William Hill Promo Code – Bet £10 & Claim £40 Free Bets | December 2025 Update
Bet £10 get £40
18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.
Looking for the William Hill promo code? You’re in the right place! Deposit and bet just £10 to unlock £40 in free bets with the code Q** – one of the best-value welcome offers in UK. Here’s how to claim, meet the requirements, and make the most of your bonus.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
What is the William Hill Promo Code?
The William Hill Promo code is Q**.
The terms of the William Hill sign up offer are straightforward enough: new customers that deposit a minimum of £10 into their account and bet £10+ will be able to claim £40 in William Hill free bets. Only one online account or betting account is allowed per person, and UK-registered customers are eligible for this offer.
William Hill’s sign-up bonus is highly competitive, especially when compared to William Hill’s competitors, many of whom offer similar sign-up bonuses such as £30 in free bets for new customers.
| William Hill Offer | 🌟 Bonus Details 🌟 |
|---|---|
| Bonus Type | Welcome Offer |
| Bonus Description | Bet £10, Get £40 * |
| Maximum Withdrawal | Depends on payment method between £30,000 and £100,000 |
| Minimum Deposit | £10 |
| Minimum Bet | £10 |
| William Hill Promo Code | Claim the Bonus with Q40 |
* Offer T&Cs – 18+ New UK customers only. Use promo code Q**. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.
* Wagering requirements – There are no traditional wagering requirements. To qualify, place a £10 bet at minimum odds of 1/2 (1.5). You will receive £40 in Free Bets (4 x £10), which must be used within 7 days. Winnings from Free Bets are withdrawable; the stake is not returned.
18+ | BeGambleAware.org | Terms and Conditions apply
When claiming the offer, just remember that …
- Make sure to use the correct promo code. Bonus codes are often required to unlock special offers, and Q** is William Hill’s current code for this promotion.
- William Hill offers both sports and casino sign up bonuses. The William Hill casino welcome offer provides a separate bonus for new players interested in casino games, which is a great alternative to the sports offer and includes access to a wide variety of games and exclusive promotions.
- Compared to William Hill’s competitors, the William Hill sign-up bonus is among the most generous, with the £40 in free bets offer standing out against the typical £30 in free bets provided by other bookmakers.
- The offer applies to sportsbook markets excluding virtual markets, and bets placed on virtual markets do not qualify for the bonus. Special offers and guarantees are also available during major events such as the Cheltenham Festival and Grand National. Additionally, William Hill provides comprehensive betting and live streaming options for Irish races and Irish horse racing.
Best 3 Things about William Hill New Customer Offer
- Great Value: Get £40 in bonuses for just a £10 bet, especially attractive for fans of major sports like football and horse racing.
- Promo Expiry: New customers will have 30 days in which to claim the promotion after registering for an account.
- Wagering Requirements: there are no wagering requirements attached. Coupled to such a great bonus amount, it’s the perfect combo for new users.
How to Claim the William Hill Offer
To claim the William Hill free bets offer, new players will need to register an account with the operator.
Follow the steps below to get up and running:
1. Go on William Hill and click here to start your registration on William Hill,
2. Select your welcome offer (bet10 & Get 40 Free Bets),
3. Complete the on-screen registration form (you must have a registered William Hill account to access the offer),
4. Enter the William Hill promo code,
5. Once your account has been opened, log in and click ‘deposit’,
6. Deposit £10+ and then place a qualifying bet of £10 (minimum odds 1/2). Once funds are in your William Hill account, you can place bets on your chosen sports.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
That’s all it takes to complete the William Hill registration process and claim the welcome bonus! The free bets will automatically be added once the qualifying bet has settled.
These steps are also the same when claiming the William Hill free spins offer, while new customers preferring to use the William Hill app can also follow this process to register.
Wagering Requirements
There are no wagering requirements attached to this William Hill sign up offer, so any winnings generated can be withdrawn as cash.
The main point to note is that bonus bet credits are not returned as stakes in winning bets. This means that when you use a free bet stake or bet credits stake, only the winnings are paid out, not the original free bet amount. The free bets must also be used on three £10 wagers.
