Bet365 Cheltenham Offer: Use Bonus Code VIP365UK for the Cheltenham Gold Cup Day Finale
Bet £10 & Get £30 in Free Bets
#ad. 18+. Gamble Responsibly. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
The bet365 Cheltenham offer and bonus code VIP365UK is drawing attention as Cheltenham Festival reaches its climax on Gold Cup Day at Cheltenham Racecourse on 13 March 2026. With the biggest race of the week – the Cheltenham Gold Cup – set to headline the action, betting activity traditionally surges on the final afternoon of the meeting.

Interest around the bet365 cheltenham offer tends to peak during the closing stages of the festival, when the Gold Cup headlines a packed programme and betting markets reach their highest volumes of the week.
What is the bet365 bonus code offer for Cheltenham Festival Gold cup Day?
As the festival reaches its final afternoon, the bet365 bonus code has become part of the wider conversation around Cheltenham betting activity.
- Deposit from just £5 to qualify
- 30 days to claim and use
- Zero wagering requirements
- Not as sizable as other bookmaker bonuses (some brands go to £50 free bets)
New customers may be able to use the promotion when placing bets on races across the Friday card, which includes the Cheltenham Gold Cup and other major contests.
- Open Account Offer: Bet £10 Get £30 Free Bets *
- Eligibility: New bet365 customers
- Minimum Deposit: £5
- Minimum Bet: £5
- Bonus breakdown: 3x the first deposit
- Time to Claim: 30 days
- Minimum Odds: min odds 1/5 or 1.20
- Code: VIP365UK
* bet365 Offer T&Cs – #ad. 18+. Gamble Responsibly. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
18+ | Gamble Responsibly | Terms and Conditions apply
For full details on eligibility, wagering requirements, and how the bet365 bonus code works, see our complete bet365 bonus code guide or our best free bets offers guide for UK players.
The bookmaker has also promoted its bet365 cheltenham free bet offer around festival week, with attention turning to the Friday finale where the largest betting volumes of the meeting are typically recorded.
Cheltenham Festival Gold Cup Day preview and storylines
- Competition: Cheltenham Festival Day 4 – Gold Cup Day
- Date & start time: Friday 13 March 2026, first race approx. 13:30 GMT
- Venue: Cheltenham Racecourse, Gloucestershire
- Feature race: Cheltenham Gold Cup
- Broadcast/coverage: ITV Racing and Racing TV
Gold Cup Day traditionally delivers the defining moment of the Cheltenham Festival, and the 2026 renewal again promises a high-class showdown among the best staying chasers in training.
The Cheltenham Gold Cup, run over three miles and two and a half furlongs, remains the most prestigious contest in National Hunt racing. Victory instantly elevates horses, jockeys and trainers into Cheltenham folklore, with past winners including legends such as Best Mate, Kauto Star and Al Boum Photo.
This year’s build-up has centred on a competitive staying chase division, with leading Irish and British yards targeting the race after strong winter campaigns. The Gold Cup’s gruelling trip and stiff finish up the Cheltenham hill often produce dramatic finales, which helps explain why betting turnover peaks during the race each year.
Earlier on the card, the Triumph Hurdle opens the day with a clash among the best juvenile hurdlers of the season. The race frequently reveals future Champion Hurdle contenders, making it one of the most closely analysed contests among punters and form students.
Later in the afternoon, the Albert Bartlett Novices’ Hurdle provides another key staying test for emerging talent. The race has produced several future Grade 1 winners and often rewards horses with proven stamina rather than raw speed.
Across the full Friday schedule, the final day atmosphere at Cheltenham is unlike any other during the racing calendar. Crowds gather to witness the crowning moment of the week, while betting markets remain active across all seven races.
That environment is why promotional activity from bookmakers – including the bet365 cheltenham offer – tends to align closely with the Gold Cup card. Many bettors save their biggest wagers of the week for Friday’s racing, particularly for the showpiece chase.
Alongside the headline promotion, punters searching for bet365 cheltenham free bets during festival week have also focused on Friday’s racing as the meeting reaches its conclusion.
The combination of elite racing, championship narratives and packed grandstands ensures Gold Cup Day remains the focal point of the Cheltenham Festival.
Use the bet365 Cheltenham offer on the last day of the race
As the final race meeting of the week unfolds, punters looking to get involved in the Gold Cup Day action may have extra reason to consider the bet365 bonus code VIP365UK while the Bet £10 Get £30 promotion remains available to new customers.