Looking for an extensive review of bet365 UK? Then look no further. Here you can find everything you need to know about the brand, including why we think it’s THE best bookmaker in UK, or how to get £30 in Free Bets from the Welcome Bonus.
Why IS bet365 THE BEST BOOKMAKER IN UK? Our Review
bet365 is, according to us (and not only us), THE best betting brand you can sign up to in the UK. This brand is well-established, and its merits are well recognised through multiple betting awards year after year. The brand offers a range of services, features, and offers that are really exhaustive, allowing punters to make the most of betting.
who’s bet365?
bet365 is a British gambling company that was founded in 2000 and has since come to be one of the most popular online betting sites in the world. The brand is licensed by the UK Gambling Commission to offer a variety of different gambling products to players from the UK and Ireland. This includes Sports Betting, Online Casino Gaming, Online Poker and Online Bingo.
Our bet365 Review provides a full evaluation of the operator, analyzing a variety of different aspects like the Sportsbook/Casino, Welcome Bonus, Mobile Compatibility and Best Betting Features. You can also find a comparison table that shows how bet365 stacks up against the competition in the UK, with a list of each operator’s biggest pros and cons.
And if you’re looking for more comparisons, you can always check our Best British Betting Sites guide.
bet365 Key Features
- Best Odds Guaranteed
- Live Stream feature
- Asian handicap possible
- Bet Builder feature
- Early pay out feature
- Competitive Sign Up Offer
- Odds Boosts offers
- In-play betting feature
- Cash Out feature
- In-game statistics provided
- Pre-match form/statistics available
- Virtual sports available
- bet365 App for iOs & Android
- Web chat, Social media, Email
- 32 betting sports available
Pros
- Top Live Betting/Streaming Sections
- Edit Bet Feature Available
- World-Class Mobile App
Cons
- No Rewards Program
Why you can Trust bet365
Bet365 is fully licensed by the UK Gambling Commission under account number 55148 for sports (with a separate gaming license, 55149), and protected by advanced encryption and robust security measures, offering one of the most reliable and well-regulated betting environments.
Customer Reviews
“I’ve tried numerous sites but 365 outshine the other ones. I find them more than fair . Must have been with them for 5years and have never had to complain about an off my bets and i bet everyday. I can betting running on horses which is my favourite sport. They show live sports just have a small bet. I just love Bet 365 simply the best.” – Bob Panter, TrustPilot
“I quite like the site but if you win any free credits, bets or spins they simply don’t tell you. Nothing in your messages. By the time you find out they have expired.” – Loial, TrustPilot
“The best bookmaker which I already played with. Excellent odds, fast payments, a big variety of bets and sports, great support service. I recommend for all users!” – Mr Ilmar, TrustPilot
Bet365 Promotions & Bonuses
We were able to uncover a number of promotions and bonuses at bet365 which can be claimed by both new and existing customers. The promos usually offer the chance to claim Free Bets, Bonus Cash, bet365 Free Spins, Odds Boosts or Bet Insurances. Listed in the table below are our picks for the best promos currently available on the site:
| bet365 Offers | Details |
|---|---|
| Sports Welcome Offer | Bet £10, Get £30 in Free Bets * |
| 100% Parlay Boost | Boost your odds up to 2X when you place parlay bets at the Sportsbook. |
| 2 Goals Ahead, Early Payout | If the team you back to win goes 2 goals ahead at any point, bet365 will pay out your bet regardless of the outcome. |
| Position Payout | The higher your horse finishes in a race, the larger your payout. |
* bet365 Offer T&Cs – #ad. 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
18+ | Gamble Responsibly | Terms and Conditions apply
bet365 Sports Welcome Offer
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
The Sports Welcome Bonus at bet365 is an introductory offer which is available to new customers who are from the UK and Ireland. The bonus gives out up to £30 in Free Bet Credits when once you have made a qualifying wager of £5+ on odds 1/2 or greater. The amount which is awarded in this promo is 300% your qualifying stake. (T&Cs Apply)
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
18+ | Gamble Responsibly | Terms and Conditions apply
Get more details about the bonus, including a list of terms and conditions with our bet365 Bonus Code page.
Use the £30 in Free Bet Credits on Everton
Everton fans will have the ability to use the £30 in Free Bet Credits awarded by the Sports Welcome Offer on a wide range of football markets and even Bet Builders. Without having to risk any real money, this is a great way to build up your balance and get your betting experience off to a head start.
bet365 Registration: Is it Easy to Register?
We found the registration process at bet365 to be relatively quick and straight-forward, taking around 10 minutes to complete. You can read through the step-by-step instructions below to help you through the process:
- Click here to be redirected to the bet365 registration process and start creating your account.