No wagering requirements are charged to the William Hill free spins bonus either, although this casino offer has a maximum win limit of £30 from free spins.
| Terms and Conditions | Details |
|---|---|
| Min Deposit/Bet | The minimum deposit and first bet amount is £10 |
| Qualifying Odds | The qualifying first bet to activate the offer must be of odds 1/2 (1.5) or greater. |
| Deadline To Bet | Qualifying wagers must be placed within 30 days of registering for an account. |
| Bonus Expiry | William Hill Free Bets will expire 7 days after being credited into a player’s account. Vegas Casino Bonus will expire after 72 hours of being credited. |
| Restrictions | PayPal, Neosurf, Paysaf Nuvei, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra William Hill PLUS Card will not be able to claim this offer. |
Free Bets Terms – Free bet terms apply and affect how and when you can withdraw winnings from free bets. Only winnings from the free bet stake are withdrawable; the free bet amount itself is not included in withdrawals.
⏰ This Week’s FOOTBALL Pick: Everton double-header to target this week – Updated 02/12
Everton have a strong five-day run that lines up nicely with the William Hill promo: AFC Bournemouth vs Everton is on Tuesday 2 December 2025 at 19:30 UK, then Everton vs Nottingham Forest follows Saturday 6 December at 15:00. Around them, the Premier League card also features Newcastle vs Tottenham (2 Dec, 20:15) and a marquee weekend clash Aston Villa vs Arsenal (6 Dec, 12:30) —ideal fixtures for multi-bet builders.
To get the most from your William Hill offer, use your qualifying stake on a steadier Everton angle (e.g., double chance away at Bournemouth or under 3.5 goals) to reduce risk, then place any free/bonus bet on higher-return markets like BTTS in Newcastle–Spurs or a small 3-match acca spanning 2–6 December. Keep bonus bets modest (£5–£10) and avoid stacking too many long shots in one slip. Odds are subject to change, and please gamble responsibly.
Use a William Hill Promo Code to Back the Blues with a Boost
Kicking off with William Hill? Their welcome offer gives Everton fans a solid start when betting on the boys in blue. Just enter the code during sign-up, place your qualifying wager, and you’ll unlock three £10 free bets to play around with. You can use this offer to place bets on Premier League matches, taking advantage of the wide range of markets available for England’s top football league.
Whether you fancy an early-season upset at Goodison or a late winner away, this offer gives you room to experiment: maybe one on Everton to win, one on a scorecast with DCL, and another on corners or cards (you know how feisty it gets in a Merseyside derby). William Hill also offers “Epic Odds”, BuildYourOdds, and the Bet Boost features, so there’’s no shortage of ways to enhance your football bets and bet cleverly while staying true to your Blue heart.
How to Use the William Hill Bonus on Sports
The important thing to remember about this William Hill sign up offer is that you must deposit and bet £10 of your own money in order to qualify.
So I was keen to try and hedge my risk on that outlay. There’s a minimum odds requirement of 1/2 on qualifying bets, so that’s exactly what I did – wagered on a 1/2 shot that my analysis suggested was good value.
William Hill offers a wide range of betting markets across various sports, including both popular and niche events, giving you plenty of options for your qualifying and free bets. When placing your bets, you can add your selections to the bet slip, where you can manage your bets and apply your free bets before confirming your wager. Be sure to check for enhanced odds promotions on selected events, as these can provide even better value.
Once that bet was settled, I received my William Hill free bets as four £10 denominations, as well as £20 to use at William Hill Vegas. I used three of these on low odds wagers in a bid to build my bankroll, with the fourth going to a speculative three-selection multiple.
William Hill Existing Customer Offers
In addition to the Welcome Bonus, William Hill customers have a number of existing customer offers which footie bettors can take advantage of. There are also special ongoing promotions and rewards available exclusively for existing customers, such as Acca Insurance, Impact Sub, and daily odds boosts.
