William Hill Promo Code – Bet £10 & Claim £40 Free Bets | March 2026 Update
Bet £10 Get £40 in Free Bet
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Looking for the William Hill promo code? You’re in the right place! Deposit and bet just £10 to unlock £40 in free bets with the code G** – one of the best-value welcome offers in UK. Here’s how to claim, meet the requirements, and make the most of your bonus.
| William Hill Welcome Offers | Offer Description | William Hill Code |
|---|---|---|
| William Hill Sports | Bet £10 Get £40 Free Bets * | G** |
| William Hill Casino | Get 50 Free Spins when you stake £10 | M** |
* Sports Offer T&Cs – 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). One per customer. Full T&Cs apply.
* William Hill Casino T&Cs –18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold™ only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
18+ | BeGambleAware.org | Terms and Conditions apply
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
What is the William Hill Promo Code?
- The William Hill Promo code for the Sports Offer is G**.
- The William Hill Promo Code for the Casino Offer is M**.
William Hill Sports Bonus – £40 Free Bets
The terms of the William Hill sign up offer are straightforward: new UK customers who register online using the William Hill promo code G**, deposit a minimum of £10, and place a £10 Qualifying Bet at odds of 1/2 (1.5) or greater on any sportsbook market (excluding Virtual Markets) will receive £40 in free bets.
Best 3 Things about William Hill Sports New Customer Offer
- Wagering Requirements: there are no additional wagering requirements on the free bets themselves. Once credited, free bets can be used on eligible sportsbook markets (excluding Virtual Markets), and any winnings can be withdrawn. The free bets must be used within 7 days of being credited.
- Great Value: get £40 in free bets for just a £10 qualifying wager, a strong offer for fans of major sports such as football, horse racing, tennis and more.
- Fast Reward Credit: Free bets are credited as 4 x £10 tokens once your qualifying bet has settled, meaning you won’t have to wait long to start using them.
| William Hill Offer | 🌟 Bonus Details 🌟 |
|---|---|
| Bonus Type | Sports Welcome Offer |
| Bonus Description | Deposit & Bet £10, Get £40 in Free Bets * |
| William Hill Promo Code | G** |
| Bonus Breakdown | 4 x £10 Free Bets |
| Minimum Deposit | £10 |
| Qualifying Bet | £10 single bet |
| Minimum Odds | 1/2 (1.5) or greater |
| Eligible Markets | Sportsbook only (Virtual Markets excluded) |
| Bet Type Restrictions | Must be a single bet (No Trixies, Lucky 15s, etc.) |
| Free Bet Credit Time | After qualifying bet settles |
| Free Bet Expiry | 7 days from credit |
| Wagering Requirements | None on winnings (stake not returned) |
| Maximum Bonus | £40 in Free Bets |
| Eligibility | New UK customers only |
| Restricted Payment Methods | Not available with PayPal, Skrill, NETELLER, ecoPayz, Apple Pay, Paysafe, Neosurf, Kalibra/Postpay or William Hill PLUS Card |
| Maximum Withdrawal | Depends on payment method (typically £30,000–£100,000) |
* Sports Offer T&Cs – 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). One per customer. Full T&Cs apply. www.gambleaware.org #ad
When claiming the offer, just remember that …
- Bonus codes are often required to unlock special offers, and G** is the current William Hill promo code for this welcome deal. New customers who register with this code, deposit £10 and place a £10 single bet at odds of 1/2 (1.5) or greater on eligible sportsbook markets will receive £40 in free bets (4 x £10) once the qualifying bet settles.
- William Hill also offers a separate casino welcome bonus for players who prefer slots and table games, giving new users an alternative to the sportsbook promotion.
- Compared to many competitors, the £40 free bet offer is highly competitive, especially as many bookmakers typically offer £30 in free bets. The promotion applies to sportsbook markets only (Virtual Markets excluded), and free bets must be used within 7 days of credit.
William Hill Casino Bonus – 50 Free Spins
William Hill’s casino welcome offer is separate from its sportsbook bonus and is designed specifically for slot players. New UK customers can claim either the sports welcome offer or this casino promotion — not both.
With promo code M**, new players who stake £10 on Mining Pots of Gold™ receive 50 free spins on the same game.
