A new Everton Crest?

Take this logo for example:

http://imgur.com/8yuwxWN

That logo oozes class and is understated, it is something genuinely befitting of Everton Football club, I don't even mind the fact that it doesn't have the club motto - that could be placed on the collar or the trim of the sleeve, if it need be there at all. The one thing I will say and this article is not meant as an attack on the board per se; would be that to remove Nil Satis Nisi Optimum from the jersey altogether may be more in line with their ambitions than those of the supporters.

As it stands it looks terrible and I would have to say honestly that I would personally make myself heard by writing to the club repeatedly just so they get the message. We've had some wonderful crests down the years, and yes I understand the need to freshen up, Tottenham toyed with theirs and in my mind it still looks good. This crest would to me look like a 'poor mans' crest and I don't like that at all.

EFC - the tower and the laurel have long been synonymous with us. I was never really taken with Everton written in full, even if it was in a subtle-yet-fancy serif font. Hark back to bygone times and a simple EFC always looked better for me.

What are your thoughts guys, and would you also voice your concerns to the club with me, or am I just being a moaner? I'll sign off by leaving leaving you with the clubs motto; in this case I believe it's rather fitting:

Nil Satis Nisi Optimum.

I don't like it... It looks like the shield has a fat ass. To comic and just generally rubbish.

I know lets hire a company that knows nothing about EFC and get them to design a new crest.

The current badge is pure class.

"Nil Satis Nisi Optimum" - until my dying day.

Maybe because we no longer abide by "Nil Satis Nisi Optimum " , Boys Pen Billy wants to drop it from our badge.

In relation to our current crest, I wish they would drop the word 'Everton,' from it, as I feel that the iconic badge shouldn't have to explain who we are; The look is distinctive enough.

The Latin must remain, and the 'designers,' who appear to have wrestled with this 'concept,' for all of 30 seconds, need not tinker.

Kevin , it was "designed" by a collaboration between Stevie Wonder, Ray Charles and Donald Pleasance in his Great Escape character, Flight Lieut. Colin Blythe ......... "Take me with you...I can see"

If we're going to mess about with it get rid if the 1878 and Everton. Never liked that.

Arsenals badge was great, a bit 'heraldic', had the Latin motto and a cannon that actually... erm... looked like a cannon. Then they turned it into - Carl Bloxam 035 nails it - the current cartoon version and made it, for me, one of the most dislikeable badges in football.

This seems to smack of the same, I can hear the marketing presentation now...... 'it's 2013 guys, no-one understands Latin these days, and as for Laurels no one even knows or cares what these are for.... Both of these components are cluttering up what needs to be a clear brand image that can be understood globally. We wanted to lose the tower and the date too but kept them in on you request but still think its vital we change the name from Everton (what is 'Everton') to 'Liverpool' as that's where the team play and is known worldwide thanks to the Beatles - it'd be a huge hit with our markets in the East, as would our proposal to play in red - come on guys, it's a no brainer, you need to get with the times.....'

Reminds me of all those rip off football shirts you see across London on the tacky tourist trinket kiosks with a blue shirt and badge that says Chelsea or a red one saying Manchester (just manchester)... but it can't be one of those as it would mean an increase in the marketing departments know-how.

But at least its not like Cardiff changing from blue shirts to red... even though the fans still turn up in blue.

Still it's far superior to the poundland badge, so nice in fact that I would literally champion having it used on the shirt. I think we should get it sent over with a ruddy big petition letting the club know that we're not happy.

It can't be a case of Nike holding us over a barrel for something as poxy as too-much-detail can it?

Ian Bennet #062, my thoughts exactly.
& just think £9k a year could get you a Graphics Design Degree. Money well spelt... ahem!

http://teamsenglandfootball.blogspot.co.uk/2012/11/everton-fc-logo-history-and-design.html

http://en.wikipedia.org/wiki/File:Everton_crests.jpg

Sorry, this is Everton, what we think doesn't count. If it was the chimpanzees across the park I'm fairly sure their owners might reconsider, but Bungalow Bill? No chance.

That said, it's not a major issue. The current badge hasn't been around as long as Goodison and most would ditch the Old Lady in a heartbeat.

Why any club would ever employ a company to do this kind of designing is beyond me. I'm sure there are many artistic, creative football supporters who would love to take part in a competition to design the new badge/kit/crests and would do it Gratis just for the prestige.

