What can Marcel Brands expect at ambitious Everton?

Friday, 11 May, 2018 10comments  |  Jump to last

Confirmation of Marcel Brands's switch from PSV Eindhoven to Everton, where he is expected to take up the director of football role, is expected to come any day now.

With that in mind, Chris Meijer of Dutch magazine Voetbalzone has been taking a look at what lies ahead for a man who has earned a stellar reputation in the Eredivisie for his savvy recruitment and who has been hand-picked by Farhad Moshiri to lead the next phase of rebuilding at Goodison Park.

The following are translated excerpts from the article:


“In England they know for sure: Marcel Brands will start work at Everton in the foreseeable future. PSV's current technical manager is to become [the Liverpool club's] new director of football and to reinforce the towering ambitions of the Toffees. But what will Brands find when he decides to embark on the adventure in England? In any case, it's a club where there is work to be done.”

Meijer describes the background to Farhad Moshiri's takeover of the Blues, his financial backing, the proposed new stadium at Bramley-Moore Dock and his stated ambitions for Everton on the pitch.

Under the title “Administrative changing of the guard”, Meijer lays out the current challenges at Goodison Park that Brands will be walking into when, as is predicted, he takes up his new position at Finch Farm.

"There is a disturbed relationship between the team and the fans", wrote the Guardian recently. [Steve] Walsh, the current director of football is held responsible for this. Of the players who have come to Everton under his stewardship, the majority have either not yet succeeded or completely failed. For this reason, Brands will have to take on the [his] responsibilities at Goodison Park, while Walsh will [move to] managing director or leave. 

Robert Elstone, currently working as [chief execuitve], is to leave after thirteen years and return to rugby, where he will become director of the Super League. Only when the administrative change of the guard is completed will a decision [be made] about the future of Allardyce. The first task that Brands expects when he gets to work in England is to make a decision about the manager. 

Among others [under consideration are] Laurent Blanc, Arsène Wenger, Paulo Fonseca. Brands will also have to bring back the balance in Everton's selection. With Cenk Tosun in January at least a striker has been added, but on the other hand Wayne Rooney is currently associated with a transfer to the United States. Furthermore, Allardyce recently said that first players have to leave before purchases can be made. 

"There are already a large number of players at this club and it is a challenge to sell some. There are currently 14 players let and we still have a selection of 38 ... You can not continue to get players without selling someone", Allardyce [told the national media]. "Expectations are only increasing and everyone thinks that Everton should [challenge for] the European places. So we only have to look at top players on the transfer market. Even if only one or two come, that can make a huge difference next season. "

It is up to Brands to bring in such players and there is money in any case, due to the presence of Moshiri. Although this may also be a disadvantage, because other clubs know that Everton have the necessary budget. It is one of the reasons why [so much was] spent last summer. Brands, however, will have to do something different at Everton than at PSV, as Michael Ball wrote in his column in the Liverpool Echo

"We want players who have arrived at Everton, who are directly there. That is why his work will be different here than at PSV, also because the club craves success and prizes. Brands will also want to win prizes and have to wonder: why should I leave PSV, where prizes are won and Champions League is played? It takes time and money to reach the top. 

“Hopefully Brands is aware of this and he brings players with the right mentality and quality to improve Everton considerably, "concluded the former player of Everton and PSV. 

The arrival of the new stadium, for which Everton has already purchased the land, could however influence the available (transfer) budget in the coming years.

For Brands, at least there [will be] an interesting challenge at Everton. "At the moment there is little progress with the new stadium, the fans are disillusioned according to many the [this is the] worst [Everton] team of the century," concluded The Guardian. So Everton can do much better with Brands as a director of football. 

The Times announced this week that [Brands's] transition to Everton has already been completed, even though the Toffees had not yet registered their interest again with Eindhoven until recently. It seems that Everton will wait until the end of the season to announce his arrival. 