This is a game-specific free spins bonus, not a site-wide casino offer.
| William Hill Offer | 🌟 Bonus Details 🌟 |
|---|---|
| Bonus Type | Casino Welcome Offer |
| Bonus Headline | Get 50 Free Spins when you stake £10 * |
| Promo Code | M** |
| Minimum Deposit | £10 |
| Minimum Stake | £10 (from main balance) |
| Eligible Game | Mining Pots of Gold™ only |
| Reward | 50 Free Spins |
| Spin Value | 10p per spin (£5 total spin value) |
| Max Winnings Cap | £30 from free spins |
| Free Spin Expiry | 24 hours from credit |
| Payment Restrictions | Apple Pay, PayPal, Paysafe not eligible |
* William Hill Casino T&Cs –18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold™ only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
How It Works (In Practice)
- Register via the William Hill website or app using code M50.
- Click “Opt in!” on the Promotions page.
- Stake £10 cash on Mining Pots of Gold™.
- Return to the Promotions page and click “Opt in!” again to claim the spins.
- Click “Get your spins” and use your 50 x 10p spins within 24 hours.
Winnings (up to £30) are automatically added to your main balance once all spins are completed. They can then be withdrawn as cash or used on other games.
Important Conditions Explained
- The bonus is valid only on Mining Pots of Gold™ — all other games are excluded.
- Free spins expire 24 hours after being credited. Any unused spins and related winnings are deleted.
- Maximum winnings from the free spins are capped at £30, regardless of total results.
- Only one active set of free spins per customer at any time.
- Deposits made via e-wallets do not qualify.
- The promotion is available to UK players only, once per customer.
How to Claim the William Hill Offer
To claim the William Hill free bets offer, new players will need to register an account with the operator.
Follow the steps below to get up and running:
1. Go on William Hill and click here to start your registration on William Hill,
2. Select your welcome offer (bet10 & Get 40 Free Bets),
3. Complete the on-screen registration form (you must have a registered William Hill account to access the offer),
4. Enter the William Hill promo code,
5. Once your account has been opened, log in and click ‘deposit’,
6. Deposit £10+ and then place a qualifying bet of £10 (minimum odds 1/2). Once funds are in your William Hill account, you can place bets on your chosen sports.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
That’s all it takes to complete the William Hill Registration in the UK and claim the welcome bonus! The free bets will automatically be added once the qualifying bet has settled.
These steps are also the same when claiming the William Hill free spins offer, while new customers preferring to use the William Hill app can also follow this process to register.
Wagering Requirements
There are no wagering requirements attached to this William Hill sign up offer, so any winnings generated can be withdrawn as cash.
The main point to note is that bonus bet credits are not returned as stakes in winning bets. This means that when you use a free bet stake or bet credits stake, only the winnings are paid out, not the original free bet amount. The free bets must also be used on three £10 wagers.
| Terms and Conditions | Details |
|---|---|
| Min Deposit/Bet | The minimum deposit and first bet amount is £10 |
| Qualifying Odds | The qualifying first bet to activate the offer must be of odds 1/2 (1.5) or greater. |
| Deadline To Bet | Qualifying wagers must be placed within 30 days of registering for an account. |
| Bonus Expiry | William Hill Free Bets will expire 7 days after being credited into a player’s account. Vegas Casino Bonus will expire after 72 hours of being credited. |
| Restrictions | PayPal, Neosurf, Paysaf Nuvei, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra William Hill PLUS Card will not be able to claim this offer. |
Free Bets Terms – Free bet terms apply and affect how and when you can withdraw winnings from free bets. Only winnings from the free bet stake are withdrawable; the free bet amount itself is not included in withdrawals.
Use a William Hill Promo Code to Back the Blues with a Boost
Kicking off with William Hill? Their welcome offer gives Everton fans a solid start when betting on the boys in blue. Just enter the code during sign-up, place your qualifying wager, and you’ll unlock four £10 free bets to play around with. You can use this offer to place bets on Premier League matches, taking advantage of the wide range of markets available for England’s top football league.
How to Use the William Hill Bonus on Sports
The important thing to remember about this William Hill sign up offer is that you must deposit and bet £10 of your own money in order to qualify.
So I was keen to try and hedge my risk on that outlay. There’s a minimum odds requirement of 1/2 on qualifying bets, so that’s exactly what I did – wagered on a 1/2 shot that my analysis suggested was good value.
William Hill offers a wide range of betting markets across various sports, including both popular and niche events, giving you plenty of options for your qualifying and free bets. When placing your bets, you can add your selections to the bet slip, where you can manage your bets and apply your free bets before confirming your wager. Be sure to check for enhanced odds promotions on selected events, as these can provide even better value.
William Hill Existing Customer Offers
In addition to the Welcome Bonus, William Hill customers have a number of existing customer offers which footie bettors can take advantage of. There are also special ongoing promotions and rewards available exclusively for existing customers, such as Acca Insurance, Impact Sub, and daily odds boosts.
