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The Mail Bag

Forbes Listing

Comments (16)

Would welcome any proper financial analysis of the data shown in the Forbes Top 30 club values (available on BBC Sport Site).

The one thing which is so gut wrenching (and has been mentioned previously) is the huge discrepancy in revenue for Everton and Spurs ? 2 clubs with exactly the same average gates: $103M vs $207M.

We need to get out of Goodison asap - and bring on the Corporate Boxes!!!! but we'll never be anywhere near charging London prices. Read comments re the Emirates and look to see even West Ham on much lower gates beat our revenue.

How to compete ?
Mike  Oates, South Coast     Posted 01/05/2008 at 13:54:38

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Joe Rourke
1   Posted 01/05/2008 at 14:35:21

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Move the club to London?

Everton needs its own logical stragegy regarding revenues something that reflects the club, its traditon and it?s supporters. Everton does not attract the knowledge-less ?fans? and glib idiots that the Mancs and RS do. Everton will never have that audience to live off.

I believe Everton?s best possible future liesl with playing to its own strengths and not mimicking somebody else?s business plan in the hope somehow that this will result in it the club emerging ahead of those who are being copied.
Dan McKie
2   Posted 01/05/2008 at 14:42:03

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The main thing is that a london club home fan pays about £40 to watch a game and away fans pay close to £50 whereas Everton charge much less! There is much more money flying around London than in Liverpool for whatever reason! If Everton could get away with charging those prices then it would go some way to catching them up!
Paul Gladwell
3   Posted 01/05/2008 at 14:44:25

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We cannot even half fill our corporate facilities now, we have one of the lowest income fanbases in the country so where the people will come to fill these boxes given the location the stadium is anyones guess.
It has been said numerous times before, for the need to stay as close to the city centre as possible as it will stand a much better chance in bringing these corporate people in; location, location, location.
Paul Niklas
4   Posted 01/05/2008 at 14:54:56

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Corporate boxes are not the answer, we struggle to fill all hospitality now.

A 20% increase in corporate boxes would add no more than £1.5 miilion to the turnover at best. £3 million if you attracted the right clientel, but I don't think we can. Higher prices might add £10 million a season. And extra capacity might add 20 million a season.

sponsorship tops extra 5 million when you look at what Chang and JJB do now.

So at best we could add another £50 million and improve that with regular European football.

Not bad but it does not need a new stadium to achieve the above.
Shaun Brennan
5   Posted 01/05/2008 at 15:10:51

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Yeah, sure, move out of GP and make a extra £104m from corporate boxes.

Get real.
Neil Mulhearn
6   Posted 01/05/2008 at 15:51:30

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To try to make sense of things - this puts Everton in quite a strong position - certainly compared to the RS.

They have approx £340million of debt and that will double with a new stadium

We have approx £30million of debt plus a possible £78million to be added for a new stadium.

We can’t compare ourselves to London teams as they are in a different league when it comes to ticket prices,
Rob Hollis
7   Posted 01/05/2008 at 15:52:45

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If we really want to generate money then it has to be done through strong marketing and advertising. There is a lot to sell about Everton but the more external fans you attract then the less of a ?peoples club? it becomes.

Ask a real Utd, Liverpool or Chelsea fan if they still think they are supporting the same club as pre-Sky. We can?t have it both ways and Everton are slowly moving into the anything for money bracket, just not with the same level of competance as others.
If everybody knew their history then we would have a lot more fans.

Brian Baker
8   Posted 01/05/2008 at 15:56:30

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Merchandising is the main area we are failing. Why don?t we get Tesco to sell our merchandise in their mega-stores? Our deal with JJB is a disaster, we should end it now!
Mike Oates
9   Posted 01/05/2008 at 15:58:39

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The reason I raised the mail was to demonstrate that trying to achieve our primary target of achieving "consistently" a top 4 place in the Premier League with our current financial performance is almost impossible. Even trying to maintain 5 or 6th vs Spurs, Aston Villa, Newcastle will be difficult enough .

Like it or not, be aware of the facts:
(i) quality players cost big transfer money
(ii) quality players want top salaries and will go where it's at.
(iii) top players will want to play in Europe.

Moyes fully understands this, and financially somehow we need to step up a gear.

This didn't mean get $100m from Corporate Boxes as Shaun replied, but how do we generate cash, from what is recognized as a low income fanbase and unfortunately also in the same catchment area as Liverpool and the two Manchester clubs for companies/organisations to use for their hospitality programmes.

Anthony O'Sullivan
10   Posted 01/05/2008 at 17:32:20

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They make twice as much because they charge twice as much . Could you imagine if our price range went from £16 -35ish up to £35 -70ish!!!

Imagine the field day the moaners would have then "smoke and mirror rip of in it for themselves" all the usual stuff that comes out of them!!.

Craig Ashford
11   Posted 01/05/2008 at 17:39:08

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West Ham are actually bellow us on the rich list. Spurs get extra being a London club.
Simon Jones
12   Posted 01/05/2008 at 20:09:37

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Surely Moyesy branded us in an instant as the People?s Club? Now he has to brand us as a successful club by winning things on the pitch. LFC are from the same city and drew from the same pot of supporters that we did originally. They become such a big brand by winning. When you see kids in Birmingham wearing Chelsea shirts, they picked that team because they are winners at the moment. The only way up that list is to win consistantly for several seasons. Trouble is the Champions League money has skewed the chances to do so to such an extent that the best we ever hope for is to finish fifth. So if we want to get richer then the FA, or FIFA or whoever have to level the playing field where TV money is concerned. Then all those extra corporate boxes in Kirby might start to help.
Robbie Muldoon
13   Posted 01/05/2008 at 21:05:34

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I dont think Kirkby lego stadium will bring in more money than White Hart Lane!!!
Jay Harris
14   Posted 01/05/2008 at 23:03:05

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People get real.

The extra income for all the clubs with better income than Everton comes from marketing, merchandising and broadcasting which we are a proven disaster at.

Extra corporate income is just a smokescreen because as others have pointed out it will be negligible especially at Kirkby.
Steve Vinue
15   Posted 01/05/2008 at 23:54:05

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I note that the Managing director of Arsenal, Keith Edelman, who was a key player in the move to the Emirates and was also responsible for Arsenal breaking the £200m turnover barrier, has left them to "seek pastures new and embark upon fresh challenges". Perhaps BK has finally seen the light and has had pulled off another "deal of the century" !......... Who am I trying to kid? Bully wouldn?t let him!!!!!!
16   Posted 01/05/2008 at 23:54:05

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I note that the Managing director of Arsenal, Keith Edelman, who was a key player in the move to the Emirates and was also responsible for Arsenal breaking the £200m turnover barrier, has left them to "seek pastures new and embark upon fresh challenges". Perhaps BK has finally seen the light and has had pulled off another "deal of the century" !......... Who am I trying to kid? Bully wouldn’t let him!!!!!!

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