Everton Press Release 18/08/2025 12comments  |  Jump to last
Club Announcement

Everton has today launched Forever Blue Rewards, a new loyalty platform that recognises and rewards supporters for the ways they connect with the club – online, on matchdays and every day in between. 
 
Part of the wider Forever Blue offering that has been introduced ahead of the men's senior team's move to Hill Dickinson Stadium, the rewards programme has been created to complement the club's Forever Blue Membership scheme and give back to Evertonians for their unwavering loyalty and engagement – in ways that truly enhance their experience as a fan.  
 
To celebrate the launch, the Club is giving supporters the chance to win a Men's Season Ticket for the 2025-26 campaign. To get involved, Blues will need to sign up to the platform using their existing evertonfc.com or Everton ticketing account details. From there, they will be able to follow instructions to enter the competition for free before it closes at 11:59 pm on Thursday, 21 August.  
 
Eligible supporters who sign up for Forever Blue Rewards will earn welcome points and can then add to their tally throughout the season through interactions such as arriving early to matches, buying merchandise, spending at Club food and drink outlets, engaging with Club content, and completing exclusive Forever Blue Rewards challenges. 
 
Members will also build points every time they scan through the turnstiles on matchday, and – as part of the Club's efforts to ensure that no seat goes unfilled – will collect the same number of points for using the Resale or Ticket Transfer options when they cannot attend a fixture*.  
 
Points can be redeemed against a catalogue of rewards that includes exclusive Forever Blue branded merchandise, VIP matchday experiences, player-signed items and money-can't-buy prizes.  
 
Forever Blue Rewards is available to all Forever Blue+, Forever Blue, Season Ticket and Premium Members, as well as those signed up to the free-to-access Forever Blue Digital membership. 
 
The platform is already live at foreverblue.evertonfc.com and via the official Everton app. Supporters can follow the link or navigate to the Rewards section of the app to activate their Rewards account, view live challenges and check out the first wave of exciting rewards. 
 
Supporters with a Forever Blue Rewards account should also look out for Club emails and posts on official Everton social media channels for opportunities to earn extra points, with new rewards set to be added throughout the 2025-26 season.
 
The launch of Forever Blue Rewards follows a wider reimagining of the Club's Membership offering that has introduced new tiers, enhanced exclusive benefits and greater flexibility for supporters to choose the membership that best suits them. 
 
To find out more about Forever Blue membership or Forever Blue Rewards, click here.
 

Reader Comments (12)

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Derek Thomas
1 Posted 20/08/2025 at 08:32:12
A 'rewards scheme' eh? as a wise (?) man once said; Behind every scheme - Is a Schemer.

Most expensive Premier League 'beer' and I use the term in its loosest sense in conjunction with that cold cats piss Budweiser.
Air Miles? 'nough said.

Aren't we all 'rewarding' them enough?

Ron Sear
2 Posted 20/08/2025 at 16:08:14
Bit of a surprise given the club seems to going all out to alienate its supporters but it does fit in with the American destruction of working systems philosophy in the name of undeserved profit.

Does the rewards include the answering of a telephone call within 10 minutes, decent food and drinks at reasonable prices, a quality English beer, reintroduction of a physical season ticket, stewards that know where things are, affordable kit and most of all a team that understand what the word 'team' actually means?

John Pickles
3 Posted 21/08/2025 at 16:42:15
I have just got (eventually) tickets for the Mansfield game, my first attempt at the new stadium.

What a complete and total shit-show.

The seat allocation system is awful, full of 'what do I do nows'. I timed out, or the site crashed the first time, while I was looking for my phone to confirm payment.

I still don't know if I could find all the seats available or just some, but have at least bought two. Initially it won't let you get two until you have linked another member and found where to select them, 'reasign' is I think the term used.

When I had them, I don't of course have anything physical, you now need to show a digital ticket. To do this you need a mobile device, ie, a smartphone. Then you need the official app.

I went to get the app but, I cannot get it because I can't upgrade my phone to IOS16 as it's not new enough.

I spent 40 minutes waiting in vain for my turn to speak to someone in ticketing before I gave up. I still don't know if I was number 1 or number 101 in line as it never said.

WTF!!!

John Austin
4 Posted 22/08/2025 at 14:26:11
We have been trying to assign a season ticket for the Brighton game to a friend who is a registered member. The on-line system won't allow us to do it for some reason and the ticket office hasn't been answering telephone calls for days. There was a message saying that they weren't taking calls because of the volume. My sister phoned the ticket office this morning, waited 3 hours in a queue only to be then cut off. Then she waited another hour before she gave up. What a shambles. We must have the worst administration in the whole of the football leagues. No criticism of the staff intended. Whenever you do manage to get through they are always so helpful - and very apologetic.
Paul Kossoff
5 Posted 22/08/2025 at 15:06:38
Derek. Here is the list of beer prices for your delectation.

West Ham: £7.60
Arsenal: £6.35
Fulham: £5.80
Leicester: £5.80
Chelsea: £5.70
Southampton: £5.50
Brentford: £5.25
Aston Villa: £5.20
Nottingham Forest: £5.20
Tottenham Hotspur: £5.19
Crystal Palace: £5
Leeds United: £5
Wolves: £5
Brighton: £4.95
Newcastle: £4.90
Man City: £4.60
Everton: £4.55
Bournemouth: £4.25
Liverpool: £3.30
Man Utd: £3

Rob Halligan
6 Posted 22/08/2025 at 15:30:24
Doesn’t matter what thread you look at, it’s full of moaning fuckers!!
Rob Halligan
7 Posted 22/08/2025 at 17:44:37
Paul # 5…….don't know where you got that list of prices from, but I can assure you that on Monday at Leeds we paid £6.50 for a (small) pint of Moretti, which tasted like gnats piss.
Liam Mogan
8 Posted 22/08/2025 at 17:59:12
I went to my local league 1 team, Huddersfield Town, the other night, and a pint of lager cost £5.50 (didn't bother) and Guiness £6.50.

Went to a concert at the Co-Op Arena in summer, and it was £9 a pint for Moretti (It was awful).

It's stupid expensive for rubbish beer in nearly every large venue in the country.

Liam Mogan
9 Posted 22/08/2025 at 18:04:04
John 4 - I cant even access my sons season ticket to assign it to someone (he plays most Saturdays or Sundays), even though I bought it and have dine so for 15 years.

My account was linked to his but apparently with the new ticket master system you need to link it again. We have tried and tried online to no avail.

Ray Robinson
10 Posted 22/08/2025 at 18:10:47
I bought my mate’s ticket on the Friends and Family link. Does the electronic ticket go to his mobile or to mine (because I bought it)? Turns out he now can’t go. Does he need to re-assign it or will I have both tickets on my phone?
Tony Abrahams
11 Posted 22/08/2025 at 18:53:36
A perfect example of the digital age.

We know who is spending, exactly what, in the club shop and inside the stadium and we much prefer those “customers” who spend the most money.

John Austin
12 Posted 22/08/2025 at 22:55:04
Liam @ 9, it sounds very similar to the problem we have had. I am going to the ticket office personally on Saturday morning to try and sort it. Not sure whether I need to go to Goodison or the new stadium though.

Ray @ 10, I have no idea sorry. If only we could pick up the phone and speak to somebody.

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