Some of the best promos include:
| Bonus Offer | Why use this offer? | Bonus Description |
|---|---|---|
| 2 Up – Early Payout | Free-To Play Early Payout | Get paid out if the team you choose leads by 2 goals at any point in the match, regardless of the final result. |
| Football ACCA Boost | Free-To-Play Odds Boost | Boost the odds on any football acca of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. |
| Impact Sub | Free-To-Play Bet Insurance | If a player you wager on is brought off, your bet remains open, transferring on the substitute who has replaced them. |
- Existing customers can also enjoy free to play games that offer instant prizes and interactive gameplay, providing more chances to win without any initial cost.
2 Up – Early Payout
With the 2 Up – Early Payout offer, William Hill will settle your selection as a winner if the team you choose leads by 2 goals at any point in the match, regardless of the final result. This offer is only available on singles and multiples in selected competitions. (T&Cs Apply)
Football ACCA Boost
You can boost the odds on any football acca bet of 4+ selections at odds of 3/1 or bigger, on up to a £20 stake. The boost amount will vary depending on your selections and total odds, with higher original odds generally receiving larger boosts. Please note that cash out is not available on markets with flash odds due to their rapidly changing nature. This promo needs to be opted into when placing your wager. (T&Cs Apply)
Impact Sub
With Impact Sub, if the player you bet on is brought off for any reason, the wager will transfer to the substitute who has replaced them, at the original price. This promo is only available for pre-match and in-play on singles, multiples and Bet Builders including selected player markets. (T&Cs Apply)
William Hill Payment Methods
New customers can claim the William Hill welcome offer using a variety of deposit methods, however e-wallet deposits are not eligible when claiming the bonus.
After the welcome bonus has been claimed – our recommendation is to use a Visa or Mastercard debit card, customers can then use a wider selection of payment methods when making a deposit.
| Payment Methods | Min Deposit Amount | Fees | Eligible for Welcome Offer? |
|---|---|---|---|
| VISA Debit | £5 | Free | Yes |
| MasterCard Debit | £5 | Free | Yes |
| William Hill + Prepaid Card | £10 | Free | Yes |
| PayPal | £10 | Free | Yes |
| Apple Pay | £5 | Free | No |
| True Layer | £5 | Free | No |
| Fast Bank Transfer | £10 | Free | No |
To qualify for the £40 free bets welcome offer, deposits cannot be made using:
- PayPal
- Apple Pay
- NETELLER
- Skrill
- ecoPayz
- Paysafe
- Neosurf
- Kalibra/Postpay
- William Hill PLUS Card
Players should deposit using an eligible method (e.g., debit card or bank transfer) to ensure the bonus is triggered correctly.
How Does the William Hill Offer Compare to Other Welcome Bonuses?
New players can enjoy £30 in free bets with the welcome offer without having to use any William Hill promo code.
But how does that compare to other welcome bonuses? Our betting expert has gone through exhaustive research to create a table that will allow you to understand how William Hill positions itself compared to competitors.
UK Awards Comparison
| Awards Category | Sponsor | Year | Winner |
|---|---|---|---|
| Best Horse Racing Operator | EGR Global | 2024 | William Hill |
| Best Football Betting Operator | EGR Global | 2023 | William Hill |
| Best Sportsbook Operator | SBC | 2023 | bet365 |
Bonus Details Comparison
| Operators | Time to Claim | Minimum Odds | Minimum Stake |
|---|---|---|---|
| William Hill | 30 days | 1/2 | £10 |
| Bet365 | 30 days | 1/5 | £5 |
| SkyBet | 30 days | 1/1 | £0.05 |
| Coral | 14 days | 1/2 | £5 |
Bonus Amounts Comparison
| Operators | First Deposit Amount | Free Bet Amount | Minimum Odds |
|---|---|---|---|
| William Hill | £10 | £40 | 1.5 |
| Bet365 | £5-£10 | £15-£30 | 2.0 |
| Sky Bet | 0.05p | £30 | 2.0 |
| Coral | £10 | £50 | 1.5 |
18+ | BeGambleAware.org | Terms and Conditions apply
William Hill – TRustpilot Customer Reviews
- “Great experience with William hill over the years. Great offers good app and good odds. Wide range of sports and daily bet boosts and often free bets. Would recommend.” Tom Goadby – TrustPilot
- “I particularly like your promotions and enjoy the free bonus spins. Your football odds section is also a favourite of mine especially on the weekend when I have more time to study form on a full domestic programme.” Griffin – TrustPilot
- “Free bets and offers daily. Football boost probably means best prices on accas. Like the spins you sometimes get too as a little reward. Early cash outs could be more generous only gripe.” Gary Booth – TrustPilot
Did we like WIlliam Hill Promo Code?
