William Hill UK Review | Complete Guide & User Ratings – November 2025

Wondering if William Hill is the right fit for you? Our in-depth William Hill Review has everything you need to know about the operator, including a registration guide, all their best betting features and details about their welcome offers! Keep reading to find out more.

Where Does William Hill Rank? Our Review

William Hill is a British gambling company which has been around since 1934. What started off as a bookmaker now offers a variety of different gambling products, including sports betting, online casino gaming, online bingo and online poker. All gambling products available on the site are considered legal as the brand is licensed by the UK Gambling Commission.

The William Hill Review that follows attempts to provide you insights into what it’s like to bet  on the platform, complete with a list of the biggest pros and cons of the operator.

Pros

• Thousands of Live Streaming Events Available
• Great Football Coverage
• World-Class Mobile App

Cons

• Limited Casino Games
• Slower Customer Support

Customer Reviews

“One of the best apps on the market- smooth, well structured, working. Frequent promotions, FS on daily basis. Excellent sports-book. Customer care, money flow both ways- 1st class.” – Miro, TrustPilot

“Good betting site, withdrawals are on time. Only problem is the odds on sports are sometimes very low compared to other betting sites but the odds boost makes up for it.” – V, TrustPilot

“Live chat is awful. They’re slow and refuse to help. Save your time and DM via twitter, sorted a simple issue in 10 mins. Thanks Twitter team.” – Chris Alvey, TrustPilot

William Hill Sign Up Offers & Bonuses

We discovered a number of top promotions at William Hill, offering both new and existing customers the opportunity to claim a wide range of rewards and bonuses. You can find a list of our picks for the best promos currently available on the site in the table below:

* Offer T&Cs – 18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.

William Hill Sports Welcome Offer

The Sports Welcome Offer is an introductory promotion at William Hill which can be claimed by new customers from the UK, over the age of 18. The bonus awards £40 in Free Bets when you deposit and wager £10+ on minimum odds 1/2 at the Sportsbook. Note that you will need to use the William Hill Promo Code Q** when registering to activate this offer.

William Hill

5/5

£40

Bet £10 get £40

Click To Copy Copied Q40

Claim Bonus!

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Pros

• One of the UK’s oldest bookmakers
• Significant welcome bonus for sports and casino
• Stacks of daily promotions and odds boosts
• Comprehensive live streaming
• (BOG) Best Odds Guaranteed available

Cons

• Cluttered website lacking clarity
• Customer support only available via live chat

18+ New UK customers only. Use promo code Q40. Min £10 stake at odds of 1/2 (1.5+) on sportsbook (excl. Virtuals). Qualifying bet must be placed from main balance. PayPal, Skrill, Neteller & certain payment methods excluded. Get 4 x £10 Free Bets after qualifying bet settles. Free Bets valid 7 days, stake not returned. One offer per customer. T&Cs apply.

18+ | Gamble Responsibly | Terms and Conditions apply

If you’d like to get more details about this promotion, read through our William Hill Promo Code page.

William Hill Casino Welcome offer

New players can claim a standout welcome deal at William Hill Vegas. Simply sign up with promo code BB****, opt in, and stake £10 on Big Bass Splash to unlock 200 wager-free Free Spins on the same slot. All winnings are paid in cash with no wagering requirements, making this one of the cleaner offers around.

There are a few key terms that you need to be careful with when claiming this offer:

• winnings from the Free Spins are capped at £30,
• your first deposit cannot be made via PayPal, Apple Pay, or Paysafecard — you must use a debit card,
• and Free Spins expire after 72 hours.

William Hill Registration: Is it Easy to Register?

To start betting at William Hill, new customers will be required to register for a betting account and get verified. This is a quick process that only took us around 8-10 minutes. For step-by-step instructions on how to get your account up and running read the our short guide below:

1. Visit the William Hill UK website on your browser and click the ‘Join’ button on the homepage.
2. You can also click here to start directly your registration on William Hill.
3. Fill the registration form that appears on your screen with the required details.
4. Enter the William Hill Promo Code ‘Q**’ into the ‘Promo Code’ field to activate Bet 10, Get 40 Welcome Offer.
5. Click the ‘Join William Hill’ button to accept the operator’s terms and conditions and finish registering.
6. Verify your account by uploading valid proof of ID and residence documents.
7. After you have been successfully verified you can login to your betting account and make a deposit at the ‘Cashier’ to start betting.

Read through a more in-depth guide on how to register and get verified at our William Hill Registration page.

William Hill Casino – Our Review

The William Hill Casino holds 900+ titles, including Slots, Table Games, Jackpots, Video Poker and Live Casino Games. William Hill Bingo is also available, providing access to a wide range of bingo slots and multiplayer bingo rooms. 