Brands' first transfer targets at Everton have been mentioned over the past few weeks: Hirving Lozano and Hakim Ziyech. In conversation with The Independent, Brands admitted that Everton's interest has been there for a while:

”It is difficult to say goodbye to the people at PSV. But there has been contact with Everton since 2016. I have said 'no' to beautiful clubs in Germany and at the moment I am still at the best club in the Netherlands. "

» Read the full article at Voetbalzone


Reader Comments (10)

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Andy Walker
1 Posted 11/05/2018 at 07:19:58
Exciting, a lifeline for Klaassen, and a rope for Allardyce.
Tony Everan
2 Posted 11/05/2018 at 13:57:43
Maybe Brands and the new manager will get sworn in next week to herald a new dawn for the club.

The board a due to meet one day next week I think, so it is possible there could be a seismic shift for us.

It’s a bit ironic but the season ends and the excitement starts!

There’s been bugger all for the last 9 months so we are due a bit.

Frank McGregor
3 Posted 11/05/2018 at 14:04:30
Lyndon, On reading the article I was wondering about the job description of the director of football particularly the point of selecting a new manager.

I cannot see a high caliber manager reporting to the director of football.

The old saying " The body rots from the head down"is so very true about Everton football club at the moment. Managing out of chaos is more appropriate at this time and I fear we will finish up like Sunderland.
Lyndon Lloyd
4 Posted 11/05/2018 at 15:27:09
Frank, it's common on the Continent and is now becoming increasingly so at the top clubs in the Premier League. Brands is obviously accustomed to that model and I suppose the feeling is that the next manager, also European based on reports of that Moshiri wants, will be just as comfortable working within that framework.
Jay Harris
5 Posted 11/05/2018 at 15:55:16
Our biggest challenge is to get BK out of the club. Only then will the coaching and recruitment staff be able to get on with their jobs without interference.

I cant see Brands wanting to be the instigator of getting rid of Allardyce and/or Walsh and for some reason Walsh seems to be in favour at the club as despite the transfer cockups he was still able to get his buddies Allardyce and Shakespeare into the club.

Allardyce's future has to be decided by the board and I hope and expect that we will get an announcement soon.

Paul Kossoff
6 Posted 11/05/2018 at 17:08:23
If Kenwright and co leave you mean? If they don't, nothing will change.

B f S stating today that he has nothing to do with transfers, nor coaching and man management by the looks of it. What exactly does he do?

Jay Harris
7 Posted 11/05/2018 at 17:32:42
Collects a nice paycheck, Paul, while ensuring his buddies are gainfully employed.
Robin Cannon
8 Posted 11/05/2018 at 20:41:02
What's this mysterious team "Ambitious Everton"?
Peter Lee
9 Posted 13/05/2018 at 08:32:55
Pochettino said recently that Spurs were ahead of their plans in playing Champions League football. They had planned for this in a year's time, once they were in their new stadium.

Two points.

Given he was appointed 2014, that's a six-year plan and he didn't have a six-year contract. That suggests that Levy, (essentially Spurs Director of Football?) was shrewd enough, prepared to back his own judgement in determining what represented incremental progress on what has been a fairly tight budget at the club. Small steps were acceptable.

I only know one Spurs fan who is far from excitable and lives in Liverpool, rarely goes to see them. So don't know how Spurs fans had been with season after season of previous mediocrity or how they are now with just not doing enough to win anything but making CL.

I do remember Spurs playing second string in Europe, largely writing off the Europa League to concentrate on the Premier League.

In relation to Brands and Everton, this is clearly a model to consider, perhaps with more money to spend. I do wonder how Evertonians would respond to slow progress over two years towards but not reaching the top four, especially given the likelihood of our neighbours continuing to play such attractive, and largely successful, football. (Until Real come for Salah and Bayern come for Firmino and Van Dyke.)

Many posters suggest that all they want to see is attacking football so maybe (a) manager(s) will get some leeway.

Final point re stadium: We'd better make it 80,000. When Sam goes, there are thousands upon thousands of TWebbers who will want to start going again.

That's me done for the season. Happy if Sam stays, Benitez if he goes; No to the two Portuguese.

Mike Hayes
10 Posted 13/05/2018 at 08:51:14
From the last 23 years since a trophy the only ones who have shown ambition are the long suffering fans and still it goes on - let’s hope this sorry saga of a season is over today with 3 points and the soon sacking of Allardyce - The loyalty of the fans need some good news and let’s hope next season we have the right manager, players and the removal of the loathsome board!

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