would ditch the Old Lady in a heartbeat.
098 Posted 20/04/2013 at 12:10:29
Why any club would ever employ a company to do this kind of designing is beyond me. I'm sure there are many artistic, creative football supporters who would love to take part in a competition to design the new badge/kit/crests and would do it Gratis just for the prestige.
100 Posted 20/04/2013 at 12:23:56
101 Posted 20/04/2013 at 12:37:18
104 Posted 20/04/2013 at 12:35:07
These people have no respect for us or our club. Kenwright, you sink lower and lower with every passing day... tell your cronies to 'FUCK OFF' and stop messing about with our heritage. A joke badge to go with a joke chairman
THEY MUST BE STOPPED!!!
106 Posted 20/04/2013 at 12:33:36
That being said, this does look shit. My favourite Everton badge was the one on the NEC Le Coq Sportif and Umbro kits of the mid to late 80s. It had the tower and the laurel wreaths, but they weren't inside a badge. Perhaps I'm biased though, as I was at primary school at the time and just getting addicted to Everton!
It's nice to have the motto on the kit, but it would be better placed elsewhere. Not, I should stress, that this affects me much — I haven't bought the kit since I was a kid, and I don't have children of my own yet to buy them for.
107 Posted 20/04/2013 at 12:50:13
Joking aside, we can never have this badge — it's cheap and nasty, second rate. I'm one for moving with the times, but this is a disgrace. There's nothing wrong with the one we have now. The supporters should have a say on this — it's our club.
108 Posted 20/04/2013 at 12:56:39
109 Posted 20/04/2013 at 13:02:27
I don't like the crest one bit. Maybe BK saw that Cardiff changed their badge and thought he could get away with it as well. It looks like something an 8-year-old has designed in a 5-minute scribble in a Maths book.
110 Posted 20/04/2013 at 13:07:25
111 Posted 20/04/2013 at 13:08:34
112 Posted 20/04/2013 at 13:10:46
You're either in or out. There's no in-between.
113 Posted 20/04/2013 at 13:09:26
114 Posted 20/04/2013 at 13:09:03
115 Posted 20/04/2013 at 13:14:58
116 Posted 20/04/2013 at 13:19:38
121 Posted 20/04/2013 at 13:23:31
124 Posted 20/04/2013 at 13:42:37
If it's not, someone wants the kicking of all kickings.
127 Posted 20/04/2013 at 14:00:25
129 Posted 20/04/2013 at 14:00:34
Why the need to change the Everton crest so much? All it needs is a slight tweaking.
130 Posted 20/04/2013 at 14:06:54
The motto, as Paul above rightly states, appeared around the time of the Premier League was started. It was then the full badge (tower, laurels, shield motto) first appeared on the shirts.
Whilst the design above is somewhat naff, the absence of the motto from the shirt wouldn't be the end of the world!! Even the RS relocated the Hillsborough flames from on their shirts last summer without much of a fanfare.
Keep things in perspective eh???
137 Posted 20/04/2013 at 15:42:47
Looks like the old crest without the Latin.
197 Posted 20/04/2013 at 17:59:55
200 Posted 20/04/2013 at 18:03:43
252 Posted 20/04/2013 at 18:51:26
333 Posted 20/04/2013 at 21:12:27
336 Posted 20/04/2013 at 21:14:40
371 Posted 20/04/2013 at 22:17:03
The new badge does look horrible. Wouldn't it be better if they came up with 3 or 4 designs and polled the fans? Poll us on the socks too while they're at it.
409 Posted 21/04/2013 at 00:57:21
412 Posted 21/04/2013 at 00:59:47
NSNO is Everton's equivalent of the Old Labour Party's clause 4, it probably didn't mean a great deal in practical terms but it did mean a lot to the rank and file.
Colin apparently it is 'Exsisto curiosus quis vos opto' but don't ask me to pronounce it.
455 Posted 21/04/2013 at 08:46:03
498 Posted 21/04/2013 at 09:47:33
I looked at the badge on my sons black away strip and it looks smart aside from the silly need fo write Everton with a big E, this new badge whether its for leisurewear or the kit is shocking, it's like some 5 year old does for a competition, everything that comes out of our club theses days just always goes against or splits the fan base, when are they going to get us all to say well played?
557 Posted 21/04/2013 at 13:36:08
And I mean junior school.
Our crest should not be changed as it refers to our historical status, roots, identity class and fan's (and I hope board's) ambition.
561 Posted 21/04/2013 at 14:13:09
Whilst I agree the proposed new badge looks crap, let's not use the absence of the Latin motto as something else to beat the club with. No wonder we get called "bitter"!!!
567 Posted 21/04/2013 at 14:26:09
It's a change at Board level which needs debating (I know it`s been done to death on here) but it needs doing until someone takes notice.
The fanbase is so polarized, I think BK likes it that way sometimes — divide an rule is the ideology of the day, and it works.
How many blues are ambivalent? I am — fuck knows what's right or wrong. DM instills a bit of hope: v Man City with 10 men, good performances at the WHL and the Arse... and then yesterday. What I do know is the thing with ambivalence is staying the same is usually a painful option — the only way of addressing it is to make a decision one way or another.
The board, DM the fanbase — keeping the status quo is doing no-one any good, it's just kicking the can down the road. I for one am looking forward to the summer. But can honestly see things being exactly the same in August.
598 Posted 21/04/2013 at 15:46:28
Maybe replace it with 'average at best'.
610 Posted 21/04/2013 at 16:17:35
612 Posted 21/04/2013 at 16:25:06
I confidently predict that it will not be for the kit.
619 Posted 21/04/2013 at 16:19:46
If they're going to change it, then get rid of the Everton wording and 1878 and return to the previous badge. Also, I would change the colour of the current badge that we see on a lot of merchandising that seems to be designed to have a reflective effect by being slightly darker on the outside going lighter into the centre, this just looks like an off-blue to me. Get it back to Royal Blue with no light and shade.
I agree with Eugene: whoever's idea this is needs the mother of all kickings.
640 Posted 21/04/2013 at 17:27:34
For me, the badge should be blue with white edgings.
917 Posted 22/04/2013 at 05:43:55
954 Posted 22/04/2013 at 09:45:16
009 Posted 22/04/2013 at 14:38:04
257 Posted 23/04/2013 at 18:48:58
I hope to god this is fake. If we do change the crest, it should be the same but minus the badge shape and the Everton.
796 Posted 25/04/2013 at 20:42:42
808 Posted 03/05/2013 at 10:33:16
901 Posted 03/05/2013 at 16:59:09
Dear Mr. Phillips
Thank you for your e-mail.
As our fans have come to expect, we are consistently looking at ways to develop and progress the Club.
Fans know that our work is diligent and consultative.
They also know that we will update them, on all matters, as soon as we can. We will remain true to both principles.
Everton Football Club
From: Ste [mailto:email@example.com]
Sent: 03 May 2013 01:19
Subject: Change of badge
As a season ticket holder and proud evertonian, I like to ask why you are to change the everton badge? We as supporters like the old badge, the only the best will do is our motto, so why are you changing the proud Everton badge that we love close to our hearts, for the "Simpsons cartoon looking badge", no wreaths, no latin plaint! If you are truly The peoples club as you so proudly say, isn't it to be put to the supporters for a vote? Show us people who pay the money for season tickets season after season if we want it changeing, I hope you give people the choice mr kenright, youll lose a lot of admirers if you don't! And I for one will be reviewing my season ticket standing , kind regards a discusted evertonian ste phillips Sent from my iPhone
803 Posted 25/05/2013 at 16:15:01
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