
Everton, set to move to Bramley-Moore Dock at the beginning of the 2025/26 season, are hopeful that their new waterfront stadium could act as a catalyst for the development of the region and the city as a whole.
The Toffees, who have called Goodison Park home since 1892, are excited about their future under new owners The Friedkin Group with the new stadium being at the heart of the project. Marc Watts, Everton executive chair and Friedkin Group president, discussed the prospects of partnering with private companies as well as local and national government to “lift up the whole area of the northern docks”.
“We’re not looking for any large amounts of public money to make this happen. If the business plan is strong enough, and we think it would be, then you should have partners who want to be part of it,” he told The Financial Times.
Besides the small shops that have started to prop up in this region following the two test events conducted by Everton, the area surrounding the stadium lacks pubs, restaurants, and proper transportation and parking facilities that sports and concert lovers would expect at a venue like that.
The club was also interested in purchasing the Nelson Dock next to the stadium. Colin Chong, interim chief executive at Everton until Angus Kinnear takes over the role this summer, hinted at the possibility of using that land for additional sporting infrastructure.
Meanwhile, Steve Rotheram, mayor of the Liverpool City Region, is aware of the huge potential of the stadium and that it could accelerate housing developments boosted by a £56m grant from agency Homes England, to increase footfall and spur talks with investors.
This could also lead to improvement in public transport as well as links to complement Sandhills train station that currently serves the Bramley-Moore Dock region.
New stadium also promises a better financial future for Everton
The new 52,888-seater stadium could also usher in a new era for the club. Having lost £566m in seven seasons since its last profit in the 2016-17 financial year, the stadium could boost the club’s revenue by at least £60m a year thanks to its bigger capacity and modern hospitality facilities.
Even before it has been officially opened, the new stadium has already been selected as one of the venues for the Euro 2028 tournament and also the second match of the Ashes rugby league series between England and Australia later this year.
In addition to sporting events outside football, the new stadium will also compete for concerts, events, and major business conferences.
There are reasons to believe that this will allow the club to spend on quality players as they look to close the gap to European football in the coming seasons. A healthy boost to finances could be just what the doctor ordered as Everton head into a pivotal summer with a possible squad rebuild on the horizon.
Reader Comments (36)
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2 Posted 22/04/2025 at 16:05:53
He had the strategy but not the business acumen — nor, as it turned out, the money to achieve it.
Liverpool City Council's lack of preparedness for this development is borderline criminal. If the purpose of the City Mayor is not to galvanise public funding and private enterprise around this type of development, then what is the role for?
3 Posted 22/04/2025 at 16:12:05
The stadium will no doubt act as a catalyst for further investment in the area. Interesting that TfG realise that they are going to need to do this with private sector backing / partners, knowing that public sector contribution has been and will remain nil.
You are right, Anjishnu, in saying that concert goers etc expect a level of sensible transportation links. This is the biggest gap for me, and will likely only follow well down the line. In reality it needed to be one of the first pieces of the jigsaw in order to redevelop the area.
The Mayor described this as a once-in-a-generation opportunity to redevelop this area and to link the Liverpool waterfront.
It seems like it's Everton's responsibility to make it happen. With astute business men at the helm, there may be far wider business opportunities here for Everton if they grab them now.
4 Posted 22/04/2025 at 16:30:07
I did write to Michael Gove when he was Culture Secretary, to remind him that on Merseyside Tory Michael Heseltine was a rare hero who was bold enough to see what affect the redevelopment of the Albert Dock would have. He did reply but I think at that time the Government were reluctant to become involved with the then Owners of the Club.
As for the New Government this should be seen as a real opportunity to spark the regeneration of the wider area right up to Bootle. But as of today no one seems willing to take a lead. Clearly there is little Public Money available and we badly need a Champion to plead our case.
5 Posted 22/04/2025 at 16:32:08
It shouldn't be Everton's sole responsibility to make this happen. They have done their part. If they have to take a lead, then so be it to get things done. As the proverb and saying goes:
"If the mountain will not come to Muhammad, then Muhammad will go to the mountain".
Basically, if someone won't do this thing for me, I'll do it for myself.
Yes, they should be part of the steering group, but a lot of the regeneration sits with Liverpool City Council and the Liverpool City Region. This is not just about Everton, there potential benefits are for the city and region.
I don't what they've been doing for the last 4 or so years. Talking about it? Maybe they were more concerned with the bribery investigations and charges that several councillors are involved with?
That's a cheap shot, but probably born out of frustration that this is now an afterthought rather than the parallel project it should have been as the stadium was being built.
6 Posted 22/04/2025 at 16:35:30
7 Posted 22/04/2025 at 16:43:00
Answer...look at the Calibre of The Mayor's.