We found that a vast majority of the casino games are powered by top software developers like Microgaming, Playtech, Pragmatic Play, NetEnt, Evolution Gaming, Red Tiger and Blueprint Gaming. A range of William Hill Exclusive slot games can also be found which are only available on their platform.

William Hill Casino Game Feature #1 – Big Bass Splash

Powered by Pragmatic Play, Big Bass Splash is the fifth edition of the popular Big Bass slots series, giving players the chance to take a fishing adventure which can pay out up to 5,000x your bet. The game uses five reels, three rows and 10 paylines and has an RTP of 96.71%. The Free Spins round is one of the game’s biggest draws, offering big multipliers which have the potential to keep cascading.

The current Casino Welcome Offer at William Hill offers 200 Free Spins on Big Bass Splash. It’s a great way to try out the game without having to spend any real money. Keep in mind that you will need to use the promo code ‘BBS200’ when registering to claim this bonus.

William Hill Casino Game Feature #2- Aviator

Aviator is a new type of crash game which has been extremely popular at online casinos around the world, since 2019. What makes the game special is that it uses a unique multiplier mechanic that increases your potential winnings over time. 

The game design is quite simple, as a plane keeps moving until it abruptly crashes. As the plane flies higher, a multiplier increases, offering you the chance to ‘Cash out’ to the value of your original bet times the multiplier. The thrill comes from attempting to strategically cash out before the plane crashes to multiply your bet, creating a unique blend of risk and reward.

William Hill Sport – Our Review

The William Hill Sports section has 28 sports in total, including UK favourites like Football, Tennis, Rugby, Cricket and Golf. A full list of all available sports featured on the site can be found below:

• American Football
•  Australian Rules
•  Baseball
•  Basketball
•  Boxing
•  Cricket
•  Cycling
•  Darts
•  E-Sports
•  Football
•  GAA Football
•  GAA Hurling
•  Golf
•  Greyhounds
•  Horse Racing
•  Ice Hockey
•  Lotteries
•  Motorbikes
•  Politics
•  Rugby League
•  Rugby Union
•  Snooker
•  Table Tennis
•  Tennis
•  TV/Specials
•  UFC
•  Virtual World
•  Volleyball

William Hill Football Betting

Willaim Hill online football betting is available on pretty much every single major league and tournament you can think of from around the world. This includes all major British leagues and tourneys like the Premier League, EFL, FA Cup and Community Shield. 

William Hill odds for football are amongst the best in the region, featuring a number of Price Boosts and ACCA boost promotions, which have the potential to juice up your odds on specific markets. We recommend checking out the ‘Featured Markets’ section daily for a list of available boosted markets and popular bets.

In terms of William Hill online football betting features, the brand provides a Bet Builder, Cash Out Button and Live Streaming on a number of daily matches. You can also find a number of football specific promos like the 2 Up – Early Payout and Super Sub which give you insurances on specific markets.

2 Up – Early Payout on Everton FC 

Everton fans can use the 2 Up – Early Payout offer to hedge their wagers, as bets on teams who go up 2 goals at any point in a match are paid out regardless of the outcome. All Premier League matches are available with this promo, so make sure you don’t miss out.

William Hill Racing Betting

William Hill Racing betting was found to be very popular at the sportsbook, with hundreds of races offered on a daily basis. Coverage includes all major UK and international events, as well as daily races from all across the globe.

William Hill Grand National betting and other popular meets like the Epsom Derby, Royal Ascot and Cheltenham Festival garner large amounts of attention, leading to special promos. A Best Odds Guaranteed offer is currently on, which matches the best odds on UK and Irish races from 8 am, regardless of the odds when you placed your wager. (T&Cs Apply)

Many of the William Hill online horse racing events are available to watch via live stream, allowing punters to follow along with all the excitement as they bet. 

Betting Features at William Hill

Listed below are our choices for the best betting features you will be able to find at William Hill:

Live Betting & Streaming

Punters will have the chance to bet on sporting events that are already in progress in the ‘In-Play’ section of the sportsbook. Some of the more popular sports featured for live bets include Football, Volleyball, Tennis and Snooker.

William Hill Betting TV is available in the live betting section as well, giving you the chance to watch live feeds of thousands sporting events while you bet. Note that you will need to be logged in with a funded betting account to access the streams.

Cash Out Button

You will have the ability to buy out of wagers which have not yet concluded using the Cash Out button at William Hill. The amount which you will be paid out is calculated based on the live odds at the time of cashing out. Partial cash outs are available to buy out of a specific amount of your wager while keeping the rest of the bet running.