Some of the best promos include:
| Bonus Offer | Why use this offer? | Bonus Description |
|---|---|---|
| 2 Up – Early Payout | Free-To Play Early Payout | Get paid out if the team you choose leads by 2 goals at any point in the match, regardless of the final result. |
| Football ACCA Boost | Free-To-Play Odds Boost | Boost the odds on any football acca of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. |
| Impact Sub | Free-To-Play Bet Insurance | If a player you wager on is brought off, your bet remains open, transferring on the substitute who has replaced them. |
- Existing customers can also enjoy free to play games that offer instant prizes and interactive gameplay, providing more chances to win without any initial cost.
2 Up – Early Payout
With the 2 Up – Early Payout offer, William Hill will settle your selection as a winner if the team you choose leads by 2 goals at any point in the match, regardless of the final result. This offer is only available on singles and multiples in selected competitions. (T&Cs Apply)
Football ACCA Boost
You can boost the odds on any football acca bet of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. The boost amount will vary depending on your selections and total odds, with higher original odds generally receiving larger boosts. Please note that cash out is not available on markets with flash odds due to their rapidly changing nature. This promo needs to be opted into when placing your wager. (T&Cs Apply)
Impact Sub
With Impact Sub, if the player you bet on is brought off for any reason, the wager will transfer to the substitute who has replaced them, at the original price. This promo is only available for pre-match and in-play on singles, multiples and Bet Builders including selected player markets. (T&Cs Apply)
William Hill Payment Methods
New customers can claim the William Hill welcome offer using a variety of deposit methods, however e-wallet deposits are not eligible when claiming the bonus.
After the welcome bonus has been claimed – our recommendation is to use a Visa or Mastercard debit card, customers can then use a wider selection of payment methods when making a deposit.
| Payment Methods | Min Deposit Amount | Deposit Times | Fees |
|---|---|---|---|
| VISA Debit | £5 | Instant | Free |
| MasterCard Debit | £5 | Instant | Free |
| William Hill + Prepaid Card | £10 | Instant | Free |
| PayPal | £10 | Instant | Free |
| Apple Pay | £5 | Instant | Free |
| True Layer | £5 | Instant | Free |
| Fast Bank Transfer | £10 | Instant | Free |
For withdrawals, customers can use Visa, Mastercard and Maestro debit cards, PayPal, Skrill, Neteller and bank transfer. You may need to link and verify your bank account before withdrawing funds, as this is often required for security and identity verification purposes.
How Does the William Hill Offer Compare to Other Welcome Bonuses?
New players can enjoy £40 in free bets with the welcome offer without having to use any William Hill promo code.
But how does that compare to other welcome bonuses? Our betting expert has gone through exhaustive research to create a table that will allow you to understand how William Hill positions itself compared to competitors.
UK Awards Comparison
| Awards Category | Winning Bookmaker |
|---|---|
| Best Horse Racing Operator (EGR Awards) | William Hill |
| Operator of the Year (SBC Awards) | Bet365 |
| Innovation in Sports Betting (EGR Awards) | Sky Bet |
| Best Casino Operator (IGA Awards) | Entain (Coral & Ladbrokes) |
Bonus Details Comparison
| Operators | Time to Claim | Minimum Odds | Minimum Stake |
|---|---|---|---|
| William Hill | 30 days | 1/2 | £10 |
| Bet365 | 30 days | 1/5 | £5 |
| SkyBet | 30 days | 1/1 | £0.05 |
| Coral | 14 days | 1/2 | £5 |
Bonus Amounts Comparison
| Operators | First Deposit Amount | Free Bet Amount | Free Spins Amount |
|---|---|---|---|
| William Hill | £10 | £40 | No |
| Bet365 | £5-£10 | £15-£30 | No |
| Sky Bet | £5 | £30 | No |
| Coral | £5 | £20 | No |
18+ | BeGambleAware.org | Terms and Conditions apply
William Hill Customer Reviews
“Great experience with William hill over the years. Great offers good app and good odds. Wide range of sports and daily bet boosts and often free bets. Would recommend.” Tom Goadby – TrustPilot
“I particularly like your promotions and enjoy the free bonus spins. Your football odds section is also a favourite of mine especially on the weekend when I have more time to study form on a full domestic programme.” Griffin – TrustPilot
“Free bets and offers daily. Football boost probably means best prices on accas. Like the spins you sometimes get too as a little reward. Early cash outs could be more generous only gripe.” Gary Booth – TrustPilot
Did we like WIlliam Hill Promo Code?