- Fill the registration form with the required personal details and create a unique Username and Password for your betting account.
- You can use the code VIP365UK to complete your registration (using the code is NOT mandatory to claim the bonus – it’s only facultative).
- Click on the terms and conditions button and hit the ‘Create Account’ button at the end of the form to finish signing up.
- Complete the verification process by uploading valid proof of ID and residence into the document validator.
- After you are successfully verified, you will be able to make a deposit into your wallet and start betting.
If you would like a more detailed guide of the registration and verification process, try reading our bet365 Registration section.
bet365 Casino – Our Review
The bet365 Casino was found to consist of over 2000 games which are available for on-demand play. Game types included are Slots, Table Games, Card Games, Crash Games, Jackpots, Bingo and Live Casino Games.
The casino is powered by many of the top game providers in the industry such as Pragmatic Play, Playtech, Blueprint Gaming, Play’ N Go and Yggdrasil. We also found a line of exclusive games which can only be found at bet365.
bet365 Slots Game Feature- Sugar Rush 1000
Advertising | Image captured on 18-August-2025, for illustrative purposes. Subject to change.
A creation of Pragmatic Play, Sugar Rush 1000 is a candy-themed slot game which immerses players in a vibrant sweets-filled world with playful animations. The game has an RTP of 97.5 %, which is significantly better than the industry average, as well as a max win of 25,000x your stake.
Considered a high volatility slot, Sugar Rush 1000 is played on a 7X7 grid and has a number of special features like Multipliers and Free Spins. The Tumble feature in particular can be very rewarding, activating every time a winning combination is formed and making way for new symbols to cascade down and potentially create additional winning combinations.
bet365 Sports Betting – Our Review
The sports betting section at bet365 has 38 sports to choose from, which makes it one of the largest sportsbooks in the UK. Listed below are all of the sports covered at bet365 at the moment:
- American Football
- Australian Rules
- Badminton
- Baseball
- Basketball
- Boxing
- Cricket
- Cycling
- Darts
- Esports
- Fantasy Sports
- Formula 1
- Futsal
- Gaelic Sports
- Golf
- Greyhounds
- Handball
- Horse Racing
- Ice Hockey
- Lacrosse
- MMA
- Motorsports
- Netball
- Politics
- Pool
- Rugby League
- Rugby Union
- Snooker
- Soccer
- Speedway
- Squash
- Surfing
- Table Tennis
- Tennis
- Trotting
- Volleyball
- Winter Sports
bet365 Football Betting
Football is one of the most popular sports at bet365 UK, with dozens of leagues from all over the world available for wagering. This includes all the major UK leagues and tournaments like the Premier League, FA Cup, EFL and Champions League. You can also find top European leagues like the Bundesliga, La Liga, Series 1 and the Scottish Premier League very well-represented at the sportsbook.
We looked for the best betting offers for betting on the top football events in the UK, and of course bet365 Open Account Offer is part of the pack. Here are some guides for you:
We found a number of football specific promos available on the site which offer the chance to get Free Bets, Bet Insurances and bet365 odds boosts. The Sub On Play On and 2 Up – Early Payout promos are particularly popular, giving punters the chance to win wagers which normally wouldn’t be paid out.
In terms of football betting features, bet365 is loaded, offering a Bet Builder, Cash Out Button, Edit Bet Feature, Live Streaming and Stats Hub.
bet365 Horse Racing Betting
bet365 horse racing betting is another hot spot of the sportsbook, featuring hundreds of races on a daily basis. Bigger events, like bet365 Grand National betting and betting on the Cheltenham Festival generally come with special odds and bonuses that have the potential to increase your earnings.
The bet365 horse racing section also has a Same Race Parlay feature which allows punters to place wagers on multiple markets within one race in a single bet. Live streams can be found on most races as well, giving you the chance to watch all the excitement as you wager.
Betting on Other Sports at bet365
A key selling point of the sportsbook is the massive collection of international and niche sports that are available to punters. All American leagues like the NFL, NHL, NBA, MLB, UFC and NCAA are available for wagering, along with popular cricket leagues like the IPL and Big Bash League.
If you’re a niche sports betting enthusiast, bet365 also has you covered with a bunch of less popular sports like Esports, Winter Sports, Surfing, Trotting and Politics up for betting.
Best Betting Features at bet365
Listed below are our picks for the best betting features available to punters at bet365:
Live Betting & Streaming
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
The ‘Live In Game’ betting section at bet365 offers punters the chance to wager on sporting events which are in progress. The odds are determined up-to-the-second based on the state of current play. Popular live betting sports at bet365 include Football, Tennis, Esports, Volleyball, Table Tennis and Horse Racing.