These people have no respect for us or our club. Kenwright, you sink lower and lower with every passing day... tell your cronies to 'FUCK OFF' and stop messing about with our heritage. A joke badge to go with a joke chairman

THEY MUST BE STOPPED!!!

That being said, this does look shit. My favourite Everton badge was the one on the NEC Le Coq Sportif and Umbro kits of the mid to late 80s. It had the tower and the laurel wreaths, but they weren't inside a badge. Perhaps I'm biased though, as I was at primary school at the time and just getting addicted to Everton!

It's nice to have the motto on the kit, but it would be better placed elsewhere. Not, I should stress, that this affects me much — I haven't bought the kit since I was a kid, and I don't have children of my own yet to buy them for.

Joking aside, we can never have this badge — it's cheap and nasty, second rate. I'm one for moving with the times, but this is a disgrace. There's nothing wrong with the one we have now. The supporters should have a say on this — it's our club.

I don't like the crest one bit. Maybe BK saw that Cardiff changed their badge and thought he could get away with it as well. It looks like something an 8-year-old has designed in a 5-minute scribble in a Maths book.

You're either in or out. There's no in-between.

If it's not, someone wants the kicking of all kickings.

Why the need to change the Everton crest so much? All it needs is a slight tweaking.

The motto, as Paul above rightly states, appeared around the time of the Premier League was started. It was then the full badge (tower, laurels, shield motto) first appeared on the shirts.

Whilst the design above is somewhat naff, the absence of the motto from the shirt wouldn't be the end of the world!! Even the RS relocated the Hillsborough flames from on their shirts last summer without much of a fanfare.

Keep things in perspective eh???

Looks like the old crest without the Latin.

The new badge does look horrible. Wouldn't it be better if they came up with 3 or 4 designs and polled the fans? Poll us on the socks too while they're at it.

NSNO is Everton's equivalent of the Old Labour Party's clause 4, it probably didn't mean a great deal in practical terms but it did mean a lot to the rank and file.

Colin apparently it is 'Exsisto curiosus quis vos opto' but don't ask me to pronounce it.

Our crest should not be changed as it refers to our historical status, roots, identity class and fan's (and I hope board's) ambition.

Whilst I agree the proposed new badge looks crap, let's not use the absence of the Latin motto as something else to beat the club with. No wonder we get called "bitter"!!!

It's a change at Board level which needs debating (I know it`s been done to death on here) but it needs doing until someone takes notice.

The fanbase is so polarized, I think BK likes it that way sometimes — divide an rule is the ideology of the day, and it works.

How many blues are ambivalent? I am — fuck knows what's right or wrong. DM instills a bit of hope: v Man City with 10 men, good performances at the WHL and the Arse... and then yesterday. What I do know is the thing with ambivalence is staying the same is usually a painful option — the only way of addressing it is to make a decision one way or another.

The board, DM the fanbase — keeping the status quo is doing no-one any good, it's just kicking the can down the road. I for one am looking forward to the summer. But can honestly see things being exactly the same in August.

Maybe replace it with 'average at best'.

I confidently predict that it will not be for the kit.

If they're going to change it, then get rid of the Everton wording and 1878 and return to the previous badge. Also, I would change the colour of the current badge that we see on a lot of merchandising that seems to be designed to have a reflective effect by being slightly darker on the outside going lighter into the centre, this just looks like an off-blue to me. Get it back to Royal Blue with no light and shade.

I agree with Eugene: whoever's idea this is needs the mother of all kickings.

For me, the badge should be blue with white edgings.

I hope to god this is fake. If we do change the crest, it should be the same but minus the badge shape and the Everton.

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-----Original Message-----
From: Ste [mailto:philipsstep@gmail.com]
Sent: 03 May 2013 01:19
To: Everton
Subject: Change of badge

As a season ticket holder and proud evertonian, I like to ask why you are to change the everton badge? We as supporters like the old badge, the only the best will do is our motto, so why are you changing the proud Everton badge that we love close to our hearts, for the "Simpsons cartoon looking badge", no wreaths, no latin plaint! If you are truly The peoples club as you so proudly say, isn't it to be put to the supporters for a vote? Show us people who pay the money for season tickets season after season if we want it changeing, I hope you give people the choice mr kenright, youll lose a lot of admirers if you don't!  And I for one will be reviewing my season ticket standing , kind regards a discusted evertonian ste phillips Sent from my iPhone