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The Mail Bag

Stadium Naming Rights

Comments (17)

Is anybody apart from myself having doubts over the value of the naming rights deal the club appear to be chasing for Kirkby?

According to the Daily Mail, the figure the club are asking for is £67.5 million over 15 years (£4.5 million per season). Previously the Sunday Mirror had reported £40 million over ten years (£4 million per season).

The above are both more than Arsenal's deal for the Emirates stadium which sold for £50 million over 15 years. Surely they must also include a kit sponsorship as part of the deal?

And where does Robert Earle come into all of this?
Louis Platt, Wirral     Posted 10/04/2008 at 21:25:17

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Paul Gladwell
1   Posted 11/04/2008 at 08:12:35

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Figures like that are pie in the sky, take a look at what they got off Chang, total buttons in this day. And age and knowing BK and his history(£50M for Rooney). He has not got a clue on getting us a good financial deal.
Ravo Stanley
2   Posted 11/04/2008 at 09:09:41

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Doesn?t that mean, for the stadium to be effectively free, that the sale of Goodison has to make up the short fall?

Let?s say then that the stadium currently has a, conservative, price tag of £125M.

Wow, that means Goodison must be worth £85M!
Peter Laing
3   Posted 11/04/2008 at 09:28:48

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Keith Wyness is a total buffoon, I wouldn't trust him as far as I could throw him... and by the look of him that wouldn't be very far.
Gavin Ramejkis
4   Posted 11/04/2008 at 09:29:23

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Maybe the Daily Mail have misquoted KW’s bonus payment instead! The naming rights issue is another that has rightly been pointed out by numerous people as being another atrociously outlandish piece of tat from KW, just look at Everton’s shirt sponsorship deals in comparison with other Premier League clubs at our level (eg outside the top three) and you will readily see that our negotiator is shite and who is that negotiator erm yes you guessed it KW.

It also ties in with the price assumed for Goodison Park which is also way beyond it’s realistic value either for commercial or residential re-use, a value which is currently dropping due to the credit squeeze.
Rob Bentham
5   Posted 11/04/2008 at 10:00:37

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Here is an article about the Emirates deal from a sponsorship consultancy I found a while back.
Makes interesting reading.
http://www.karen-earl.co.uk/insideinfo.cfm?action=view&id=318
Draw your own conclusions. Mine is more debt. Less money for players.
Greg Murphy
6   Posted 11/04/2008 at 10:33:18

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Where does Robert Earl come into this?

Hollywood Park.


Louis Platt
7   Posted 11/04/2008 at 10:44:14

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Here is some food for thought:

We currently have a £8M deal over 3 years... the same equivalent over 15 years is £40M.

This means that the naming rights would sell for £27.5M over 15 years.

That?s a lot more realistic surely?

John Hughes
8   Posted 11/04/2008 at 11:30:32

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What you also have to remember is location. The Emirates is in North London...a City. It?s were every man and his dog can see the name. Stdium naming rights is advertising at the end of the day. Not just TV advertising but to thousands of people who pass the stdium on a daily basis. Realistically would the new stadium out in the sticks command a similar deal. I think not. The other thing is the Emirates is a top class stadium. Not a "mid range" stadium. If you want someone to put thier millions in naming rights would they want to be associated with a mid range stadium? Again I think not. Also the Arsenal deal is the biggest in football history. Arsenal are successful. They have a fantastic team and brand at the moment. They got that deal on the back of a Champions league final. Would a club who goes out of the FA cup to Oldham, who finishes in the top 6 occasionally in the premier league, gets into the quarter final of the UEFA cup command a similar deal. Again and very unfortunately I think not. KW treats us all like we are retards. It?s about time the man stood up and took a very long walk off a very short pier.
Peter Pickles
9   Posted 11/04/2008 at 12:01:16

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The Daily Mail!!?

Hardly known for the accuracy of their reporting. Not the silly season already is it. Are you at the barbers or something? Someone left the paper behind?
Kevin Jones
10   Posted 11/04/2008 at 12:30:57

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Peter Laing says Keith Wyness is a " total buffoon" well he?s a very rich buffoon and a very clever buffoon. A friend of mine has a table in the 100 Club and regularly sponsors matches. He?s met Wyness on numerous occasions and has nothing but praise for him saying he works tirelessly for the Club, so until you know exactly what the man does and doesn?t do don?t go throwing stones.
Lee Spargo
11   Posted 11/04/2008 at 13:02:06

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I just love it when people speculate.
Dave Wilson
12   Posted 11/04/2008 at 13:21:12

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KW can name his own price, they?ll be queing around the block be associated with a cow shed in Kirkby.
Stu Foster
13   Posted 11/04/2008 at 14:17:55

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Negotiations were taking place at the end of the summer for a combined shirt and naming rights deal and i think at the time, they were looking for £5.5million, which I was told was totally unrealistic. It was also felt that bundling the 2 together was commercially wrong. The actual deal that they got with Chang was better than predicted - so someone is doing a good job.

Also, if you try to compare with other clubs shirt deals, they are some anomalies, such as Tottenham catching Mansion House on the rebound from Mufc

Peter Laing
14   Posted 11/04/2008 at 15:10:38

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The guy is a buffoon when all he can do is sell off any tangible asset that the Club own?s, i.e. the merchandising deal with JJB which is an absolute joke, catering to Sodexho... need I say more? When the R.S have simply Heathcotes; shirt sponsorship deal with Chang - commercial suicide, 10-year agreement with Umbro regardless of any potential success, tin-pot stadium akin to the Riverside in the mecca that is Kirkby... The man found his level at Aberdeen need I say more.
Paul Gladwell
15   Posted 11/04/2008 at 15:32:23

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He works tirelessly for the club, or himself?
He does not give two hoots about us the blood of this club and has not a clue about what our heritage means to us, end of. And he is a proven compulsive liar, week-in week-out and in five years time when we are still bleeding blue wherever that may be, he will be on to his next chapter of trying to fill his own purse.
Brian Garside
16   Posted 11/04/2008 at 15:46:09

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Robert Earl!!!
I thought that Rambo was going to be our saviour!!!
Wyness out.
Gavin Ramejkis
17   Posted 11/04/2008 at 17:58:08

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Kevin Jones ask anyone in the Scottish top flight what they think of Fat Pockets and what happened to their Sky deal, they’ll tell you the home truths you are looking for or again you could ask Peter Tao Zhu about how Fat Pockets conducts business and how he settled out of court. Once a slimy, self centred, pocket filler always a slimy, self centred, pocket filler.

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