One of the big advantages of using bet365 that we found was their live streaming section, which has hundreds of live feeds on a daily basis to in-play betting events. Unlike other sportsbooks who limit their streams to a few sports, bet365 provides access to streams for a variety of sports like Football, Baseball, Basketball, Tennis, Horse Racing and much more.
Bet Builder+
The Bet Builder+ tool allows you to combine the most popular markets from selected events into one wager. We found this feature to be very user friendly at bet365, with loads of betting markets conveniently listed in the Bet Builder section and pre-formed Bet Builders also up for grabs.
Note that there is an ACCA odds boost available at the sportsbook currently, which has the potential to bump up the bet365 odds on Bet Builders. (T&CS Apply)
Virtual Sports Betting
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
The Virtual Sports Betting section at bet365 was the best we;ve come across in the UK. It allows punters to wager on a wide range of simulated sports, including Soccer, Football, Basketball, Cricket, Baseball, Hockey, Stock Cars, Darts, Horse Racing, Greyhounds, Speedway, Cycling, Tennis, Golf and even Esports like Counter-Strike.
The simulated sports events are available 24/7, with new matches available every 2-3 minutes. You can follow along with the virtual sports betting action through live feeds which are available in HD.
bet365 App: How Good is the Mobile Experience?
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
There are four separate bet365 mobile apps which are available to players from the UK:
- bet365 Sports Betting App
- bet365 Casino Games & Slots App
- bet365 Poker Texas Hold’em App
- bet365 Real Money Bingo App
Each app provides access to a different gambling product but they can all be accessed using one integrated betting account.
In our experience, the mobile apps all had a sleek and easy-to-use layout which made finding and placing bets very simple. A key benefit of the Sports Betting App in particular is the intuitive UI which personalizes your bet pages based on your past wagers and favourites. We also discovered that push notifications may be switched on to receive alerts for when bets payouts and new promos are up for grabs.
In terms of betting features, the Sports App has pretty much all the same tools like a Cash Out Button, Edit Bet Feature, Bet Builder+ and Live Streaming.
| Operation System | Android/APK | iOS |
|---|---|---|
| Compatibility | Android 7.0+ | iOS 15.0 or later |
| Software Version | 8.0.2.590-row | 8.372.0 |
| File Size | 36 MB | 67.8 MB |
You can find a more in-depth review of the applications, including a complete installation guide at our bet365 App page. You will also be able to get a comparison of how the Sports App fair with cricket betting at our Best Cricket Betting Apps section.
How To Place Bet at bet365
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
To start placing wagers at bet365 you will need to register for a betting account and get verified. You may then login, make a deposit and follow the steps below to place your first bet:
- Click on the ‘Sports’ tab at the top of the homepage.
- Find the betting market you would like to wager on and click on the odds which correspond to the wager.
- The wager will pop-up in a betting slip at the right-hand side of your browser. Type in the amount you would like to wager into the ‘Stake’ field.
- Click on the ‘Place Bet’ button to confirm your wager.
- Punters will be able to view their placed wagers in the ‘MY BETS’ section of their account.
Understanding Payments at bet365
Listed below are the available payment options at bet365 Uk for deposits and withdrawals:
Deposit Methods
| Deposit Methods | Min | Max | Processing Time | Fees |
|---|---|---|---|---|
| VISA Debit | £5 | £20,000 | Instant | Free |
| Mastercard or Debit | £5 | £20,000 | Instant | Free |
| Apple Pay | £5 | £5,000 | Instant | Free |
| Google Play | £5 | £5,000 | Instant | Free |
| Trustly | £5 | £25,000 | Instant | Free |
| PayPal | £5 | £5,500 | Instant | Free |
| Paysafecard | £5 | £770 | Instant | Free |
| Bank Transfer | £100 | £100,000 | 2-10 Business Days | Free |
There are no fees charged by bet365 on deposit and the processing time is generally instant, except for Bank Transfers which can take up to 2-10 business days. The minimum deposit amount available is £5.
Withdrawal Methods
| Withdrawal Methods | Min | Max | Processing Time | Fees |
|---|---|---|---|---|
| VISA Debit | £5 | £20,000 | 1-4 Hours | Free |
| Mastercard Debit | £5 | £20,000 | 1-4 Hours | Free |
| Apple Pay | £5 | £2,000 | 1-2 Banking Days | Free |
| PayPal | £5 | £5,500 | 1-4 Hours | Free |
| Bank Transfer | £5 | £100,000 | Within 12 Hours | Free |
Processing time on debit card withdrawals and PayPal are 1-4 hours. Apple Pay can take up to 1-2 business days and Bank Transfers are usually processed within 12 hours. Min/max withdrawal limits can vary based on the method used.
How does bet365 compare to other top operators in the UK?