William Hill is one of the UK’s most established bookmakers, with a long history both on the high street and online under UK Gambling Commission regulation. The brand is famously renowned for its horse racing expertise and pricing, making it a go-to bookmaker for racing fans year-round — especially during major festivals like Cheltenham and Royal Ascot.
The current Bet £10, Get £40 in Free Bets offer (promo code R**) is competitively positioned. While the £40 is issued as free bets (stake not returned), it still represents strong value compared to many standard £20–£30 welcome offers.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Although some rivals such as Sky Bet or bet365 may offer lower minimum deposits, William Hill’s 1/2 (1.5) minimum odds requirement is relatively achievable, giving bettors a realistic chance of landing their qualifying wager.
Overall, it’s a strong, good-value welcome offer, particularly appealing for sports bettors and horse racing fans looking to sign up with one of the UK’s most recognised betting brands.
Pros
- Strong value for the entry cost
- Reasonable qualifying odds
- Good for sports bettors (especially racing fans)
- Free bet winnings are withdrawable
Cons
- Single-bet only requirement
- Free bet stake not returned
- Deposit method restrictions
ToffeeWeb Review Method: How We Evaluated William Hill in the UK
At ToffeeWeb, we apply the same dedication and analytical approach we bring to our Everton coverage to every bookmaker review we publish. When assessing William Hill, our UK betting experts examined every key factor – from market depth and odds value to platform usability, mobile experience, and commitment to responsible gambling.
We tested how William Hill performs across football, horse racing, and live in-play betting, and compared its £40 free bet welcome offer and features with other leading UK operators. Our review prioritises transparency, reliability, and long-term value, giving readers a clear and honest picture of why William Hill remains one of the UK’s most trusted names in betting.
Learn More About Our Standards
We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:
- UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
- How We Rate – Sports Betting Guide – A deep dive into our scoring methodology and criteria.
- UK Payment Methods – A clear analysis of how we review and use payments methods in relation to bookmakers in the UK.
And you can always check the UK Gambling Commission for more information about betting.
More Betting Guidance
If you liked that article, but are looking for more information before deciding which bonus is the best for you, our betting experts have also worked on guides for you:
- Best British Betting Sites in the UK
- Best Free Bets Offers in the UK
- Best Bet £10 Get £40 Bonus Offers
William Hill Promo Code FAQs
What is the current William Hill promo code and how do I use it?
The current William Hill promo code is G**. Simply register a new account, deposit and place a £10 bet at minimum odds of 1/2 (1.5), and you’ll receive £40 in free bets automatically once your qualifying wager settles.
Is the William Hill promo code still valid in March 2026?
Yes, the offer has been tested and verified by ToffeeWeb on March 2026. As long as you’re a new UK customer and meet the qualifying criteria, you can claim it using the William Hill Promo Code G**.
Are there any wagering requirements associated with the William Hill bonus?
No traditional wagering requirements apply. Once you’ve used your £40 in free bets, any winnings are withdrawable as cash. The only rule is that the stake from free bets isn’t returned.
How long do I have to use my William Hill free bets?
You’ll have 7 days from the moment they’re credited to your account. After that, unused free bets expire automatically – so make sure to use them before the deadline.
Which payment methods qualify for the William Hill promo code?
You must deposit using Visa, Mastercard, or Apple Pay to activate the bonus. Deposits made with PayPal, Skrill, Neteller, Paysafe, or Neosurf won’t qualify for the welcome offer.
Can I combine the William Hill promo code with other offers?
No. The welcome offer can’t be combined with other promotions or bonuses. Once it’s claimed, you can participate in existing customer offers such as 2 Up – Early Payout and ACCA Boost.
Can I use the William Hill code while travelling abroad?
William Hill operates in multiple countries, but promo offers are typically market-specific. So if you’re in Italy for example, you shouldn’t expect the same deal: the Italian William Hill promo code won’t match the one available in the UK.
Can I place multiple smaller bets to qualify?
No. The qualifying bet must be placed as one single £10 wager. Bet types such as Trixies and Lucky 15s do not qualify.
What are the minimum odds for the qualifying bet?
Your qualifying bet must be placed at minimum odds of 1/2 (1.5) or higher.
Are all payment methods eligible?
No. Deposits made via PayPal, Apple Pay, Skrill, NETELLER, ecoPayz, Paysafe, Neosurf, Kalibra/Postpay or William Hill PLUS Card do not qualify for the promotion.
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