William Hill has a long-standing presence in the online gambling industry, offering a trusted platform for players in regions where online gambling is legal. The company began taking bets in the early days at racetracks and informal venues before becoming a regulated bookmaker, which adds to its reputation and reliability.
All things considered, the William Hill welcome bonus is a very good choice for new customers.
This is, in effect, a 400% bonus, with £40 in sports free bets awarded on the back of a £10 qualifying wager. That is, in percentage terms, higher than the majority of betting bonuses.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Some players may prefer the sign-up offers of Sky Bet or bet365 as they have a lower cost, e.g. deposit a minimum of £5, while in Sky Bet’s case the minimum take amount is just £0.05.
But the William Hill offer has minimum odds of 1/2, so, in terms of pure probability theory, you are maybe more likely to get a return on your £10 qualifying bet than you would at Sky Bet, where the minimum odds are evens (1/1), with a lower implied probability of winning your opening wager.
Pros
- £40 in Fee Bets available
- Low minimum odds of 1/2 on qualifying bets
- Zero wagering requirements on free bet tokens
Cons
- Minimum deposit/bet is higher than other bonuses
- E-wallet deposits are not eligible
- Only have seven days to use free bet credits
ToffeeWeb Review Method: How We Evaluated William Hill in the UK
At ToffeeWeb, we apply the same dedication and analytical approach we bring to our Everton coverage to every bookmaker review we publish. When assessing William Hill, our UK betting experts examined every key factor – from market depth and odds value to platform usability, mobile experience, and commitment to responsible gambling.
We tested how William Hill performs across football, horse racing, and live in-play betting, and compared its £40 free bet welcome offer and features with other leading UK operators. Our review prioritises transparency, reliability, and long-term value, giving readers a clear and honest picture of why William Hill remains one of the UK’s most trusted names in betting.
Learn More About Our Standards
We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:
- UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
- How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
- UK Payment Methods – A clear analysis of how we review and use payments methods in relation to bookmakers in the UK.
And you can always check the UK Gambling Commission for more information about betting.
More Betting Guidance
If you liked that article, but are looking for more information before deciding which bonus is the best for you, our betting experts have also worked on guides for you:
William Hill Promo Code FAQs
What is the current William Hill promo code and how do I use it?
The current William Hill promo code is Q**. Simply register a new account, deposit and place a £10 bet at minimum odds of 1/2 (1.5), and you’ll receive £40 in free bets automatically once your qualifying wager settles.
Is the William Hill promo code still valid in December 2025?
Yes, the offer has been tested and verified by ToffeeWeb on December 2025. As long as you’re a new UK customer and meet the qualifying criteria, you can claim it using the code Q**.
Are there any wagering requirements associated with the William Hill bonus?
No traditional wagering requirements apply. Once you’ve used your £40 in free bets, any winnings are withdrawable as cash. The only rule is that the stake from free bets isn’t returned.
How long do I have to use my William Hill free bets?
You’ll have 7 days from the moment they’re credited to your account. After that, unused free bets expire automatically – so make sure to use them before the deadline.
Which payment methods qualify for the William Hill promo code?
You must deposit using Visa, Mastercard, or Apple Pay to activate the bonus. Deposits made with PayPal, Skrill, Neteller, Paysafe, or Neosurf won’t qualify for the welcome offer.
Can I combine the William Hill promo code with other offers?
No. The welcome offer can’t be combined with other promotions or bonuses. Once it’s claimed, you can participate in existing customer offers such as 2 Up – Early Payout and ACCA Boost.
Can I use the William Hill code while travelling abroad?
William Hill operates in multiple countries, but promo offers are typically market-specific. So if you’re in Italy for example, you shouldn’t expect the same deal: the Italian William Hill promo code won’t match the one available in the UK.
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