Season › 2024-25 › News Dan Meis outlines his true feelings over what supporters say about Hill Dickinson Stadium Chris Beesley, Liverpool Echo 26/07/2025 22comments | Jump to last “Everton committed and they committed to a very difficult site. It wasn’t the easiest thing for them to do. They could have saved a lot of money and built it somewhere else." In an exclusive interview that took place in his Third Avenue offices in New York, Dan Meis told Chris Beesley at the Echo: “The interaction with Evertonians was the surprise in all of this. The sort of light bulb moment that went off for me in the very early meetings was that I was very sceptical that Everton would hire an architect from America, let alone Los Angeles. “It just didn’t seem that it was going to be easy for an outsider. But in fact, I think that became my superpower. “I didn’t take anything for granted. When I talked to Robert Elstone (the then chief executive) initially about the history of the club, there were a lot of great points like: ‘We’re not London, we’re not Tottenham, it’s not about fancy, it’s about this cauldron of energy and capturing the magic of Goodison.’ “That is where the lightbulb went off for me and I thought: ‘This is not about a building, it’s about an experience.’ It’s an experience that covers generations of memory and the history of things that have happened at Goodison and how do we capture that? “In some ways, the architecture wasn’t as important to me, as really understanding what this fanbase was. So, we just dug in, and did a lot of research and immersed ourselves in that notion of what I really did believe that Everton are a little bit different. “There were times when there was some real pushback about how big the building should be, where the building should be and the shape of the building. I think what we all kind of discovered, we didn’t all have to agree about everything, but the fans thought that they really did have an impact and they did. “They certainly influenced my thinking and I think they influenced the club’s thinking and I think the club recognised this was an opportunity to feel involved in the design of it. That really was unique, I don’t think we’ve seen anything like that – not just us but across the profession. “It’s not a shy fanbase. They’re perfectly willing to jump in and share their experience. “I’ve often said this to clubs — not just limited to the Premier League or English football, owners in general — they may think they own the team but, in reality, there is a whole bunch of fans who feel like they own the team. “I think the best clubs really recognise that. They’re custodians more than they really are owners, if you can really build that bond. “One of the reasons it’s so important is that it’s not just for the owners to be popular, how the fans react to the club so affects the play on the pitch. I think there’s a book in there.” » Read the full article at Liverpool Echo Reader Comments (22) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer () Colin Glassar 1 Posted 26/07/2025 at 08:05:53 I just read the Dan Meis article in the Echo. I just hope we have a team suited to grace that stadium. Michael Kenrick 2 Posted 26/07/2025 at 10:06:22 Thanks for pointing up this one, Colin. Well worth a read.Good on Chris Beesley for securing the interview but it really shows up the paucity of Echo journalism in that there is virtually no gratuitous journalistic bullshit content inserted to ruin it — it's all just Dan Meis talking. And what a great interview it is!!! Liam Mogan 3 Posted 26/07/2025 at 12:46:47 It should have been 60,000 capacity though. Missed opportunity. Kevin Walsh 4 Posted 26/07/2025 at 14:55:51 I keep saying it, Where is the Blue and White? To me, it's a big brown building with a silver roof and a few tiny silver badges on the corners. At night it looks nice but in the day looks like a warehouse, souless, our name is not even on it, wake up everyone. Paul Kossoff 5 Posted 26/07/2025 at 16:22:25 Kevin, couldn't agree more. They have just opened the Everton store, and if I had been a shop owner paying for that look I would hold back the cheques. Bare concrete walls seems to be the go for look in the stadium. You have to look long and hard to see the name Everton. Even the Everton crests out side won't light up blue. Hill Dickinson stadium will be prominent all round. Just put some colour into it, and um, let me think, oh, put Everton's name up for fk sake. It seems to me the Yanks want a venue arena, not a dedicated football ground. And don't get me started on that fkg false canal at the back. The stadium is surrounded by WATER!!! And tram lines? Jeeeez!!! If we buy the dock next door maybe we can have sand dunes, and duck ponds and paddle boats at five pounds for thirty minutes. Stadium looks nice at night though. Rant over, aaaaand relax. 😁 Lee Courtliff 6 Posted 26/07/2025 at 16:47:23 We definitely need some Blue on it, during the day it could easily be anything rather than specifically our new home. But these things take time and with a little pressure from fan groups, I'm sure it will get done. And yes, it does look fantastic at night. Can't wait for my first game there, especially the first one under the lights. Bill Gall 7 Posted 26/07/2025 at 16:55:24 Makes you laugh supposed supporters criticizing a building that is not complete. Complained about no badges of Everton F.C. before they where fitted.. If you check on the history of Liverpool docks on that canal at the back that is the same as the rest of the other docks were you could gain access to the adjacent docks plus there are still areas that are protected by the Heritage Society that restricts what you can do. As far as the Hill Dickinson name being prominent wouldn't you,after paying 10million want your name advertised..Get your chests out in pride for what you have got, not nick picking with your own minor moans.Wnat to complain have a look at the designs for Liverpool Waters. Danny O'Neill 8 Posted 26/07/2025 at 17:04:08 I find it interesting that after 30 years of crying out for a stadium, when we get one, that is iconic, minor detail is called out.There are cosmetics that are being worked on and I see no reason why the crests can't be illuminated in blue.As for multi use. Of course they will want to use it for non-football events for additional revenue.Wembley, Tottenham, the Emirates, the Etihad and Old Trafford all do. Villa Park recently hosted Black Sabbath's last ever concert. Mike Gaynes 9 Posted 26/07/2025 at 17:38:15 Give credit where it's due... Moshiri's best hire ever was Dan Meis. John Raftery 10 