Let’s compare bet365 to three other top operators in the UK to see how the brand stacks up against the competition:
| Bookmakers | Number of Sports | Number of Casino Games | Free Bets Amounts in Sign Up Offer |
|---|---|---|---|
| bet365 | 38 | 2000+ | £30 |
| Ladbrokes | 33 | 1800+ | £20 |
| Unibet | 33 | 4300+ | £40 |
| Coral | 35 | 4500+ | £20 |
| Bookmakers | Best Betting Features | Pros | Cons |
|---|---|---|---|
| bet365 | Cash Out Bet Builder+ Quick Bets Virtuals | World-Class Mobile App Thousands of Live Streams Loads of Betting Features | No Rewards Program |
| Ladbrokes | Bet Builder+ Cash Out Virtuals News/Blogs | Loads of Odds Boosts Bet Builder+ Available Virtual Sports Betting Available | Limited Football Streaming No Rewards Program |
| Unibet | Cash Out Bet Builder Virtuals | Uniboost Promo Cash Out Available Great Live Betting Section | Limited Payment Options Separate Apps For Sportsbook & Casino |
| Coral | Cash Out Bet Builder Virtuals | Trusted Bookmaker PromotionsDaily Football Odds Boosts Available | No Rewards Program Lower Value Welcome Bonus |
What WE THINK about BET365
Based on our review, bet365 stands out as one of the best bookmakers in the UK thanks to its unmatched balance of depth, usability, and reliability.
The platform covers an impressive 38 sports, supported by world-class live streaming, Bet Builder+, and Cash Out features that make betting genuinely seamless.
Its mobile apps for Sports, Casino, Poker, and Bingo are sleek, fast, and highly intuitive on both Android and iOS, allowing easy access from a single account.
Add to that a solid Open Account Offer welcome bonus, instant payments, and responsive customer support – it’s clear bet365 sets the standard. Whether you’re betting on football, racing, or casino games, it’s a platform built for performance, trust, and an exceptional user experience. We recommend!
TOFFEEWEB REVIEW METHOD: HOW WE EVALUATED BET365 IN THE UK
At ToffeeWeb, we bring the same passion and precision we use to analyse Everton to our bookmaker reviews. When looking at bet365, our UK betting experts examined every angle – from sports coverage and odds quality to promotions, trustworthiness, and responsible gambling standards.
We tested how bet365 performs across football, horse racing, and in-play betting, and compared its welcome offer and features with other top UK operators. Our review focuses on transparency, user experience, and long-term value, ensuring readers get an honest look at why bet365 continues to set the benchmark for online betting in the UK.
LEARN MORE ABOUT OUR STANDARDS
We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:
- UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
- How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
- UK Payment Methods – A clear analysis of how we review and use payments methods in relation to bookmakers in the UK.
And you can always check the UK Gambling Commission for more information about betting.
More Betting Information and Guidance
If you like to get as much information as possible before starting your betting journey (a behaviour that we encourage a lot!), you’ll find plenty of information about betting in the UK in our guides:
- Best British Betting Sites
- Best Football Betting Sites for UK Punters
- Best Free Bets & Betting Offers in the UK
bet365 Review FAQs
What is the bonus code of bet365?
The bet365 bonus code currently available to UK-based customers is TOFFEE365. By using this code in the registration form, new customers will be able to claim the bet365 Open Account Offer (note that using the code will not change the amount of free bets you can claim at the end).
Is bet365 legal in the UK?
Yes, bet365 holds a licence from the UK Gambling Commission to provide legal gambling products to UK and Irish based customers. The brand currently offers sports betting, online casino games, online bingo and online poker.
What payment options can I use to deposit at bet365 UK?
UK customers will be able to use the following deposit options to fund your betting account at bet365: Visa Debit, Mastercard Debit, Maestro, Apple Pay, PayPal, Bank Transfer, Trustly, Paysafecard. Note that credit card payments will not be accepted on the site due to UK gambling laws.
Is there a bet365 App available?
There are four different bet365 apps available at the moment, each providing access to different gambling products:
- bet365 Sports Betting App
- bet365 Casino Games & Slots App
- bet365 Poker Texas Hold’em App
- bet365 Real Money Bingo App
While all of the apps require a separate download, they can all be accessed using the same bet365 account.
How do I verify my bet365 account?
To verify your bet365 account, you will need to submit valid government documentation for proof of identity and proof of residence. The process usually only takes a couple minutes through the platform’s validation tool.
How can I contact customer support at bet365 England?
Users will have the ability to contact customer support at bet365 England via Live Chat, Email, Social Media or Post. We recommend using live chat support for the fastest response times, that are generally under 2 minutes. There isn’t a bet365 contact number for phone inquiries in the UK.
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