Italian food giant Fratelli Beretta and USM Holdings have expanded their commercial partnership contracts with Everton FC.
The 2019/20 season will see Fratelli Beretta named as Everton's first Official Academy Partner, just a year after becoming an Official Partner of Everton, its first partnership agreement with a Premier League club.
As a result of the expanded partnership, Fratelli Beretta branding will be displayed on the front of Academy teams' match shirts, within the Academy areas of the Club's USM Finch Farm training ground and at each of the Academy teams' home fixtures. The company will also have an increased advertising presence at Goodison Park on matchday.
USM Holdings initially signed a five-year deal as a Principal Partner with Everton in 2017, giving them naming rights for the Club's Finch Farm training ground.
The expanded deal with the Club will see USM Holdings become the Club's Official Matchday Presenting Partner, whilst also seeing increased presence across Club channels for companies from within the USM Holdings portfolio, including MegaFon and Mail.Ru Group.
The package includes enhanced visibility for these brands, including the shirt-sleeve of the first-team training wear and significantly increased presence on matchdays at Goodison Park for companies within the Group.
Reader Comments (38)
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
1 Posted 17/07/2019 at 18:49:59
2 Posted 17/07/2019 at 19:03:57
3 Posted 17/07/2019 at 19:13:58
4 Posted 17/07/2019 at 19:14:32
5 Posted 17/07/2019 at 19:15:40
6 Posted 17/07/2019 at 19:19:04
Oh and there will be Italian sausage aplenty for all.
7 Posted 17/07/2019 at 19:21:24
8 Posted 17/07/2019 at 19:26:12
9 Posted 17/07/2019 at 19:26:54
10 Posted 17/07/2019 at 19:28:02
11 Posted 17/07/2019 at 19:29:33
12 Posted 17/07/2019 at 19:30:20
13 Posted 17/07/2019 at 19:36:06
As someone that hasnt had meat for 32 years Id of preferred Quorn as a sponsor. :)
14 Posted 17/07/2019 at 19:46:18
All of their other interests involve investing for profit in other people's enterprises. So again, you don't need to publicize the company for that purpose. Not like someone at Finch Farm has a Russian telecoms firm he is seeking investment for and is just waiting for someone to advertise their investment prowess.
15 Posted 17/07/2019 at 19:52:15
16 Posted 17/07/2019 at 20:00:09
17 Posted 17/07/2019 at 20:00:48
In the same vein, Villa, Derby and Sheff Wed have all sold their stadiums to their owners to balance the books for this year. Nice trick but what will they do next time? Wednesday's wage bill is said to be £42 million a year with income of £24 million?
I just think we need to be a little bit cuter because you know the minute we have some success people will try to find a way to pull the rug from under us.
18 Posted 17/07/2019 at 20:03:55
Take a look at Megafon and its owners:
19 Posted 17/07/2019 at 20:26:11
20 Posted 17/07/2019 at 20:31:19
We have a steel supplier who is involved in the main part of the regeneration (Everton Football Club) who will now barter to supply steel to all they can.
21 Posted 17/07/2019 at 20:34:03
I mean who's ever heard of Hafnia, Danka or Kejian, or ever bought any of their products, whatever they are?
22 Posted 17/07/2019 at 20:36:26
Good news comes in threes! As does bad??
23 Posted 17/07/2019 at 20:45:12
If they want to promote Russian cellphones then the sponsorship should say Megafon as no one is going to see USM and think "Hmm great I'll buy whatever their selling. jolly good turns out they have shares in a cellphone company under a different name."
Yeah they weren't household names but they all sold stuff the average Joe might buy and became well known. Danka sold photocopiers, paper, office supplies and was trying to break into the UK market. Hafnia sold ham, Keijian was aimed at the Chinese fan base (along with Li Tie) and was a massive phone company in China. USM?
24 Posted 17/07/2019 at 21:50:32
Like our Chang sponsorship, and the Keijian deal you mention, maybe USM are not aiming at the UK market yet. Maybe they are thinking about moving into it considering the UK demand for imported steel doubled in 2018?
25 Posted 17/07/2019 at 21:52:43
I seriously doubt they are planning on doing anything in the UK given that Usmanov has been trying to spinoff shareholdings in various firms due to possible sanctions affecting him personally and or Russian firms.
26 Posted 17/07/2019 at 21:55:51
Paul 7 - probably just enough to balance the books and go and buy whoever we are planning on buying
27 Posted 17/07/2019 at 23:36:53
28 Posted 17/07/2019 at 00:05:29
Sponsorship is sponsorship and it generates money. Sadly we have been faced with bad operational mistakes like kitbag, a website that has nothing in stock (unless you want a Europa league cup or packed lunch box) and that forever persistence to use Umbro for kits. I actually believe that the club is moving in the right direction, just very very slowly.
29 Posted 18/07/2019 at 01:05:54
We get cash, a relativity 'neutral' sponsor gets name spread about. What's not to like?
30 Posted 18/07/2019 at 05:57:30
31 Posted 18/07/2019 at 06:24:00
Kieran (#17); The EPL to look in to the financial dealings of a Russian oligarch and his Iranian accountant? Good luck to them with that as they'll have to include the previous club with which they were both involved and then who knows where it will stop. Might be interesting to know how many EPL clubs are in non-British hands.
32 Posted 18/07/2019 at 07:27:18
I can see why any product might want to latch onto a global distribution vehicle but sponsoring the training ground and academy is less direct but gets them enhanced matchday visibility. I suppose more up-front sponsorship costs more and they aren't prepared to do that.
Additionally, Kieran, wouldn't we need a bulker rather than a tanker to ship over iron ore? I am on the phone to the shipbroker ;)
33 Posted 18/07/2019 at 08:09:44
I'm sure you've notice electronic display boards pitch side that advertise in Chinese, Vietnamese or Arabic languages. Advertisers in many Asian countries know that millions of their countrymen and women have EPL on their cable TVs and tune in every weekend to watch Premier League games. Those folks are their targets.
They have no intention of breaking into the UK market or selling to Brits. It's just that the people they sell to in their home markets watch EPL. It's a global brand.
34 Posted 18/07/2019 at 08:09:50
35 Posted 18/07/2019 at 10:48:37
50 years since the moon landing, I'm not convinced of that either...
36 Posted 18/07/2019 at 14:55:40
When it's built, each end could have an individual business sponsor... for instance, Sewerage 4U for the stand we put the RS away support in; the new Gwladys Street end could be Megafon given the noise it will make, etc.
Then the Stadium name will obviously be up for grabs. Each Exec box could be individually sponsored, as could rows of seats. Each staircase, entrance, exit could be sponsored. The fan zone plaza could be sponsored. Any more ideas to Mr Moshiri.
37 Posted 19/07/2019 at 01:36:54
We need the money, they are giving us money for advertising their names, in fairly modest ways, to foreign markets.
Just like Chang and Kejian did – just for much more money.
What's the problem? There is no problem to me.
38 Posted 19/07/2019 at 11:23:56
Add Your Comments
In order to post a comment, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.