Posted 26/07/2025 at 21:54:37 The stadium is distinctive and classy. It will need no introduction. Si Cooper 11 Posted 27/07/2025 at 00:47:16 Strange what people ‘require'. I'm pretty sure 90% of the outside of the Camp Nou is pretty non-descript and definitely not red and blue striped.And the shop at the Everton stadium needs to be emblazoned with the club name and crest? I'm confident there won't be too many casual browsers wondering where the hell they are.I'm all for classy and understated on the outside, with the in-your-face ‘shoutiness' reserved for the terracing. Eric Myles 12 Posted 27/07/2025 at 04:13:22 Same with the San Siro Si, nothing to tell that two world famous football teams play there.I looks more like a multi-storey car park, although the new roof trusses are AC's colours. Derek Powell 13 Posted 28/07/2025 at 13:12:52 We could have filled a 70k stadium with the rumoured waiting list... Si Cooper 14 Posted 30/07/2025 at 00:25:13 Derek (13), it wouldnt necessarily work out that way. You may sell 70k season tickets but would we definitely get 70k in every game?It may annoy those on the waiting list but I fully understand the club wouldnt want, potentially, big empty spaces for any game.Its become evident that some season ticket holders dont go every week and some of them apparently have not been in the habit of making sure someone else takes the ticket when they wont be going.Perhaps the 52k was chosen on what they were pretty sure they could get for every fixture, as long as the ‘spare tickets get recycled accordingly. Liam Mogan 15 Posted 03/08/2025 at 09:36:35 Met a guy on Friday who is a consultant on the pitch at the new ground.Apparently there are still concerns about the playing surface. It was dug up due to it being too risky for causing injuries (he's some sort of specialist in this). He'd been on site during the week and is still not happy with it. Michael Kenrick 16 Posted 03/08/2025 at 09:49:54 That's very interesting — but also very worrying, Liam.I was puzzled why they would dig up and re-lay the brand new pitch (no doubt at great expense) after they did all the hi-tech stitching with those glorified knitting machines, then the mobile areas of illumination to get the grass to grow inside the dark bowl...I assume from what you say he told you that the stitching job was somehow flawed? Which is a terrible indictment for presumably a highly professional and competent outfit who should have been on the job?It seems a while since we heard of players getting their studs trapped in the twine they use to hold the turf together and badly twisting their knees, so I assumed that had solved that problem with the new turf technology. Hmmm… I'm thinking this might be an interesting topic for an in-depth ToffeeWeb investigation and news report!!! Brian Harrison 17 Posted 03/08/2025 at 09:59:09 Michael,I have no idea if there is a problem with having to re-lay the pitch in such a short time, but I was puzzled as to why we hadn't built a retractable pitch. It's not as if they didn't have the room and it seemed it was always their intention to have concerts and other sporting events at the ground. Also, being Americans, maybe they were also hoping to persuade one of the NFL teams to come and play a game or 2 here, which again would have been another reason for a retractable pitch. Michael Kenrick 18 Posted 03/08/2025 at 10:25:20 It's not as if they didn't have the roomAre you sure about that, Brian? The footprint was extremely cramped and I would contend there is literally no room on the current site for them to have incorporated a retractable pitch. The subsequent talk of acquiring Nelson Dock immediately to the south of Bramley-Moore Dock, and filling that in with half-a-million cubic meters of precious sand from Liverpool Bay, could perhaps have provided the space needed. But I wonder if, with the modern pitch technology, the retractable pitch is simply no longer necessary? Michael Kenrick 19 Posted 03/08/2025 at 10:34:03 Okay, maybe I'm wrong about the room required:The Tottenham Hotspur Stadium has a state-of-the-art hybrid pitch, but it also has a retractable system that divides the field into three sections and rolls it away beneath the South Stand to reveal an artificial NFL American football field.I just assumed you had to keep the pitch in one piece! Paul Hewitt 20 Posted 03/08/2025 at 10:37:24 Michael, they never dug up the pitch. They just reseeded the same one. Liam Mogan 21 Posted 03/08/2025 at 11:25:52 They didn't just re-seed it. They dug up at least 5 inches and relaid the turf.MK - 'I assume from what you say he told you that the stitching job was somehow flawed?'The guy is some sort of risk analyst on the physics of sport. From what he said and as far as I understood it, in layman's terms, its to do with 2 things - the consistency level of the pitch and the underpinning foundation. A lot of it was above my head, but he said the club think its fine, but he has concerns. Danny O'Neill 22 Posted 03/08/2025 at 11:59:53 I'm not sure that a retractable pitch is necessary. It's not uncommon for pitches to be relaid or treated during breaks throughout the season. I did observe that during the 2nd test event, the pitch looked a bit soft under foot.Many of us remember the days when the pitch would be relaid in the summer, see out a muddy winter, dry up in the spring and get relaid again the following summer.Maybe a retractable roof could have been an idea, although not a necessity. It works at the Principality in Cardiff and various stadiums on the continent.Capacity has been a discussion point. I'm not overly concerned and wasn't from the start. I'd rather see a fully packed stadium than empty seats. It doesn't lend towards atmosphere.Would we have sold out 60,000 every home fixture? Possibly. 70,000? maybe. In the early days of the Emirates, Arsenal were declaring sell-outs of 60,000, when it was blatantly obvious there were empty seats all over the stadium. Tickets sold versus supporters actually in the ground.It will be interesting with the ticket re-sellers and new holding company that has been set up to manage Ticketmaster. With over 40,000 season tickets sold (the maximum 80% of capacity permitted), taking off the away allocation and then corporate seats, I'm estimating that only leaves about 5,000 available for members before they even get to general sale. Add Your Comments In order to post a comment, you need to be logged in as a registered user of the site. » Log in now Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site. How to get rid of these ads and support TW © ToffeeWeb