8 Posted 22/04/2025 at 17:04:55
But, to Stephen's point, Andy Burnham has a task force up and running, with Seb Coe as chairman, before a stadium has even been agreed.
In Liverpool, Rotherham is still to get out of the starting block and we are left depending on the messaging from Colin Chong who is trying to use the fact BMD is already built and therefore 5 or 6 years ahead of Old Trafford to influence investment decisions — with no real vision or support from the council
9 Posted 22/04/2025 at 17:10:21
Unbelievable and sadly believable at the same time.
10 Posted 22/04/2025 at 17:14:24
Perhaps that a post-crash and Covid thing, but the outsider perception of doing business in Liverpool is harder than it should be, whilst the trial of Joe Anderson & Co isn't a good look.
11 Posted 22/04/2025 at 17:19:10
How are we going to exploit it for events etc?
12 Posted 22/04/2025 at 17:24:48
Since Labour took over the council they have systematically run the city down, to the point where government intervention was required.
Redrow Joe and his shady cohorts have a lot to answer for.
13 Posted 22/04/2025 at 17:31:00
I've been to a few stadium concerts in the last few years and had to walk 20/30 minutes to get there.
At the Stadium of Light last year, I had to walk 25 minutes from centre of town. After the concert, there was a 2-hour wait for the metro back to Newcastle and a 1-hour wait to other parts of Sunderland.
Mordor has held loads of Summer concerts recently and transport links there are hardly brilliant.
Not saying transport links aren't rubbish to the new stadium. Just saying that most larger venues require a similar walking distance?
14 Posted 22/04/2025 at 17:44:26
We, on the other hand, did no such thing. We thanked our lucky stars that Liverpool CC saw fit to grant us a planning consent... and then built it. Just ignored the rest. LCC, the Mayor's office, sat on the sidelines and watched.
The complete inactivity of LCC and Metro Mayor is inexcusable. At some point, somebody needs to hold them to account.
Moshiri wanted the stadium built but was also fully committed to an exit strategy. He had no interest in the wider scheme.
All parties talked regeneration of the area but did zilch…
Opportunities still sit there however, even in the absence of public funding. I have a gut feeling that TFG might be sharp enough to take them…
15 Posted 22/04/2025 at 18:14:43
Also, there are some influential individuals who seem (for some unknown reason!) to have the ear and favour of the Westminster Government.
16 Posted 22/04/2025 at 18:34:33
London will always get the biggest slice. It's the nation's capital with a (declared) population roughly the same as Scotland, Wales and Northern Ireland combined.
Manchester has boxed clever. It's been said on these hallowed pages before, they have negotiated with and worked with central Government.
Whether the fault of one or the other, Liverpool tends to have been in conflict with Westminster.
I don't know if that is a contributing factor to the perception, but other major cities don't seem to receive the same treatment as Liverpool.
Manchester has managed to reinvent itself. Population aside, with businesses, the national media and Government departments setting up satellites there, it has, in my opinion overtaken Birmingham as the UK's second city.
Back on point though, we need (and needed) local Government to be all over this. That's what they are there for.
17 Posted 22/04/2025 at 18:59:23
18 Posted 22/04/2025 at 19:23:44
There is no excuse from Liverpool City Council as they have been aware of the need of improved transportation since Feb 2021when the agreement was signed. The problem is that extra transportation is only needed on match days and occasional concerts,so permanent methods of transportation is not cost effective, but needed.
19 Posted 22/04/2025 at 21:42:18
20 Posted 23/04/2025 at 10:09:55
When Lancashire CCC announced they were spending £39M on improving Old Trafford cricket ground to ensure international matches... Manchester Council responded by closing the train station that served the ground!
21 Posted 23/04/2025 at 12:00:40
22 Posted 23/04/2025 at 12:21:25
Only a fraction of the crowds to be experienced at the new stadium will visit the Baltic. Unbelievable!!
23 Posted 23/04/2025 at 12:31:42
Baltic is south of the city centre. BMD is in the north end.
T'was ever thus.
24 Posted 23/04/2025 at 12:47:00
Of this, around £3M was allocated for te Bramley-Moore Dock area, specifically Sandhills, so just under 0.5%. The Baltic station was budgeted at around £100 million. I'm guessing such a relatively small amount at BMD because, at the moment, it's seen as a matchday only transport issue.
25 Posted 23/04/2025 at 12:47:20
The regeneration of this area is huge, the more of a footprint the club owners have on the ground the better for Everton, sooner or later more money will follow, and the return will be huge.
The council may continue to embarrass themselves a while longer, or maybe this will be the push they need?