Virtual Sports Betting

The Virtual Sports Betting section at William Hill offers the chance to wager on simulated sporting events. Sports included are Horse Racing, Greyhounds, Football and Motor Racing. Events take place every 2-3 minutes and run 24/7, making sure you never run out of betting action.

Bet Builder

The Bet Builder tool allows you to add multiple markets from one match into a single bet. For example, you can wager on Correct Score, Corners and Cards, and Winner in one wager, stacking the odds like an accumulator bet. William Hill even helps you create your wagers by providing a number of pre-made Bet Builders and popular betting markets that you can add. 

Check out the Bet Builder tab in the football section for a list of available markets.

William Hill App: How Good is the Mobile Experience?

We found three separate mobile applications to be available for free download to players in the UK:

• William Hill Sports Betting App
• William Hill Vegas Casino App
• William Hill Poker App

All of the applications can be downloaded from the Google Play and Apple Stores and will be accessible from one integrated William Hill betting account.

Based on experience, the layout of the William Hill Apps was very simple yet easy-to-navigate, making finding sports betting markets and casino games hassle-free. The apps use an intuitive user-interface which can personalize your betting experience based on your past wagers and favourite games. 

You will also be able to switch on push notifications to receive alerts whenever your sports bets payout and new games/promos are available.

In terms of betting functions, the apps have virtually all the same features as the browser-based client, such as Live Betting/Streaming, the Cash Out Button, Bet Builder and 24/7 Customer Support. 

Get a full review of everything you need to know about mobile betting with our William Hill App page.

How To Place Bets at William Hill

In order to place wagers at William Hill, you will first need to register for a betting account and then get verified. After you complete the verification process, you may then make a deposit at the ‘Cashier’ and start placing bets.

For help placing your first wager see our step-by-step betting guide below:

1. Login to your William Hill UK account and click on the ‘Betting’ section of the platform.
2. Find the betting market you would like to wager on and click on the corresponding odds.
3. Your wager will pop-up on a bet slip at the bottom right-hand side of your screen. Type in the amount you would like to wager into the stake field.
4. Click the ‘Place Bet’ button to confirm your wager.
5. You will be able to view your placed wagers in the ‘My Bets’ section of your betting account.

Understanding Payments at William Hill

Get a list of the deposit and withdrawal options available at William Hill for UK-based customers in the tables which follow:

Deposit Methods

The minimum deposit amount at William Hill is £5, which can be made with VISA/Mastercard Debit and Apple Pay. All deposits are free of charge on the side of the operator and instant in processing time.

Withdrawal Methods

Withdrawal time for debit cards are generally between 1-3 business days but VISA Fast Funds can payout as quick as 30 mins to 4 hours. Minimum and maximum withdrawal limits vary based on the method used. Note that there are no Apple Pay withdrawals available at William Hill at the moment.

How does William Hill compare to other top operators in the UK?

Our review wouldn’t be complete without a look at how William Hill compares against other top operators in the UK:

Our Analysis of William Hill

William Hill is one of the UK’s most established bookmakers, known for its heritage and trusted reputation. Its welcome bonus of Bet £10, Get £40 is one of the most generous compared to bet365, Unibet, or Coral, giving new customers strong value. While its casino section is smaller with around 900+ games, William Hill makes up for this with outstanding football coverage, competitive price boosts, and thousands of live-streaming events each year.

The mobile app is world-class, providing smooth in-play betting and easy access to popular features like Cash Out, Bet Builder+, and Top Bets. Customer support can sometimes be slower, but overall, William Hill combines tradition, value, and top football betting features, keeping it firmly among the UK’s leading operators.

TOFFEEWEB REVIEW METHOD: HOW WE EVALUATED William Hill IN THE UK

At ToffeeWeb, we bring the same passion and precision we use to analyse Everton to our bookmaker reviews. When looking at William Hill, our betting experts examined every angle, from sports coverage and odds quality to promotions, trustworthiness, and responsible gambling standards.

We tested how William Hill performs across football, horse racing, and in-play betting, and compared its welcome offer and features with other top UK operators. Our review focuses on transparency, user experience, and long-term value, ensuring readers get an honest look at why William Hill continues to set the benchmark for online betting in the UK.

LEARN MORE ABOUT OUR STANDARDS

We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:

• UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
• How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
• UK Payment Methods – A clear analysis of how we review and use payments methods in relation to bookmakers in the UK.

And you can always check the UK Gambling Commission for more information about betting.

More Betting Information and Guidance

If you like to get as much information as possible before starting your betting journey (a behaviour that we encourage a lot!), you’ll find plenty of information about betting in the UK in our guides:

• Best British Betting Sites
• Best Football Betting Sites for UK Punters
• Best Free Bets & Betting Offers in the UK

William Hill Review FAQs