26 Posted 23/04/2025 at 13:21:56
27 Posted 23/04/2025 at 15:37:31
There is a Michael Kavanagh who is an Irish ex-hurler champion. Hurling, now there is a dangerous game.
28 Posted 23/04/2025 at 16:38:14
I understand the Club has still to receive a safety certificate and surely the safety of supporters travelling to and from the Ground will be a major issue. I wonder when we might hear of some possible ideas and solutions ?
29 Posted 23/04/2025 at 16:44:56
30 Posted 23/04/2025 at 19:11:27
4 seat carriages. All dressed in Everton livery. How much would you pay for a ride?
31 Posted 23/04/2025 at 23:39:27
I expect this transport issue to get sorted out quickly. Rotherham already knows the solution. Before anyone goes apoplectic at the headline scroll down - Bramley Moore is in his plans.
Link
32 Posted 24/04/2025 at 17:05:17
Having spent all my working life in Local Government I have some knowledge of how it works, and in todays climate when there is so little money available I cannot see any of the Public Bodies suddenly having cash available. That just leaves the Club, who have already invested heavily and may have expected help from elsewhere.
So certainly as far as next season goes it seems clear that what you see at present is likely all we are going to get, and just how 50,000 supporters are going to get to and from the ground in safety and comfort is anybodies guess.
In the circumstances, I think we should be making a fuss and making everybody aware that potentially access to and from our new ground will raise all sorts of problems, and we shall need some radical ideas to help resolve the situation before the start of the new season just a few weeks away.
33 Posted 28/04/2025 at 11:20:42
2: A carefully defined residential zone with nice views and enormous council tax.
3: The new Everton Stadium to be the centre of a place for concerts, footie and any sport other than American 'football' or basketball.
4: Remaining docks to be improved with motorway access.
5: Vastly improved transport service using driverless trolley busses.
Now find the cash for that lot and a competent set of managers in Britain. Good luck, folks.
34 Posted 28/04/2025 at 18:09:41
Chelsea from West Brompton. Spurs from Seven Sisters (45 minutes!), Arsenal, West Ham, Southampton etc.
I can only think of Brentford and Brighton that I've been to recently that's a short walk from the stadium but the home and away fans are still mixed then.
35 Posted 28/04/2025 at 18:34:30
Brentford isn't too bad and Fulham is okay if you head towards Putney Bridge.
I walked to Lime Street after the 2nd test event as the bus on the way in was a bit of a nightmare. I done it in 30 minutes, but that's me. Not everyone may be as mobile.
Going back to West Ham. As many complained about the crowd control system with the stop and go signs on the bridge on Regent Road heading towards the Pier Head, no different to leaving the London Stadium heading towards Stratford.
Brighton also have a control system to restrict the flow of people onto the platform at the train station right next to the Amex. It can often take a while to get down there.
Nothing compared to Newcastle, but isn't anything to do with the proximity of St James' Park from the station. It's those 197 steps to get to the away section tucked into the clouds.
If you think about it, getting away from Goodison and back into town can be a nightmare. I usually stop and wait to let the traffic go down.
36 Posted 29/04/2025 at 08:18:00
I hadn't realised that the England Rugby Football Union were threatening to leave Twickenham. The main reason cited was that Richmond Council only permit them to hold 3 non-Rugby events per year, meaning a significant loss in potential revenue. For one or two of those, the council only permit a capacity of 55,000.
Seems they have retracted it as negotiations with the council have taken a positive turn. I'm sure they shit themselves at the prospect of losing that jewel in their crown. The focus is now on redeveloping Twickenham.
Lesson to Everton, play hardball with our joke of a council and get them to sort out the re-development and infrastructure around the Everton Stadium for the continued benefit of the city.
Interestingly, the RFU considered a few options, one being to go 50-50 with the FA for Wembley, which was dismissed, probably by the FA. Also, upping sticks and moving the home of Rugby to the West Midlands. Years back before Wembley was rebuilt, I thought football should have done that if they were going to have a national stadium, which I've never been a fan of.
Also, they are open to Chelsea using Twickenham if and when they go ahead with plans to rebuild / redevelop Stamford Bridge.
For me, this demonstrates the importance of the new stadium in bringing in additional revenue from non-football events. We have already stolen a march on Old Trafford and Anfield in the north west as the preferred destination for the England v Australia Rugby League Ashes and earmarked for the Euros. We need more of this, Rugby, international tournaments, concerts and boxing.
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1 Posted 22/04/2025 at 15:52:57
This was on top of his statement not so long ago regarding the lack of forward planning with regard to transport issues, was because he wasn't sure if the stadium was actually going to be completed!
I expected more to be happening around this area but I'm sure it will slowly snowball, over time.